Media Kit ~ 2013

Inner Tapestry ~ A Holistic Journal

New England’s premier publication supporting people in their discovery of spiritual wisdom, holistic health,

green living & the celebration of life!

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[ Welcome p. 3

[ Who’s Reading Inner Tapestry Journal? p. 4

[ How is Inner Tapestry of Service to Advertisers? p. 5 • Reach Your Target Audience

• Build Your Brand & Customer Base Consistently

• Quality Content

• Conscious Networking

[ Summary of Advertising Options & Benefits p. 6

[ Display (print) & Banner Ad Pricing p. 7

[ Print Ad Dimensions Visual Reference p. 8 - 9

[ Resource Directories, Calendars, Classified Pricing p. 10

[ Multimedia Spotlight Package Pricing p. 11-12 • Book/Author Packages

• Practitioner Spotlight Packages

• Destination Healing Journeys (Travel) Spotlight

[ Ad Submission Guidelines & Deadlines p. 13

[ Holistic Ad Design & Copywriting Services p. 13

[ Inner Tapestry Journal Staff & Affiliates p. 14

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Inner Tapestry Journal (ITJ) is New England’s premier publication with the mission to support people in their discovery of spiritual wisdom, holistic health, green

living and the celebration of life! We understand that wise advertising decisions are based in effective investments that call your target audience to act on their awareness

of your business, product or service. ITJ offers you opportunities for traditional

print advertising and multimedia packages that combine print, web and social networking to facilitate your reach among our quality audience. Consistent exposure,

presented with integrity, in the proper marketplace is the best way to promote and grow your business. We are confident you will find these qualities and marketing

success with ITJ.

In print for over 10 years, Inner Tapestry Journal has grown from its roots as a local Maine magazine to being the only holistic publication widely distributed

throughout New England. ITJ is now New England’s leading resource and voice for people seeking life enhancing and spirit-enriching information and insights. The

spectrum of our content—columns, feature stories, profiles, book/ product reviews – embraces the following topics:

Holistic Health & Wellness Spiritual & Philosophical Traditions

Energy Medicine & Metaphysics Dreams, Past Lives & Reincarnation

Conscious Relationships & Parenting Earth Changes

Astrology & Numerology Green Living

Inspirational Stories Paranormal & Psychic Experience

Art & Creativity Book, Movie & Music Reviews

Through ITJ, we will weave a tapestry of global support and inspiration for our selves, our businesses, our communities and the world around us. Will you join us?

Joan Emmons, Publisher Ron Damico, Publisher

Karen M. Rider, Media Coordinator & Staff Writer

Betty Close, Billing & Distribution Manager

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Print Edition • Published 6 times a year, 11”x14” format

o Dec/Jan; Feb/Mar; Apr/May; June/July; Aug/Sep; Oct/Nov

o Unique theme for every issue

• Distribution: 600 locations in New England o Reach: CT, ME, MA, NH, RI, VT

o Locations: Wellness Centers; Hospitals; Medical Offices; Alternative Medicine Practitioners; Retail Stores; Yoga Studios; Retreat Centers; Libraries; Grocery Chains

o 60,000+ readers each issue

o 25,000 copies printed each issue < 2% return rate

o Readers find us at sponsored regional and local events such as expos, wellness events, conferences, festivals, workshops

• Reader Demographics o Age range: 17 years and older

o Our readers are educated, have discretionary income, are concerned for the planet, live consciously and want to explore new ways to enhance their lives - physically, emotionally and spiritually.

Who’s Reading Inner Tapestry Journal?

Website: InnerTapestry.org • Annual Visitor Traffic: 25,000* • Unique Visitor Traffic: 21,000 • Repeat Visitors: 4,000 • Time Range reading on site: 2-10 minutes • Highest Page Traffic: Columns, Articles & Directories, Spotlight • Columns & Feature Articles are archived on the website • We are continually expanding our web presence in service to

advertisers and readers. Please inquire for current statistics. * 2012; minus months when site was in redevelopment

Social Networking Visit our sites for the latest Likes, Tweets & Shares

• Facebook: www.facebook.com/innertapestry

• Twitter: twitter.com/#!/InnerTapestry

• Social Media Engagement Campaigns; please inquire for offerings.

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Reach Your Target Audience—with Integrity.

• You want to make a wise investment of time and money in grassroots advertising that puts your business on the minds of your target audience: health conscious women and men who want to enhance their quality of living, naturally and mindfully. When you advertise with us, you can be confident we’ll uphold the integrity of how your business is presented in ITJ – our readers will realize the value in what you have to offer.

Build Your Brand with a consistent, professional and engaging presence.

• Advertising is designed to sell, but it doesn’t happen overnight. And, it requires establishing trust and being consistent. When readers view your business, product or service with a professional, consistent and engaging message in ITJ, they will want to do business with you. An ad in ITJ helps you build your brand in just this way.

High Quality Content.

• When you advertise in ITJ, your business is associated with high quality editorial content written by regionally and locally respected practitioners, artists and healers. We often feature internationally known visionary teachers such as Judith Orloff, Bernie Siegel, Caroline Myss, Andrew Weil and Robert Moss.

Conscious Networking for You & Your Business.

• Inner Tapestry advocates for conscious networking among holistic practitioners of myriad disciplines. Referrals, recommendations and references are all part of the holistic growth of your business. Through the Journal, you show how you can be of service to people who are eager to reap the benefits of spiritual wisdom, holistic health, green living and creating an abundant, meaningful life!

How is Inner Tapestry

of Service to Advertisers?

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Summary of Advertising Options & Benefits

• Print Only: Display Ads o Establish your business in a trusted publication, color or b&w o Promote your physical business/service, product, event or book o Free calendar listing of 30 words with any size display ad o Multiple Issue Discount: 2-5 issues 5% 6 issues 15%

• Web Only: Banner Ads o Fastest way to grow your audience, brand & platform – and online sales! o 2-month online cycle for your ad = more traffic to your website o Live links to your website/ social media/ online store – Full Color! o Combine with a print ad to raise the impact of your presence o Multiple Issue Discount: 2-5 issues 5% 6 issues 15%

• Multimedia Packages o Ideal for books/audio/film releases, reviews or excerpts; speaking engagements;

new product, program or service launch; practitioner spotlight; travel spotlight o Cost-effective way to increase exposure to your target audience o Triple impact! In print + links to your social media + ITJ Fb & Twitter feed o Build your brand with attention grabbing layouts, color or b&W o You receive a PDF of your page to extend the value of your investment - use as

a marketing tool at events, in your office, on your website!

• Calendar Listings: 3 options o Special Event/Date-Specific Calendar: expos, classes/workshops, training, trips o Ongoing Calendar Listing for regularly scheduled events, classes, programs o Calendar Spotlight for events across different venues, locations or dates o In print & ITJ website (by date & state - CT, ME, MA, NH, RI, VT)

• Directory of Resources o Cost-effective way to highlight your practice, school, business, service o 6-issue (one year) in print & online with live links to your website or email o Break out sections for Yoga, Tai Chi, Qigong & Meditation o In print & ITJ website (by category & state - CT, ME, MA, NH, RI, VT)

• Social Media Blasts o We Share & Tweet about our advertiser’s products/services direct to our

followers on FB and Twitter; Included only with Multimedia Packages

• Classifieds o Recruiting? Expanding or Relocating Your Business? Renting Space? o Find the best talent, next location or the perfect buyer with a classified ad in ITJ

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Display (print) & Banner Ad Pricing

INSIDE FRONT COVER (B&W pages 2 & 3) & COLOR ADS* (body of Journal)

SIZE Dimensions width x height 1 issue 2-5 issues

5% discount 6 issues

15% discount business card 3.2 x 2.1 $150 $140 $125

⅛ page vertical or horizontal

4.9 x 3.0 $200 $190 $170

¼ page 4.9 x 6.1 $285 $270 $240

⅓ page 4.9 x 8.75 $385 $365 $325

½ page vertical or horizontal

10.2 x 6.1 or 4.9 x 12.8

$500 $475 $425

Full Page 10.2 x. 12.8 $810 $765 $685

*Reserve space early! Color ad space may not be available on all interior pages of the Journal.

BACK COVER (color only)

¼ page 4.9 x 6.1 $325 $300 $275

½page vertical or horizontal

10.2 x 6.1 or 4.9 x 12.8

$595 $565 $500

Full Page 10.2 x. 12.8 $925 $875 $785

INSIDE PAGES B&W business card 3.2 x 2.1 $105 $95 $85

⅛ page vertical or horizontal

4.9 x 3.0 $160 $150 $135

¼ page 4.9 x 6.1 $235 $220 $195

⅓ page 4.9 x 8.75 $300 $285 $255

½ page vertical or horizontal

10.2 x 6.1 or 4.9 x 12.8

$405 $380 $340

Full Page 10.2 x. 12.8 $710 $670 $600

ITJ Website Banner Ad

With purchase of display ad (print) or DOR (see pg. 10) 10” x 2” - active 8 weeks $100.00 / issue

Without purchase of display ad (print) or DOR (see pg. 10) 10” x 2” - active 8 weeks $200.00 / issue

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Horizontal Ads

Half Page 10.2” wide x 6.1” high

Quarter Page 4.9” Wide x 6.1” high

Eighth Page 4.9” wide x 3” high

Business Card 3.2” wide x 2.1” high

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Half Page 4.9” wide x 12.8” high

VERTICAL ADS

FULL PAGE

10.2” WIDE X 12.8” HIGH

One-Third Page4.9” wide x 8.75” high

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Directory of Resources, Calendars & Classifieds Pricing Quick & easy reference that readers use to learn about your business!

DIRECTORY OF RESOURCES – 1 year (6 issues) Choose Your

Directory Specifications Print & Website* Website Only

Primary Holistic Business Directory

- 3x5 inches (135 words) - additional space $15.00/ square inch - Describe the work that you do; what your program, service or business is all about & how readers may benefit. - Includes your logo & contact info

$375.00

$35.00 initial set-up fee

$100.00

$35.00 initial set-up fee

Yoga, Tai Chi, Qigong & Meditation

Business Directory

- 3x5 inches (135 words) - additional space $15.00/ square inch - Describe the work that you do; what your program, service or business is all about & how readers may benefit. - Includes your logo & contact info

$375.00

$35.00 initial set-up fee

$100.00

$35.00 initial set-up fee

*Includes an online listing with active links to your website / e-mail address.

CALENDAR LISTINGS Choose Your

Calendar Specifications Print & Website*

Ongoing Calendar

- Highlights regularly scheduled events, classes and programs - Copy: Date, Title, Description, Fee, Location, Time, Contact Info - Do not send press releases - Indicate “ongoing calendar” when you submit to ITJ.

3-issue listing (6 mos) $25 for 30 words

additional words 50 cents each

Special Event (Date Specific)

Calendar

- Highlights special events, classes/ workshops, trainings & trips not held on a regular schedule & are date specific regardless of venue - Copy: Date, Title, Description, Fee, Location, Time, Contact Info - Do not send press releases - Indicate “special event calendar” when you submit to ITJ.

Single issue listing (2 mos)

$20.00 / issue for 30 words

additional words 50 cents each

Calendar Spotlight

LIMITED Spaces Available!

- Highlights a program ocurring across different venues or dates - Breaks out your listing in a 3 inch wide space - Copy Guidelines: Dates, Titles, Descriptions, Fees, Locations, Times, Contact Info - Can include your logo or photo - Do not send press releases - Indicate “calendar spotlight” when you submit to ITJ.

Single issue listing (2 mos)

3 inches wide

Per Quarter Inch $25

additional Quarter Inch $15

*Includes an online listing with active links to your website / e-mail address.

CLASSIFIEDS Headings:

Help Wanted, Rental Space, Business Opportunity, For Sale, Travel/Retreat, Counseling, Name Your Own

$30.00 / 30 words

50 cents / additional word

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MultiMedia Package Pricing: Authors & Publishers

Author Spotlight / Behind the Book Packages Promote your book, film, audio release or author using an excerpt, review and/or synopsis

Features & Benefits Price

Full-page package includes print and digital publication; 2 options

Option 1: Client provides all copyedited content ready for layout:

• Synopsis or excerpt provided by author/author’s representative/publisher* • Images of author, book cover and any third image as space allows (high resolution) • Author bio, book jacket “blurb” or testimonial • 1200 word count for all copy** • Book Tour Dates/ Speaking Engagement/Workshop info • Info on where to buy the book (links to store, location) • Linked on ITJ website in ITJ Spotlight section; social media • Web version is full color; Print version B&W or Color (space available) • You receive a PDF copy, own the content & can use it in other promotions • Includes FB/Twitter blast on a weekly basis the issue your ad runs (6-8 wks) *all content is discussed with ITJ Media Coordinator / publisher in advance of securing space **includes one round of copyediting prior to layout design phase; additional editing & writing support $40.00/hour. Includes one pre-press proof of print layout; additional graphic design $50.00/hour

Option 2: Copy created by ITJ includes:

• Original interview with ITJ Staff Writer (900-1,000 words) • Short synopsis/book blurb provided by author/author’s rep or publisher • Author bio, images, book buy, tour/event info as described in Option 1 • 1200 word count for all copy** • Links, FB/Twitter blast, PDF provided as described in Option 1

**includes 2 rounds of copy editing prior to layout; additional editing /revisions billed at $40.00/hour. Includes pre-press proof of layout; additional graphic design billed at $50.00/hour

We do not feature competing titles in the same issue. Limited space in color or b&w in each issue.

Option 1

$325.00 B&W

Color

$400.00

Option 2

$425.00 B&W

Color

$500.00

Custom Spotlight Packages & Publishing Partnerships

Print and digital integrated media engagement for your authors, books or audio series

We can design a package that meets your need to build buzz and grow a loyal readership.

Contact ITJ today!

Karen: Karen@innertapestry.org Joan: Joan@innertapestry.org

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MultiMedia Package Pricing: Healing Arts Business & Travel

Healing Arts Practitioner Spotlight Features & Benefits Price

Through words and images, you will be able to educate readers about your practice: who you are, what you do, how you are of service to clients/community. Announce events, programs or workshops; highlight new services and opportunities that have value for readers.

• Print & Web versions include an interview with you (ITJ conducts interview)** • Layout inclues your picture; bio; your logo; 3 talking points (bullets) or awards/accolades; 1-2

testimonials; possible additiounal photos based on word count • Word Count: 800 • Live Links to your social media/website/video (if you have) • Web Version is presented on the ITJ Spotlight section of ITJ’s website • Weekly FB and Twitter blast introducing you to our community • Web version is full color; Print version B&W or Color (space available) • You receive a PDF copy, own the content & can use it in other promotions

The Practitioner Spotlight Package may be purchased one-time, annually.

Limited space in each issue, reserve early. ** includes 2 rounds of copy editing and writing support prior to layout; additional billed at $40.00/hour. Includes pre-press proof of layout; additional graphic design billed at $50.00/hour

¾ page

B&W $400.00

Color

$450.00

Destination Healing Journeys Travel Spotlight

Ideal for ü retreat centers, holistic travel leaders/agents ü green or holistic excursions, holistic vacation destination ü adventure travel, bike/hike excursions ü yoga trainings, spiritual journeys, conferences

Feature the locale, ammenities, guest services, other features & benefits of your destination.

• Print + Web version on ITJ website in ITJ Spotlight section • Print & Web versions can include up to 1200 word article provided by you • 3-5 pics; logo/art provided by you • multiple talking points (bullets); awards/ testimonials • Live Links to your social media/website/video • You receive a PDF copy, own the content & can use it in other promotions • Please inquire about having ITJ staff write copy for you. *all content is discussed with ITJ Media Coordinator / publisher in advance of securing space **includes one round of copyediting prior to layout design phase; additional editing & writing support $40.00/hour. Includes one pre-press proof of print layout; additional graphic design $50.00/hour

Color only

$500.00

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Ad Submission Guidelines & Deadlines Please contact Inner Tapestry before sending ad materials to insure space availability and proper service on your advertising investment. These guidelines help minimize error in producing your ad. Publishers reserve the right to refuse advertising that is not in harmony with the Journal’s mission. Submitting Finished ads: Send your ad as PDF file, optimized for printing with embedded fonts. Graphics for Print: logos and/or photos should be sent as JPEG/PDF file at 300 dpi Graphics for Web: send as JPEG/PDF at low resolution at 72 dpi MultiMedia Package Advertisers: We will work closely with you on submitting copy/graphics and working with our staff writer, if that applies to your package.

Holistic Ad Design & Copywriting Services

• Most ads in Inner Tapestry are designed in-house.

• You own the ad design and can use it in other marketing.

• The ITJ Creative Team will guide you in the creation of an ad (images & words) that aligns your business with your target audience. We will send you our Ad Creation Tip Sheet -- an invaluable resource for all your marketing efforts!

• Hourly Rate: $50.00

• Typesetting/Set-up Fee: This fee applies when you supply all fonts/graphics/photos/copy that is not provided in a finished format to layout in the Journal. This one-time fee is $35.00.

• All Directory of Resource Listings incur a one-time typesetting set-up fee of $35.00.

Content Deadlines for All Issues Journal Issue Content Due to ITJ

December/January October 20

February/March December 20

April/May February 20

June/July April 20

August/September June 20

October/November August 20

Questions about what to send? Inquire with Joan Emmons Joan@InnerTapestry.org

ITJ THEMES Wisdom of the Old & New – Organic Lifestyles – Walking In Grace – Lighten Up – What Moves You?

Animalwize – Sustainable Living – Good Vibrations – Awakening Human Potential

Upcoming themes are listed on the website & the masthead in the print edition.

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Inner Tapestry Journal Staff Publishers: Joan Emmons & Ron Damico Contact Joan regarding advertising inquiries, article submissions and strategic alliances.

Joan@InnerTapestry.org Phone: (207) 799-7995 (203) 779-0345 Fax: (207) 221-3347

Mailing address: 595 Main Street, Portland, CT 06480

Media Coordinator & Staff Writer: Karen M. Rider Contact Karen regarding Multimedia Packages, article submissions and general inquiries. Karen coordinates social media and acts as liaison with ITJ columnists and contributors.

Karen@InnerTapestry.org

Phone: (860) 638-8140

Billing & Distribution Manager: Betty Close Contact Betty regarding payment options, billing questions. Assistance in having your business or organization added to the distribution route.

Betty@InnerTapestry.org Phone: (207) 799-7995 (203) 779-0345 Mobile: (207) 332-0556

Mailing address: 595 Main Street, Portland, CT 06480