MARKETINGa teaching unit for 4 G

I.T.E. BODONIPARMA

T-Young

MARKETINGT-Young is the name given to the

company which the class 4D decided to start for the production and sale of t-shirts.

The legal structure chosen for the Company is the Limited Partnership Ltd. With this kind of business organization the advantage of limited liability will be achieved: responsibility is limited to the social capital and administrative costs.

This is the tee-shirt created by the company which is now to be marketed.

The teaching unit is preceded by a brainstorming video.

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MarketingMarketing is a complex planning process

that identifies the needs and wants of potential customers and then creates a product or service to meet these requirements.

Who is in charge with Marketing?

Managing Director

MarketingManager

Sales Manager Product Group Manager

Public relations and

promotion

Market Researcher

Business missionA strategic marketing plan starts with a

clearly defined business mission. “A mission describes the organisation’s

basic function in society, in terms of the products and services it produces for its customers”.

Marketing planA marketing plan outlines the specific actions

you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. The main steps of a marketing plan are:

Mission External analysis

Internal analysis

SWOT ANALYSIS

Business goals and objectives

Product/Servicestrategy

S.W.O.T. ANALYSIS Strength

Weakness

Opportunities

Threats

Strategies Target market: The consumers a company wants to sell its products and

services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing strategy.

Marketing mix: Kotler’s 4Ps’

Marketing budget: An estimated projection of costsrequired to promote a business' products or services.

Marketing mix"Marketing mix" is a general phrase used to

describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market and it is based on Kotler’s 4Ps’:

ProductPromotionPricePlace

Kotler’s 4Ps