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Centre for Tourism Research, Development and Innovation (CiTUR) Proceedings Book

ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

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Page 1: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

Centre for Tourism Research, Development and Innovation (CiTUR)

Proceedings Book

Page 2: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

XI INTERNATIONAL TOURISM CONGRESS - ITC´19 | 167

Page 3: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

Title XI International Tourism Congress - The Image and Sustainability of Tourism Destinations (Proceedings Book).

Editing and Property Centre for Tourism Research, Development and Innovation (CiTUR)

Printing Online Edition http://itc.citur-tourismresearch.com/

Editorial Board

Susana Teles | Paulo Almeida | Mara Franco | João Paulo Jorge The Book is open access and double-blind peer reviewed.

Authors are responsible for the linguistic and technical accuracy of their contributions

© 2020 Centre for Tourism Research, Development and Innovation (CiTUR)

Financed by national funds through FCT - Foundation for the Science and Technology, I.P. (UID / GES / 04470/2019)

Page 4: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

CHAIRPERSONS Susana Teles (University of Madeira, Funchal Portugal)

Paulo Almeida (Polytechnic of Leiria, Portugal)

ORGANIZING COMMITTEE

Mara Franco University of Madeira, Portugal Catarina Fernando University of Madeira, Portugal Luís Mota University of Madeira, Portugal Bruno Gaspar University of Madeira, Portugal Renato Marques University of Madeira, Portugal Sara Vieira University of Madeira, Portugal

Anabela Almeida Polytechnic of Leiria, Portugal João Costa Polytechnic of Leiria, Portugal João Paulo C. S. Jorge Polytechnic of Leiria, Portugal Verónica Oliveira Polytechnic of Leiria, Portugal

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SCIENTIFIC COMMITTEE External members • Adriana Stümer, Universidade Feevale, Brazil • Agustín Santana Talavera, Universidad de la Laguna, Spain • Alfonso Vargas Sánchez, University of Huelva, Spain • Ana Claudia Machado Padilha, Universidade de Passo Fundo, Brazil • Anna Trono, University of Salento, Italy • Andrew J. Frew, Queen Margaret University, United Kingdom • Carlos Cardoso Ferreira, University of Coimbra, Portugal • Chris Cooper, Oxford Brooks University, United Kingdom • Chris Stone, Manchester Metropolitan University, United Kingdom • Christian Bataillou, Université de Perpignan, France • Dalila Rosa Hallal, Universidade Federal de Pelotas, Brazil • David Airey, University of Surrey, United Kingdom • Débora Fittipaldi Gonçalves, Universidade Estadual de Mato Grosso do Sul, Brazil • Dimitrios Buhalis, Bournemouth University, United Kingdom • Dogan Gursoy, Washington State University, USA • Douglas Michele Turco, Drexel University, Philadelphia, USA • Elisa Backer, University of Ballarat, Australia • Elizete de Azevedo Kreutz, Univates University, Brazil • Fiorella Dallara, University of Bologna, Italy • Graham Busby, University of Plymouth, United Kingdom • Graham Miller, University of Surrey, United Kingdom • Gui Lohmann, Southern Cross University, Australia • John Fotis, Bournemouth University, United Kingdom • Kathleen Adams, Loyola University of Chicago, USA • Kelly Bricker, International Ecotourism Society, USA • Maria Helena Weber, Universidade Feevale, Brazil • Maria José Andrade Suárez, University of A Coruña, Spain • Mary Sandra Guerra Ashton, Universidade Feevale, Brazil • Marianna Sigala, University of South Australia Business School, Australia • Mário Passos Ascenção, Haaga-Helia University of Applied Sciences, Finland • Michael Hall, University of Canterbury, New Zealand • Miguel Moital, Bournemouth University, United Kingdom • Noëlle O’Connor, Limerick Institute of Technology, Irland • Pieter Piket, Breda University of Applied Sciences, The Netherlands • Regina Schluter, Centro de Investigaciones y Estudio Turísticos, Argentina

• Richard Butler, Strathclyde Business School, United Kingdom • Rogério João Lunkes, Universidade Federal de Santa Catarina, Brazil • Rong Huang , University of Plymouth, United Kingdom • Roswithia Weber, Universidade Feevale, Brazil • Simone Weschenfelder, Universidade Feevale, Brazil • Sung Hee Park, Keimyung University, Republic of Korea • Tomás Jesús López-Gusmán, University of Córdoba, Spain • Tomasz Napierała, Lodz University, Poland • Valéria Lima Guimarães, Universidade Federal Fluminense, Brazil CiTUR Madeira Hub • António Almeida, University of Madeira; • António Martins, University of Madeira; • Bruno Sousa, University of Madeira; • Catarina Fernando, University of Madeira; • Eduardo Leite, University of Madeira; • Frederica Gonçalves, University of Madeira; • Helder Lopes, University of Madeira; • João Prudente, University of Madeira; • Luís Oliveira, Escola Profissional de Hotelaria e Turismo da Madeira; • Mara Franco, University of Madeira; • Pedro Correia, University of Madeira; • Ricardo Correia, University of Madeira; • Rossana Santos, University of Madeira; • Rui Castanho, University Dąbrowa Górnicza, Polónia; • Sérgio de Jesus Teixeira, University of Madeira; • Sérgio Lousada, University of Madeira; • Susana Teles, University of Madeira. CiTUR Algarve Hub • Célia Ramos, University of Algarve • Cláudia Almeida, University of Algarve • Elisabete Rodrigues, Polytechnic Institute of Portalegre • Eva Milheiro, Polytechnic Institute of Portalegre • Fernando Perna, University of Algarve • Gorete Dinis, Polytechnic Institute of Portalegre • João Filipe Rodrigues, Polytechnic Institute of Beja • Maria João Ramos, Polytechnic Institute of Beja • Marisol Correia, University of Algarve • Marta Amaral, Polytechnic Institute of Beja • Paula Martins, University of Algarve • Paula Serdeira Azevedo, University of Algarve • Sandra Rebelo, University of Algarve • Sílvia Quinteiro, University of Algarve • Victor Figueira, Polytechnic Institute of Beja CiTUR Estoril Hub • Ana Cláudia Gonçalves, ESHT Estoril • Ana Inácio, ESHT Estoril • Ana Rita de Deus Rocha Alves Peres da Costa, ESHT Estoril • António Manuel Henrique Fernandes, ESHT Estoril

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• Cândida Cadavez, ESHT Estoril • Carlos Fernando Santiago Neto Brandão, ESHTE • Catarina Rosa Nunes, ESHT Estoril • Cláudia Alexandra C. Lourenço Viegas, ESHT Estoril • Elsa Correia Gavinho, ESHT Estoril • Francisco Silva, ESHT Estoril • Isilda Maria Lopes de Sousa Ramos Leitão, ESHTE • João António dos Reis, ESHT Estoril • Jorge Ferraz, ESHT Estoril • Jorge Manuel de Oliveira Flor Abrantes, ESHTE • Jorge Manuel Rodrigues Umbelino, ESHT Estoril • José Sancho e Silva, ESHT Estoril • Maria da Graça Luís da Conceição Joaquim, ESHTE • Maria de Lurdes Santana Calisto, ESHT Estoril • Maria Manuela Mendes Guerra, ESHT Estoril • Maria Raquel Gomes Moreira, ESHT Estoril • Maria Teresa Gomes Valente da Costa, ESHT Estoril • Mário Dinis Serrazina Mendes Silva, ESHT Estoril • Nuno Silva Gustavo, ESHT Estoril • Raúl Filipe, ESHT Estoril • Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub • Andreia Moura, Polytechnic Institute of Coimbra • Bruno Sousa, Polytechnic Institute of Cávado e Ave • Cândida Silva, Polytechnic Institute of Porto • Carlos Fernandes, Polytechnic Institute of Viana do Castelo • Dália Filipa Liberato, Polytechnic Institute of Porto • Eduardo Albuquerque, Polytechnic Institute of Porto • Fernanda Ferreira, Polytechnic Institute of Porto • Flávio Ferreira, Polytechnic Institute of Porto • Eugénia Lima Deville, Polytechnic Institute of Coimbra • Goretti Silva, Polytechnic Institute of Viana do Castelo • Hugo Sampaio, Polytechnic Institute of Cávado e Ave • João Luís Silva, Polytechnic Institute of Cávado e Ave • Luís Correia, Polytechnic Institute of Porto • Luís Mendes Correia, Polytechnic Institute of Coimbra • Maria do Rosário Campos Mira, Polytechnic Institute of Coimbra • Maria Leonor Gambini, Polytechnic Institute of Coimbra • Mónica Oliveira, Polytechnic Institute of Porto • Pedro Carvalho, Polytechnic Institute of Viana do Castelo • Pedro Liberato, Polytechnic Institute of Porto • Ricardo Melo, Polytechnic Institute of Coimbra • Sílvia Raquel Pereira, Polytechnic Institute of Cávado e do Ave • Susana Lima, Polytechnic Institute of Coimbra • Susana Relvas, Polytechnic Institute of Coimbra • Susana Silva, Polytechnic Institute of Porto • Vânia Costa, Polytechnic Institute of Cávado e do Ave CiTUR Guarda Hub • Adriano Costa, Polytechnic Institute of Guarda • Aida Carvalho, Polytechnic Institute of Bragança • Ana Daniel, Polytechnic Institute of Guarda

• Cláudia Costa, Polytechnic Institute of Bragança, Portugal • Cláudia Seabra, Polytechnic Institute of Viseu • Cristina Barroco, Polytechnic Institute of Viseu • Elsa Esteves, Polytechnic Institute of Bragança; • George Ramos, Polytechnic Institute of Castelo Branco • Gonçalo Fernandes, Polytechnic Institute of Guarda • Joana Fernandes, Polytechnic Institute of Bragança • Joaquim Antunes, Polytechnic Institute of Viseu • José Alexandre Martins, Polytechnic Institute of Guarda • Manuel Salgado, Polytechnic Institute of Guarda • Luísa Lopes, Polytechnic Institute of Bragança • Pedro Fonseca, Polytechnic Institute of Guarda • Ricardo Guerra, Polytechnic Institute of Guarda • Romeu Lopes, Polytechnic Institute of Guarda • Sara Nunes, Polytechnic Institute of Castelo Branco • Suzanne Amaro, Polytechnic Institute of Viseu • Vitor Roque, Polytechnic Institute of Guarda CiTUR Leiria Hub • Anabela Almeida, Polytechnic of Leiria • Ana Elisa de Sousa, Polytechnic of Leiria • Ana Luísa Pires, Polytechnic of Leiria • António Sérgio Araújo, Polytechnic of Leiria • Carlos Filipe Pinto Rebelo, Polytechnic of Leiria • Cátia Malheiros, Polytechnic of Leiria • Célia Salmim Rafael, Polytechnic of Leiria • Eunice Lopes, Polytechnic Institute of Tomar • Fernanda Oliveira, Polytechnic of Leiria • Francisco Dias, Polytechnic of Leiria • Francisco Ferraz, Polytechnic of Leiria • Gilberto Moiteiro, Polytechnic of Leiria • Inês Brasão, Polytechnic of Leiria • João Paulo Jorge, Polytechnic of Leiria • José Luís Braga, Polytechnic Institute of Tomar • Júlia Fonseca, Polytechnic of Leiria • Júlio Coelho, Polytechnic of Leiria • Luís Lima Santos, Polytechnic of Leiria • Luís Mota Figueira, Polytechnic Institute of Tomar • Marlusa Gosling, Federal University of Minas Gerais, Brazil • Nuno Almeida, Polytechnic of Leiria • Nuno Abranja, ISCE • Paula Cardoso, Polytechnic of Leiria • Paulo Almeida, Polytechnic of Leiria • Paulo Lourenço, Polytechnic of Leiria • Rogério Lunkes, Universidade Federal de Santa Catarina, Brazil • Sofia Eurico, Polytechnic of Leiria • Sónia Pais, Polytechnic of Leiria • Verónica Oliveira, Polytechnic of Leiria

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TABLE OF CONTENTS

FULL PAPERS

O impacto da Feira do Queijo de Seia Adriano Costa, José Alexandre Martins and Zaida Ferreira 1

La influencia de los medios de comunicación en el turismo Alba Barreth González and Jose Luis Proaño Moreira 14

La competitividad de Guayaquil hacia el bleisure tourism Alba Caicedo, Enrique Santos and Luís Lima Santos 22

Caracterização dos consumidores do Museu de Portimão. Um contributo para o turismo cultural e acessível

Ana Rodrigues, Manuela Rosa and Efigénio Rebelo 36

Empregabilidade e Ensino Superior: o estudo de caso do mestrado em Gestão e Direção Hoteleira - ESTM

Ana Sofia Viana, Sónia Pais, Ana Elisa Sousa and Michael Schön 51

Are Alternative Accommodations a Threat to Hotels in Portugal? Anabela Elias-Almeida, Cátia Malheiros Ferreira and Maria Sofia Lopes 63

Liquidity vs net income: an analysis of Portuguese hotel companies

Catarina Silva, Luís Lima Santos, Conceição Gomes and Cátia Malheiros 74

Turismo gastronómico: proposta de uma carta gastronómica para a região da Comunidade Intermunicipal das Beiras e Serra da Estrela

Cristina Rodrigues, Adriano Costa and Anabela Sardo 87

A satisfação e o retorno às festividades locais: o caso da Festa das Cruzes, Barcelos

Diana Faria, Laurentina Vareiro and Alexandra Malheiro 101

The City Next Door; Branding Alexandria, Egypt Dina M. Weheba and Mohamed A. Nassar 116

Percepções do turismo e a relação residentes-visitantes: o caso do Porto (Portugal)

Diogo Cardoso, Raquel Mendes and Laurentina Vareiro 127

Strategies promoting hiking and cycle tourism in Greece. A case study.

Efthimios Bakogiannis, Charalampos Kyriakidis, Maria Siti, Christos Karolemeas & Efthymia Kourmpa

140

El agroturismo: una oportunidad para el desarrollo sostenible del sector agrario en la provincia de Los Ríos, Ecuador

Elisa Solis Argandoña and José Antonio Camúñez Ruiz 151

The Tourism Distribution in Portugal and Spain: an approach to its performance evaluation Fernanda Oliveira and Conceição Gomes 161

Electric Mobility in a Nature Reserve in Portugal - Virtues, Conflicts and Tourism

George Ramos, Rogério Dionísio and Paula Pereira 174

Accounting for dissimilarities in hospitality costs among Portuguese regions

Íris Tourita, Conceição Gomes, Cátia Malheiros and Luís Lima Santos 189

A Madeira vista por Isabella de França: Itinerários Literários no Âmbito do Circuito Turístico Isilda Leitão 202

CIVITAS DESTINATIONS Project promoting tourists’ sustainable mobility in insular Regions Joana Gaudêncio and Claúdio Mantero 219

Critical factors of success and innovation in the first organic tourism route in Brazil

Larissa Bigóis, Ana Claudia Padilha, Verner Luis Antoni & Marcelino de Souza 228

Determinantes do TRevPAR, uma análise dos hotéis portugueses entre 2010 e 2017

Maria Rolim, Cátia Malheiros, Conceição Gomes and Luís Lima Santos 244

Análisis del perfil y preferencias del turista chino que visita la costa de Ecuador

Rafael Arce Bastidas, Paul Freire Sierra, Elisa Verónica Solis Argandoña and Nadia Argudo Guevara

254

Are hotel companies creditworthy? The case of Portuguese hospitality industry

Ricardo Pãozinho, Luís Lima Santos, Conceição Gomes and Cátia Malheiros 267

Study of customer satisfaction with the hotel sector of the Principality of Andorra based on the reviews on Booking

Rosa M. Mariño-Mesías, Betlem Sabrià-Bernadó, Josep Fortó-Areny, Aleix Dorca-Josa 281

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Repensar el marketing estratégico de la ciudad: Análisis del comportamiento de los portugueses seniors en el contexto del turismo de ciudad

Rui Martins, Alejandro del Moral and Michael Schön 291

Environmental Awareness of Surf Tourists: the case study of Peniche, Portugal

Sarah Springwald, João Paulo Jorge, Dulcineia Ramos and Ana Sofia Viana 302

Diferenciação do produto através da valorização do turismo industrial

Tânia Marina Ferreira Guerra, Maria Pilar Moreno Pacheco and António Sérgio Araújo de Almeida 319

SHORT PAPERS

Using Data Analytics to understand visitors online search interests: the case of Douro Museum

Aida Carvalho, Arlindo Santos and Carlos R. Cunha 331

Analysis of the economic impact of Torre de Moncorvo’s Medieval Fair for local development

Aida Carvalho, Joana Fernandes and Victor Moreira 337

Local products and gastronomy valuation for tourism and food sustainability in the Autonomous Region of Madeira Bruno Sousa and Luís Mota 344

Regional products and typical dishes in restaurants in the Autonomous Region of Madeira

Bruno Sousa, Helena Pereira and Cármen Sequeira 348

The role of attachment in the choice of tourist destination of emigrants: a preliminary study

Bruno Sousa, Rossana Santos and Diana Azevedo 352

Avaliação das rotas turísticas em Portugal Continental: Uma análise de clusters Carlos Vilela da Mota and Fernando F. Gonçalves 356

Mountain hikes and Levada practitioner’s motivation and experience- Characterization

Catarina Fernando, Helder Lopes, João Noite, Ricardo Alves and João Prudente 363

A New Dimension on Sustainability of Tourism Destinations: The "Green Water" Program

Diana Foris, Adriana Tokar, Dănuț Marcel Tokar and Tiberiu Foris 368

The Impact of the European Wine City 2018 - Torres Vedras / Alenquer (CEV) in the local stakholders Dulcineia Ramos & Rui Penetra 372

Inventário, classificação e gestão de recursos turísticos: o caso do canyoning Francisco Silva and Maria Céu Almeida 378

Hikes and Levadas in Madeira: Characterizing visitors and their experience

João Prudente, Hélder Lopes, João Noite, Ana Rodrigues, Sara Vieira, Ricardo Alves and Catarina Fernando

385

The Identity and Genuineness of Madeira Natural and Cultural Heritage as Determining Factors for Sports Tourist Products Jorge Soares & Naidea Nunes 390

Exploring Environmental Satisfaction in Tourist Sites: A View to Madeira Island

Luís Mota, Mara Franco, Agostinho Marques and Bruno Gaspar 395

Cultural dimensions impact on customer’s expectations about the hotel service: application in different HDI Latin countries Mara Franco and Raquel Meneses 402

Mariana Alcoforado and the making of Beja as a literary tourism destination Maria João Ramos and João Rodrigues 408

Museu Virtual do Turismo (MUVITUR) © revela a história do turismo da Madeira (1930-2000) Maria José Aurindo and Conceição Machado 414

Mapping Cultural Tourism Routes in Baixo Alentejo, Portugal: An Exploratory Study of the Municipality of Beja Victor Figueira and Maria João Ramos 419

A imagem peregrina de Nossa Senhora de Fátima: uma marca do turismo religioso

Vitor Ambrósio, João Caldeira Heitor, Teresa Alves 425

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1 Portugal 2020 Inter ministerial Coordination Commission, on a proposal from the National Association of Portuguese Municipalities, approved the classification of 164 low-density municipalities (LDM) for the purpose of applying positive discrimination measures, within the scope of Portugal 2020 and with the objective of recognizing a treatment differentiated to low density territories. To be considered low density, a multi criteria approach was defined that considers population density, demography, settlement, physical characteristics of the territory, socioeconomic characteristics and accessibility as criteria for classifying as LDM.

Page 11: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

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4.1. Torre de Moncorvo Medieval Fair

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4.2. Exhibitors results

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Table 3 shows the estimated revenues per visitor and per nationality in the exhibitor opinion. Most of the exhibitors consider that national and international visitors buy products/services until 49 euros (84.6% and 85.5%, respectively).

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4.3. - Visitors results

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Page 13: ITC Aida JoanaVictor · 2020. 12. 15. · N µ v Si o Àa G µ tavo, ESHT Estoril Ra · o Fi oie ESHT E } i o Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Coimbra Hub Andreia

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Table 5 ± Average spend at fair excluding meals/restoration

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References

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