Twitter Followers

True Reach

84,101 Klout Score

68

90-Day Retweets18,880

90-Day Followers

86,890

90-Day Mentions11,080 90-Day Following

360

19,900Network

5219

Amplification

TEN MOST INFLUENTIAL POLITICAL VOICES

ON TWITTER

@civatiGiuseppe Civati

@giulianopisapiaGiuliano Pisapia

@beppe_grilloBeppe Grillo

@_ariannaArianna Ciccone

@andreasarubbiAndrea Sarubbi

@beppesevergniniBeppe Severgnini

ITALY

Averages among Top 10

The influence of each user’s network How many people each user influences

How much each user influences people

“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.

* The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.

To see the in-depth results of this research, visit www.g20influencers.com