Communication Trends in AIESEC Italy

Powered by SONA Q1 for 15 LCs (without Milano Catolica and Venezia)

External Communication

Web-page

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

1

2

3

4

5

6

7

8

9

Web-page updating

Tim

es p

er m

onth

ExternalCom

According to SONA only 2 LCs out of 15 update web-page every week

Web-pageExternalCom

2 per week

1 per week

1 per 2 weeks

1 per month

1 per 2 month

never

0% 5% 10% 15% 20% 25% 30% 35%

7%

7%

33%

27%

7%

20%

Web-page updating

% of LCs

Times of updating

According to SONA 47% of LCs update web-page at least once per month, 20% don't update it at all

Web-pageExternalCom

According to SONA 5 out of 15 LCs don't know number of visitors of their web-page - 33%

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

2000

4000

6000

8000

10000

12000

50

9837

95

1768

278

5000

16902175

1333 1450

Number of visitors at web-page

RecruitmentExternalCom

According to SONA 38% of LCs (5 out of 13) got more than 50% of applications through web-page

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

10

20

30

40

50

60

70

80

20

13

5

23

50

32

22

68

32

45

0

40

10

71

Total vs Web applications

Total applicsWeb applics

Media appearancesExternalCom

According to SONA 73% of LCs (11 out of 15) had less than 5 media appearances

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

10

20

30

40

50

60

14

57

30 0

25

21

0

20

Media appearances

External RepresentationExternalCom

According to SONA 47% of LCs (7 out of 15) participated in more than 1 external event

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

External Events

PartnersExternalCom

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Media/printing partners

PartnersExternalCom

According to SONA 11 out of 15 LCs have media partners, but only 2 LCs (14%) have more than 2 partners

0

1

2

3

4

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Media partners

LCs

Med

ia/p

rintin

g pa

rtne

rs 14 out of 15 LCs have good relationships with University(except Pisa)

Internal Communication

MyAIESEC.netInternalCom

According to SONA, 2 out of 15 LCs has team structure in myaiesec.net that reflects their real LC structure

Only 6 LCs out of 15 (40%) know their real # of teams in the system

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

Team Function in MyAIESEC.net

AwarenessEB TeamStructure

MyAIESEC.netInternalCom

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

10

20

30

40

50

60

70

80

90

100

110

Usage of MyAIESEC.net

% o

f mem

baer

s use

my@

net

MyAIESEC.netInternalCom

According to SONA, in 9 out of 15 LCs not more than 60% members use my@net

< 50%

50%-60%

65%-75%

> 75%

0 1 2 3 4 5 6 7 8 9 10

Usage of MyAIESEC.net

# of LCs

% o

f mem

bers

use

my@

net

LC official wikiInternalCom

According to SONA 53% of LCs (8 out of 15) have official LC wiki

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

3

3.5

LC wiki

Wiki with projects description

Wiki with contacts

LC wiki

5 out of 8 LCs with wiki have contacts & projects' description there

LC official wikiInternalCom

According to SONA 37% of LCs with LC wiki (20% in total) update it at least 1 per month

According to my@net analysis 25% of LCs with wiki (11% in total) update it at least 1 per month

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5LC wiki updating

Update once per month

LC wiki

LC official wiki updatingInternalCom

SONA analysis

MyAIESEC.net analysis

every week

every month

every 2 month

every 3 month

other

0% 5% 10% 15% 20% 25% 30%

every week

every month

every 2 month

every 3 month

other

0% 5% 10% 15% 20% 25% 30% 35% 40%

Promo campaignsInternalCom

According to SONA no one LC out of 15 ran X+L campaign

Social MediaInternalCom

According to SONA 53% of LCs (8 out of 15) have twitter account

ExternalCom

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

5

10

15

20

25

30

35

40

45

0 0

13

0

4

9

0 0

32

0 0 0

28

42

29

Followers on Twitter

Social MediaInternalCom

According to SONA 15 LCs have FB group ; 7 LCs (47%) have FB account ; 4 LCs (27%) have FB page

ExternalCom

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

100

200

300

400

500

600

113137

186

355

232

394

342

503

258

390

288

168 161 171187

Facebook

Facebook group members

Facebook account friends

Facebook page fans

Social MediaInternalCom

According to SONA 10 LCs (67%) have youtube8 out of 15 LCs (53%) have twitter acount; 4 LCs (27%) have blog 3 LCs (20%) have Flickr

ExternalCom

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Twitter, Blog, Youtube, Flickr

FlickrBlogTwitterYoutube

Social MediaInternalCom

ExternalCom

Twitter

FC group

FC account

FC page

Flickr

Youtube

Blogs

0% 20% 40% 60% 80% 100% 120%

53%

100%

47%

27%

20%

67%

27%

Social Media Usage

LCs

Resources

HR – com responsibleResources

According to SONA 11 out of 15 LCs have com responsible

Only 2 out of 15 LCs have com & is responsible dif people

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.5

1

1.5

2

2.5

3

3.5

Com & IS responsibles

Different peopleIS responsibleCom responsible

HR – EducationResources

According to SONA 6 out of 10 LCs give education about brand at least 2 times per year

11 out of 14 LCs give education about myaiesec.net at least 2 times per year

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

5

10

15

20

25

30

35

40

45

50

55

12

31 2

12 12

1

48

2

12

1 2 24

Education

General education (times per year)

Myaiesec.net educa-tion

HR – EducationResources

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

20

40

60

80

100

120

12

3 1 2

12 12

1

48

2

12

1 2 2 4

50 50

70

5750

90

60 60

50 50

70

100

50

10

75

Education vs Usage of MyAIESEC.net

Myaiesec.net educa-tion

% of your members constantly using MyAIESEC.net

Tools - Communication PlanResources

According to SONA 80% of LCs (12 out of 15) have communication plan – except Roma3, Trento, Catania

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.2

0.4

0.6

0.8

1

1.2

Com plan

Tools – Brand AuditResources

According to SONA 9 out of 15 LCs (60%) ran brand audit in the last semester

Ancona

Bari

Bolzano

Catania

Federi

co II

Genova

Palerm

o

Parthen

opePav

iaPisa

Roma3

RomaLS

Torin

oTre

ntoTri

este

0

0.2

0.4

0.6

0.8

1

1.2

Brand Audit

Communication

in our life

Global Trends 2010

Search in real time

Users already made a revolution, by putting themselves in opposite to ordinary media. In 2010 we will strike over the new internet-reality: content will be over-actual.

Mobile Transactions

Mobile phones are converting more & more in normal PC, which can be finally used in commercial purposes. Mobile phones are becoming sail-points.

Local Decisions influence brand beyond of state boundaries

Communication is becoming international with internet.

Plug-ins for mobile phones, viral and TV movies from different markets are freely spreading in different countries

Soon agencies will be more international oriented, global campaigns will be launched

Le Roi Est Mort, Vive Le Roi!

In the same way as all sciences came out from philology, all the media “entered” the internet. They will live also there.

That is why all the advertisings will be digital; we will not call it digitalIt will be – just Advertisement

Future connection

Tools for personal communication will be changed totally in 5 year.

Development of the Internet – common penetration of broadband.

Communication will happen only with skype & web-conference.

New reality of users’ world

Technologies make us describe surrounding environment more and more.

We change not only our behavior, starting our morning with Twitter; we make our world more interesting talking about smth we did’not notice before. For ex.: that sweepers never raise up their heads and spend the whole life just looking the floor

Viral thirst

Brands will strive to charge every TV-spot with viral content.

Production of viral movie is becoming comparable with shooting of the main channel.

Crowdsourcing in advertising

Years ago, advertising made by consumers, raised rage. This year, brands will inspire users to create new format of communication.

Billboards and TV advertising made by crowd are waiting for us.

Social CRM

We all observe the bloom of tools of social communication: Facebook, Twitter, etc. This year brands will be closer to consumers by socialization of its business-processes.

Salesforce.com already made Chatter – collaborative on-line platform, uniting the best information about business in real time and using best of Twitter and Facebook, turning them into business instruments.

Fight for maintaining of users’ involvement

In big social media there is a trend of involving the audience and coping of technologies of competitors instead of creating new innovations. This war threaten also brands.

Facebook remakes main page to be similar to Twitter, tag users with @, make lite.facebook.com and want to make analog of skype.

At the end of the year all digital communications will be based on micro groups. There will not be only one communication for TA, there will be about 100 different digital-experiences for 100 different (or maybe crossing) groups.

TA constantly research new platforms – it becomes harder and harder to get TA, that is why it’s better to create concrete digital decisions for small platforms

Growth of popularity of games in social networks

To start on-line gaming = get long-term contact of TA with brand. In 2010, games in social networks will become independent advertising platforms.

Public Indulgences

Nowadays all the common activities, which users should realize according their, for example, religious views, happens through social media. For example, with the help of Twitter.

Digital World merges completely with personal identity

The citizen of Japan marry the woman from the computer game, newlyweds update their statuses in facebook in front of the altar, the monkey in the zoo has phone for making pictures and posting of them in social network. Where can we find the corner where you can stand one by one with your thoughts without any socialization. There is too much of electricity in this world. We need leave the country urgently.