Italian market

ITA

LY

Lombardy 42 30 %

Lazio 28 20 %

Emilia-Romagna 1 8 %

Piedmont 11 8 %

Tuscany 10 7 %

Veneto 10 7 %

Elsewhere in Italy 27 19 %

Visit Finland visitor survey: Habitation in the country of residence

Place of residence in Italy according to Visit Finland Visitor Survey 2018. 1 000 trips/percentage of trips

Population: 60 millionOutbound travel from Italy: 34 million arrivals to alldestinations (+7% compared to 2017)

Europe’s share of Italian outbound travel is: 81%Finland’s share of Italian outbound travel is: 0,4%Travel expenditure (total outbound travel from Italy) 24 billion EUR

Sources: VF Visitor Survey 2018, UNWTO/Eurostat/IMF Balance

of Payments

Sources: D2 Digital Demand

Internet searches• 126 630 travel-related Internet searches concerning Finland

• +18% compared to previous year

Italian travelers’

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Italian overnights in Finland

Share of overnights by regions 2018

44% 14% 16% 26%

Year 2018

14th in country rankings with a 2% share of foreign overnights

Average change 2000-2018: +1%

Change 2018 compared to 2000: +12%

0 %-4 % 3 %

9 %6 %

-10 %

12 % 1 % 2 %

-9 %-6 %

10 %

-16 %

-12 %7 % 4 %

9 %

12 % 3 %

0

50 000

100 000

150 000

200 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Source: Visit Finland Statistics Service Rudolf, Statistics Finland

Italian overnights in Finland

Winter and Summer 2018

Winter 2018: 14th in country rankings with a 2% share of foreign overnights

Average change 2000-2018: +3%

Change 2018 compared to 2000: +66%

Summer 2018: 13th in country rankings with a 3% share of foreign overnights

Average change 2000-2018: 0%

Change 2018 compared to 2000: -11%

44

80

0

48

70

0

44

30

0

48

40

0

55

60

0

53

80

0

53

40

0

59

90

0

61

90

0

56

80

0

53

30

0

55

70

0

55

20

0

50

00

0

46

90

0

54

50

0

60

10

0

67

20

0

74

50

0

Registered overnights in winter season (Nov-Apr) by Italian visitors

96

50

0

90

40

0

93

70

0

10

1 9

00

10

6 9

00

91

60

0

10

7 5

00

10

4 8

00

10

6 0

00

96

30

0

87

50

0

99

90

0

78

60

0

68

70

0

72

40

0

73

20

0

77

00

0

83

00

0

85

60

0

Registered overnights in summer season (May-Oct)by Italian visitors

Italian overnights in Finland

Seasonal overnights in 2018

Source: Rudolf data base, Statistics Finland

Coast & Archipelago 2018

Winter 3 618 12%

Spring 4 451 -7%

Summer 8 929 -2%

Autumn 5 005 9%

Lapland 2018

Winter 23 082 11%

Spring 6 484 2%

Summer 7 527 -14%

Autumn 5 901 -2%

Lakeland 2018

Winter 3 252 10%

Spring 3 362 4%

Summer 13 483 7%

Autumn 4 261 22%

Helsinki area 2018

Winter 13 347 10%

Spring 13 259 7%

Summer 30 026 0%

Autumn 14 523 20%

Italian overnights in Finland by season in 2018

Year 2018

Helsinki 6%

Kouvola 40%Pori 33%Rauma 29%Vaasa 26%

Uusimaa (excl. greater Helsinki area) 15%Porvoo 6%

Riihimäki Region 139%Mikkeli 96%Savonlinna 88%Mäntyharju 70%Sotkamo 67%

Kolari (Ylläs) 45%Enontekiö 43%Kittilä (Levi) 21%Salla 13%Kuusamo 8%

Whole FinlandNo. of Italian overnights in

FinlandSeasonal YtoY change

2016 2017 2018 20192017 vs.

20162018 vs.

20172019 vs.

2018

Winter (Dec-Feb) 35 610 39 208 43 305 42806 +10% +10% -1%

Spring (Mar-May) 22 837 26 809 27 584 +17% +3%

Summer (Jun-Aug) 56 789 60 521 59 997 +7% -1%

Autumn (Sep-Nov) 22 258 26 330 29 836 +18% 13%

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

High winter season (12-02) Spring season (03-05)

High summer season (06-08) Autumn season (09-11)

Trends for seasonal overnights in Finland – Italian visitors

Source: Rudolf data base, Statistics Finland

Italy

Corresponding

seasonal overnights not

available for Iceland

Denmark: Hotels, holiday resorts, camping sites and youth hostels,

NOT marinas or holiday cottages

Finland: Hotels, youth hostels, holiday villages and camping sites

Norway: Hotels, youth hostels and camping sites, NOT holiday dwellings

Sweden: Hotels, youth hostels, holiday villages and camping sites,

NOT commercially arranged rentals in private cottages, or apartments

Monthly change in Italian overnights 2018/2017

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

Denmark -8 % 4 % 12 % 13 % 4 % 17 % 18 % 1 % 19 % 8 % 21 % 9 % 9 %Finland -3 % 18 % 3 % 3 % 3 % -15 % 2 % 4 % 18 % 21 % 4 % -4 % 3 %

Iceland* 31 % 61 % 39 % 1 % 30 % -3 % -5 % 0 % 22 % 50 % 2 % 3 % 8 %

Norway 26 % 41 % 13 % 27 % -8 % 19 % 7 % 4 % -6 % 1 % 21 % -13 % 8 %

Sweden 9 % 24 % 17 % 12 % 22 % -7 % -4 % 1 % 8 % 17 % -4 % -5 % 5 %

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

100 000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly overnights in the Nordic countries in 2018

Finland 2018 Norway 2018 Sweden 2018 Denmark 2018 Iceland* 2018Italy Nordic comparison

Norway, Sweden & Denmark including all types of accommodation (also cottages)

*) includes only hotels

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland,Statistics Sweden, Norway, Denmark, and Iceland