ITA Business Trend Survey 2012 1 Welcome to The Industrial Truck Association 2012 Business Trends Survey ITA 2012 Annual Fall Meeting Williamsburg Lodge

ITA Business Trend Survey 2012 1

Welcome to

The Industrial Truck Association

2012 Business Trends Survey

ITA 2012 Annual Fall MeetingWilliamsburg Lodge

Williamsburg, VA

2012 Business Trends Survey Task Group

Frank Russo, TCM America Inc.

Dave Norton, The Raymond Corporation

Jeff Mueller, MCFA

Bill DeVries, Nissan Forklift Company North America

Ken Sanders, East Penn Manufacturing

Kevin Crowe, ECCO

Ed Artuso, Bolzoni - Auramo

Ed Dailey, Thyssen Krupp

ITA Staff



2012 Business Trends SurveyPanel Members

Paul Laroia (Nacco Materials Handling Group)

Scott Johnson (Clark Material Handling)

Moderator

Aurelio Carinci (GNB Industrial Power)


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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a location for local forklift manufacturing for the local India marketplace?


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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?


On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, as a market for US Exports?

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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, as a location for local forklift manufacturing partnerships (forklift production the in Brazil) marketplace?

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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance South America as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?

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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, Brazil as a location for local forklift manufacturing for the local South American marketplace?

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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of Africa as a market to US

Forklift Manufacturers by 2017, as a location for local forklift manufacturing partnerships (forklift production the in Africa)

marketplace?


On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance Africa as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?


On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of Africa as a market to US Forklift Manufacturers by 2017, Africa as a location for local forklift

manufacturing for the local marketplace?



Which global market do you see with the greatest economic growth in the next five years?

Canada, Mexico, Russia and Rest of Asia were added for

2012 Survey


With greater focus on lean manufacturing and lean operations do you feel that forklift trucks is an area where companies look to eliminate or reduce their fleet sizes?


Do you foresee the duties imposed on imported US manufactured forklifts will be eliminated into the following Countries by 2017?


On a scale of 1 to 10, with 10 indicating very significant and 1 indicating no impact, with the current value of the US Dollar do you expect increased exports of US manufactured forklift trucks?


Do you anticipate a change in the source of supply for any of the components listed by 2017? If you anticipate changing the sourcing location by 2017, indicate if the change will locate manufacturing to North America, from North America or elsewhere.

From 2010 Business Survey From 2011 From 2012 Business Survey

Change Source Change Source Change Source If yes, change will be…..

2010 2010 2011 2011 2012 2012 To North From North Elsewhere

Components No Yes No Yes No Yes America America

Electrical Systems 38% 62% 50% 50% 8% 92% 47% 33% 20%

Mast and Attachments 62% 38% 69% 31% 77% 23% 33% 67% 0%

Hydraulic Components 46% 54% 50% 50% 36% 74% 44% 33% 23%

Drive Trains 46% 54% 53% 47% 50% 50% 33% 56% 11%

Engines / Power Sources 38% 62% 44% 56% 50% 50% 80% 20% 0%

Assembly 77% 23% 59% 41% 31% 69% 72% 0% 28%

Other Component Systems 38% 62% 31% 69% 17% 83% 30% 10% 60%

Structural Weldments 69% 31% 44% 56% 38% 72% 50% 13% 37%

On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, with consolidation or your company’s supplier base, which of the following areas best describes the importance of your supplier base

selections by 2017?



What percentage of North American industry forklift shipments, currently use “add on aftermarket produced” data management systems?


What percentage of North American industry forklift shipments, will incorporate OEM produced data management systems in 2017?


What percentage of North American industry forklift shipments, will use LED lights display in 2017?


What percentage of North American industry forklift shipments, will recover energy from regenerative braking in 2017?


What percentage of North American industry forklift shipments, will recover energy from lowering loads in 2017?


On a scale of 1 to 10, with 10 indicating very important and 1 indicating not important at all, please rate the importance of implementing optical or visual aids mounted on forks or masts by 2017?


In 2017, of the total fuel cell powered forklift shipments, what will percentage be for each of the following truck class?


On a scale of 1 to 10, with 10 indicating very important and 1 indicating not important at all, please rate the importance of the following factors regarding fuel cell technology.

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Initial Cost Lifecycle Cost Delivery &Distribution ofHydrogen Fuel

CustomerAcceptance

Reduce CarbonFootprint

Increased Safetyby Eliminating

Battery Handling

2011 2012


What percent of the market will be garnered with opportunity charging (where the charger start rate is 21 – 25% of the battery’s rated capacity) by 2017?


What percent of the market will be garnered with fast charging (where the charger start rate is 26 – 60% of the battery’s rated capacity) by 2017?


What sources of energy technology (other than lead-acid batteries) will be used in forklift trucks by 2017?


On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, what will be the market demand for the following types of Internal Combustion Engine forklifts in 2017?


On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, please rate the likelihood of the following types of Hybrid powered forklift trucks being available for sale by the year 2017?


On a scale of 1 to 10 what form of social media network do you see becoming more influential as a communication and marketing tool to reach out to customers within your organization in the next five years?


Results of 2012 Business Trend Survey

Thank you for your attention and participation.

ITA 2012 Annual Fall MeetingWilliamsburg Lodge

Williamsburg, VA

Documents

ITA Business Trend Survey 2012 1 Welcome to The Industrial Truck Association 2012 Business Trends Survey ITA 2012 Annual Fall Meeting Williamsburg Lodge