It May Be True, but Is It Effective?
It May Be True, but Is It Effective?Myths, Mythology, Misunderstandings, and Business CasesWhat is Good for the Goose?Tailored messagesMatch audience to tone and contentLots of different business cases and justifications out thereW3C http://www.w3.org/WAI/bcase/NCDAE http://www.ncdae.org/goals/actionpaper.phpKarl Groves http://www.karlgroves.com/category/accessibility-business-case/AbilityNet http://www.abilitynet.org.uk/blog/making-business-case-accessibility
ConversationTime to chime in!State business case pointDiscuss best audience(s), efficacySuggest change and improvementEthicsAccessibility is the right thing to do.Search Engine OptimizationAccessibility will help to improve SEO.
Student RetentionAccessibility will help us attract and/or retain students.
Staff Hiring and RetentionAccessibility will help us attract and/or retain staff.
Risk ManagementAccessibility will lower our risk profile.
Ease for Content CreatorsAccessibility will make it easier for content authors to author content.
MaintenanceAccessibility makes code and websites easier to maintain.
ComplianceAccessibility is required by the ADA, Rehabilitation Act, state law, etc.
Universal DesignAccessibility benefits everyone that uses our stuff.
AnalogiesAccessibility is like information security, Title IX, privacy (HIPAA, FERPA), etc. Thank you!Rob Carr, Oklahoma ABLE Tech@OKABLETech, @firstname.lastname@example.org