Marketing is presentingyour products or servicesin such a way as to makethem desirable.It involves the processresponsible for identifying,anticipating and satisfyingcustomer needs profitably

To get your product or serviceknown or “out there”, to yourtarget audience.A simple recipe which you canfollow would be to have a well-developed Marketing planThis will ensure that youengage in the right activities topromote your product orservice, aiming it at the rightaudience, in order to increaseyour revenue.

Identify specific marketingactivities and budgets

Set and meet marketingobjectives

Includes deadlines, budgetsand a dedicated person

Bring a marketingstrategy to life

Marketing plans are cyclicaland ongoing and shouldtherefore be woven intoyour business practice

It is important to developyour market strategybefore you write and

implement your Marketingplan.

A Marketing strategy is acarefully devised plan ofaction (relating tomarketing), to achieve agoal. It can also assist you indeveloping or carry out sucha plan.

Communicate withyour staff

Know your end goal

Monitor your progress

Develop contingencyplans

Seek expert advice

Make adjustmentsStay aware of changes in technology,market, competition, customers,suppliers and any other external factors.

Think like your consumer in terms of...

Attitude

Aspirations

Social Issues

Relationships

Values

The most important purpose ofpromoting your product orservice, is that it sets yourbusiness apart from itscompetitors.When promoting successfully,your business will get morereturn on its investment andsubsequently make a goodprofit.

Identify customersand competitors

Outline a strategy forattracting and keeping

customers

Define your market

Identify andanticipate change

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Pricing

Promotion

Products to be sold

Place (distributionchannel)

Promotion Will any specific category ofcustomer respond better topromotions?

Refers to the distributionchannel you are going to use tooffset your product or service.

Place

Increasing or decreasing yourprice is likely to result in betterprofits for your business.

Launches

Informal selling

Advertising

Formal selling

Contests and giveaways(even on social media)

Email marketing

Exclusive previews,Introductory offers

Social media posts,Facebook ads

Events

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The AIDA principle

Direct selling

Selling Networks

Cold calling

SELLING NETWORKSThis comes down to one person promotingor selling a product or service directly toanother eg selling beauty productsIn practice, this comes down to person toperson, face to face, or Facebook toFacebook contact (or whichever methodyou prefer).vThe benefits of becoming a distributor in anetwork, include discounts on products andcompensation for helping the companyattract more distributors.

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AIDA PRINCIPLE•A – Attention: Attract the attention of thecustomer •I – Interest: A product or service will begin tolook interesting to a consumer if they canrelate to it, need it and if it holds some benefitfor them.•D – Desire: Convince customers that they wantand desire your product or service. • A – Action: Lead customers towards takingaction and/or purchasing.

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DIRECT SELLINGAdvantages of direct selling:

Disadvantages of direct selling:

One key advantage direct selling has, is that itis a two-way form of communicationThe interactive nature of direct selling alsomakes it the most effective promotionalmethod

. Most people have had some bad experienceswith salespeople that were either aggressive oreven annoying

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COLD CALLING

•Cold calling is a marketing concept forobtaining new business by contacting (via

telephone, email or social networks) anunfamiliar person (who wase not expectingsuch an interaction) and speaking to themdirectly about your products or services.•A cold call is usually the start of a sales

process.

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Greeting andintroduction

Qualifying

Preparation prior toSales Call

Handling objections

Presentation

Surveying

Customermaintenance

Closing

Set monthly goals forwhat you want to

accomplish

Reverse engineer yoursales presentation

Develop a script

Ask for the order, Askfor referrals

Body language

Empathise

Be an active listener

Humour

Think on your feet

Be patient

Optimism

Practise, practise,practise

Creates loyalty andcustomer retention

Results in increased profitsfor a business

Help you get new customers,retain current customers and

manage your reputation

Understand theirrequirements, resolvetheir problems

Efficiency

Delightful Service

Quality

On- time delivery

Best value

Feedback from customers:Whenever you interact withcustomers, initiate a quickdiscussion to check how they arefeeling. This can also be donewith a quick survey or commentcard

Feedback from staff members:Employees know how yourcustomers really feel and they'dlove to share it with you. Takethe time to listen andunderstand. They see theobstacles your customers have

Observation: Watch yourcustomers' movements andbehaviour when they are in yourbusiness. Are they visiblyannoyed? Do they stand in line,looking at their watch?