It All Started With a Vision of Shri Jayanti Prasad Jain of Establishing Supremacy Over Hygiene

7/30/2019 It All Started With a Vision of Shri Jayanti Prasad Jain of Establishing Supremacy Over Hygiene

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INTRODUCTION OF INDUSTRY

The introduction of soft drink was due to necessity of traveling particular in

the absence of availability of reliable water. But meaning quietly changed

with changing in time. It has become so, popular commodity fashion & habit

instead of requirement of quenching thirst.

The first marketed soft drinks (non-carbonated) in the Western world

appeared in the 17th century. They were made from water and

lemon juice sweetened with honey. In 1676, the Companies des Limonadiers

of Paris was granted a monopoly for the sale of lemonade soft drinks.

Vendors carried tanks of lemonade on their backs and dispensed cups of the

soft drink to thirsty Parisians.

SOFT DRINK INDUSTRIES IN INDIA

A soft drink is a non-alcoholic beverage. It is artificially flavored and contains no fruit or

pulp. Indiawith population of more than 100 crores is potentially one of the largest

consumer markets in theworld after China. The consumer market can be defined as the

market for products and services thatare purchased by individuals as house holds goods

for their personal consumption. Soft drink is atypical consumer product purchased by

individuals to quench thirst and secondly for refreshment.Searching for the point of Indian

soft drinks we first document on Gold Spot, this was the first brand soft drink in India. It was

introduced by PARLE during later part of 40s.Cola giant, Coca -Cola was the first foreign


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soft drink to be introduced in India in 1965, Coca-Cola make a very good beginning and

dominated the whole scheme right from the word go. It (Coca-

Cola) faced no competition at that time. COCA COLA entered India in the year 1993 In

collaboration with PARLE INDIA LTD.

The marketing people did not even receive to publicize Coca-Cola for it sold first

like probability not-cakes. This extraordinary success of soft drinks can be attributed to the

following factors:-

Absence of contemporary competitive brand.

Euphoric image built up in the Western countries proceeded the entry into Indian Market;and

Indians are ve ry found by nature of foreign goods, services etc. due to prolonged foreign

rules.

Parle Exports (P) Ltd, later in 1970 introduced Limca, Lemony Soft drinks. Before Limca

introduce, they had tentatively introduced Cola, Pepino, which they had to soon withdraw in

the face of battering confrontation with Coca-Cola. Three of four groups of Indians

companies who had the required production capacity started their own brands of Cola,

Lemon, Orange, but failed to achieve their goal on a national basis. India always has love

and hate relationship with MNCs which gave a significant opportunities to soft

drink industries in India when Coca-Cola decided to windup its operation in 1977 rather

than bowing to the Indian government insisting on:-

Dilution of equity, as the government felt that lots of foreign currency was being wasted.

Manufacturing of the top -secret concentration in India.


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Disclose of the chemical composition of the essence.This left a large vacuum in the

popular soft drink market, and a vista was opened to any companywith the requisite,

technical, marketing and organizational skills.The exit of Coca-Cola from India in 1977

accelerated the growth of several Indian Soft Drink. Newsoft drink in the form of Tetra pack

entered the market among Frooti, Jump-In and Treetop were the prominent once. Till 1977

their equipped bottling plants and the Marketing network a longing to beof no use. It took

them one year to develop new formula to survive and gradually came up withCampa,

Lemon, Orange and Cola that order.However Parle, the pioneer in the soft drinks, blazed

its way to national prominence with their product Thumps Up bearing the slogan HappyDays Are Here Again. This particular sloganhelped to win over the loyalists or addicts to

Coca-Cola, who was in the state of Cola Shock or Cola Depression. Soon the Indian Soft

drink industry started at a phenomenal rate, and all ParleProducts Gold Spot, Limca and

Thumps Up became the brand leader in their own segment.In spite of all these, the drink

market still has large gap, as claim by soft drink manufacturers. To fill these gaps there are

many soft drinks concentrate and squashes flooded the market. The Indian softmarkets

basically offered three flavours i.e. Orange, Lemon and Cola.

Carbonated drinks:-

In the late 18th century, scientists made important progress in replicating

naturally carbonated mineral waters. In 1767, Englishman Joseph Priestleyfirst discovered a method of infusing water with carbon dioxide to make

carbonated water which has 3.4 mg in the drink[5] when he suspended a

bowl of distilled water above a beer vat at a local brewery in Leeds, England.

His invention of carbonated water (also known as soda water) is the major


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and defining component of most soft drinks.[6]

Priestley found that water treated in this manner had a pleasant taste, and

he offered it to friends as a refreshing drink. In 1772, Priestley published a

paper entitled Impregnating Water with Fixed Air in which he describes

dripping oil of vitriol (or sulfuric acid as it is now called) onto chalk to

produce carbon dioxide gas, and encouraging the gas to dissolve into an

agitated bowl of water.[7]

Another Englishman, John Mervin Nooth, improved Priestley's design and

sold his apparatus for commercial use in pharmacies. Swedish chemist

Torbern Bergman invented a generating apparatus that made carbonated

water from chalk by the use of sulfuric acid. Bergman's apparatus allowed

imitation mineral water to be produced in large amounts. Swedish chemist

Jones Jacob Berzelius started to add flavors (spices, juices, and wine) to

carbonated water in the late 18th century.

Soft drink bottling industry:-

Over 1,500 U.S. patents were filed for either a cork, cap, or lid for the

carbonated drink bottle tops during the early days of the bottling industry.

Carbonated drink bottles are under great pressure from the gas. Inventors

were trying to find the best way to prevent the carbon dioxide or bubbles

from escaping. In 1892, the "Crown Cork Bottle Seal" was patented by

William Painter, a Baltimore, Maryland machine shop operator. It was the

first very successful method of keeping the bubbles in the bottle.

The Coca Cola Company was incorporated in September 1919 under thelaws of the State of Delaware and succeeded to the business of a Georgia

Corporation with the same name that had been organized in 1892. Coca

Cola Company is one of numerous competitors in the commercial beverages

market. Of the approximately 53 billion beverage servings of all type of


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consumed worldwide every day. Beverages bearing trademarks owned by or

licensed to company account for approximately 1.5 billion. Coca-Cola,

INTRODUCTION TO SOFT DRINKS IN INDIA:-

Gold Spot considered as the first soft drink, established 50 years ago before

all empowering Coca-Cola entered the company to dominate the scene. It

faced no competition and its euphoric image built up in western countries

helped it get ready clientele & glamour. Parle export private ltd. should be

regarded as the first Indian company introducing limca a lemon drink

complimentary to their well entiemched Gold Spot in 1970 which got

moderate success. However, before this, it had also introduced Cola-Pepino

which was withdrawn in face tough competition from Coca-cola.

Coca-Cola serves in India some of the most recalled brands across the

world, which include names such as Coca-Cola, Diet Coke, Sprite, Fanta,

along with the Schweppes product range. The acquisition of Thums Up

brought some of the leading national soft drinks like Thums Up, Limca,

Maaza, Citra and Gold Spot under its umbrella. To add to this, Kinley mineral

water was launched in the year 2000.

Reference: http://seminarprojects.com/Thread-marketing-strategy-of-soft-

drink-industry-in-india#ixzz2ScPHBW7c

It all started with a vision of Shri Jayanti Prasad Jain of establishing supremacy over

hygiene, quality, & economic viability and one of the most sophisticated and ultra

modern group came into existence in Alwar, Rajasthan.

Jayanti Group, is known for its supreme quality & good taste, contain all the ingredients

of international standard. Quality & purity makes us one of the leading industry in India

and has captured a significant chunk of market share of Indian Industry. The company
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follows global standards yet uses, economized methods to attain higher effectiveness.

The products ranges at a very economical price.

The company has been awarded, ISO 9001:2000, ISO 14001:2004 & HACCP for

complying with the higher global standards, titling Jayanti drinks a world class drink.

We, at Jayanti Group India know that success takes the work of talented and dedicated

people like you, who are committed to making an impact every day.

A career with jayantigroup organization is intended to be an accumulation of challenging

experiences over the course of many years with each experience contributing to the

growth of the individual and organization.

Post Your Resume with Jayanti Group and we will soon revert to you when we have any

suitable opportunity.

QUALITY , ENVIRONMENT & FOOD SAFETY POLICY We, the family of JAYANTI are truly committed and dedicated for processing of our quality food products to achieve total customer confidence & satisfaction throughcontinual improvement in maximum possible safe & hygienic conditions by abiding allthe applicable environmental legislations & regulations and following the requirementsof international standardsISO 9001:2000, ISO 14001:2004 & HACCP (Codex) through the honest efforts of our


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valuable employees and controlling & monitoring : -(a) Chances of food safety hazards,(b) Proper sanitation habits,(c) Reducing natural resources consumption,(d) Prevention elements of pollution and

(e) On time delivery.QUALITY , ENVIRONMENT & FOOD SAFETY OBJECTIVES:-

1. To reduce Rejection and rework level at all stages of processes by 2% annually.2. To increase the customer satisfaction level by 5% every year.3. To adopt and maintain the international standards ISO 9001 : 2000 & HACCP codex.4. To maintain the sanitation & hygiene level as per the procedures.5. To provide education & training to employee minimum period of 16-hours per aunnum.6. To adopt latest technology to improve continually in our product quality.

7. To follow production planning process for improved 95% time bound deliveries.8. To explore the possibilities of business promotion by 20% every year.9. To conduct R&D to offer new and improved products to our valuable customers.10. We will grow 100 trees annualy in our area.

List of brands according to available sizes are: -

Cola: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Orange: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Lemon: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Jaljeera: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Crystal lime: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.


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Apple: - Available in 250 ml, 600 ml, 2 ltrs in Pet & 300 ml in Glass.

Mango: - Available in 200 ml, 250 ml, 600 ml, 1.25 ltrs in Pet & 300 ml in Glass.

Soda: - Available in 600 ml Pet. Manufactured using normal process.

Water: - Available in 1 ltrs Pet. Manufactured using normal process.

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It All Started With a Vision of Shri Jayanti Prasad Jain of Establishing Supremacy Over Hygiene