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This unique event brings together manufacturers, global outsource solutions providers and key opinion leaders in Health & Beauty to explore growth opportunities
Hilton Bomonti Hotel & Conference Centre | 3rd - 5th November 2015
Delivering Excellence with Enhanced Added-Value
Solutions at both the Manufacturer and Retail Interface
Sponsorship Opportunities
Get your brand in front of over 120 delegates from across the Globe. Our sponsorship packages are tailored to offer your company or brand the maximum exposure for your target audience. Welcome Reception Sponsor 1 package available - Tuesday evening Two banners to be displayed at the Welcome Drinks Reception Thank you announcement during the event Logos printed on napkins and drink coasters Promotional material to be displayed in the event area (one table provided) Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000
Gala Dinner Sponsor 1 package available - Wednesday evening Two banners to be displayed at the Gala Dinner at Sardunya Findikli Restaurant Thank you announcement during the event Your logo printed on the dinner menu placed on each table Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000
Conference Session Sponsor 1 package available Wednesday and 1 package available Thursday Two banners to be displayed in the Crystal Ballroom Thank you announcement during the event Promotional material to be displayed in the Crystal Ballroom (one table provided) Your brochure included in the delegate pack handed out at the conference Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 6,000
Information for Delegates
DELEGATE RATES - What’s included (please see separate registration form) Welcome reception (drinks and canapés) on the evening of Tuesday 3rd November Two nights Bed and Breakfast (single occupancy room) on the 3rd & 4th November Full day conference session on the 4th November for all delegates Gala dinner on Wednesday 4th November for all delegates Full day NPD session on the 5th November for Alliance Partners and invited guests. HOTEL INFORMATION Hilton Istanbul Bomonti Hotel and Conference Centre | www.placeshilton.com/bomonti. Silahsor Caddesi Number 42, Bomonti Sisli, Istanbul 34381, Turkey. Telephone: +90 212 375 3000 | Facsimile: +90 212 375 3001 | Email: [email protected] Check in from 14h00 on the day of arrival and check out before 12h00 on the day of departure. Parking is available on site for a charge of TRY20 per day for hotel guests. Limousine Service available to and from the airport: for reservations and price enquiries please email [email protected] or contact the hotel on the number or email above. TRAVELLING TO ISTANBUL Ataturk International Airport is 32km from the Hilton Bomonti Hotel. A taxi will take approximately 30 - 40 minutes and will cost in the region of TRY60. VISA REQUIREMENTS FOR ALL TRAVELLERS Electronic visas MUST be purchased before travel and your passport must be valid for at least 6 months at date of travel. For further information and to purchase an e-visa please visit: http:// www.evisa.gov.tr . If you require an invitation letter from Ceuta, please contact [email protected] CANCELLATION POLICY Bookings may be transferred to a colleague at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 31st August 2015, fees will be refunded in full. For cancellations received by the 30th September 2015, there will be a 50% refund. There will be no refund for cancellations received after the 30th September or cancellations where no written notice of cancellation is received.
Conference Co-ordination and Organisation For all queries about the Alliance Conference please contact Lorian Pitman
email [email protected] | telephone +44 1202 449709
Ceuta Healthcare, Hill House, 41 Richmond Hill, Bournemouth, BH2 6HS, UK
www.ceutahealthcare.com | www.ceutaalliance.com
W elcome to Ceuta’s 10th International Alliance Conference at the Hilton Bomonti Hotel and Conference Centre in the charismatic city of Istanbul on the 4th and 5th November 2015.
This unique annual event is specifically designed to bring together manufacturers, global outsource sales and marketing service providers (distributors) and key opinion leaders in the Health & Beauty industry to explore how, by working together, we can create mutual growth opportunities.
At last year’s conference in Berlin, a number of our speakers highlighted the rapid global development of outsourcing services requirements within our fast changing market place. In the current evolving economic climate, the search for continued and incremental growth continues as manufacturers try to deliver the returns demanded by shareholders whilst working with the
ongoing demands at the trade and consumer interface.
This has led to an unprecedented level of restructuring by a high number of manufacturers and has created an increasing level of merger and acquisition activity as organisations position themselves for optimal growth in specific categories, brand portfolios and geographies. The Consumer Healthcare Industry has seen a significant number of these high profile announcements recently which will ultimately lead to larger, more complex brand portfolios with the inevitable challenge of how to retain focus, optimise and manage the growth and profit potential of the entire portfolio of assets.
These dynamics are leading to a significant increase in both large and medium sized consumer organisations who are embracing and implementing outsource strategies to partner with proven sales and marketing service providers, like Ceuta and its Alliance Partners who can deliver cost effective professional solutions across all areas of market expansion outsourcing services, delivering optimisation of sales and profit growth.
Are you searching for that missing piece to your international expansion model? If you are a company looking for solutions to either launch a brand into new international markets, or for a partner to manage local market brand fostering opportunities, this uniquely placed international conference delivers the opportunity to meet industry colleagues and highly respected global distributor partners. You will hear how outsourcing can add significant value to your business. If you have markets which have different challenges ie: lack of critical mass, then outsourcing might be a solution to be considered.
The Future: Ceuta will reveal how the future positioning and structure of an outsourcing company will look like, with supporting added-value services which will meet an industry need.
This year’s conference agenda includes a prestigious line up of speakers covering topics such as the global economy, trends in OTC Health & Beauty, Merger & Acquisition activity, Best Practice in outsourcing, leadership, leading global commercial centres, overcoming global regulatory challenges, mobile technology in healthcare and a view on global marketing. We will also be sharing examples of exciting new product opportunities and how
the brand owners outsourcing these brands to the Ceuta Alliance could deliver incremental sales and profit growth.
The team at Ceuta look forward to welcoming you to Istanbul on the 4th and 5th November, for what promises to be an informative, leading and enjoyable event.
See our website www.ceutaalliance.com/alliance.html to see the highlights and quotes from manufacturers and distributors from our previous conferences.
Keith Garrity
Director of International Business Development
- Some Comments from
the Conference in
Berlin, 2014 -
“Based on my observations and feedback
the conference was very well prepared
and extremely well received with some
excellent presentations delivered by real
experts” (Head of Business, DKSH)
“This was a very well prepared and
executed conference and I look forward
to discussing the feedback we received
during and after the exhibition”
(Country Manager, Tyratech)
“We really enjoyed the excellent
conference. It went well for us and we
had a lot of good feedback and
discussions with partners who are keen
to progress with us. It really helped that
this was our third conference in a
row” (Director, TLC Products)
“Thank you for the invitation to the
conference. We found much of the
content very useful and it was a great
update as to where the Ceuta business is
at” (Director Pharmacy Channel, GSK).
“My congratulations to you and your
team. A booming success!”
( Managing Director, Juggernaut)
08h30: Tea / Coffee in the Crystal Ballroom Foyer
08h45: Welcome Address and Itinerary
The Conference Chairman - Chris Clarkson - will open proceedings and outline the two day
programme.
09h00: Alliance Update and Key Note Address
Keith Garrity - Director of International Business Development - will deliver a key note address
which will include the following:
Objectives and purpose of the two day conference in Istanbul;
Update on the successful developments of the Ceuta Alliance and its Advisory Board;
Overview and case studies of successful Ceuta corporate outsourcing partnerships across a
number of International markets with Central Management support;
A review and update on the new Ceuta added-value services available to the Ceuta Alliance
members, Retailers and Manufacturers. These include Advisory Shopper Insight, Category
Management, Strategy Insight & Brand Activation and Field & Experiential Marketing;
Reasons why we are seeing more manufacturers gravitate towards global outsource providers
to achieve optimal and affordable reach and enhanced performance.
10h00: Latest Developments in the Global OTC Market and the Trend
towards Consumer Empowerment
Andy Tisman will present an overview of the global OTC Healthcare market,
highlighting trends and growth opportunities in categories and regions and reviewing the evolving
competitive environment. Andy will also highlight key themes in market evolution and discuss the
continuing trend towards consumer empowerment in OTC Healthcare and its implications for the OTC
Healthcare Industry.
10h30: Unprecedented Times in Consumer Healthcare
With several major OTC players changing hands, the past eighteen months
has been a momentous time for the global consumer healthcare industry. Deborah Wilkes will discuss
recent development in the industry, including key deal trends and strategies of leading players. Deborah
will also look at ways of growing the market through innovation.
11h00: How Megatrends Impact Your Business and How You Should Respond
The average lifespan of a company in the S&P500 index has fallen from over 60
years in the late 1950s, to around 18 years today. This increased volatility has, in
turn, led to increased uncertainty for business leaders. KPMG’s Future Institute works with boards across
all industries to understand the pace and scale of change in their external environments and what the
corporate impact is. Eleanor Winton and Heather Bewers will share their insights on the megatrends
shaping the world of the future, including how business can futureproof their structure and build
resilience into their strategy.
11h30: Tea / Coffee Break
12h10: Adapt or Die - Challenging the Customary Approach to
Leadership Attraction
Jon Haslam (Practice Director) and Mark Lawson-Jones (Senior Consultant) will share the stage to present
an insightful and thought provoking session from a global head-hunters perspective on how organisations
that are growing geographically, entering new markets / sectors or seeking to broaden diversity in their
businesses attract new talent. They will look at how these additional requirements are challenging the
usual sources of talent and how a well executed recruitment process achieves optimal results in these
circumstances.
12h40: Extended Lunch Break and Networking Session
TUESDAY 3 NOVEMBER
WEDNESDAY 4 NOVEMBER
Arrival in Istanbul at your convenience
Check in after 14h00 to the Hilton Istanbul Bomonti Hotel & Conference Centre, Silhasor
Caddesi No 42, Bomonti, Sisli 34381
19h00: Sponsored Welcome Reception: drinks, canapés and networking session for all
delegates at Cloud 34 Bar at the top of the Hilton Hotel
Companies aligned with the Ceuta Group
14h00: Will Consumer Healthcare go Mobile?
Mobile technology is forecast to fundamentally change how healthcare is
delivered and managed. But with the bulk of innovation focused on
primary care, will Health technology really change the consumer
healthcare arena? Jo Pisani, Head of Pharma & Lifesciences Consulting at PWC will present the
opportunities in mobile health, big data and digital channels, such as social media, to differentiating
OTC product offers and delivering improved consumer outcomes.
14h40: Understanding and Overcoming Global Regulatory Challenges in
Healthcare and Health & Beauty
James Hall is the chief PV and Business Development Officer at the Jenson
Group. He will give an insightful presentation of the challenges and often seemingly complex and
changing regulatory issues within our industry and Jenson R+’s expertise within the area. James will
give his view of how best to manage and understand the requisites and share his knowledge on the
current and future developments we may expect within the regulatory environment and implications
and advantages this may bring to the OTC world.
15h10: Accelerating Growth through Partnership
Richard Learwood, who was the commercial design leader that set up
the Teva / P&G JV in 2011, will explore partnerships in which both
sides respect and trust each other’s areas of expertise as a way of accelerating
growth. Richard will talk of specific case studies from the successful PGT Healthcare partnership: the
Vicks expansion into Central Europe and Latin America; the transformation and expansion of the
Ratiopharm Company branded generic model, the development of the partnership with Swisse, the
world’s fastest growing VMS company and the successful partnership between PGT and Ceuta
Healthcare in the UK.
15h45: Tea / Coffee Break
16h15: Global Marketing - an Ubiquitous Approach
David Gray, founding partner and CEO, will share a practitioner’s
thoughts and real life experiences around the challenges and opportunities of developing and
implementing global brand and communication strategies within different geographical territories.
16h45: Summary of the Day and 2016 Venue Announcement
08h00: Tea / Coffee in the Crystal Ballroom foyer
08h30: New Product Development Sessions - Alliance Partners and Invited Guests
The NPD chairman - Roger Boon - will chair the session on NPD opportunities. The growth and life
blood of any organisation is new business and this session offers Alliance Partners the opportunity to
review new innovations and product opportunities for their companies and to network with like-
minded business people.
10h00: Tea / Coffee Break
12h45: Summary of Conference - Keith Garrity
13h00 - 16h00: Buffet Lunch and New Product Exhibition / Networking Session
THURSDAY 5 NOVEMBER
Sponsored Delegate Dinner 18h45: Meet in the Crystal Ballroom Foyer for drinks and snacks
19h15: Buses will depart the hotel promptly at 19h15 for dinner at Sardunya Findikle, a restaurant
located on the waterfront of the Bosphorus. Buses will return guests to the hotel at approximately
22h00.
Wednesday Evening
Roger Boon is Director of Corporate Development at Ceuta. Roger began his career at Kraft Foods in 1982 before moving to Alberto Culver in 1991 where his responsibilities included senior account management , global marketing and country management. He has been with Ceuta since 2001 where his role is divided between client management and new business development.
NEW PRODUCT DEVELOPMENT CHAIRMAN - Roger Boon
Keith Garrity : Ceuta Group
Director of International Business Development
Keith Garrity has 25 years’ experience in the Consumer Healthcare Industry and has been with the Ceuta Group for the past ten years, previously spending fifteen years with Wyeth Consumer Healthcare. Keith has had wide commercial exposure to all trading channels, leading the Ceuta UK retail National Account Team prior to joining the International Team five years ago. As Director of International Business Development, Keith has the remit of continued growth and development of the Ceuta Alliance, along with both client and partner management and new business development.
Deborah Wilkes : OTCToolbox
Editor and Publisher
Deborah Wilkes is Editor and Publisher of the OTCToolbox website, which provides ideas, intelligence and analysis for people involved in consumer healthcare business developments worldwide. OTCToolbox has recently launched a quarterly OTC Innovations review called New Ideas Better Ways. Deborah has spent more than two decades writing about the global OTC industry. A co-founder of OTC Publications Ltd in 1992, Deborah launched the OTC Bulletin newsletter in 1993 and remained Editor and Publisher until October 2012 when she left to create OTCToolbox. She also created OTC Bulletin’s OTC Marketing Awards, and played a key role in developing the SourceOTC and SourceGenerics websites.
Heather Bewers has been working on change projects for over 15 years, and innovation and foresight for the last 8 years. Her role is to challenge clients to think from an ‘outside-in’ perspective and to recognise disruption and opportunity in external trends. Together with Eleanor they have done multiple workshops in the health sector but, as with many industries, some of the most relevant shifts come from outside the traditional boundaries and work with the insurance industry, retail, technology and transport have all covered aspects of health futures. Having been with KPMG for nearly 25 years, Heather now combines advising KPMG and its clients with independent work in leadership development and foresight.
Heather Bewers : KPMG
Member of KPMG Future Institute
Andy Tisman joined IMS Health in 2005 to lead the development of a consumer health consulting business globally. Andy also leads Consumer Health Thought Leadership for IMS. Previously he was Managing Consultant at a boutique healthcare strategy and marketing consultancy based in the UK. Andy has worked around the world for many major Pharma and OTC / CHC clients and has extensive experience in brand / category strategy development and commercial (sales and marketing) optimisation. Andy also has extensive pharma and OTC consumer health marketing experience from over 16 years with SmithKline Beecham in local and international roles.
Andy Tisman : IMS Health
Senior Principal, Global Consumer Health
Eleanor Winton : KPMG
Head of KPMG Future Institute
Eleanor Winton joined KPMG in 2006 as an investigator in the firm’s forensic practice. In 2010 she made the career shift to Foresight and now leads KPMG’s Future Institute. Eleanor works directly with boards and executive teams helping them to uncover where, how and why they and their markets are being disrupted - and what they should do about it. Eleanor has worked with client boards across many sectors including healthcare, transport & leisure, financial services, energy & natural resources and many more.
Chris Clarkson, Sales Director for Pharmacy at Ceuta Healthcare UK will be chairing the conference in Istanbul this year. Chris started his sales career at GSK in 1987 working in various sales and marketing roles and has remained in the Health &Beauty industry ever since. Following progression at GSK he moved to Bayer as National Sales Manager where he outsourced their field sales to a relatively new Ceuta Healthcare. Having worked with Ceuta as their partner for a couple of years Chris left Bayer to join Ceuta where he is now a Board Director and is responsible for five pharmacy sales teams and the respective client management.
Chris Clarkson : Ceuta Group
Sales Director : Pharmacy
James Hall : Jenson R+ Limited
Chief PV and Business Development Officer
James Hall joined Jenson R+ Ltd in 2012 and has in excess of 20 years regulatory experience, predominantly in the OTC sector of the industry. His background covers a wide spectrum of areas including regulatory strategy and implementation, borderline products, promotional copy approval, reclassifications, medical devices and pharmacovigilance (PV). He has worked for major pharmaceutical companies and for the last 9 years as a consultant. James has a degree in Applied Biology and is a member of TOPRA. His role within Jenson covers business development, regulatory strategy, promotional copy review and Pharmacovigilance team management.
David Gray : Creative Leap
Chief Executive Officer
David Gray is a founding partner and CEO of Creative Leap, a London based branding and design consultancy focused on creating meaningful difference for brands and businesses to drive preference, loyalty and advocacy. Passionate about brand and business strategy, David has over 25 years international experience in health and wellbeing markets. With a keen focus on new brand creation, brand extension and brand rejuvenation, David has worked with organisations such as Allergan, Bupa, Johnson & Johnson, Merck, Reckitt Benckiser and the Walgreens-Boots Alliance in developing and executing corporate, product and service brand marketing and communication strategies.
As someone who has dedicated nine years to developing their headhunting career in the consumer space, it is clear that Mark Lawson-Jones has real personal and professional passion and interest for this sector. Mark’s career started in M&A before making the move into recruitment with a global FTSE 250 business. Success in recruiting commercial positions in the consumer market led to a career in team management before turning his expertise and knowledge to senior headhunting. Mark has broad knowledge and experience to cover all consumer channels and has worked with major branded sporting organisations and other consumer clients across board and senior appointments.
Mark Lawson-Jones : Hoggett Bowers
Senior Consultant
Richard Learwood : PGT
Global Director Brand Strategy & Innovation
Richard Learwood joined P&G in 1991 from the University of London where he studied economics and was President of the Students’ Union. He has held multiple positions across P&G before joining PGT Healthcare in November 2011 when he was appointed Commercial Leader within the JV design team. Today Richard heads up the Marketing, Market Research, Design and External Relations functions worldwide and leads the New Brand Development organisation tasked with delivering PGT Healthcare’s ambitious $4billion growth goals. Richard is an external member of the Board of Governors and the Audit and Risk Committee at Queen Mary University and a guest lecturer to the MBA students at Cranfield School of Management UK.
Jo Pisani : PWC
Head of Pharma & Lifesciences Consulting UK
Jo Pisani has thirteen years of industry experience in the pharmaceuticals, energy and OTC industries with BP and SmithKline Beecham where she held positions in the engineering, operations, IT and commercial sectors. Jo assists clients in developing strategy, supporting deals and conducting valuations. Her clients include big pharma, biotech, generics, OTC, contract manufacturers, contract research organisations, ministries of health, private equity and banks. She is a key author on PWC’s Pharma2020 thought leadership series. Jo is also a regular commentator on innovation, bio clusters, new commercial models and digital.
Jon Haslam, Director and Head of Consumer Practice at Hoggett Bowers, is a human psychology graduate with a genuine passion for behavioural assessment and people engagement and interaction. This, coupled with an equal passion for his broad consumer specialism, with a personal focus across the spectrum of the food industry, has resulted in a career in Search which he says was “made for him”. Jon’s early career was with Sainsbury’s in retail operations and buying and after a series of moves on the supplier side he became Sales & Marketing Director before joining Hoggett Bowers in 1998.
Jon Haslam : Hoggett Bowers
Director and Head of Consumer Practice
Sardunya Findikli Restaurant This waterfront restaurant is located right on the Bosphorus with an impressive, expansive view of the whole seaside area and any passing ships and pleasure boats. It is a true hidden gem and a well kept secret by the locals. We have selected a traditional Turkish menu for our Delegate Dinner which we are sure you will enjoy, along with the beautiful view, attentive waiters and relaxed atmosphere.
Istanbul - the City Istanbul is one of the world’s great cities. It is situated on both sides of the Bosphorus Strait between the Black Sea and the Marmara Sea and unlike any other city in the world it is split between two continents—Asia and Europe, where east truly does meet west. The city has a rich history, evident in the numerous historic monuments dating back to the Roman, Byzantine and Ottoman Empires.
Hilton Istanbul Bomonti Hotel Set in the heart of cosmopolitan Sisli, the Hilton Bomonti is near a wealth of attractions in Istanbul and a vast array of shopping, dining and leisure options. This brand new hotel is Istanbul’s largest hotel and conference centre and boasts state of the art luxury throughout. Cloud 34 bar on the roof terrace, where our welcome reception takes place, offers spectacular panoramic views of the city.