Issues New Zealand

Tobacco harms the health, the treasury, and the spirit of New Zealand. Every year, more than 4500 of its people are killed bytobacco-caused disease. Still, more than 7000 children (10-14 years old) and 601000 adults (15+ years old) continue to usetobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in New Zealand and ensuresthat tobacco's death toll will grow every year. Tobacco control advocates must reach out to other communities and resourcesto strengthen their efforts and create change.

Adult Smoking (15+ Y.O.)

% using tobacco daily: 2015

Male

17.1%Even though fewer men smoke onaverage in New Zealand than on averagein very high-HDI countries, there are stillmore than 306900 men who smokecigarettes each day, making it an ongoingand dire public health threat.

Female

15.47%Even though fewer women smoke in NewZealand than on average in very high-HDIcountries, there are still more than298600 women who smoke cigaretteseach day, making it an ongoing and direpublic health threat.

Children Smoking (10-14 Y.O.)

% using tobacco daily: 2015

Boys

2.25%More boys smoke in New Zealand than onaverage in very high-HDI countries.

Girls

3.21%More girls smoke in New Zealand than onaverage in very high-HDI countries.

Deaths% caused by tobacco: 2016

Male

15.04%Even though fewer men die from tobaccoin New Zealand than on average in veryhigh-HDI countries, tobacco still kills 48men every week, necessitating action frompolicymakers.

Female

13.33%Even though fewer women die fromtobacco in New Zealand than on average invery high-HDI countries, tobacco still kills40 women every week, necessitatingaction from policymakers.

Societal Harms

The economic cost of smoking in New Zealand amounts to3257 million New Zealand dollars. This includes direct costsrelated to healthcare expenditures and indirect costs relatedto lost productivity due to early mortality and morbidity.

Smokeless Tobacco% using tobacco daily: 2013

n/a n/a

Industry

The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, 94%larger than the Gross National Income of New Zealand. Theindustry is a powerful force that does not fear the actions ofnation-states because of their extensive resources and globalmarket power.

Growing

There were less than 1000metric tons of tobaccoproduced in New Zealand in2014. Tobacco growing is onlya small fraction of agriculturein New Zealand, with only lessthan 0.01% of agricultural landdevoted to tobaccocultivation.

Production

There were 5.18billion cigarettesproduced in NewZealand in 2016.

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Solutions New Zealand

Current Policy in NewZealandProtect from Smoke

All public places completely smoke-free isthe best practice

Smokefree

HealthCare Facilities Educational Facilities

Universities Government Facilities

Indoor Offices Restaurants

Pubs and Bars Public Transport

All Other Indoor PublicPlaces

Funds for SmokefreeEnforcement

Raise Taxes

WHO BenchmarkMinimum

70%of Retail Priceis Excise Tax

New Zealand

61.9%of Retail Priceis Excise Tax

Offer HelpNational quit line and both NRT and cessation-services cost-covered is the bestpractice

Quitting Resources National quit line, and both NRT and some cessation services cost-covered

National Quitline Yes

Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice

Type of Warning Label Graphic

Percent of Pack Covered 60%

Plain Packaging Yes

Warn About the Dangers to the Whole Population in a Media Campaign

Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes

Appropriate Characteristics

Part Of A Comprehensive Tobacco Control Program Yes

Pre-Tested With The Target Audience Yes

Target Audience Research Was Conducted Yes

Aired On Television And/Or Radio Yes

Utilized Media Planning Yes

Earned Media/Public Relations Were Used To Promote The Campaign Yes

Process Evaluation Was Used To Assess Implementation Yes

Outcome Evaluation Was Used To Assess Effectiveness Yes

Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice

Number of DirectAd Bans

5/7possible bans

Number ofIndirect Ad Bans

5/10possible bans

Ad Ban CompliancePercent

High

Direct bans

• National TV and radio• Local magazines andnewspapers• Billboard and outdooradvertising• Advertising at point of sale• Advertising on internet

Indirect bans

• Free distribution in mail or through other means• Promotional discounts• Non-tobacco products identified with tobacco brand names• Brand name of non-tobacco products used for tobacco product• Appearance in TV and/or films: tobacco brands (productplacement)

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