WHAT’S INSIDE?JV Between M&M Ltd. and Telephonics Corporation

An Array of Awards and Accolades

FES Rolls Out 13,636th Yuvraj 215 Tractor

Mahindra On Show at Delhi Auto Expo 2012

Mahindra Lifespaces Enters Hyderabad

FOCUS:SUSTAINABILITY

ISSUE 1, 2012

ISSUE 1, 2012

CONTENTS

02

4749

57

08

15

45COVER STORY

SUSTAINABILITY

CORPORATE SOCIAL RESPONSIBILITY

TOP VIEW

AWARDS & ACCOLADES

SECTOR BRIEFS

PEOPLE INITIATIVES

Please write in to corporate.communication@mahindramail.com for any feedback on this issue.METEAM

The Mahindra Group’s relentless focus on sustain-ability, over the past few years, has borne fruit in the form of greener products and services, eco-friendly processes and environment-friendly urban living spaces.

Environmental initiatives and achievements.

Every Sector did its bit in reaching out to the less fortunate, through a series of corporate social responsibility initiatives.

Company leaders share their views about sustainability.

The past quarter has witnessed a slew of awards being bagged by companies across the Mahindra Group, for achievements ranging from energy-conservation, to safety, cost competitiveness, innovation and much more!

A round-up of what’s new and what’s happen-ing across the Mahindra Group’s various sectors – milestones, new products, new partnerships, events, celebrations…

Fireside Chats with Senior GEB Leaders, Outbound Training and Learning & Development workshops.

Associate Editors: Zarina Hodiwalla, Shiraz MunshiConsulting Editor: Jay Shah

Edited and Published by Roma Balwani

for Mahindra & Mahindra Limited, Gateway

Building, Apollo Bunder, Mumbai 400 001.

Editorial and Design Consultants:

Corporate Communication Services

For employees of the Mahindra Group and for

private external circulation only, through the

Mahindra Group.

Soumi RaoAS

Asha SabharwalNashik

Cdr. Arvind BansodeIgatpuri

K.P. Narsimha RaoM&M, AS, Zaheerabad

Venecia PauloseMVML, Chakan

Praveen GullepalliMahindra Satyam

Purvi RamanujamMahindra Intertrade Ltd.

Ravindra KantRujuta NadkarniM&M, FES, Kandivali

Chandrika RodriguesMLDL

Devendra ShindeMTWL

G.S. MohodFES, Nagpur

Noor CharanMNEPL

Martin CisnerosMahindra USA

Sabine Vogel (née Reeb)Mahindra Forgings,Europe

Danvir KaurSystech

Cherylann FernandesCharandeep ChawlaMahindra Finance

B. SureshMahindra ConsultingEngineers

Col. Abhijit DasguptaMahindra ManagementDev. Center

Mayank MainiMFCSL, Mumbai

Zarina HodiwallaJay ShahM&M, Mumbai

Santosh TandavMahindra Partners

Vrinda PisharodyTech Mahindra

Rajeev MalikPreeti NairMahindra Navistar

ISSUE 1, 2012

01

EDITORIAL

We need to break down

the misconception that

sustainability is only concerned

with the environment and

conservation... It’s also about

being a responsible citizen,

good governance and ethical

practices...

Dear Readers

I’m delighted to present to you the latest edition of ME – your very own Mahindra Group newsletter. Thank you for all the positive feedback for the new look. Several readers have greatly appreciated the emphasis on visuals and fresh content. We are happy our efforts have paid off!

The cover story in this issue has something of a twist in the tale. We focus on ‘Demystifying Sustainability’. Why ‘demystifying’? Because we need to break down the misconception that sustainability is only concerned with the environment and conservation. It’s not merely about reducing consumption of conventional energy, reducing waste, using renewable energy, and planting trees. It’s also about being a responsible citizen, good governance and ethical practices. These responsibilities extend to all stakeholders while generating profits and rewarding shareholders. It’s about a clean, green supply chain, local sourcing and inclusive growth and most importantly, it’s about our responsibility to future generations. Simply put, sustainability means effectively managing economic and social dimensions, including the environment.

This edition also brings you all the excitement from the Delhi Auto Expo 2012, where Mahindra displayed its automotive might and even a rather frisky ‘Cheetah’ which enthralled visitors to the XUV500 display. Incidentally, you can catch the Cheetah’s antics online at http://tinyurl.com/6snmm3q. Speaking of the XUV 500, Mahindra’s celebrated SUV has received 20 awards within a few months of its launch – a clear testimony to its runaway success and popularity.

It’s been a busy quarter for the Group with various sectors and businesses receiving multiple awards for their outstanding work. Mahindra World City celebrates its tenth anniversary, Mahindra Chakan rolls out its 100,000th vehicle and Mahindra Solar One commissions its first 5 MW plant near Jodhpur. And Mahindraites across the Group lent a helping hand to help others Rise to reach their potential.

The excitement never ends at Mahindra!

We hope you enjoy reading this issue and welcome your feedback, as always.

ISSUE 1, 2012

0202

COVER STORY

ISSUE 1, 2012

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COVER STORY

04

05

ISSUE 1, 2012

06

TRENDING

SOCIAL STATUS

@anandmahindra xuv500 lucky draw database has leaked. Recd call from volkswagon today confirming my status of not winning the draw.Maitreyee Sriram, Feb 27, 2012

Maruti did to India car market, what Nokia did in mobiles, n wth XUV, Mahindra is undoubtedly the Apple of Automobiles.Faisal Kawoosa, Nov 23, 2011

Its amazing how the #Mahindra XUV500 turns more heads than an S Class or 7 series! Love it! @anandmahindra#Hemanth Meka Rao, Feb 29, 2012

@anandmahindra Wonder if you have seen this?! #XUV500 Tarun Tripathy, Feb 26, 2012

@anandmahindra Mark Zuckerberg test drives the XUV: he’s so impressed that now he wants to change his name to Mark Xuvkerberg!Rakesh Kadam, Mar 05, 2012

ISSUE 1, 2012

07

CORPORATE NEWS

JV Between M&M Ltd. and Telephonics CorporationM&M Ltd. and Telephonics Corporation, a leading

designer, developer and manufacturer of high-

tech integrated information, communication and

sensor system solutions and a subsidiary of Griffon

Corporation, signed a Memorandum of Understanding

to form a Joint Venture, on November 17, 2011.

The JV will provide the Indian Ministry of Defence

and the Indian civil sector with radar surveillance and

communication systems and identification devices, as well as systems for Air Traffic Management services and emerging surveillance

requirements. The project envisages establishing a plant in India to manufacture and service airborne radar systems and support airborne

maritime surveillance systems for the Indian Navy and Coast Guard. The JV will license technology from Telephonics for use on a wide

range of products that have both defence and civil applications.

“By partnering with Telephonics, Mahindra will become a 3-dimensional force providing products for land, maritime and air platforms,”

said Anand Mahindra, VC & MD, Mahindra Group.

Arun Nanda Participates in B20 Business Summit in CannesPursuant to his talk at the “Joining Forces against Corruption:

G20 Business and Government” forum, organised by the

G20 French Presidency and the Organisation for Economic

Co-operation and Development (OECD), in Paris,

in April 2011, Arun Nanda, Chairman, Mahindra

Lifespace Developers Ltd., was requested to be a

part of the B20 Working Group to prepare the policy

document for Anti Corruption. His contribution was

acknowledged by Laurence Parisot, President, Mouvement des Enterprises de France.

ISSUE 1, 2012

08

AWARDS & ACCOLADES

Energy Conservation

Zaheerabad Plant won 1st prize in the National Energy

Conservation Competition 2011 in the auto industry category.

S.K. Shinde, Honourable Union Minister for Power, presented the

award to A. M. Kotibhaskar, Sr.Manager - Cost Management (VP’s

Office).

Safety Innovation

Nashik Plant was awarded the Safety Innovation

Award 2011 by the Institute of Engineers (India) –

Delhi State Centre.

The XUV500 has received a tremendous response

from customers and the automotive fraternity,

winning 20 awards till date.

Water ManagementIgatpuri Plant bagged CII’s 8th National Awards for Excellence in Water Management and for Innovative Rain Water Project. Water Resource Minister, Gurmeet Singh Kunnur, presented the awards to M. Pareek, Deputy Manager, Central Maintanence, AS.

Six times

in a row – a

record for

the Auto

Industry!

ISSUE 1, 2012

AWARDS & ACCOLADES

09

Safety Innovation

Best Stall

FES won the ‘Best Stall’ award for

its spectacular stall display at the

KRISHI 2011 exhibition in Nashik.

Power Brand

Mahindra

Finance featured

among the Top

80 Indian Power

Brands in the

‘Reigning Tigers’

category in the

book titled Indian Power Brands –

The Global Super Power Edition.

Mahindra Solar won the Bronze Award

in the Business Model Category for an

“Innovative Business Model reducing its

exposure from just 2% but with 100%

benefits”. Exposure was the name of

the winning project.

The award was presented by the

Mahindra Group Level Innovation

Council, on November 17, at the Group

RISE Awards.

Pawan Goenka,

President, AFS,

was featured as

‘Man of the Year’

2011 in Autocar

Professional’s

seventh anniversary

special issue.

A Leaders’ CompanyMahindra AFS was ranked 7th in the Asia Pacific Region in Fortune Magazine’s ‘Top Companies for Leaders to Work For’ study.

ISSUE 1, 2012

10

AWARDS & ACCOLADES

Best HR Practices

CII Awards

The Nashik Plant won 1st prize in the Cost

Competitiveness category and the 2nd award in the

Energy Efficiency category at the 4th National Cluster

Summit 2011, organized by the CII, New Delhi.

Gold Winner Mahindra World City, Chennai, won Gold in

the Non-Factory Location Category in the

ESOPS Star Performer Locations Awards

– 2011. G. Shivakumar, Assistant Manager

– O&M, won a Runner-up ESOPS Star

Performer Award.

Mahindra Lifespaces and Mahindra World

City were Services Sector winners in the

‘Best Practices in Sustainability’ contest,

held at Mahindra Satyam, Hyderabad, in

November 2011.

‘Mahindra AQ – A Game Changer’ and ‘Auto Passion’ were rated amongst the

Top 8 ‘Best of the Best’ HR practices at the National Human Resource Network

Conference, held in Bengaluru, from November 17-19, 2011.

ISSUE 1, 2012

11

AWARDS & ACCOLADES

BS 25999 Re-certification for Mahindra SatyamMahindra Satyam’s Business Continuity

Management System (BCMS) has been

re-certified for BS 25999 standard by BSI

Management Systems and MSAT’s BCMS.

Mahindra Satyam Scores Six of Mahindra Satyam’s

Partner Mobility

Applications were

short listed at SAPPHIRE

Madrid, Europe’s biggest

annual SAP event.

EPC World AwardsMahindra Construction Equipment was crowned the ‘Emerging Construction Equipment Company of the Year’ at EPC World Awards 2011, in Bengaluru. This award recognised the development of the Mahindra EarthMaster, which is a next generation backhoe loader.

Mahindra Powerol was recognised as an ‘Outstanding Genset Brand’.

ISSUE 1, 2012

12

AWARDS & ACCOLADES

Mahindra Nagpur bagged the Star Performer Award for the maximum number of volunteers in the plant’s CSR initiatives.

Star Performer

More Awards & Accolades

Akraman teams from FES bagged

nine awards for excellence at

the National QC Convention in

Hyderabad, in December 2011.

The Mahindra People Transport Solutions team in Delhi won a Certificate of Recognition from TNT, Delhi, for being Second Runner-up ‘Best Vendor of the Region’ for Quarter IV, 2010.

Innovation Plus!Mahindra Partners Division won three

Maintenance Innovation Awards 2011,

awarded by the Mahindra Group

Innovation Council. The winners were

felicitated by the Mahindra Partners

Division on December 13, 2011, at a

ceremony at which social innovator,

Dr. Paul Polak was present.

ISSUE 1, 2012

13

AWARDS & ACCOLADES

Star Performer

A paper titled ‘An integrated approach for analysis of automotive tubular rear axle’, written by the MES-CAE team ranked as the Third Best Paper at the APAC 16 Conference, in Chennai, in October 2011.

FES won the Golden Peacock Award for Sustainability 2011 for delivering Farm Tech Prosperity through a variety of initiatives which impact the lives of farmers.

The Engine Department at the FES Nagpur Plant bagged the 5S Champion Trophy for the 3rd consecutive time.

The SCM Auto team at

Mahindra Logistics, Haridwar,

created a record by dispatching

8,892 Boleros in September

2011.

The M Cube initiative was recognized in a research report – ‘Mahindra Satyam: Rise of the Phoenix’, by IDC Research, which stated that it has the potential to launch Mahindra Satyam and Tech Mahindra into the next tier of growth.

Tech Mahindra was ranked as India’s Top Telecom Software Company for 2010-11 by Voice & Data. The company was ranked at 9 and Mahindra Satyam at 11 in the NASSCOM Top 20 IT-BPO Employers listing.

The AFS Rise Coffee Table Book

bagged a Bronze Award in the

Prestigious Publications category at

the 51st Annual ABCI (Association

of Business Communicators of

India) Awards, held in Mumbai in

November 2011.

MLL received a 97.1% rating in the first Global Manufacturing System (GMS) Audit, conducted at MLL’s Supply Chain customer – General Motors, Halol.

FES won recognition for

‘Excellence in Quality Promotion’

from the Asian Network for Quality.

The Haridwar team bagged

the IMCR 11 award for value

engineering work & value analysis.

FES bagged the National Award for Excellence in Employee Relations from the Employers’ Federation of India, at the EFI National HRM Summit, Mumbai, on October 20-21, 2011.

ISSUE 1, 2012

AWARDS & ACCOLADES

14

People AwardsRoma Balwani, Sr. VP & Group Head, Corporate Communications, M&M Ltd., bagged the ‘Leading

Woman in PR and Communications’ award at the 3rd edition of the Women Leaders in India Awards, organized by iGlobal, in Mumbai.

P. Palaniappan, Sr. VP – Mahindra Powerol, was selected as Power Brand’s ‘Most Dynamic Marketing Professional of the Year’ and inducted into the Power Brands Hall of Fame at the launch of Indian Power Brands, The Global Super-Power Edition 2011-2012, in London, in December 2011.

Anita Arjundas,

MD & CEO,

Mahindra Lifespace

Developers

Limited, featured

in Fortune India’s

first list of ‘India’s 50

most powerful women

in business’.

Chetan Maini, Chief of Technology and Strategy, Mahindra Reva, and inventor of the REVA electric vehicle won the ‘Economist Innovation Award for Energy and the Environment 2011’ in recognition of his pioneering work in

producing affordable electric vehicles.

Pankaj Pande,

Operations

Manager

(Haridwar)

bagged the

Integrated

Material Cost Reduction

(IMCR) Award 2011,

launched By M&M’s Auto

Sector.

ISSUE 1, 2012

15

SECTOR BRIEFS

Farm EquipmentFES Rolls out 13,636th Yuvraj 215 Tractor

Record Sales by EPC Industriè ‘Farm Passion’ Launched

The Farm Equipment Sector (FES) rolled out the 13,636th Yuvraj 215 tractor from its state-of-the-art Rajkot Plant in November 2011, in

the presence of Anand Mahindra and members of the FES senior management team.

EPC Industriè – Mahindra’s Micro Irrigation company – achieved its

highest-ever monthly sales of Rs. 15 crores in October 2011, a growth

of 250% over the same period the previous year. The company was

acquired earlier in 2011 and this growth was powered by M&M’s

professional management, a revitalized channel, a new brand logo,

streamlined production facilities and the introduction of new products.

The Farm Passion initiative was launched at the Nagpur

PU on November 30, 2011, by Prince Augustin, EVP –

Human Capital, Sharad Nimbalkar, former VC, Punjabrao

Krishi Vidhyapeeth, K.G. Shenoy, Plant Head – Nagpur

PU and Anirban Ghosh, VP – Strategic Planning & New

Business Development.

Anand Mahindra, VC & MD, Mahindra Group, behind the wheel of the 13,636th Yuvraj 215 tractor

Anand Mahindra with members of the FES team

The EPC team that led the organizational transformation

ISSUE 1, 2012

16

SECTOR BRIEFS

FES on Show at Agri Fairs

FES displayed its entire range of tractors, farm mechanization

solutions and specialized agri services at India’s largest

agricultural exhibition, KISAN 2011, held in Pune in

December 2011. The Division also participated in Eima

Agrimach India 2011, in Delhi.

EPC Industriè showcased its micro irrigation equipment at

these events. A Samriddhi Centre kiosk was also set up to

give farmers an opportunity to experience innovative farming

technologies offered at the Mahindra Samriddhi centres.

The FES stall at Eima Agrimach India 2011

An eye-catching product display at KISAN 2011

Ashok Sharma Addresses CII National Quality Summit Ashok Sharma, Exec. VP - Agri and Engines Application Business – FES and Business

Excellence – AFS, addressed the National Quality Summit, organized by the Confederation

of Indian Industry (CII) on December 1, 2011, in Bengaluru. He focused on ‘The Factory

of Tomorrow’, detailing the FES journey towards manufacturing excellence and the major

challenges and opportunities for manufacturing in the future.

Training FocusMr. Wasadikar was the

external training faculty for

the 50th Mahindra Yellow

Belt (MYB) Training

Program, held at FES in

October 2011.

The inaugural lamp was lit

by Ashok Sharma – Exec.

VP - Agri and Engines Application Business – FES and Business

Excellence – AFS, Mr. Jog and Mr. Oak, faculty from QCFI and

Vijay Mhatre, participant representative.

The 5th Mahindra Green Belt (MGB) program was organised for

officers from the Kandivili, Rudrapur and Nagpur Plants to enhance

problem-solving competency through action-oriented ‘Learning &

Implementation’ methodology. The program was inaugurated by

Prasaad Shende, DGM, Business Excellence. Mahesh Hegde was the

faculty.

ISSUE 1, 2012

17

SECTOR BRIEFS

Mahindra Agri Holds Virtual ConferenceIn a fitting example of Alternative Thinking, 31 Mahindra Agri

Vertical teams participated in a virtual conference on November

26, 2011, to share Rise stories. Ashok Sharma, Exec. VP – Agri

& Engines Application Business, shared the vision and goals for

the next three years and congratulated the teams on their excellent

performance. Business Leaders presented updates.

World Tractors Home Delivered in PunjabOn October 11, 2011, the FES Punjab team delivered its first few world

tractors – the Arjun International 8-85 with an AC cabin – at customers’

farms in Moga and Ludhiana. Rajeev Rellan, Zonal Head, Zone 3, and

Rajiv Marwah, State Head, Punjab, were present.

Rajiv Rellan delivering the first World Tractor to Sardar Jagdeep Singh at Dada Hoor village in Moga District

Rajeev Marwah, State Head, Punjab, with Sardar Satnam Singh from Ghungrana Tehsil, District Ludhiana

Rajiv Rellan with Princepal Singh and Lavpreet Singh from Kokri Kalan

ISSUE 1, 2012

18

SECTOR BRIEFS

Swaraj Division HighlightsSwaraj Division’s Tractor PG emerged winners

in the annual in-plant CIT competition, in

November 2011and received the CIT Rolling

Trophy from Ganesh Shenoy, Plant Head.

Swaraj Division Quality Circles – Revolution, Plant I (top) and Lakshya, Plant II (left) – won

Excellence Awards at the National Convention of Quality Concepts 2011, held in Hyderabad,

from December 9-11, 2011.

Swaraj Division recently

became the M&M Group’s

second stand-alone company

to bill and install over 10,000

tractors in a single month –

thus becoming a ‘Dus Hazaari’

company.

Swaraj Division

successfully cleared the

Continuous Assessment

Audit of ISO 9001 in

November 2011.

Reinforcing Brand

Mahindra

Two TVCs, ‘Pappu Pandey Aur Mileage Ka Master’ and ‘Raju

Rangeela Aur Mileage Ka Master’ were recently launched by

FES, to reinforce the positioning of brand Mahindra as the

‘Mileage Ka Master’.

ISSUE 1, 2012

19

SECTOR BRIEFS

Swaraj Introduces HIV/AIDS Workplace Intervention Program

Towards driving positive change, Swaraj Division has initiated

an HIV/AIDS workplace intervention program. As part of this

program, a Knowledge Behaviour Awareness Pattern Survey

was conducted across Swaraj, based on which the HIV/AIDS

program will be evolved. In addition, all Swaraj units observed

World AIDS Day by initiating workspace communication and the

distribution of red ribbons.

An HIV/AIDS sensitization session was facilitated by Dr. Shankar

Chowdhary, Senior Program Officer, UNESCO. The company has

also developed an HIV/AIDS Policy which will be released soon.

In December 2011 Swaraj Division cleared the TPM Health Check-up conducted

by CII, a landmark along the Division’s TPM journey towards achieving excellence

in manufacturing and becoming a world class company. Both Swaraj Plants will

undergo assessment by the Japan Institute of Plant Maintenance in 2012, to achieve

the TPM Excellence Award.

A.M. Swahney, COO, Swaraj Division addresses auditors at the CII TPM Health Check-up

Swaraj Clears CII TPM Check-up

Record Bookings for Mahindra EarthMaster The Mahindra Construction Equipment team proved that

nothing is impossible by putting up an innovative product

display and securing record bookings - 76 EarthMasters in 5

days - during EXCON 2011, held from November 23-27, in

Bengaluru.

Towards Employee Engagement Swaraj Division has introduced various initiatives to ensure

that all employees stay connected. These initiatives include

Founders Day celebrations, as well as Dandiya Madness,

Diwali celebrations and Childrens’ Day celebrations.

Various fun activities are conducted during these

celebrations, such as rangoli, painting and fancy dress

competitions and treasure hunts.

ISSUE 1, 2012

20

SECTOR BRIEFS

Dr. Akwagaga Enyia, Director - Agriculture &

Fisheries, Niger Delta Development Commission

(NDDC) of the Federal Republic of Nigeria,

recently visited Swaraj Division and placed an

order for 50 Swaraj 978 tractors and matching

implements. These units were shipped to Nigeria in

December 2011. Thereafter, 12 Nigerian engineers

from NDDC underwent tractor maintenance

training at Swaraj. The Swaraj 978-2wd tractor

is the highest horse power tractor manufactured

by Swaraj and has been receiving an encouraging

response from several African countries.

Training Nigerian Engineers

Swaraj CSR Initiatives Recognised

A. M. Sawhney, COO, Swaraj Division, in an interactive session with the trainees

Swaraj New Year Cricket Cup 2012

Swaraj Division received the Green Tech CSR

Certificate of Appreciation in recognition of its CSR

initiatives. It was presented at the Green-Tech 12

Annual Environment and CSR Conference, held in

Srinagar in October 2011.

Swaraj Division has initiated the Swaraj New Year Cup 2012 with tournaments

held across Swaraj Division, Swaraj Engines and Swaraj Automotives in

November 2011. The winners will participate in the inter-plant cricket

tournament later in 2012 and the overall winner will bag the New Year Cup.

The Swaraj Satkaar initiative invites customers to visit the Swaraj

manufacturing facility. The past quarter saw 80 farmers visiting Swaraj and

providing the Plant team with inputs towards achieving a higher CAPS score.

Swaraj Satkar is followed by Swaraj Abhar at sales locations, at which

customers are informed about the action taken on their inputs.

Swaraj Satkaar

ISSUE 1, 2012

21

SECTOR BRIEFS

‘Gurukul’ Summit for AFSThe Gurukul Summit for AFS was held in Nashik from November 22-25, 2011, to promote concept clarity and standardization across

sectors. It was inaugurated by H.D. Aher, VP – Manufacturing Operations (Nashik & Igatpuri) and was attended by 42 instructors from

the AS, FES and MREVA plants.

Construction Equipment Channel Partners MeetThe Mahindra Construction Equipment dealer family

met in Bengaluru on November 26, 2011, to share

experiences and ideas for business development. The

Awards Nite saw achievements of the channel partners

being highlighted and appreciated.

Somanath Choudary, a leading EarthMaster customer

from Pune, was given a Special Appreciation Award. He

said that the Mahindra Brand and the EarthMaster’s good

performance and excellent fuel efficiency, as well as the

robust service support that he gets from Ventile Co. Pvt.

Ltd., the dealer in the Pune Region, are what made him

return again and again to the EarthMaster.

An award for the team from Ventile Co. Pvt. Ltd., the dealer in the Pune Region

ISSUE 1, 2012

22

SECTOR BRIEFS

AutomotiveMahindra on Show at Delhi Auto Expo 2012

The Mahindra Group unveiled the widest ever

portfolio of products at the Delhi Auto Expo 2012.

These included 27 vehicles from Mahindra, Ssangyong,

Mahindra Reva and Mahindra Navistar.

Other features were a specially created ‘Design Studio’ that gave

visitors an interactive experience of the entire automobile design

process. Also included were a technology display section and an

exciting augmented reality presentation, where a virtual cheetah

interacted with the crowd. India’s first adventure magazine

designed for the iPad and the Mahindra Adventure game were

launched. Footage from the Mahindra Auto Expo stall was

beamed live into the homes of people via a webcast.

ISSUE 1, 2012

23

SECTOR BRIEFS

News from Ssangyong Motor

Chairman W Launched for Chinese Market

Strengthening Overseas Service Capacity

Ssangyong Motor officially launched the Chairman W, an ultra-

luxurious CW700 limousine featuring a XGi3600 engine, at the 9th

China (Guangzhou) International Automobile Exhibition. Two concept

cars, XIV-1 and SUT-1, as well as mass-production models such as the

Korando C, Rexton and others were also showcased. The company

hopes to increase the share of exports to China from the current

7 percent to around 20 percent by 2013.

To strengthen its overseas service capacity, Ssangyong Motor

recently held its first after-sales service network conference for the

Latin American Region, in Santiago. People in charge of services

at the automaker’s eight major export markets in Latin America

reviewed the year’s performances, made plans for the following

year, exchanged ideas on improving services and more.

Ssangyong has decided to build a Regional Training Center in

Santiago for the Latin American market as part of a strategy to

expand global market and sales. The company will also establish

regional training centers in the Middle East and Europe to

establish a competent auto repair and maintenance workforce.

Ssangyong Motor officially launched Korando Sports, Korea’s first LUV (Leisure Utility Vehicle), on January 12, 2012. The vehicle is optimized for driving on curves and mountains, with the new LUV mounted e-XDi200 Active engine, which gives the LUV the full package: stylish design, fuel efficiency, powerful performance, multipurpose use, convenience, and reasonable price.The multi-purpose Korando Sports can be used for both leisure activities and city driving.

A couple of models beside the Chairman W

Conference participants and regional staff, with Mr. Jong-dae Lee, Managing Director, Overseas After-Sales Service (first row, 6th from right)

Korea’s First LUV - Korando Sports - Launched

ISSUE 1, 2012

24

SECTOR BRIEFS

Milestones at MVML ChakanThe first Waxing Line was inaugurated at MVML’s M&HCV TCF

in November 2011. It will reduce dependability on suppliers, save

transportation costs and improve the quality index. With a capacity

of 12 JPH, it is equipped to accommodate all variants of M&HCV.

MVML, Chakan received the 25-year Performance and Application

Assurance Warranty Certification for its Local Area Network, from

M/s Molex Premise Network, in November 2011. A plaque was presented

to B. Venkatakrishnan, Head-IT for ‘Best IT Infrastructure Development’

at the plant.

On November 9, 2011, MVML achieved a phenomenal

milestone with the roll-out of its 100,000th vehicle.

A small ceremony was held to celebrate the spirit and

commitment of all the employees who had relentlessly

worked towards this staggering number.

MVML Chakan won global

recognition when its IT success

story was the first article from the

automotive industry to be published

on Hitachi Data Systems’ Global

Portal. Access the article at:

http://www.hds.com/assets/pdf/

hitachi-success-story-mahindra-

vehicle-manufacturers-ltd-mvml.pdf

Safety FirstTowards improving safety practices at MVML, two training programs were organized in December 2011:

• A Behaviour Based Safety (BBS) training program sensitized employees about taking ownership of their safe as well as unsafe

behaviour.

• The Material Safety Data Sheet (MSDS) training aimed to spread awareness among employees about safe handling of

chemicals.

ISSUE 1, 2012

25

SECTOR BRIEFS

First-of-its-kind Auto Centric Knowledge Management PortalThe AQ Human Capital, AFS and AFS IT teams created

a unique portal – http://aq – that covers the many aspects

of the automobile world, such as technology, business and

fun as well as the social and economic impact. The portal

was launched on the Sharepoint 2010 platform across the

Mahindra Group, with knowledge management at its core.

On December 23, 2011, MVML inaugurated its best-in-class Test

Road. Designed in-house with super elevated parabolic curves,

it promises to bring about a positive change in the Vehicle Drive

Test System, as a variety of quality checks for advanced vehicle

features like cruise control can now be carried out internally by

Quality teams.

MVML Inaugurates state-of-the-art Test Road

A view of MVML’s best-in-class Test Road.

Vijay Dhongde, CEO, MVML and Mr. Patel, jury member of the DH Evaluation Team, inaugurate MVML’s best-in-class Test Road

Celebrating QualityThe ‘Quality Celebration

F’12’ was held across AS from

September 21 – November 10,

2011, to drive positive change

and improve quality. Events and

competitions were organized

across locations and culminated

with a recognition ceremony for

the winners.

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AWIM Nashik Olympics 2011‘A World In Motion’ (AWIM) Nashik Olympics 2011, a curriculum focusing on the

engineering design process for physical science classes, was conducted at the Nashik

Engineering Cluster, on October 8, 2011. A team from Wisdom High International

School clinched the winner’s title. On the same day, the AWIM Master Teacher Training

(MTTP) Workshop 2011 was conducted for teachers of Zaheerabad schools.

Meet in IgatpuriThe iteams meet in Igatpuri, on November 16, 2011, was attended

by i4 team leaders from Kandivili, Nashik, Igatpuri and Chakan.

The meet featured extensive knowledge-sharing sessions.

Reach Out Communication Meet at AFSThe mid-year AFS Reach Out Communication Meet for senior management was held on October 22, 2011. Parallel to the officers’

communication meet, their spouses were invited by Mamta Goenka, wife of Dr. Goenka, for a workshop and get-together.

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Vineyard Escape in NashikThe Vineyard Escape 2011 took place in December 2011, in association with the Buddh International Circuit. Over 25 vehicles from the Mahindra stable covered a scenic, 400-km route through some of the best vineyards in the country. This event celebrated ‘Incredible India’ by connecting exotic locales of the country and tough and rugged Mahindra vehicles.

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Real EstateMahindra Lifespaces Enters Hyderabad

Project Bloomdale Launched in Nagpur

Mahindra Lifespaces

announced its entry

into Hyderabad at a

well-attended media

session in January

2012. The Company is

in an advanced stage

of planning its first

residential offering close

to Hitech City. Since it

considers Hyderabad

as a market of choice for growth, other opportunities in the city are also being actively

explored.

The focus of our strategy being sustainable urbanization, we at MLDL wish to carry this development approach to the cities that are contributing to urban growth.

Anita ArjundasManaging Director & CEO,& Member of the Group Executive Board

Mahindra Lifespaces recently launched Project Bloomdale for all its internal customers. This

project, located in the 2,086 hectare MIHAN residential zone, is a joint venture between

Mahindra Lifespaces and B.E. Billimoria & Company and is to be a gated community. It is a

low density development with only 896 units – apartments, row houses and duplex homes –

along with a 14,500 sq. ft. club house and two large open spaces with playgrounds and gardens.

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Bhoomi Pooja at Evolve, MWCJ

Visitors Welcomed Mahindra World City, Jaipur (MWCJ) recently organized the

bhoomi pooja for the 4th tower at Evolve, GnNxt IT Park. This

IT park is spread over 25 acres and, when complete, it will have

10 modular buildings providing 1.41 million sq. ft. of built-up

area, a plug n’ play infrastructure with HVAC and telecom and

100% power back-up.

To date, an area of 2,30,000 sq. ft. has been completed and

leased out. The new building would add another 1,00,000 sq. ft.

Greg O’Connor, Commercial Attaché, U.S. Department

of Commerce, U.S. Embassy and Preetha Nair, Senior

Commercial Advisor, visited MWC Jaipur, on December

12, 2011. They were impressed with the infrastructure

facilities and said that a high profile U.S. industry

delegation might visit shortly.

Jennifer McIntire, U.S. Consul General, visited Mahindra World City Chennai, on December 23, 2011.

Mike Nithavrianakis, British Deputy High

Commissioner in Southern India, visited Mahindra

World City, Chennai, in July, 2011.

MWC Chennai Celebrates a Decade of Transformation

Truworth Infotech Enters MWCJ

Mahindra World City (MWC) Chennai celebrated 10

years on September 21, 2011, at a function graced by

N. Vaghul, Chairman, Mahindra World City Developers

Ltd. Also present were Arun Nanda, Chairman, Mahindra

Lifespace Developers Ltd; Anita Arjundas, MD & CEO,

Mahindra Lifespace Developers Ltd. and V. Balaraman,

Director, Mahindra World City Developers Ltd., senior

government officials, heads of companies and other VIPs.

An exhilarating concert by playback singer, Srinivas and

popular pianist, Stephen Devassey left an audience of over

550 asking for more.

Truworth

InfoTech, part

of the reputed

Truworth Group,

is setting up a

KPO facility on

2.5 acres of land

in Mahindra World City, Jaipur. The traditional bhoomi

pooja for the new facility was held recently. The company

plans to commence operations with an employee strength

of 200 employees and has invested Rs. 2 crore in its first

phase. The investment level will be Rs. 20 crores at its

peak capacity.

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Suppliers and Contractors Meet

Customer Updates at MWC, Chennai

Mahindra Lifespaces recently initiated the

‘Suppliers and Contractors Meet’ as an

integral part of the sustainability drive and as

part of a series of stakeholder inclusiveness

programs. The Meet was held zone-wise for

key stakeholders, to address interests and

conflicts.

Each half-day Meet witnessed a series of

presentations from MLDL and MWCJ

representatives and stakeholders including

Siemens, Godrej Interio, Interface Flor

India Pvt. Ltd., DSCL/Fenesta and Godrej

& Boyce. Two initiatives were launched by

the company along with the contractors and

suppliers: Protect Child Labour and Value

Human Life.

DePuy Institute for Advanced Education and Research recently inaugurated the largest DePuy facility of its kind outside of the U.S. in MWC. It will serve as one of the company’s hubs for education, training and research.

The Everyday Retails chain of supermarket stores became operational in October 2011.

Ucal Fuel Systems began operations in the Auto Ancillary SEZ, in September 2011.

BMW has launched the X3 in India, to be assembled at its MWC plant.

The XUV5OO, India’s first global SUV by M&M, has been engineered and designed at MRV, MWC.

Amelio Daycare inaugurated its new facility at MWC in August 2011.

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New Customers Welcomed at MWC, Chennai

MWCJ Celebrates 5th Anniversary

• Ingersoll-Rand (India) Ltd. has leased 10.75 acres in the Domestic Tariff Area (DTA) to set up an engineering centre and a

manufacturing plant for climate solutions (industrial chillers, refrigeration solutions, cold chain). This will be their fourth facility in

India.

• Sanwa Synergy Holdings India Private Ltd. has leased 1.125 acres in the DTA. The company’s core business at MWC Chennai is

manufacturing components for energy, automotive and biomedical companies.

• Guangdong Greatoo Molds Inc., a radial tyre mold manufacturer, is basing its 4th plant at MWC Chennai. The company currently

has three factories in various parts of China.

Mahindra World City, Jaipur (MWCJ) ushered

in its fifth year on December 16, 2011. B. K.

Subbaiah, COO, MWCJ, cut a cake and shared

anecdotes about MWCJ’s journey.

Mahindra Lifespaces’

Facebook Page is a Hit!

The Mahindra Lifespaces’ page on Facebook now has 16,000

fans! This is up from a mere 140 fans in August 2011. The

page covers project updates and shares lifestyle and décor

tips. Visitors can post their queries here, as well as win some

amazing prizes.

Kudos to the Delhi TeamKudos to the Delhi Sales team on achieving a sale of

226 units and generating a revenue of Rs 245.85 crore

within three days.

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Information TechnologySAAB India Technology Centre Inaugurated

The inauguration ceremony of the SAAB India Technology Centre at Mahindra Satyam, Hyderabad

Mahindra Satyam and Tech Mahindra

Sign MOU with Kaspersky Lab

Mahindra Satyam and Tech Mahindra have signed a Memorandum of

Understanding (MOU) with Kaspersky Lab for broad range collaboration

in Information Security solutions. Under the MOU, they will leverage

their strengths in security products and services to develop joint security

solutions in the areas of Mobility, Endpoint Security and Cloud Security

Services. These solutions will aim to address the ever-increasing security

threats to consumers and companies in India and in the Asia Pacific

region.

The focus of Mobile Security solutions is to secure the growing number

of smartphone users, who access the internet on the move for official and

personal purposes. Security analysts have identified mobile malware as

one of the key emerging sources of security threats.

The Saab India Technology Centre (SITC) was recently

inaugurated at the Mahindra Satyam Campus in Hyderabad. It

will form a bridge between India and Sweden. The centre will

support the internal operational excellence and optimization

initiatives within Saab, while also helping the company to

expand in the Indian market.

There will be R&D in aerospace, defence and urban

innovation, including civil security. Primary areas of

development will include software engineering, electronic

engineering and mechanical engineering. The SITC envisages

future development in the areas of signal processing and

systems engineering.

(From left) C.P. Gurnani, Chief Executive Officer,

Mahindra Satyam and Harry Cheung, Managing Director,

Kaspersky Lab, Asia Pacific, at the MOU signing

ceremony in Mumbai on November 21. Kaspersky Lab

brand ambassador Sachin Tendulkar was also present at

the ceremony

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We are very excited to partner with Tech Mahindra to deliver our next generation converged billing platform globally. We see a growing opportunity to address requirements for real-time solutions for wireless, multi-service and cloud service providers and we feel that our partner strategy is critical to fulfilling this opportunity.

Lucas SkoczkowskiCEO, Redknee

We are delighted to partner with Redknee. The combination of Tech Mahindra’s niche domain expertise in the telecommunications industry and Redknee’s acclaimed reputation of superior software quality will bring great value to customers.

Pritam ParvatkarDirector, Global Alliances

Tech Mahindra

Tech Mahindra, has entered into a global partnership with Redknee, a leading provider of

business-critical billing and charging software and solutions, to jointly deliver software

and services to the communications service providers market. This partnership brings to

market the strongest combination of Microsoft expertise. The tie-up was announced at the

Microsoft Worldwide Partner Conference 2011.

Tech Mahindra Partners With

Mahindra Satyam Signs VAR Agreement with SAP MENAMahindra Satyam recently signed the Value

Added Reseller (VAR) agreement with SAP

MENA. This regional agreement was signed

by Sam Alkharrat, Managing Director, SAP

Middle East & North Africa (MENA) and

Bobby Gupta, VP and Head of MENA &

Turkey, Mahindra Satyam.

It will help Mahindra Satyam leverage

its alliance partnership with SAP across

the MENA region to bid for new business

opportunities. Mahindra Satyam will also

become a one point contact for customers for

both consulting and implementation services

and SAP licenses.

Andreas Baldwin - Director-Alliances, SAP MENA; Sam Alkharrat - MD, SAP MENA; Bobby Gupta -VP and Head, MENA & Turkey, Mahindra Satyam and Ramesh Ram - Regional Head, Sales Enablement, Mahindra Satyam

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Mahindra Satyam Adds PowerWatch as New Logo in Smart Grid

Mahindra Satyam Becomes a Group Member of SAE-China

TechM Makes Its Presence Felt at ICT East

Mahindra Satyam has signed a

$1 million deal with PowerWatch,

a Canadian firm that develops

products for real time grid

management and optimization.

Mahindra Satyam is also the

preferred System Integrator

for PowerWatch in providing

solutions that integrate to the Smart

Grid. Mahindra Satyam will be

contracted to develop PowerWatch

Hardware – In Home Display

& Smart Nodes, Application

framework and Custom Software

Application development.

The Society of Automotive Engineers –

China (SAE-China) is a prestigious forum

where leading automotive companies,

OEMs, Tier-1s and other component

makers interact and formulate upcoming

trends for China’s automotive industry.

As a member of the SAE-China, Mahindra

Satyam will be able to provide key insights

to the Chinese automotive industry and

expand its business. It will also strengthen

MSAT China in engineering services.

CII Eastern Region invited Tech Mahindra to participate in the 10th edition of

ICT East, in August 2011, in Kolkata. The central theme of the conference was

‘Enabling Ecosystem and Technology Trends’.

Amitava Roy (COO), Tech Mahindra, shared

his vision and presented a paper on Future

Trends in the Application Industry.

TechM was a Silver Sponsor at the 3rd Annual Cloud Computing World Forum at Olympia London, the largest cloud computing event in Europe. Among all the key players within the Cloud Computing and SaaS market, Tech Mahindra was the only Indian company present. Sudipta Panda, Head – Strategic Initiatives, Cloud, represented Tech Mahindra as a panelist.

Mahindra Satyam becomes a Group Member of SAE-China

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Europe Analyst Advisor Day 2011 at OxfordThe Europe Analyst Advisor Day 2011 at Oxford was attended by 32

Analysts representing 21 firms across Europe. It received solid industry

backing with 11 European customers attending the event as keynote

speakers, panel members and participants. Various opportunities like

MDM, Cloud + Infrastructure, ERP, and Enterprise Mobility were

discussed.

Mahindra Satyam is a Gold Sponsor

@ Oracle Day – Middle East@ Oracle Open WorldMahindra Satyam was a Gold Sponsor of Oracle Day organized by Oracle Middle East in Abu Dhabi on November 21, 2011. V. Srinivasa Rao (VSR) – Global Head, Oracle Practice, Mahindra Satyam, delivered the keynote address on “Oracle Fusion Applications – The Gold Standard for Business, View Point by Mahindra Satyam”.

MSAT Oracle showcased thought leadership, and continued alignment with Oracle’s technology roadmap to 400 of Oracle’s leading business and technology partners.

Mahindra Satyam was a Gold Sponsor and an

Exhibitor at Oracle Open World 2011. The company

showcased how its micro-vertical focused solutions

can help customers extract maximum value and

deliver stellar performance from their Oracle

investments.

The event featured 1,500 sessions providing best

practices, demos, tips and tricks, and product road

maps from Oracle and industry experts.

Tech M Crosses 10,000 ‘Likes’ on Facebook!

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3rd Group Admin. Managers’ Meet The 3rd Group Administration Managers

Meet at Tech Mahindra, Hinjewadi, Pune, on

November 17-18, 2011, focused on problems

being faced by Administration Managers

within Group companies, the standardization

of various processes and best practices being

followed.

Mahindra Satyam Organizes Hyderabad Cricket Tournament 2011

Family Day at Noida!

Fun&Connect – Hyderabad organized one of the largest cricket tournaments

in the history of the organization in September 2011. 141 teams played the

T10 format tournament. A.S. Murthy, Chief Technology Officer, Prashant

Shukla, Cluster Head – BSFI, RTCLI and Manufacturing, Sriram Papani, Sr.

VP, Ravindra Penmatsa, Sr. VP and Indira Munjuluri, VP, attended the Award

Ceremony at Infocity on December 2, 2011.

The L&D and Let’s Talk teams ‘celebrated

life’ with the families of Techmighties in

NOIDA at the Family Day event.

141 teams

2000 players 20 volunteers

1,200 hours

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New Mahindra Conveyor Systems Facility in PuneMahindra Conveyor Systems (MCS), a leading supplier of

material handling equipment and systems and a joint venture

between M&M and Tsubakimoto Bulk Systems Corp.,

Japan, opened a new facility in Pune, on December 7, 2011.

It was inaugurated by Zhooben Bhiwandiwala, Exec. VP

& Managing Partner – Mahindra Partners Division. Yohei

Kataoka, Director, Tsubakimoto Chain Company, the parent

company of Tsubakimoto Bulk Systems Corporation, was

the Chief Guest.

The new 10,000 sq. mt. fabrication facility incorporates

the latest facilities for fabrication of conveyor systems

and components and will cater to the growing demand for

conveyor products.

Mahindra Partners

From left: R. Vaidya, CEO, Mahindra Conveyor Systems Pvt. Ltd., Satoshi Matsumiya, President, Tsubakimoto Bulk Systems Corporation, Yohei Kataoka, Director, Tsubakimoto Chain Company and Zhooben Bhiwandiwala, Exec. VP, President & Managing Partner, Mahindra Partners Division

Mahindra Ocean Blue Marine Launches Mahindra Odyssea 33Mahindra Ocean Blue Marine launched the new Mahindra Odyssea 33 power

boat on October 17, 2011. A great blend of style and performance, the vessel

incorporates the team’s experience of Indian waters and the unique needs of the

Indian consumer. It boasts of unique features, specifically designed for the Indian

market, such as a first-in-class hard top roof with gull-wings strategically placed

above custom built stainless steel grab rails, revamped seating, deck space that is

best in class and multiple engine variants.

The Mahindra Odyssea 33, built entirely in India, comes with a service package

that ensures a hassle-free and economical ownership experience. This boat is now

within the reach of every sailing enthusiast!

Rajesh Desai, CEO, Mahindra Odyssea (Mahindra Ocean Blue Marine Pvt. Ltd.) cuts the inaugural ribbon to launch the Mahindra Odyssea 33

Building Synergy under the Sun The Mahindra Solar Off–Grid team worked closely with the Mahindra World City,

Chennai team on a 75 KW rooftop solar power plant at their commercial centre at

Canopy, Tamil Nadu. The project is expected to generate approx. 1,16,000 units (kWh)

of clean energy annually and will significantly increase electricity savings, as well as

reduce diesel consumption by 60-70 liters/day. This will offset nearly 60 tones of CO2

annually. The 75 KW rooftop solar power plant at Mahindra World City, Chennai

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MACE Shapes Rural KarnatakaThe Government of Karnataka (GoK) has appointed MACE as the Knowledge Partner, Transaction Advisor, Media

Planner and Event Management Advisor for their sustainable Agri Business initiative titled ‘Bounteous Karnataka’.

To provide a single platform for key players in the agribusiness sectors, the Global Agribusiness and Food Processing

Summit 2011 was held in Bengaluru on December 1-2, 2011. It provided a good opportunity to exchange ideas and

encourage partnerships.

Karnataka is the first state to take the initiative in developing sustainable agribusiness through an ‘Integrated

Agribusiness Development Policy’ covering agriculture, horticulture, fisheries, animal husbandry, sericulture, apiculture

and food processing, in both the infrastructure and industrial segments, on an end-to-end basis. MACE formulated

the ‘Bounteous Karnataka’ initiative to address a spectrum of key concerns in the growth of the agricultural and allied

sectors. It was presided over by D.V. Sadananda Gowda, Hon’ble Chief Minister of Karnataka and Anand Mahindra,

VC & MD, Mahindra Group. During the event, numerous Memorandums of Understanding were signed by investors,

promising investments in the state worth Rs.60,532 crores.

Distinguished Visitors at Mahindra IntertradeFrom Nippon SteelA senior delegation from Nippon Steel led by the MD, Shinya Higuchi, met the

Mahindra Group’s senior leadership team in Mumbai, on November 23, 2011. The

discussions sought to explore common ground, built on the companies’ relationship

and improve cooperation. Nippon Steel’s technical team visited Mahindra

Intertrade’s steel service centre in Vadodara and rated it as one of the best facilities

in the world.

Nippon Steel is among the top five steelmakers in the world and the undisputed

leader in silicon steel, used in the transformer industry. The Mahindra Group has a

long standing relationship with Nippon Steel spanning over six decades.

From Bao SteelA top-level delegation from Bao Steel, led by Wang Jing, met the Mahindra Group’s

senior leadership team in Mumbai, on November 24, 2011. Bao Steel is the world’s third

largest steelmaker with over an 50% market share. This meeting was held in the context of

the production ramp up at MVML, Chakan and the shift towards high strength steels. The

possibilities of cooperation between the two Groups were also explored. The Bao Steel

delegation also visited the Chakan operations and rated it as a world-class facility.

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Mahindra Logistics Rises High

MACE Maps India’s Territory

A global team from General Motors, Halol, Mahindra Logistics (MLL) Supply Chain customer, recently conducted a Global

Manufacturing System (GMS) Audit as per five industry-standard principles.

As the supply chain and warehousing partner of General Motors, MLL was rated 97.1% for the first principle – Short Lead Time. This

is the highest score achieved in this category and helped raise the average score of the plant from 78% to 87%. Shailesh Hazela, Global

Supply Chain Head, thanked the MLL team for their support, which helped the General Motors team achieve this high score.

Mahindra Consulting Engineers (MACE) successfully

carried out the State Perspective Civil Aviation Plan

for Tamil Nadu in order to prepare a 20-year plan for

developing the civil aviation sector. MACE also suggested

a New Civil Aviation Policy for the State.

Many Indian states are likely to develop similar plans,

providing untapped business opportunities for MACE.

The Andaman and Nicobar Administration (ANA) has

retained MACE as its consultants for the development of

commercial, multiplex and hotel development, together

with private participation in Port Blair. Having already

completed the successful Viper Island project as a major tourist destination, the ANA decided to retain MACE.

East India Company Breaks New GroundIn recent months the East India Company has ventured into newer markets. In Norway, the company lauched its products at Green Bay

Bridge, a luxury goods store in Stavanger, Norway’s main oil production center. In the Far East, discussions are underway with the

Sands Casino Group for two franchise stores in Macau and Singapore. In Abu Dhabi, the company has signed up with the Al-Farida

Investment Group for franchised outlets.

The Company has also tied up with new business partners and its products will be sold at the National Maritime Museum store in

Greenwich, to coincide with the launch of The East India Company Traders’ permanent exhibition, and at the British Library store in

King’s Cross. Initial product orders from both stores have been received. There will also be an East India Company presence in Harrods

and Selfridges. The East India Company’s products will also be sold at Flemings Hotel, a 5-star Mayfair hotel, at Dunells Premier Wines,

Jersey’s leading wine merchants and at Emirates Palace Hotel.

Mahindra Retail Launches Twin Stores on 11.11.11Mahindra Retail celebrated the unusual date of 11.11.11 by launching another pair of twins - the 52nd and 53rd Mom & Me stores,

in Hyderabad and Chennai, respectively. The store in Malakpet, Hyderabad, was inaugurated by Mr. & Mrs. Prateek and their son

Kanodia, the first customers on that day. The store in Chennai OMR was inaugurated by baby Tenzim, its first customer of the day.

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An Excellent Response at Solarcon 2011

Mahindra Solar Continues its Winning Spree

The Mahindra Solar team and the Mahindra

World City Jaipur team jointly participated

in Solarcon 2011 held in Hyderabad, from

November 9-11, 2011.

The joint team displayed their On-Grid, EPC and

Off-Grid achievements during this exhibition,

which provided enormous opportunities to meet

key partners and showcase both companies’

offerings.

A presentation by Vish Palekar, Business Head,

Cleantech Ventures, highlighted the importance

of social inclusiveness for a successful solar

project.

The Mahindra Solar team was selected over 218 other bidders to develop the 30 MW Jawaharlal Nehru National Solar Mission

Phase 1b. This reflects the hard work put in by Chandan Guha, Satish Kamat and the entire on-grid team. Winning this bid will

make Mahindra Solar one of the top renewable energy developers in the country.

The joint team from Mahindra Solar and Mahindra World City (MWC), Jaipur, which participated in Solarcon 2011

Mahindra Solar One Commissions 5 MW Plant in RajasthanIn January 2012, Mahindra Solar One’s first 5 MW solar plant went into operation near Jodhpur. It is part of the Jawaharlal Nehru

National Solar Mission. With cutting-edge tracker technology that maximizes energy from the sun, it generates the highest output per

MW of any solar plant in India.

This project is the first to achieve non-recourse

financing, demonstrating the confidence of the banking

sector in solar power.

The Engineering, Procurement and Construction arm

of Mahindra Solar - Mahindra EPC - commissioned

this project in just 100 days. Dr. Farooq Abdullah,

Hon’ble Union Cabinet Minister for New and

Renewable Energy, expressed his delight to launch one

of the first solar plants to be commissioned under this

mission.

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Integration Camp @ Bheemeshwari

Supernova 2012: Mahindra Retail Launches Hunt for In-house Stars

A 46-member team from Mahindra Retail’s B&M,

SCM and Operations teams participated in a two-day

outbound Integration Boot Camp at Bheemeshwari,

alongside the Cauvery River.

The team participated in a series of challenging group

activities, to help develop alternative thinking to

enhance the business.

October 3, 2011 saw Mahindra Retail launch a first of its kind

recognition program – Supernova 2012 – for employees of

Mom & Me stores across the country. Supernova 2012 will span

six months and is a platform for employees to showcase their

abilities, as well as their potential for growth and development.

The award categories are: Supernova Store, Supernova CRE,

Supernova Floor Manager/Assistant Manager, Supernova

Store Manager and Supernova Business Manager. A series of

assessments and audits will be conducted by an external agency

to evaluate the functional and behavioral skills of the staff.

Each winner will receive a cash award, a holiday trip with

family and a chance to improve and achieve higher roles.

KFCSC Calls upon MACEThe Karnataka Food & Civil Supplies Corporation Limited (KFCSC) has appointed MACE as

turnkey consultants for the development of modern warehouses for the storage of food grains

across the State. The M&M’s Group Sustainability Department has also appointed MACE for water

management initiatives at various locations.

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Mahindra 2 Wheelers Launches Mahindra Duro DZMahindra 2 Wheelers launched the Mahindra Duro DZ – a tough,

powerful, fuel-efficient 125cc scooter, designed specifically for

challenging Indian roads – at the Auto Expo, in January 2012.

The new Mahindra Duro DZ offers superior power, advanced

telescopic suspension and a series of important durability and

safety-related features. With a very attractive launch price too –

significantly lower than leading scooter brands available today – the

new Mahindra Duro DZ has been billed as ‘A tough scooter that

takes on the toughest roads’ and is sure to be an instant hit.

The scooter has been well reviewed by the leading experts in

the industry. An interesting new marketing campaign with actor

Kareena Kapoor has been created and will soon be unveiled.

Mahindra has once again created excitement in the industry with the

launch of the new Mahindra Duro DZ.

Two Wheelers

Mufaddal Choonia, Team Principal, Mahindra Racing, Ruzbeh Irani, Exec. VP - Corporate Strategy & Chief Brand Officer, M&M Ltd., Anand Mahindra, VC & MD, Mahindra Group, Anoop Mathur, President, Mahindra 2 Wheelers and Viren Popli, Sr. VP - Strategy and Market Development, Mahindra 2 Wheelers, launch the Mahindra Duro DZ

Loaded With Special FeaturesThe new Mahindra Duro DZ comes loaded with:

• A powerful 125cc engine which provides better instant pick-up and multi-terrain

acceleration, making it easier to carry loads, even on steep inclines

• Dual Curve Digital Ignition System which delivers a mileage superior to other 125cc

scooters

• Advanced Telescopic Suspension which ensures a smooth ride on the toughest terrain.

• Superior ground clearance which enables manoeuvrability over speed breakers and rough

roads with ease and comfort

• Long wheelbase and improved braking system offering better safety & stability on the

road

• A broad halogen lamp to provide

wider range and depth in visibility

• An under seat storage capacity of

20L, one of the largest in its segment

in addition to built-in front storage

• Rear Brake lock lever for safety &

parking on inclines

The Mahindra Duro DZ is a tough and powerful scooter designed specifically for Indian road conditions. It is the result of our R&D team working closely with consumers and extensive testing.

Viren PopliSr.VP - Strategy and Market Development, Mahindra Two Wheelers.

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A Prominent Presence at AIFI 2011

Quiz Time at MES Chinchwad MUSCO Celebrates Quality Month

Winning Idea from Mahindra Hinoday

Mahindra Systech participated in the 20th International Forging Congress 2011, hosted

by the Association of Indian Forging Industry (AIFI), in Hyderabad, from November

13-17, 2011. Technical papers were presented by renowned experts on the best forging

technologies and a concurrent exhibition showcased the latest in equipment and services

in the forging industry.

Mahindra Systech was proud to be one of the golden sponsors for this mega event.

Mahindra Forgings and MUSCO Steel showcased their product portfolios.

The MES Quiz Masters

team organized its first ever

BrainStormer Quiz for employees

of Mahindra Engineering

Services, Chinchwad. An online

elimination round was followed

by the Grand Finale, with several exciting prizes for participants

as well as the audience. After a very entertaining and interesting

quizzing session, Teams CAE Chassis and 3 Idiots emerged as

the Winners and Runners Up, respectively.

Mahindra Ugine Steel

Company Ltd. (MUSCO),

Khopoli, organized Quality

Month celebrations in

November 2011. The

celebrations witnessed a

variety of presentations by

the MUSCO team and customer representatives, as well as a

quality quiz.

Mahindra Hinoday’s Foundry Division’s entry in the Process section of the Mahindra Co-creation Competition 2011 –

QC bagged the Second Runner-up Award, from among 185 entries.

Hinoday won the award for its innovative ‘Elimination of Shrinkage Defect in Armada Rear Hub Casting’ efforts, paving

the way for the elimination of Shrinkage Defect in Armada Rear Hub Casting by implanting a riser inside the core

instead of fitting it from outside – promoting a saving of Rs. 40 lakh per annum for the company.

The award was presented by H. D. Ahir to the Mahindra Hinoday team comprising of Deepak B. Ghate, Arun Kumar,

Sunil A. Mangale, Arun N. Kulkarni and Santosh R. Kulkarni, at a ceremony on November 10, 2011, at M&M’s

Kandivali Plant.

Systech

ISSUE 1, 2012

44

SECTOR BRIEFS

After-Market

New Superstore Opens in Hyderabad

Mahindra First Choice Wheels inaugurates Dealership in Muzaffarpur

Innovation Award Winners

Mahindra First Choice

Wheels (MFCW)

inaugurated a new

Superstore at Hyderabad.

It is located at Kondapur

Main Road, near the city’s

RTO Office.

Mahindra First Choice Wheels (MFCW)

recently inaugurated Vashu Motors, its

Authorized Dealership in Muzaffarpur.

The new showroom was inaugurated by

Debdut Bagchi, Zonal Manager - East,

Mahindra First Choice Wheels Ltd.

In the After-Market Sector, the Mahindra Innovation Award was won by

B. Ganeshkumar of MFCWL Ediig. The Mahindra Rise Award was won by

Vrinda Mendon of Mahindra First Choice Wheels Ltd. She is seen receiving the

award from Rajeev Dubey, President (HR, After-Market & Corporate Services)

and Member of Group Executive Board, M&M Ltd.

Rajeev Dubey, President, Group HR & After-Market & Member of the Group Executive Board, M&M Ltd., Subhabrata Saha, CEO, Mahindra First Choice Wheels, Sivaram, Director, Hiten Ghelani, Vice President - Retail, and S. S. Jakati, Store Head

Amit Kumar, Director, Vashu Motors, Debdut Bagchi, Zonal Manager - East, Mahindra First Choice Wheels Ltd. and Neeraj Ojha, Area Manager, address the press conference

ISSUE 1, 2012

45

PEOPLE INITIATIVES

Fireside Chat with Ulhas Yargop

Youth power is believed to be one of the most important assets for economic growth. Young people around the globe have an incredible

power to effect change, thanks in no small part to the greater connectivity brought about by new technologies and social media. They

also share a deep sense of duty and pragmatism. Rather than blaming other generations or cultures for the planet’s afflictions, they are

ready to shoulder responsibility for creating achievable solutions. They don’t just believe it is their generation’s duty to change the

world, they also believe they have the power to pull it off. This spirit was evident in the 5th Fireside Chat, chaired by Ulhas Yargop,

President, IT Sector.

With the participants leading the way, a dialogue on CSR and its relationship with sustainability was inevitable. Key aspects of the

discussion focused on our responsibility towards the planet and towards future generations. As was rightly deduced by the group:

“Economic growth and preservation & conservation go hand in hand.”

With Rise and Innovation being the new buzz words, could a discussion truly be complete without a few snippets on each? The

participants wasted no time in exhorting the organization to follow the example set by the late Steve Jobs and Apple, while at the same

time, accepting responsibility towards bringing in innovation in the smallest things we do. After all, that’s what M&M’s RISE pillars talk

about – Accepting No Limits, Alternative Thinking and Driving Positive Change.

The richness and diversity of views that were expressed in a very freewheeling and informal atmosphere went a long way in creating a

spirit of learning, respect for others’ views and, of course, a feeling of bonding – that we are all part of this ‘one big family’ and can learn

from each other. Mr. Yargop’s outstanding facilitation of the Fireside Chat in no small measure contributed to this outcome.

Such inspiring conversations not only give us time to reflect on issues that are not related to our day-to-day work, but also serve the

larger purpose of making us more ‘wholesome’ individuals, in tune with the issues in the world around us. With such an enriching

experience, our young leaders have returned to their Sectors energized and empowered to make a difference in their areas of expertise -

in the Company, in the Group and in the world as a whole.

Fireside Chats were established by American President Franklin Delano Roosevelt during the Great Depression, to provide his fellow countrymen with an opportunity to reach out to him and be heard. His speeches were relayed to the American public by radio in the evenings when families would gather by the fire after dinner. He spoke of plans such as creating jobs for the unemployed, thereby giving hope when there was little to appreciate. M&M has instituted Fireside Chats, following a similar purpose and focus as President Roosevelt. During each such chat, a Senior GEB member provides a forum for young leaders to engage in discussion on a wide array of topics.

ISSUE 1, 2012

46

PEOPLE INITIATIVES

Outbound training for GMC Batch of 2012

‘Millennial Generation – Changing the Game’ Workshop

November 24, 2011, saw the GMC batch of 2011 undergo a challenging outbound training program, conducted by the organization, High

Places, in Garudmachi near Mumbai.

Participants engaged in a variety of activities and games designed to promote agility with discipline, learn to optimally utilize given

resources and analyze one’s own behaviour. Reflections on the behaviour exhibited by the team followed each activity, as did an analysis

of their behaviour when taken out of their comfort zones and an analysis of their skills as leaders.

In the Treasure Hunt event, the team was taught skills like distancing and contouring and the use of a magnetic compass and gained an

insight to the importance of co-ordination amongst team members.

The most important takeaway was from the session by Stephen Remedios, who explained the ‘have to be’ concept behind advertisements

and the ‘do-be-have’ concept.

M&M Group Learning &

Development launched

the first ever workshop

for middle-management

executives titled ‘The

Millennial Generation –

Changing the Game’ on

December 16, 2011. It

was facilitated by Dr. P.

Nandakumar and Ryan Mascarenhas from Group Human Resources and attended by 16

participants. The workshop received an excellent rating of 4.7 on a 5 point scale.

Sharing ExpertiseCol. Sandeep Sudan, Regional Head,

North India and Head - Physical

Security Practice, Mahindra SSG, was

invited to speak at the UK Trade and

Investment Forum (UKTI) Homeland

Security Conference 2011, in London, in

November 2011.

He shared his expertise in a presentation

titled ‘New Age Technologies &

Personnel Training for Combating Terror,

Focus: Homeland and Cyber Security in

India’.

All ready for a rappelling session! A debriefing session for participants.

ISSUE 1, 2012

47

SUSTAINABILITY

Swaraj Division’s Environmental Iniatiatives

MMDCs Efforts Win Recognition

Volunteers from Swaraj Division Plant 1, Swaraj

Engines and Swaraj Automotives Ltd. planted 8,500

saplings in October 2011, including 5,000 saplings

at the Commando Complex in Patiala District, in

partnership with the Punjab Police. Parmod Lamba,

VP – HR and Rajpal Meena, IG Punjab Police,

launched the joint Hariyali plantation initiative.

An awareness rally against the burning of wheat husk

was conducted by Esops volunteers from Swaraj

Division Plant 2. Over 1,000 school children joined

the Swaraj volunteers to spread awareness amongst

villagers.

The achievements of the Mahindra Management Development Centre (MMDC) in Nashik were

recognised in M&M’s 4th Annual Sustainability Review 2010-11. Over two years ago, it was decided to

project MMDC as a model green site, for the Mahindra Group, by piloting various ‘Go Green’ initiatives

and sustainability projects, under the mentorship of Dr. Nandakumar, Dean MMDC and Naresh Patil,

GM, Corporate Sustainability Cell.

Thereafter, the MMDC team, with guidance from Col. Abhijit Das Gupta, Head Administration and

Yogesh Katare, Sustainability Champion, worked tirelessly to undertake several eco-friendly and

environmental practices. The team is proud of this recognition and is committed to continuing its efforts

towards ensuring a greener planet.

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48

SUSTAINABILITY

Sustainability Efforts at MWC ChennaiMahindra World City (MWC) is pioneering the use of solar energy in Tamil Nadu,

with the commissioning of a 75 KW capacity off grid solar power plant at end-October

2011. The plant, located on the roof of the Canopy Commercial Complex, is expected

to generate approximately 1,16,000 units (kWh) of clean electrical energy annually and

will result in significant savings in electricity bills, as well as offset nearly 60 tonnes of

CO2 annually by decreasing diesel usage at the site.

Other sustainability initiatives at MWC are Xeriscaping work on over 60 acres, implementation of water conservation methods

such as drip irrigation and planting of drought resistant trees. Besides, an LED lighting system has been installed for outdoor

infrastructure areas, saving around 560 watts of conventional electricity.

QUALITY FOCUS

Achieving Excellence Through MQW

Aim and Significance

of MQW Assessment

The Mahindra Institute of Quality (MIQ) conducted the 11th ‘Achieving Excellence Through MQW’ program for Services at the MIQ

campus in Nasik. The key objective of this program, for 31 participants from different Service companies, was to equip them with

a thorough understanding of the Mahindra Quality Way and its implementation. The lead faculty for this program was Anjanikumar

Choudhari, Director MIQ. He was supported by Anil Sachdev from TQMI.

Provides an impartial rev

iew of

the company’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’s progress by

implementing progress on M

QW.

Focuses on evaluation of the company’’s processes, systems and practices.

Serves as a common yardstick

to measure business excellence

across diverse businesses in the

Group.

MQW assessments have proved to

be a practical and relevant guide

for better adoption of comprehensive

quality management practices in group

companies.

Helps identify the company’’s strengths and opportunities for further improvement through specific suggestions.

ISSUE 1, 2012

49

CORPORATE SOCIAL RESPONSIBILITY

Over the years, the Tech Mahindra Foundation

(TMF) has carved a niche in the domain of

empowerment of the visually impaired. To take this

initiative further, the company conducted a two-day

deliberation with its VI (Visually Impaired) NGO

partners at TechM Noida, in October 2011. This

was the culmination of 10 months of discussions

to set up a national program for empowering the VI. This initiative has

been christened VISION FOR INDIA (VFI) and its mission is to help realize

independence, economic self reliance and social inclusion for every person with

vision impairment in India. Professor Sam Taraporevala of the Xaviers Research

Center for the Visually Challenged, Mumbai (above), spoke during the event.

Varied Initiatives byMahindra Holidays l Mahindra Holidays, Puducherry volunteers

conducted a tree plantation drive at the Government Higher Secondary School in Oulgarat, along with help from 600 students of the school and 50 volunteers from the NSS.

l Mahindra Holidays, Thekkady volunteers installed street lights with sensors at Gandhi Nagar Colony. They were aided by 50 volunteers from Kumily Gram Panchayat. More ESOPs initiatives from Mahindra Holidays Thekkady included the donation of school uniforms to students from economically challenged backgrounds and a tree plantation drive at Kumily Government School.

l Mahindra Holidays, Manali volunteers conducted a tree plantation drive at Hamta, Manali, in association with two Block Forest Officers. The ESOPs volunteers were very enthusiastic throughout the plantation, despite there being landslides in the area.

l Mahindra Holidays, Binsar volunteers donated blankets and kitchen utensils to families affected by natural disasters in Basoli at Patwari Chowki and Panchayat House. Twenty-four ESOPs volunteers helped 32 families, who were badly affected in the disaster and had not received any aid.

Mahindra Satyam Foundation Helps Challenged Youth

The Early Intervention Program for Children between 0-8 years with multiple disabilities and the Vocational Training Centre for Visually

Challenged youth are two programs that the Mahindra Satyam Foundation has taken up in partnership with the L. V. Prasad Eye Institute,

Hyderabad.

To the Rescue in Flood Hit BijapurIt was a proud moment for the Tech Mahindra Foundation (TMF), when the Chief Minister of Karnataka, declared the layout of the Flood Relief Project in Bijapur open. This two-year rehabilitation program for

477 families of Kotyal village in Bijapur district of Karnataka was made possible thanks to generous donations from TechM associates to the tune of Rs. 55.76 lakhs. It was used for building 15 houses and developing the infrastructure of all 477 houses in the village.

Tech Mahindra Foundation Launches Vision

for India Initiative

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50

CORPORATE SOCIAL RESPONSIBILITY

AS Igatpuri volunteers

distributed school bags,

and stationery to children

at a Zilla Parishad School

in Syade.

AS Haridwar volunteers distributed

woollen caps to the children of Vatsalya

Vatika orphanage at Bhadrabad,

Haridwar. They also donated blankets and

clothing to the residents of a slum area

near Shivalik Nagar which was affected

by a fire.

Auto Sector Lends a Hand

AS Haridwar volunteers conducted an

eye screening camp at Kissan Junior

High School in village Mundlana,

Haridwar. Around 250 patients from

23 villages were screened and 70

patients were referred to Ganga

Mata Eye Hospital for operations.

The ESOPs volunteers sponsored 30

cataract operations.

Nagpur Plant conducted

an HIV/AIDS awareness

campaign for 85 truck

drivers and cleaners.

AS, Nashik volunteers celebrated the Ganesh

festival with 1,050 AIDS-affected patients at the

Yash Foundation in Nashik. Volunteers from AS,

Nashik also visited Padsad, a home for deaf and

dumb children and Jai Anand Orphanage, a home for

120 orphaned children. Volunteers donated goodies

and food grains to these institutions.

AD Haridwar helped bring the Impact India

Foundation’s Lifeline Express to Haridwar for

the first time. A large number of patients were

treated during the train’s halt at Haridwar Railway

Station.

Auto Sector (AS), Nashik volunteers

transformed a tribal school at Karanji village

by painting the school building, planting

trees and preparing the school ground for

sports activities. This initiative by the ESOPs

Implementation Committee also involved

Graduate Engineer Trainees (GETs) and Post

Graduate Engineer Trainees (PGETs).

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51

CORPORATE SOCIAL RESPONSIBILITY

FES Kandivili organised an open forum on

Cervical & Breast Cancer, on December 9, 2011,

in Kandivili East. The forum was addressed

by Neeta More from the Cancer Patients Aid

Association (CPAA), Dr. Wasundhara Joshi, Director

– SNEHA, veteran Gynaecologist Dr. Mandakini

Purandare and Dr. Mandar Nadkarni – Oncologist,

Kokilaben Ambani Hospital. Media celebrities,

Sukanya Kulkarni Mone, Priya Berde and Shruja

Prabhudesai also shared their experiences.

FES Jaipur Plant organised a general health

check-up camp in Jaipur, in conjunction with

doctors from Swajan Social Development &

Health Education Samiti. Free medication was

distributed to patients, who were also provided

with family planning counseling.

Farm Equipment Sector Does Its Bit

A CRC Community Resource Centre -

part of the Arogya Sarita CSR Project

- was recently inaugurated at FES

Kandivili. It will provide day care and

nutrition supplements for malnourished

children. Arogya Sarita is a Public-

Private Partnership project between

FES Kandivili, the MCGM (Municipal

Corporation of Greater Mumbai) and

the NGO Society for Nutrition Education

and Health Action (SNEHA). In a street

play thereafter, SNEHA volunteers drove

home important messages on maternal

and child health issues.

ISSUE 1, 2012

52

CORPORATE SOCIAL RESPONSIBILITY

Swaraj Division CSR Efforts Win AppreciationSwaraj Division was presented with the Green Tech CSR Certificate of Appreciation in recognition of the Division’s CSR initiatives. The award was presented at Green-Tech 12, Green Tech’s Annual Environment and CSR Conference, held in Srinagar in October 2011.

A Swaraj Division Team organized

an HIV-AIDS counseling and

awareness camp on December 1,

2011, covering Chitroli, Ramoua,

Mehlan and Bagru.

Swaraj Division Punjab ESOPs

volunteers celebrated ‘World

Disability Day’ at government and

other institutions for the disabled in

Chandigarh on December 3, 2011. They

conducted a painting competition for

300 handicapped children and shared

refreshments with them.

Swaraj Division – Plant I, Plant 2 and Swaraj Engines – organized a host of

CSR activities in recent months. These included:

l The initiation of an education support program for children studying in

government schools through its sales team and dealer network.

l A multi speciality health camp at the Police Commando Complex at

Bhadadurgarh.

l A dental health awareness check-up camp at the local school in Mohali.

l Distribution of nutritional supplements on World Food Day.

l Blood donation camps.

Swaraj Division’s CSR Activities

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53

CORPORATE SOCIAL RESPONSIBILITY

The Tech Mahindra Foundation launched the Shikshak Samman Awards (SSA) in collaboration with the Municipal Corporation of Delhi in 2008, to honour outstanding teachers working for quality education for marginalised children studying in municipal schools.

In three years, the program has developed a cohort of over 70 outstanding teachers who help marginalised youth get an education. As part of the award, the Foundation has also initiated a series of capacity building programs to enhance their knowledge, skill, positive attitude and values.

A Helping Hand from Tech Mahindra

The ESRO team in Tech

Mahindra, Chennai

extended a helping hand

by donating desktop

computers to a few

schools, to an NGO and

also to the Sivanandha

Ashram in Kattankulathur.

Shikshak Samman Awards Program Expanded

ISSUE 1, 2012

54

MVML Chakan Reaches OutA series of social initiatives were undertaken by the MVML Chakan team:l Under the ESOPS theme of ‘Mother and Child’ MVML’s M&HCV Paint Shop (12 JPH) organized a child health check-up camp at

Kuruli (Murhe Vasti) School. l A blood donation camp at the 45 JPH Paint Shop Change room, saw a good response. l The plant Body Shop organized a cancer screening camp at Dehane in Khed Taluka, with help of doctors from Ruby Hall Clinic.

l A health check-up camp for 62 women and 300 children was conducted at Gram Panchayat Office, Village Nighoje.

Mahindra Partners Division: Varied Initiatives

The BSG Training team,

Pune, recently visited an

ISC (India Sponsorship

Committee) driven NGO

that serves and helps

the underprivileged

children of brick kiln

workers.

Mahindra Steel Services Center

Ltd, Kanhe volunteers conducted

a tree plantation drive at Jambhul

Village, aided by 48 volunteers

from Devrai. It will benefit 500

villagers.

Mahindra Retail, Bengaluru

volunteers celebrated

Children’s Day at the

Government School, Kalkere

by screening a film for

students and giving them

snacks and stationery

items. The volunteers also

helped students to improve

their English pronunciation,

mathematical abilities and

hygiene standards.

ISSUE 1, 2012

55

Mahindra Finance Pitches In

l Head Office volunteers of Mahindra

& Mahindra Financial Services Limited

(MMFSL), conducted an exhibition-

cum-sale of products by the Manav

Foundation at Sadhana House, Worli,

in November 2011.

l HO volunteers conducted a tree

plantation drive at St. Xavier’s

Technical Institute, Mahim, and

organized a fun-filled program at the

Sadhana House office for children from

the Aseema orphanage.

l MMFSL Jharkhand volunteers

visited the Shishu Bhawan orphanage,

on November 29, 2011. They arranged

for a water tank to be fitted at the

premises and presented the institution

with toiletries and baby food.

l MMFSL Kolkata volunteers donated

an ambulance to the Liver Foundation

at Rotary Sadan, an organization which

actively renders medical support in remote

areas. Approximately 200 children and

expectant mothers will benefit from this

donation. The ESOPs volunteers named

this initiative, ‘Sparsh’ - the healing touch.

l MMFSL Bengaluru volunteers conducted

a tree plantation drive at Nelamangala,

with the help of 64 volunteers from BBMP.

Around 76 students will benefit from this

drive.

l MMFSL Guwahati volunteers visited

the Snehalaya orphanage, where they

distributed warm clothes, school bags,

stationery and lunch. “Taare Zameen

Par” was also screened for the children.

l MMFSL Raipur volunteers visited the

Shanti Bhawan orphanage which takes

care of 41 orphans, as well as aged

citizens, the dying and the destitute.

They gifted mixers, juicers, emergency

lamps, baby food and mosquito nets,

fruit and chocolates.

l MMFSL Lucknow volunteers visited

the Shri Ram Audhiyogik Anathalaya

orphanage. They donated computer

tables, chairs, quilts and other items to

the institution and also arranged snacks

for the children.

Real Estate Sector in ActionMahindra World City, Chennai volunteers conducted a medical camp to support 250 senior staff members at MWCDL Chennai. It was conducted with 21 volunteers from Sri Renga Hospital, Chengelpet.

The Chennai ESOPs volunteers visited the Elshavaio Children’s Home in Chrompet, where they donated clothing and shared dinner with the 150 young inmates. They also conducted a session on the importance of saving for 120 students of Pattaravakkam Village school.

Mahindra World City, Jaipur volunteers conducted their second medical camp at the senior Secondary Government School in Kalwara for Panchayat Kalwara, covering three villages. The ESOPs volunteers were aided by volunteers from Fortis Escorts Hospitals and successfully conducted this camp which benefited a large number of villagers.

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56

CORPORATE SOCIAL RESPONSIBILITY

M&M Helps Lifeline Express to Reach the Needy The Central CSR Department, Worli, Mumbai, helped to take the Impact India Foundation’s Lifeline Express to Farrukhabad in November 2011. A total of 1,823 patients were treated for orthopaedic disabilities, hearing related disorders, cleft lip, dental problems and eye-related operable disabilities.

Salman Khurshid, Hon. Minister for Corporate Affairs and Minority Affairs, visited the train and presided as Chief Guest at the closing ceremony. “I would like to thank Mahindra for bringing this excellent initiative to Farrukhabad. The Lifeline Express has made a significant difference in the lives of those suffering from avoidable disablement in this region. These kinds of initiatives are possible when the private sector joins hands with the public sector,” he affirmed. Volunteers from Mahindra Finance, the AS Lucknow Area Office, teams from nearby branches and from Major S.D. Singh Medical College & Hospital worked really hard to keep this project running smoothly.

More Social Initiatives Group-wide

Mahindra Gears &

Transmission Ltd

volunteers conducted

a computer training

program for 60

students of Kothariya

Solvent School.

Mahindra Hinoday Foundry

Division volunteers distributed

Diwali sweets to students of the

Blind School at Indori village in

Maval.

Kandivali ESOPs volunteers and volunteers

from the NGO Gagangiri Ashram Trust,

participated in Mahindra Hariyali - a special

plantation preservation drive on November

5, 2011, to ensure the survival of saplings

planted earlier in the year.

Mahindra Hinoday’s

Magnetic Products

Division organized a

blood donation camp

in association with

the Sahyadri Hospital

Blood Bank. It received

excellent participation

with 101 employees

donating blood.

57

ISSUE 1, 2012

Grand FinaleApril 20, 2012, Mumbai

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