ISPAT Web Portal The Republic of Turkey Prime Ministry
Investment Support and Promotion Agency
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Progress: www.invest.gov.tr Launched in September 2007 to give
international investors a definitive online guide on Turkeys
investment environment Gone through comprehensive revisions and
restructuring processes to improve visitor experience with a
special focus on core sector information and interactive tools
Became the highest rated IPA website in the entire ECA region
(Europe and Central Asia, excluding high-income OECD countries) and
the 7th in the world according to Global Investment Promotion Best
Practices 2012
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Core Functionalities
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Web Technologies Web 2.0 technologies such as Ajax, JavaScript,
ECMAScript, jQuery, JSON, RSS Microsoft SharePoint - dynamic
content management Google Maps API & Interactive Google Maps
Implementation Dynamic PDF generation from content Cross-browser
compatibility Mobile compatibility
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Target Audience Global investors, businessmen, senior
executives, CEOs looking for investment opportunities Multinational
corporations in various fields Governmental institutions and global
organizations with activities related to international investments
All internet users seeking information about Turkeys investment
environment
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Primary Objectives To provide visitors with information about
Turkeys investment climate To guide prospective investors in
setting up their operations in Turkey To offer a platform that
allows for comparisons between Turkeys competitors
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Data Collection
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Inhouse Workflow Web Editors; Present site visitors with clear,
easily-understandable texts, graphics and other online materials
Work in coordination with the Agency staff and other providers to
supply accurate and up-to-date content Manage and maintain the
functionality of all site sections and modules Keep up with the
latest developments in internet and web technologies for further
improving the portal performance and visitor experience Coordinate
any outsourced services such as translation tasks; keep in touch
with software/hardware solution providers
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Homepage Immediately recognizable, well-organized, easy to
read, and designed in a web-friendly scanning format
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12 Languages Serving the majority of the site visitors in their
native languages
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10 Reasons to Invest in Turkey Summarizing why the country is a
good match for investments
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Investment Guide Combined use of graphics, texts, maps, apps
and images, providing detailed information about Turkeys investment
climate
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Interactive Map Statistical and to-the-point data in markers
& layers representing Turkeys population, regional attributes,
as well as key locations such as airports, ports, OIZs etc.
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Interactive Map
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Benchmark Turkey Information and statistics, including data on
doing business, economy, demography, infrastructure, labor force,
etc., allowing investors to compare Turkey with various
countries
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Benchmark Turkey
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Sectors Substantive, sector-specific information such as key
strengths, case studies, comparative data with downloadable
reports, along with key facts that are of utmost interest to
investors
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Sector Reports Downloadable reports of Turkeys key sectors that
offer high growth potential for foreign investors
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News Daily news articles from various media sources on Turkeys
business and investment environment for foreign readers
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Success Stories Case studies and testimonials of companies that
have already successfully invested in Turkey, quoting corporate
executives, underlining the advantages of Turkeys location and
ISPATs service excellence
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Success Stories
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Investment Process Wizard Sector-specific and step-by-step
guidelines to assist investors in establishing a business in
Turkey
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Press Releases ISPATs activities and completed investment
projects as shared with the press
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Links Links to govermental institutions, various industry
bodies and business associations in Turkey to build traffic and
increase PageRank, thus getting indexed by search engines
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Contact Us Contact details of ISPATs global network, enabling
investors to contact the Agency officials about issues for which
they need to get information, keeping track of all correspondences
through CRM integration
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Inquiry Handling and Follow-up Integration between contact
forms and CRM software through General Info Requests
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Inquiry Handling and Follow-up Process commencement upon the
assignment of the General Info Requests to the relevant Agency
officials by the CRM Admin; case resolution within 48 hours
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Search Engine Optimization Professional search engine
optimization for better indexing and increased exposure that
ensures top listings in search engines through the use of
keywords
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Search Engine Optimization
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APPs for Mobile Platforms Web portal content made accessible
via mobile devices using popular mobile operating systems such as
iOS and Android
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Social Media Social media platforms enabling us to "get the
word out" to a larger audience of investors about what we do and
how we can facilitate FDI www.facebook.com/investinturkeysocial
www.twitter.com/investturkey
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Online Marketing Online marketing on the worlds leading
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