ISO International Standards and the green economy Jorge Cajazeira, Ph.D. ISO WG SR Chair SUZANO PULP AND PAPER – Head of Institutional Affairs FIEB – SINDPACEL - Chair

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Rio+20 - The Challenge

Stockholm, 1982 Environmental World

Concerns

Rio, 1992 Sustainable Development

– Kyoto Protocol Focus on the Environment

Indicators 1992 2011

World Population 5.5 bi 7.0 bi

GNP per capita US$ 4,492 US$ 9,175

Poverty 1.9 bi 1.3 bi

Crops 1.36 bi ha 1.45 bi ha

CO2 Emissions 22 bi t 32 bi t

Surface Temp + 0.5 C

Issues Brief

Rio + 20 Social + Environmental+ Economic =

Sustainability

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Trade and Green Economy Strengthening IFSD Intergovernmental Body for SD Oceans Sustainable Cities SD Goals and Indicators Social Inclusion Risks of Disaster Food Security and Sustainable Agriculture Water Local Governance for SD Low Carbon for Developing Economies Population Dynamics Immigration

Green Economy Institutional Framework for Sustainable Development

Why Social Responsibility?

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First movements

Copolco Report,

2002

SAC Report,

2004

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What kind of standard is ISO 26000?

International standard providing guidance

Not intended for third-party certification

Not a management system standard

Brazil takes the Lead

0 5 10 15 20 25

2000

2011

2000 2011

Convenor 2 21

Chair 0 8

ISO Participation

The WG SR effect

TMB Member Council Member

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As times goes by…

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Jun 2002 Jun 2004 Mar 2005 May 2009

Original publication date: 2008

5 years

FDIS

May 17 – 21, 2010

Different understanding of what SR is

Very high influence of some experts

Pressure from the developing world for a certification standard

Many experts have never been in an ISO meeting before and do not understand the process at all

Too much time focused on talking about the process instead of the standard

Letters, letters and more letters consuming time and draining leadership energy

Language barriers

Why is it so difficult?

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ISO 26000 Connecting major declarations to the

day-to-day of organizations

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ISO 26000 – Overview

This International Standard provides guidance to all types of organizations, regardless of their size or location, on:

① concepts, terms and definitions related to social responsibility

② the background, trends and characteristics of social responsibility

③ principles and practices relating to social responsibility

④ the core subjects and issues of social responsibility

⑤ integrating, implementing and promoting socially responsible behavior throughout the organization and, through its policies and practices, within its sphere of influence

⑥ identifying and engaging with stakeholders

⑦ communicating commitments, performance and other information related to social responsibility

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Rio+20 and ISO 26000

The Doughnut': a safe and fair place for humanity

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Rio+20 and ISO 26000

The Doughnut': a safe and fair place for humanity ISO 26000

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Some Results

More than 50 countries have adopted the ISO 26000

Over 15,000 standards sold

Available in more than 20 languages

Over 20 standards have been developed based on the ISO 26000

45 national committees, more than 1,500 experts

Adopted by EC as a social responsibility reference

Integration handbooks developed for the GRI, UNGCO and SMEs

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Thank you very much! cajazeira@suzano.com.br

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