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10/5/19 1 Is It Time To Offer Property Management To Your Clients? PropertyManagementSystem.org Pros & Cons 1 Business Models 2 Income Streams 3 Differences 4 Next Steps 5 Copyright 2019 - Marc Cunningham Pros & Cons Copyright 2019 - Marc Cunningham PROS: 1. Recurring Revenue Copyright 2019 - Marc Cunningham PROS: 1. Recurring Revenue 2. No accounts payable Copyright 2019 - Marc Cunningham PROS: 1. Recurring Revenue 2. No accounts payable 3. Complimentary Copyright 2019 - Marc Cunningham PROS: 1. Recurring Revenue 2. No accounts payable 3. Complimentary 4. Revenue Streams Copyright 2019 - Marc Cunningham CONS: 1. Operational challenges Copyright 2019 - Marc Cunningham

IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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Page 1: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

10/5/19

1

Is It Time To Offer Property Management

To Your Clients?

PropertyManagementSystem.org

Pros & Cons

1

Business Models

2

Income Streams

3

Differences

4

Next Steps

5

Copyright 2019 - Marc Cunningham

Pros & Cons

Copyright 2019 - Marc Cunningham

PROS:1. Recurring Revenue

Copyright 2019 - Marc Cunningham

PROS:1. Recurring Revenue2. No accounts payable

Copyright 2019 - Marc Cunningham

PROS:1. Recurring Revenue2. No accounts payable3. Complimentary

Copyright 2019 - Marc Cunningham

PROS:1. Recurring Revenue2. No accounts payable3. Complimentary

4. Revenue Streams

Copyright 2019 - Marc Cunningham

CONS:1. Operational challenges

Copyright 2019 - Marc Cunningham

Page 2: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

10/5/19

2

CONS:1. Operational challenges2. High liability

Copyright 2019 - Marc Cunningham

CONS:1. Operational challenges2. High liability3. Highly regulated

Copyright 2019 - Marc Cunningham

CONS:1. Operational challenges2. High liability3. Highly regulated4. Thankless

Copyright 2019 - Marc Cunningham

Business Models

Copyright 2019 - Marc Cunningham

1. Lease Only

Copyright 2019 - Marc Cunningham

1. Lease Only2. Full service mgmt

Copyright 2019 - Marc Cunningham

1. Lease Only2. Full service mgmt3. 1 entity or 2?

Copyright 2019 - Marc Cunningham

1. Lease Only2. Full service mgmt3. 1 entity or 2?4. Short term vs long term

Copyright 2019 - Marc Cunningham

Income Streams

Copyright 2019 - Marc Cunningham

Page 3: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

10/5/19

3

Ancillary Business Services

Copyright 2019 - Marc Cunningham

Ancillary Business Service:

A non-primary function of the company that enhances the main service

Copyright 2019 - Marc Cunningham Copyright 2019 - Marc Cunningham

Successful Companies:

Copyright 2019 - Marc Cunningham Copyright 2019 - Marc Cunningham

Owner-Clients

1. Management Fee

Copyright 2019 - Marc Cunningham

Owner-Clients

1. Management Fee

2. Leasing Fee

Copyright 2019 - Marc Cunningham

Owner-Clients

1. Management Fee

2. Leasing Fee

3. Maintenance Income

Copyright 2019 - Marc Cunningham

Owner-Clients

1. Management Fee

2. Leasing Fee

3. Maintenance Income

4. Marketing

Copyright 2019 - Marc Cunningham

Page 4: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

10/5/19

4

Owner-Clients

1. Management Fee

2. Leasing Fee

3. Maintenance Income

4. Marketing

5. Misc ServicesCopyright 2019 - Marc Cunningham

Tenant-Clients

1. Application fee

Copyright 2019 - Marc Cunningham

Tenant-Clients

1. Application fee

2. Lease admin fee

Copyright 2019 - Marc Cunningham

Tenant-Clients

1. Application fee

2. Lease admin fee

3. Late fee

Copyright 2019 - Marc Cunningham

Tenant-Clients

1. Application fee

2. Lease admin fee

3. Late fee

4. Pet fees

Copyright 2019 - Marc Cunningham

Tenant-Clients

1. Application fee

2. Lease admin fee

3. Late fee

4. Pet fees

5. Lease change feeCopyright 2019 - Marc Cunningham

Differences

Copyright 2019 - Marc Cunningham

Differences

1. Two sets of clients

Copyright 2019 - Marc Cunningham

Differences

1. Two sets of clients

2. Level of authority

Copyright 2019 - Marc Cunningham

Page 5: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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5

Differences

1. Two sets of clients

2. Level of authority

3. Mindset

Copyright 2019 - Marc Cunningham Copyright 2019 - Marc Cunningham Copyright 2019 - Marc Cunningham

Differences

1. Two sets of clients

2. Level of authority

3. Mindset

4. Consistency / Systems

Copyright 2019 - Marc Cunningham

Next Steps:

Copyright 2019 - Marc Cunningham

1. Licensing

Copyright 2019 - Marc Cunningham

1. Licensing

2. Mgmt Agreement

Copyright 2019 - Marc Cunningham

1. Licensing

2. Mgmt Agreement

3. Lease Agreement

Copyright 2019 - Marc Cunningham

1. Licensing

2. Mgmt Agreement

3. Lease Agreement

4. Accounting / Trust

Copyright 2019 - Marc Cunningham

Page 6: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

10/5/19

6

1. Licensing

2. Mgmt Agreement

3. Lease Agreement

4. Accounting / Trust

5. Applicant screeningCopyright 2019 - Marc Cunningham

New PM business checklist

Copyright 2019 - Marc Cunningham

5 Characteristics of Successful

PM Companies

Copyright 2019 - Marc Cunningham

1. Don’t take every owner

Copyright 2019 - Marc Cunningham

1. Don’t take every owner

2. Know their numbers

Copyright 2019 - Marc Cunningham

1. Don’t take every owner

2. Know their numbers

3. Focus on profit, NOT door count

Copyright 2019 - Marc Cunningham

1. Don’t take every owner

2. Know their numbers

3. Focus on profit, NOT door count

4. Create & follow systems

Copyright 2019 - Marc Cunningham

1. Don’t take every owner

2. Know their numbers

3. Focus on profit, NOT door count

4. Create & follow systems

5. Make problems go away

Copyright 2019 - Marc Cunningham

9 Common Owner Issues

Property Management Agreement

Copyright 2019 - Marc Cunningham

Page 7: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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Marc Cunningham is not licensed to practice law. Any information provided in this presentation, whether verbal or written is provided for example purposes only and is not legal advice. An attorney should be consulted before relying on any information herin.

Copyright 2019 - Marc Cunningham

Q1:Who should approve the tenant, the property manager or the owner?

Copyright 2019 - Marc Cunningham

Q1:Who should approve the tenant, the property manager or the owner?

The Property Manager

Copyright 2019 - Marc Cunningham

Management Agreement Clause #1

Owner grants to Agent the following authority which Agent will exercise at Agents discretion:… Agent shall have sole responsibility for establishing the terms and conditions for tenancies of the property, including but not limited to approving applicants, …..

Copyright 2019 - Marc Cunningham

Q2:How can I oversee and deal with all of the maintenance headaches effectively?

Copyright 2019 - Marc Cunningham

Q2:How can I oversee and deal with all of the maintenance headaches effectively?

Have a maintenance tracking system in place, and charge for it.

Copyright 2019 - Marc Cunningham

Management Agreement Clause #2

Any vendor invoice may be billed to Owner at a rate of cost plus ___%, or at current market rate, as determined by Agent.

Copyright 2019 - Marc Cunningham

Q3:What do I do when my owner asks me to do things outside the scope of my management services?

Copyright 2019 - Marc Cunningham

Q3:What do I do when my owner asks me to do things outside the scope of my management services?

1. Define Your Scope of Services

2. Charge for it

Copyright 2019 - Marc Cunningham

Page 8: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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Management Agreement Clause #3

Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment appeal hearings, insurance claim related paperwork, city or county building inspections, and other exceptional building, property or resident related events are not covered by the monthly management fee……

Copyright 2019 - Marc Cunningham

Management Agreement Clause #3

… Normal property management services also do not include showing property to real estate agents, inspectors, appraisers, or prospective buyers. Should agent perform services not included in the normal management fee, a fee of $___ per hour, with a one hour minimum may be assessed at Agents discretion.

Copyright 2019 - Marc Cunningham

Q4:What do I do when my owner wants to be called in advance of any repair expenditures?

Copyright 2019 - Marc Cunningham

Q4:What do I do when my owner wants to be called in advance of any repair expenditures?

Set expectations

Copyright 2019 - Marc Cunningham

Management Agreement Clause #4

The expense to be incurred for any one item of maintenance; excluding work on hot water heaters, HVAC systems or roof; shall not exceed the sum of $______ unless such expense is specifically authorized by Owner,….

Copyright 2019 - Marc Cunningham

Management Agreement Clause #4

…..or is incurred under such circumstance as Agent shall reasonably deem to be necessary. Such repairs shall be made by Agent at Owner's expense without Owners prior approval.

Copyright 2019 - Marc Cunningham

Q5:What should I do if my owner wants “no pets”, but the applicant has a service animal?

Copyright 2019 - Marc Cunningham

Q5:What should I do if my owner wants “no pets”, but the applicant has a service animal?

Set expectations

Copyright 2019 - Marc Cunningham

Management Agreement Clause #5

Owner understands that state and federal law govern “service animals” and “emotional support animals”, and those animals are NOT legally considered pets, and therefore pet policies do not apply.

Copyright 2019 - Marc Cunningham

Page 9: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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9

Q6:What should I do if my owner asks me to do something unethical or illegal?

Copyright 2019 - Marc Cunningham

Q6:What should I do if my owner asks me to do something unethical or illegal?

End the relationship immediately

Copyright 2019 - Marc Cunningham

Management Agreement Clause #6

Agent may terminate this agreement at any time with a written notice to Owner.

Copyright 2019 - Marc Cunningham

Q7:What should be the length of term of the management agreement?

Copyright 2019 - Marc Cunningham

Q7:What should be the length of term of the management agreement?

30 Days /Month-To-

Month

Copyright 2019 - Marc Cunningham

Management Agreement Clause #7

This agreement shall commence on __________ and shall automatically renew on a month-to-month term until either party terminates by providing at least 30 days written notice prior to the end of the month to the other party.

Copyright 2019 - Marc Cunningham

Q8:How do I get my owner to agree to changes in my management agreement?

Copyright 2019 - Marc Cunningham

Q8:How do I get my owner to agree to changes in my management agreement?

Don’t require a signature for changes

Copyright 2019 - Marc Cunningham

Management Agreement Clause #8

At the expiration of the initial and any subsequent term of this agreement, all terms and conditions are subject to change by Agent, with a 30-day notice to Owner.

Copyright 2019 - Marc Cunningham

Page 10: IsItTime 100min€¦ · 10/5/19 8 Management Agreement Clause #3 Reoccurring inspections, representation at court hearings, depositions, homeowner meetings, property tax assessment

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Q9:How often should I inspect my owners property?

Copyright 2019 - Marc Cunningham

Q9:How often should I inspect my owners property?

1. One time per year

2. Don’t overpromise!

Copyright 2019 - Marc Cunningham

Management Agreement Clause #9

Agent may, at agents option, complete an annual property condition report at a fee of $___ to Owner

Copyright 2019 - Marc Cunningham

Resources

NARPM.orgIREM.orgPropertyManagementSystem.orgPM Facebook Groups

Copyright 2019 - Marc Cunningham

www.PropertyManagementSystem.org

[email protected]

Copyright 2019 - Marc Cunningham