Ishin Hotels Group

Autumn 2017

A Dynamic Organization

EXPERIENCED corporate and hotel operation

SUCCESSFUL Branding ( the b’ hotels )

PROVEN turn–around capabilities

EXPANDING — now 15 hotels with 2,317 rooms

PROFESSIONAL team — 331 members

GROWING market recognition — 14th year of operation

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Four Pillars of Success

To be THE premier hospitality company in Japan. Management Franchise Lease Brand recognition

Vision

Mission

Core Values

Culture

To grow and to manage a diversified hotel portfolio with superior, sustainable results and an exemplary, quality price – value promise

Team Effectiveness and Team Motivation Guest Satisfaction Profitable and sustainable Hotel operations Quality and exemplary Brand Management

Balancing our core values in order to fulfill and exceed all our stakeholders’ expectations.

Management through Balance Score Card culture.

2

The Ishin Hotels Group Portfolio

3

14hotels 1,874Rooms

1hotel 443Rooms

Investment Structure

Management Agreements

Operations

90% 10%

Ishin

Hotels

Operating Companies / Team

Ishin Hotels Group

Grove managed

funds

Westmont managed

funds

4

BrandHuman

Resources

Revenue

ManagementProductivity /

KPI

F&B Support /

Restructuring

Asset

Management

Turn-around Process

The six key steps in our turn-around and continuous value creation process

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Organization

Asset

Management

(4)

Business

Development

(5)

Technical

Services

(3)

Portfolio

Management

(1)

Human

Resources

(1)

Finance

(6)

Internal

Audit

Audit CommitteeCEO

CFO

MD/Hotel GM’s Hotel Controller

・Disposition

・Acquisition

・Loan mgmt.

・Capital mgmt.

・Tenant mgmt.

・Marketing/

Sales

・Web

・Distribution

・Revenue Mgmt.

・PR

Digital Media

・IBP

・Maintenance

・Capex

・Renovations

・Project mgmt.

・Analyst

・Valuations

・IBP / FBP

・KPI

・Administration

・General affairs

・i-Net

・Training

・Development

・Accounting

・Cash mgmt.

・Reporting

・Lender comm.

・FBP

IT is outsourced

* IBP – Integrated Business Plan

* FBP – Financial Business Plan

* KPI – Key Performance Indicator6

Senior Management Team

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CEOKeith Takashi Fujii Over 25 years of global experience in real estate investment and banking. The majority of his career has been spent in Japan, with a focus on the hospitality

industry. Head of Japan for Grove Investment Partners, a global real estate fund with extensive

exposure to the hotel sector. Keith was with Bank of America Merrill Lynch, Shinsei Bank and Lehman Brothers.

CFOYasushi Kamei 26 years of experience in finance and accounting 9 years in real estate investment industry Previously VP in Carlyle LLC Joined Ishin Hotels Group in April 2011

Vice President, Technical ServicesKenji Matsuo Over 20 years of experience in the construction business, capex and technical

service Engineering / project management with Caesar Park Hotels & Resorts, New York Joined Ishin Hotels Group in September 2005

Senior Management Team

replace photo

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Executive Director, Asset ManagementTetsuya Hashiramoto Over 15 years of experience in real estate investment / financing / securitization CEO of Mellow Partnership Limited Founder / Managing Partner of Himori Hashiramoto, ¥136 billion of real estate

transactions over 5 years Co-founder of Capital Advisors; Joined Ishin Hotels Group in May 2011

Corporate Director Revenue & Distribution ManagementYoshiyuki Zenzai

25 years of experience in hospitality industry Experience of establishing a distribution management for inbound marketing at

Sunroute Plaza Shinjuku Previously Corporate Revenue Manager of Solare Hotels and Resorts Joined Ishin Hotels Group in February 2016

Corporate Design

Learning and Development Platform

OperationalInfrastructure

Integrated (PMS / Corporate) IT platform

*

* PMS – Property Management System 9

Corporate Design

B(alance) S(core) C(ard) philosophy Audits

Corporate Social Responsibility

* *

* Revpar – Revenue Per Available Room

* MPI – Market Penetration Index 10

Dedicated, creative, passionate and experienced Team Leadership

• Monitoring, coaching and assessing business activities versus strategic targets

• Analytical data processing and detailed business reporting

• Leading revenue, distribution and channel marketing expertise

How We Add Value

Revenue management and Distribution / Channel marketing expertise

Web and social media expertise; state-of-the-art booking engine

Fully integrated business planning, processing, measuring and reporting

KPIs, manuals, Brand standard policies

Human resources coaching and “change management”

Technical service support

Expense management paired with tactical / strategic performance enhancement

Attractive and flexible management contract terms; Reasonable PIP

* PIP – Property Improvement Plan

*

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At Ishin, we imagine what is possibleand passionately work to achieve it.

Thank you and please visit us any time on “www.ishinhotels.com”