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1. 1 | Page  SUMMER TRAINING PROJECT REPORT “A STUDY ON ONLINE TRADING AT EDELWEISS BROKING LTD.” FOR TOWARDS PARTIAL FULFILMENT OF POST-GRADUATE DIOPLOMA IN MANAGEMENT(PGDM) (AFFILIATED TO AICTE,NEW DELHI) UNDER THE GUIDANCE OF SUBMITTED BY MR. ALI ASAD ISHAN ALAM TEAM LEADER Edelweiss Broking Ltd. Lucknow. Session (2010-2011) Department Of Post Graduate Diploma In Management

Ishan Report

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SUMMER TRAINING PROJECT REPORT

ldquoA STUDY ON ONLINE TRADING AT

EDELWEISS BROKING LTDrdquo

FOR

TOWARDS PARTIAL FULFILMENT OF POST-GRADUATE DIOPLOMA IN MANAGEMENT(PGDM)

(AFFILIATED TO AICTENEW DELHI)

UNDER THE GUIDANCE OF SUBMITTED BYMR ALI ASAD ISHAN ALAMTEAM LEADEREdelweiss Broking LtdLucknow

Session (2010-2011)Department Of Post Graduate Diploma In Management

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Babu Banarasi Das

National Institute of Technology amp Management

LUCKNOW (U P) INDIA

CERTIFICATE

This is to certify that Industrial Internship Report entitled

A study on online trading at edelweiss broking ltd

submitted by

Ishan Alam

Towards the partial fulfillment of the degree of

Post Graduate Diploma in Management (PGDM)( 2 Yearsrsquo Post Graduate Programme duly approved by AICTE MHRD GoI )

in the Academic Year 2010-11

is a record of the studentrsquos own work carried out at

Edelweiss Broking Ltd

Mr Ali Asad Mr Atul Kumar SinghTeam Leader(Client advisory services) Dean PGDMEdelweiss Broking ltd BBDNITM

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Lucknow Lucknow

ACKNOWLEDGEMENT In pursuit of an PGDM degree summer internship is a critical component of the entire

processbdquoEdelweiss Broking Ltd‟Lucknow has given me the opportunity to gain invaluable

experience under the guidance of Mr Apporva Gaur (Sales Manager Lucknow Region) amp Mr

Ali Asad(Team leader- Retail channel)Their continuous support and valuable in hand

experience provided me with the conceptual understanding and practical approach needed to

work efficiently for this project The entire Edelweiss Broking Ltd‟s staff is praiseworthy

Last but not the least I would also like to thank

Ms Anjali Gupta(dealerEdelweiss Broking Ltd) for her guidance and support throughout the

training period DrMayank Srivastava sir(Faculty PGDMBBDNITM) his great advices and

Guidance and also to the entire staff of Edelweiss Broking ltdand all my friends and colleagues

who helped whenever I faced any difficult situation

I hope this report reflecting my learning in the past eight weeks is as beneficial to the

organization as it had been to me

Again I sincerely thank to all of them

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ISHAN ALAM

Table of contents

ACKNOWLEDGEMENT

EXECUTIVE SUMMARYhelliphelliphelliphelliphelliphellip 1

Chapter 1

Objective of The Studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3-4

Chapter 2 INDUSTRY ANALYSIShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

FINANCIAL SYSTEMhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

DIFFERENT TYPES OF MARKEThelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

STOCK EXCHANGEShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 11-15

SEBI FRAMEWORKhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16-18

Chspter 3 ELECTRONIC SETTLEMENT OF TRADEhelliphelliphelliphelliphelliphelliphelliphelliphellip20-31

Chapter 4 DEFINITIONS AND EXPLANATIONhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip33-38

Chapter 5 COMPANY PROFILEhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40-47

Chapter 6 SUBSCRIPTION PLANS FOR DEMAT ACCOUNThelliphelliphelliphelliphellip49-54

Chapter 7 Project Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 56-57

Conclusionhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 58

Recommendationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 59

Bibilographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 60

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EXECUTIVE SUMMARY As per the title suggest the project report has been prepared regarding the growth and

development of online trading in India Online trading was initiated by NSE in India and soon

after the other exchanges also followed it There was a major boom in yr 2000 when lots of

online trading companies came with a bang but only few were survived because of lack of

computer knowledge and low internet penetration There are two types of online trading

companies One is the banking online trading companies and the other is non-banking trading

companies

A few examples of banking online trading companies are HDFC securities ICICI directcom

UTI securities etc

On the other hand non banking trading companies are Edelweiss broking ltdsharekhanAngel

BrokingReliance Money etc

Today online trading contributes are about 8-10 It is continuously growing and has a huge

market potential A study was undertaken to determine the growth of online trading companies

in India in terms of trade done by them through online and services provided by them Major

findings indicates that out of a survey of 50 respondents it was seen that major investors prefer

online trading because of few major factors such as time savingconvenience protection through

Freudian brokers etc although during my research project I‟ve seen that most of the respondents

feel online trading a secure way of investing into stock market still a few of them feel it unsafe

and a bit complicated but they posses information about online trading Today the online trading

companies having cut-throat competition in our offering whose brokerage discounts lower

margin money and zero balance account Due to the rising education awareness and use of

internet there is a huge potential for online trading in future and companies must come up with

innovative offerings to capture the untapped market

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Babu Banarasi Das

National Institute of Technology amp Management

LUCKNOW (U P) INDIA

CERTIFICATE

This is to certify that Industrial Internship Report entitled

A study on online trading at edelweiss broking ltd

submitted by

Ishan Alam

Towards the partial fulfillment of the degree of

Post Graduate Diploma in Management (PGDM)( 2 Yearsrsquo Post Graduate Programme duly approved by AICTE MHRD GoI )

in the Academic Year 2010-11

is a record of the studentrsquos own work carried out at

Edelweiss Broking Ltd

Mr Ali Asad Mr Atul Kumar SinghTeam Leader(Client advisory services) Dean PGDMEdelweiss Broking ltd BBDNITM

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Lucknow Lucknow

ACKNOWLEDGEMENT In pursuit of an PGDM degree summer internship is a critical component of the entire

processbdquoEdelweiss Broking Ltd‟Lucknow has given me the opportunity to gain invaluable

experience under the guidance of Mr Apporva Gaur (Sales Manager Lucknow Region) amp Mr

Ali Asad(Team leader- Retail channel)Their continuous support and valuable in hand

experience provided me with the conceptual understanding and practical approach needed to

work efficiently for this project The entire Edelweiss Broking Ltd‟s staff is praiseworthy

Last but not the least I would also like to thank

Ms Anjali Gupta(dealerEdelweiss Broking Ltd) for her guidance and support throughout the

training period DrMayank Srivastava sir(Faculty PGDMBBDNITM) his great advices and

Guidance and also to the entire staff of Edelweiss Broking ltdand all my friends and colleagues

who helped whenever I faced any difficult situation

I hope this report reflecting my learning in the past eight weeks is as beneficial to the

organization as it had been to me

Again I sincerely thank to all of them

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ISHAN ALAM

Table of contents

ACKNOWLEDGEMENT

EXECUTIVE SUMMARYhelliphelliphelliphelliphelliphellip 1

Chapter 1

Objective of The Studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3-4

Chapter 2 INDUSTRY ANALYSIShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

FINANCIAL SYSTEMhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

DIFFERENT TYPES OF MARKEThelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

STOCK EXCHANGEShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 11-15

SEBI FRAMEWORKhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16-18

Chspter 3 ELECTRONIC SETTLEMENT OF TRADEhelliphelliphelliphelliphelliphelliphelliphelliphellip20-31

Chapter 4 DEFINITIONS AND EXPLANATIONhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip33-38

Chapter 5 COMPANY PROFILEhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40-47

Chapter 6 SUBSCRIPTION PLANS FOR DEMAT ACCOUNThelliphelliphelliphelliphellip49-54

Chapter 7 Project Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 56-57

Conclusionhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 58

Recommendationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 59

Bibilographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 60

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EXECUTIVE SUMMARY As per the title suggest the project report has been prepared regarding the growth and

development of online trading in India Online trading was initiated by NSE in India and soon

after the other exchanges also followed it There was a major boom in yr 2000 when lots of

online trading companies came with a bang but only few were survived because of lack of

computer knowledge and low internet penetration There are two types of online trading

companies One is the banking online trading companies and the other is non-banking trading

companies

A few examples of banking online trading companies are HDFC securities ICICI directcom

UTI securities etc

On the other hand non banking trading companies are Edelweiss broking ltdsharekhanAngel

BrokingReliance Money etc

Today online trading contributes are about 8-10 It is continuously growing and has a huge

market potential A study was undertaken to determine the growth of online trading companies

in India in terms of trade done by them through online and services provided by them Major

findings indicates that out of a survey of 50 respondents it was seen that major investors prefer

online trading because of few major factors such as time savingconvenience protection through

Freudian brokers etc although during my research project I‟ve seen that most of the respondents

feel online trading a secure way of investing into stock market still a few of them feel it unsafe

and a bit complicated but they posses information about online trading Today the online trading

companies having cut-throat competition in our offering whose brokerage discounts lower

margin money and zero balance account Due to the rising education awareness and use of

internet there is a huge potential for online trading in future and companies must come up with

innovative offerings to capture the untapped market

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Lucknow Lucknow

ACKNOWLEDGEMENT In pursuit of an PGDM degree summer internship is a critical component of the entire

processbdquoEdelweiss Broking Ltd‟Lucknow has given me the opportunity to gain invaluable

experience under the guidance of Mr Apporva Gaur (Sales Manager Lucknow Region) amp Mr

Ali Asad(Team leader- Retail channel)Their continuous support and valuable in hand

experience provided me with the conceptual understanding and practical approach needed to

work efficiently for this project The entire Edelweiss Broking Ltd‟s staff is praiseworthy

Last but not the least I would also like to thank

Ms Anjali Gupta(dealerEdelweiss Broking Ltd) for her guidance and support throughout the

training period DrMayank Srivastava sir(Faculty PGDMBBDNITM) his great advices and

Guidance and also to the entire staff of Edelweiss Broking ltdand all my friends and colleagues

who helped whenever I faced any difficult situation

I hope this report reflecting my learning in the past eight weeks is as beneficial to the

organization as it had been to me

Again I sincerely thank to all of them

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ISHAN ALAM

Table of contents

ACKNOWLEDGEMENT

EXECUTIVE SUMMARYhelliphelliphelliphelliphelliphellip 1

Chapter 1

Objective of The Studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3-4

Chapter 2 INDUSTRY ANALYSIShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

FINANCIAL SYSTEMhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

DIFFERENT TYPES OF MARKEThelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

STOCK EXCHANGEShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 11-15

SEBI FRAMEWORKhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16-18

Chspter 3 ELECTRONIC SETTLEMENT OF TRADEhelliphelliphelliphelliphelliphelliphelliphelliphellip20-31

Chapter 4 DEFINITIONS AND EXPLANATIONhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip33-38

Chapter 5 COMPANY PROFILEhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40-47

Chapter 6 SUBSCRIPTION PLANS FOR DEMAT ACCOUNThelliphelliphelliphelliphellip49-54

Chapter 7 Project Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 56-57

Conclusionhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 58

Recommendationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 59

Bibilographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 60

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EXECUTIVE SUMMARY As per the title suggest the project report has been prepared regarding the growth and

development of online trading in India Online trading was initiated by NSE in India and soon

after the other exchanges also followed it There was a major boom in yr 2000 when lots of

online trading companies came with a bang but only few were survived because of lack of

computer knowledge and low internet penetration There are two types of online trading

companies One is the banking online trading companies and the other is non-banking trading

companies

A few examples of banking online trading companies are HDFC securities ICICI directcom

UTI securities etc

On the other hand non banking trading companies are Edelweiss broking ltdsharekhanAngel

BrokingReliance Money etc

Today online trading contributes are about 8-10 It is continuously growing and has a huge

market potential A study was undertaken to determine the growth of online trading companies

in India in terms of trade done by them through online and services provided by them Major

findings indicates that out of a survey of 50 respondents it was seen that major investors prefer

online trading because of few major factors such as time savingconvenience protection through

Freudian brokers etc although during my research project I‟ve seen that most of the respondents

feel online trading a secure way of investing into stock market still a few of them feel it unsafe

and a bit complicated but they posses information about online trading Today the online trading

companies having cut-throat competition in our offering whose brokerage discounts lower

margin money and zero balance account Due to the rising education awareness and use of

internet there is a huge potential for online trading in future and companies must come up with

innovative offerings to capture the untapped market

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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ISHAN ALAM

Table of contents

ACKNOWLEDGEMENT

EXECUTIVE SUMMARYhelliphelliphelliphelliphelliphellip 1

Chapter 1

Objective of The Studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3-4

Chapter 2 INDUSTRY ANALYSIShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

FINANCIAL SYSTEMhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

DIFFERENT TYPES OF MARKEThelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

STOCK EXCHANGEShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 11-15

SEBI FRAMEWORKhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16-18

Chspter 3 ELECTRONIC SETTLEMENT OF TRADEhelliphelliphelliphelliphelliphelliphelliphelliphellip20-31

Chapter 4 DEFINITIONS AND EXPLANATIONhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip33-38

Chapter 5 COMPANY PROFILEhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40-47

Chapter 6 SUBSCRIPTION PLANS FOR DEMAT ACCOUNThelliphelliphelliphelliphellip49-54

Chapter 7 Project Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 56-57

Conclusionhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 58

Recommendationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 59

Bibilographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 60

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EXECUTIVE SUMMARY As per the title suggest the project report has been prepared regarding the growth and

development of online trading in India Online trading was initiated by NSE in India and soon

after the other exchanges also followed it There was a major boom in yr 2000 when lots of

online trading companies came with a bang but only few were survived because of lack of

computer knowledge and low internet penetration There are two types of online trading

companies One is the banking online trading companies and the other is non-banking trading

companies

A few examples of banking online trading companies are HDFC securities ICICI directcom

UTI securities etc

On the other hand non banking trading companies are Edelweiss broking ltdsharekhanAngel

BrokingReliance Money etc

Today online trading contributes are about 8-10 It is continuously growing and has a huge

market potential A study was undertaken to determine the growth of online trading companies

in India in terms of trade done by them through online and services provided by them Major

findings indicates that out of a survey of 50 respondents it was seen that major investors prefer

online trading because of few major factors such as time savingconvenience protection through

Freudian brokers etc although during my research project I‟ve seen that most of the respondents

feel online trading a secure way of investing into stock market still a few of them feel it unsafe

and a bit complicated but they posses information about online trading Today the online trading

companies having cut-throat competition in our offering whose brokerage discounts lower

margin money and zero balance account Due to the rising education awareness and use of

internet there is a huge potential for online trading in future and companies must come up with

innovative offerings to capture the untapped market

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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EXECUTIVE SUMMARY As per the title suggest the project report has been prepared regarding the growth and

development of online trading in India Online trading was initiated by NSE in India and soon

after the other exchanges also followed it There was a major boom in yr 2000 when lots of

online trading companies came with a bang but only few were survived because of lack of

computer knowledge and low internet penetration There are two types of online trading

companies One is the banking online trading companies and the other is non-banking trading

companies

A few examples of banking online trading companies are HDFC securities ICICI directcom

UTI securities etc

On the other hand non banking trading companies are Edelweiss broking ltdsharekhanAngel

BrokingReliance Money etc

Today online trading contributes are about 8-10 It is continuously growing and has a huge

market potential A study was undertaken to determine the growth of online trading companies

in India in terms of trade done by them through online and services provided by them Major

findings indicates that out of a survey of 50 respondents it was seen that major investors prefer

online trading because of few major factors such as time savingconvenience protection through

Freudian brokers etc although during my research project I‟ve seen that most of the respondents

feel online trading a secure way of investing into stock market still a few of them feel it unsafe

and a bit complicated but they posses information about online trading Today the online trading

companies having cut-throat competition in our offering whose brokerage discounts lower

margin money and zero balance account Due to the rising education awareness and use of

internet there is a huge potential for online trading in future and companies must come up with

innovative offerings to capture the untapped market

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 6: Ishan Report

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CHAPTER -1

OBJECTIVE OF THE STUDY

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 7: Ishan Report

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CHAPTER-1

OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online

trading system

It is to study the functions of EDELWEISS BROKING LTD through various

departmentsTo know the online screen based trading system adopted by EDELWEISS

and about its communication facilities The appropriate configuration to set the network

which would link the EDELWEISS to individual members

To know about the latest and future development in the stock exchange trading system

METHODOLOGY OF THE STUDY

The data collection methods include both primary and secondary collection methods

Primary method This method includes the data collected from the personal interaction with

authorized members of Edelweiss broking Ltd and from calling to the customers in the lead

generation process

Secondary method The secondary data collection method includes

The lecturers delivered by the superintendents of respective departments The brochures and

material provided by Edelweiss broking ltd The data collected from the magazines of the NSE

economic times and etc various books relating to the investments capital market and other

related topics

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 8: Ishan Report

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NEED FOR THE STUDY

The present study is necessary to review the online trading procedureAs the exchange has

changed it‟s trading from the outcry mode to online trading on 20th February 1997 there is need

to assess then performance of the capital market

LIMITATIONS OF THE STUDYThe study is confined to online trading procedure only

Problems of listing are not covered due to limited time and to keep the study in manageable limits

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 9: Ishan Report

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CHAPTER 2

INDUSTRY ANALYSIS

FINANCIAL SYSTEM

DIFFERENT TYPES OF MARKET

STOCK EXCHANGES

SEBI FRAMEWORK

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 10: Ishan Report

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Following diagram gives the structure of Indian financial system

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 11: Ishan Report

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FINANCIAL MARKET

Financial markets are helpful to provide liquidity in the system and for smooth functioning of the

system These markets are the centers that provide facilities for buying and selling of financial

claims and services The financial markets match the demands of investment with the supply of

capital from various sources

According to functional basis financial markets are classified into two types

They are

Money markets (short-term)

Capital markets (long-term)

According to institutional basis again classified in to two types They are

Organized financial market

Non-organized financial market

The organized market comprises of official market represented by recognized institutionsbank

and government (SEBI) registeredcontrolled activities and intermediariesThe unorganized

market is composed of indigenous bankers moneylenders individual professional and non-

professionals

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 12: Ishan Report

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MONEY MARKET

Money market is a place where we can raise short-term capital

Again the money market is classified in to

Inter bank call money market

Bill market and

Bank loan market Etc

Eg treasury bills commercial papers CDs etc

CAPITAL MARKET

The capital market is the market for securities where companies and the government can raise

long term funds The capital market includes the stock market and the bond market Financial

regulators ensure that investors are protected against fraud The capital markets consist of the

primary market where new issues are distributed to investors and the secondary market where

existing securities are traded

Capital market thus plays a vital role in channelizing the savings of individuals for Investment in

the economic development of the country As a result the investors are not constrained by their

individual abilities but by the abilities of the companies which in turn enhance the savings andinvestments in the country liquidity of capital market is an important factor affecting growth

Since projects require long term finance but on the other hand the investor may not like to

relinquish control over their savings for a long time A liquid stock market ensures a quick exit

without incurring heavy losses or costs Thus development of efficient market system is

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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necessary for creating conductive climate for investment and economic growth Capital market is

a place where we can raise long-term capital

Again the capital market is classified in to two types and they are

Primary market and

Secondary market

Eg Shares Debentures and Loans etc

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for mobilization of

resources by the companies and government undertakings for new projects as also for

expansion modernization addition and diversification and up gradation Primary market is also

referred to as New Issue Market Primary market operations include new issues of shares by new

and existing companies further and right issues to existing shareholders public offers and issue

of debt instruments such as debentures bonds etc The primary market is regulated by the

Securities and Exchange Board of India

(SEBI a government regulated authority)

Function

The main services of the primary market are origination underwriting and distribution

Origination deals with the origin of the new issue Underwriting contract make the shares

predictable and remove the element of uncertainty in the subscription Distribution refers to the

sale of securities to the investors

The following are the market intermediaries associated with the market

1 Merchant bankerbook building lead manager

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 14: Ishan Report

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2 Registrar and transfer agent

3 Underwriterbroker to the issue

4 Adviser to the issue

5 Banker to the issue

6 Depository

7 Depository participant

Investors‟ protection in the primary market

To ensure healthy growth of primary market the investing public should be protected The term

investor protection has a wider meaning in the primary market The principal ingredients of

investors‟ protection are

Provision of all the relevant information

Provision of accurate information and

Transparent allotment procedures without any bias

SECONDARY MARKET

The primary market deals with the new issues of securities Outstanding securities are traded in

the secondary market which is commonly known as stock market or stock exchange ldquoThe

secondary market is a market where scrip‟s are tradedrdquo It is a market place which provides

liquidity to the scrip‟s issued in the primary market Thus the growth of secondary market

depends on the primary market More the number of companies entering the primary market

the greater are the volume of trade at the secondary market Trading activities in the secondary

market are done through the recognized stock exchanges which are 23 in number including Over

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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the Counter Exchange of India (OTCE) National Stock Exchange of India and Interconnected

Stock Exchange of India

Secondary market operations involve buying and selling of securities on the stock exchange

through its members The companies hitting the primary market are mandatory to list their shares

on one or more stock exchanges in India Listing of scrip‟s provides liquidity and offers an

opportunity to the investors to buy or sell the scrip‟s

The following are the intermediaries in the secondary market

1 Brokermember of stock exchange ndash buyers broker and sellers broker

2 Portfolio Manager

3 Investment advisor

4 Share transfer agent

5 Depository

6 Depository participants

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and semi-

govt bodies or other public bodies as also for shares and debentures issued by the joint-stock

companies In the stock market purchases and sales of shares are affected in conditions of free

competition Government securities are traded outside the trading ring in the form of over the

counter sales or purchase The bargains that are struck in the trading ring by the members of the

stock exchanges are at the fairest prices determined by the basic laws of supply and demand

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 16: Ishan Report

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Definition of a stock exchange

ldquoStock exchange means any body or individuals whether incorporated or not constituted for the

purpose of assisting regulating or controlling the business of buying selling or dealing in

securitiesrdquo The securities include

Shares of public company

Government securities

Bonds

History of Stock Exchanges The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and

Ahmadabad set up in 1894 These were organized as voluntary non-profit-marking associations

of brokers to regulate and protect their interests Before the control on securities under the

constitution in 1950 it was a state subject and the Bombay securities contracts (control) act of

1925 used to regulate trading in securities Under this act the Mumbai stock exchange was

recognized in 1927 and Ahmadabad in 1937 During the war boom a number of stock exchanges

were organized Soon after it became a central subject central legislation was proposed and a

committee headed by ADGorwala went into the bill for securities regulation On the basis of the

committee‟s recommendations and public discussion the securities contract (regulation) act

became law in 1956

Functions of Stock ExchangesStock exchanges provide liquidity to the listed companies By giving quotations to the listed

companies they help trading and raise funds from the market Over the hundred and twenty

years during which the stock exchanges have existed in this country and through their medium

the central and state government have raised crores of rupees by floating public loans Municipal

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 17: Ishan Report

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corporations trust and local bodies have obtained from the public their financial requirements

and industry trade and commerce- the backbone of the country‟s economy-have secured capital

of crores or rupees through the issue of stocks shares and debentures for financing their day-to-

day activities organizing new ventures and completing projects of expansion diversification and

modernization By obtaining the listing and trading facilities public investment is increased and

companies were able to raise more funds The quoted companies with wide public interest have

enjoyed some benefits and assets valuation has become easier for tax and other purposes

Various Stock Exchanges in India

At present there are 23 stock exchanges recognized under the securities

contracts (regulation) Act 1956 Those are

Ahmadabad Stock Exchange Association Ltd

Bangalore Stock Exchange

Bhubaneswar Stock Exchange Association

Calcutta Stock Exchange

Cochin Stock Exchange Ltd

Coimbatore Stock Exchange

Delhi Stock Exchange Association

Guwahati Stock Exchange Ltd

Hyderabad Stock Exchange Ltd

Jaipur Stock Exchange Ltd

Kanara Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Madras Stock Exchange

Madhya Pradesh Stock Exchange Ltd

Magadh Stock Exchange Limited

Meerut Stock Exchange Ltd

Mumbai Stock Exchange

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 18: Ishan Report

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National Stock Exchange of India

OTC Exchange of India

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Uttar Pradesh Stock Exchange Association

Vadodara Stock Exchange Ltd

MAJOR STOCK EXCHANGES

NSE

The National Stock Exchange of India Limited has genesis in the report of the High Powered

Study Group on Establishment of New Stock Exchanges which recommended promotion of a

National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all

across the country on an equal footing Based on the recommendations NSE was promoted by

leading Financial Institutions at the behest of the Government of India and was incorporated in

November 1992 as a tax-paying company unlike other stock exchanges in the country On its

recognition as a stock exchange under the Securities Contracts (Regulation) Act 1956 in April

1993 NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994

The Capital Market (Equities) segment commenced operations in November 1994 and operations

in Derivatives segment commenced in June 2000 NSEs mission is setting the agenda for change

in the securities markets in India The NSE was set-up with the main objectives of

Establishing a nation-wide trading facility for equities and debt instruments

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Ensuring equal access to investors all over the country through an

appropriate communication network

Providing a fair efficient and transparent securities market to investors using

electronic trading systems

Enabling shorter settlement cycles and book entry settlements systems and

Meeting the current international standards of securities markets

The standards set by NSE in terms of market practices and technology have become industry

benchmarks and are being emulated by other market participants NSE is more than a mere

market facilitator Its that force which is guiding the industry towards new horizons and greater

opportunities

BSE

The Stock Exchange Mumbai popularly known as BSE was established in 1875 as The

Native Share and Stock Brokers Association It is the oldest one in Asia even older than the

Tokyo Stock Exchange which was established in 1878 It is a voluntary non-profit making

Association of Persons (AOP) and is currently engaged in the process of converting itself into

demutualised and corporate entity It has evolved over the years into its present status as the

premier Stock Exchange in the country It is the first Stock Exchange in the Country to have

obtained permanent recognition in 1956 from the Govt of India under the Securities Contracts

(Regulation) Act 1956The Exchange while providing an efficient and transparent market for

trading in securities debt and derivatives upholds the interests of the investors and ensures

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 20: Ishan Report

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redresses of their grievances whether against the companies or its own member-brokers It also

strives to educate and enlighten the investors by conducting investor education

programmers and making available to them necessary informative inputs A Governing Board

having 20 directors is the apex body which decides the policies and regulates the affairs of the

Exchange The Governing Board consists of 9 elected directors who are from the broking

community (one third of them retire ever year by rotation) three SEBI nominees six public

representatives and an Executive Director amp Chief Executive Officer and a Chief Operating

Officer

The Executive Director as the Chief Executive Officer is responsible for the dayto- day

administration of the Exchange and the Chief Operating Officer and other Heads of Department

assist him

The Exchange has inserted new Rule No126 A in its Rules Byelaws pertaining to constitution

of the Executive Committee of the Exchange Accordingly an Executive Committee consisting

of three elected directors three SEBI nominees or public representatives Executive Director amp

CEO and Chief Operating Officer has been constituted The Committee considers judicial amp

quasi matters in which the Governing Board has powers as an Appellate Authority matters

regarding annulment of transactions admission continuance and suspension of memberbrokers

declaration of a member-broker as defaulter norms procedures and other matters relating to

arbitration fees deposits margins and other monies payable by the member-brokers to the

Exchange etc

REGULATORY FRAME WORK OF STOCK EXCHANGE

A comprehensive legal framework was provided by the ldquoSecurities Contract

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 21: Ishan Report

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Regulation Act 1956rdquo and ldquoSecurities Exchange Board of India 1952rdquo Three tier

regulatory structure comprising

Ministry of finance

The Securities And Exchange Board of India

Governing body

MEMBERS OF THE STOCK EXCHANGE

The securities contract regulation act 1956 has provided uniform regulation for the admission of

members in the stock exchanges The qualifications for becoming a member of a recognized

stock exchange are given below

The minimum age prescribed for the members is 21 years

He should be an Indian citizen

He should be neither a bankrupt nor compound with the creditors

He should not be convicted for fraud or dishonesty

He should not be engaged in any other business connected with a company

He should not be a defaulter of any other stock exchange

The minimum required education is a pass in 12th standard examination

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of

government of India It was later made statutory body by the SEBI act 1992according to this act

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 22: Ishan Report

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the SEBI shall constitute of a chairman and four other members appointed by the central

government With the coming into effect of the securities and exchange board of India act 1992

some of the powers and functions exercised by the central government in respect of the

regulation of stock exchange were transferred to the SEBI

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities

Regulating the business in stock exchanges and any other securities

market

Registering and regulating the working of intermediaries associated with securities

market as well as working of mutual funds

Promoting and regulating self-regulatory organizations

Prohibiting insider trading in securities

Regulating substantial acquisition of shares and take over of companies

Performing such functions and exercising such powers under the

provisions of capital issues (control) act 1947and the securities to it by the central government

SEBI GUIDELINES TO SECONDARY MARKETS (STOCK

EXCHANGES)

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Board of Directors of Stock Exchange has to be reconstituted so as to include non-

members public representatives and government representatives to the extent of 50 of

total number of members

Capital adequacy norms have been laid down for the members of various

stock exchanges depending upon their turnover of trade and other factors

All recognized stock exchanges will have to inform about transactions within 24 hrs

CHAPTER 3

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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ELECTRONIC SETTLEMENT OF TRADE

ELECTRONIC SETTLEMENT OF TRADE

A Procedure for purchasing dematerialized Securities-

The procedure for purchasing dematerialized securities is also similar to the procedure for

buying physical securities

1 Investor instructs DP to receive credits into his account in the prescribed form There may be

one time standing instruction or separate instruction each time to receive credits

2 Investor purchases securities in any of the stock exchanges linked to depository through a

broker

3 Broker receives payment from investor and arranges payment to clearing corporation

4 Broker receives credit to securities in clearing account on the payout day

5 Broker gives instructions to DP to debit clearing account and credit client‟s account Investor

receives shares into his account by way of book entry

B Procedure of selling dematerialized securities-

The procedure for selling dematerialized securities in stock exchanges is similar as selling

physical securities The only major difference is that instead of delivering physical securities to

the broker the investor instructs his DP to debit his demat account with the number of securities

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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sold by him and credit the brokers clearing account The procedure for selling dematerialized

securities is given below

1 Investor sells securities in any of the stock exchange linked to depository through a broker

2 Investor instructs his DP to debit his demat account with the number of securities sold and

credit the broker‟s clearing account

3 Before the pay-in-day broker of the investor transfers the securities to clearing corporation

4 The broker receives payment from the stock exchange

5 The investor receives payment from the broker for sale of securities in the same manner as

received in case of sale of physical securities

REMATERILISATION OF SHARES

Rematerialization is the process of conversion of electronic holdings of securities into physical

certificate form For rematerilisation of scrip‟s the investor has to fill up a demat request form

(RRF) and submit it to the DP The DP forwards the request to depository after verifying the

investor‟s balances Depository in turn initiates the registrars and transfer agent or the issuer

company RTA Company print the certificates and dispatch the same to the investor

Market timings

Normal Market Exercise Market Open time 0900 hours

Normal market close 1530 hours

Set up cut of time for Position limitCollateral value till 1530 hrs

Trade modification end time Exercise Market 1615 hour

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS

Internet based trading on conventional exchanges uses the Internet as a medium for

communicating client orders to the exchange through broker web sites Broker‟s web sites may

serve a variety of functions These may include

Allowing the clients to directly trade through investors

Advertise the broker dealers‟ services to potential investors

Offer market information and investment tools similar to those offered by information

vendor or SRO web sites

Offer real-time or delayed quote information continuously update quotes while the user

visits other sites or allow investors to create a personal stock ticker

Provide market summaries and commentaries analyst reports and trading strategies and

market data on currencies mutual funds options market indices and news and

Offer investors access to portfolio management tools and analytic programs

Information on commission and fees and

Account information and research reports

In an Order Routing system a broker offering Internet trading facility provides an electronic

template for the customer to enter the name of the security whatever it is to be bought or sold

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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the quantity and whatever the order is a market or limit order Once the broker‟s system receives

this information trading of the security whether it is bought or sell is completed

USE OF INTERNET AS ALTERNATIVE TRADING SYSTEMS

(PROVISION FOR PRICE DISCO VERY AND MATCHING OUTSIDE

CONVENTIONAL EXCHANGES)

In foreign jurisdiction Alternative trading systems have been developing outside conventional

securities markets which provide investors with additional proprietary electronic trading

facilities for securities that are traded principally on securities exchanges or other organized

markets They have price discovery functions matching systems and crossing systems The

systems that are currently in use in outside jurisdictions are closed systems and are not accessible

to the general public through the Internet The securities markets regulators abroad the

maintained flexible and open policies designed to encourage innovation in the secondary

securities markets As a result a number of market participants usually brokerdealers have

developed computerized ldquoalternative trading systemsrdquo by which the system centralize display

match cross or otherwise execute trading interest

USE OF INTERNET FOR MAKING INITIAL PUBLIC OFFERINGS

Issues of securities of using the Internet to communicate directly with their shareholders

potential investors and analysts by disseminating corporate information In foreign jurisdiction

they are also using the Internet to communicate to the public for the following

Public offerings

Private offerings and

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Disclosure and communication

Issuers are using the Internet to market themselves to potential investors The Internet is also

being used for fulfilling necessary disclosure requirements for disseminating the prospects in

electronics form and even for receiving share applications in public issues electronically In

India SEBI has taken initiative in permitting use of the network of stock exchange for collection

of investor applications in public offerings by the issuer companies

INVESTMENT ADVISORY SERVICES

Brokers as well as other service provides such as investment firms research outfits etc are using

the Internet for marketing and advertising purposes for presenting information on portfolio

analysis and market information and for communicating with and receiving orders from

potential investors The services offered by the service providers to the investors are generally

the following

Advertising

Providing investment information and investment advice

Underwriting

Communicating with the investors

Customer orders and

Record keeping

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 29: Ishan Report

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WORKING GROUPS SET UP BY THE COMMITTEE

Considering the present state of capital markets in India and keeping in view the ongoing

developments in Internet based securities business it was felt that SEBI as a regulator could

strive to identify areas where use of Internet in the capital market is possible within the existing

legal framework One such area identified by the Committee which is also the central within the

existing legal framework One such area identified by the Committee which is also the central

theme of this report is the area of Internet trading on existing electronic exchange In this area

through early introduction of Cyber Laws would be highly describe but their existence is not a

necessary precondition To look into the existing regulatory scenario and to bring out some

ground rules for use of the medium of Internet the Committee therefore constituted the

following two working groups to look into the area of

Security protocols and standardization of interfaces for Interest based securities trading

chaired by Prof Deepak B Phatak IIT Pawai Mumbai

Surveillance and monitoring related issues arising due to Interest based securities

trading chaired by Shri LK Singhvi Sr ED SEBI

The committee also requested Ms D N Raval Executive Director SEBI to examine the legality

of introduction of Internet trading and issue of Alternative trading systems This report of the

standing committee examines the regulatory and security requirements Internet Based Trading

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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on Conventional Exchanges Separate reports (s) will cover the other areas related to Internet

applications in the securitiesmarkets

The report of the first working group on security protocols and standardization of interfaces has

since been submitted and incorporated in the report The committee would like to place on record

its sincere thanks to Dr DB Phatak Ms DN Raval and their team members The global

financial market is undergoing a transformation due to rapid technological developments It thus

becomes imperative that for developing in effective regulatory framework developments in other

parts of the world should be studies and analyzed With nearly who million on-line investors

Internet trading in the United States is growing by leaps and bounds Internet trading is being

facilitated by large brokerage houses thus changing the total concept of securities trading A

team comprising of members from stock exchanges and SEBI visited the United States to these

development and had interactions with brokerages houses Internet service providers and other

agencies involved in facilitating Internet trading The team also discussed the developments in

the emerging regulatory and supervisory framework in United States with the Securities and

Exchange Commission officials They were also tripped of the various initiatives taken by SEC

in this regard These inputs have been utilized while drafting this report

RECOMMENDATIONS OF THE COMMITTEE

Application for Permission by Brokers

SEBI registered Stock Brokers interested in providing Internet based trading services will be

required to apply to the respective stock exchange for a formal permission The stock exchange

should grant approval or reject the application as the case may be and communicate its decisions

to the number within 30 calendar days of the date of completed application submitted to the

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 31: Ishan Report

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exchange The stock Exchange before giving permission to brokers to start Internet based

services shall ensure the fulfillment of the following minimum conditions

Net worth Requirement

The broker must have a minimum net worth of Rs 50 lacs if the broker is providing the Internet

based facility on his own However if some brokers collectively approach a service provider for

providing the interest trading facility net worth criteria as stipulated by the stock exchange will

apply The net worth will be computed as per the SEBI circular no FITTCDCCIR-198 dated

June 16 1998s

Operational and System Requirements

Operational Integrity

The stock Exchange must ensure that the system used by the broker has provision for security

reliability and confidentiality of data through use of encryption technology This stock exchange

must also ensure that records encryption technology The stock Exchange must also ensure the

records maintained in electronic from by the broker are not susceptible to manipulation ldquo

System Capacity

The stock Exchange must ensure that the brokers maintain adequate backup systems and data

storage capacity The stock Exchange must also ensure that the workers have adequate system

capacity for handling data transfer and arranged for alternative means of communications in

case of Internet link failure

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Qualified Personnel

The stock Exchange must lay down the minimum qualification fro personnel to ensure that the

broker has suitably qualified and adequate personnel to handle communication including

instructions as well as other back office work which is likely to increase because of higher

volumes

Written Procedures

Stock Exchange must develop uniform written procedures to handle contingency Tuitions and

for review of incoming and outgoing electronic correspondence

Signature Verification Authentication

It is desirable that participants use authentication technologies For this purpose is should be

mandatory for participants to use certification agencies as and when notified by

GovernmentSEBI They should also clearly specify when manual signatures would be required

Client Broker Relationship

Know Your Client

The stock Exchange must ensure that brokers have sufficient verifiable information about

clients which would facilitate risk evaluation of clients

Broker- Client Agreement

Brokers must enter into an agreement with clients spelling out all obligations and rights This

agreement should also inter alia the minimum service standards to be maintained by the broker

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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for such service specified by SEBIExchange for the internet based trading from time to time

Exchange will prepare a model agreement for this purpose The broker agreement with clients

should not have

Investor Information

The broker web site providing the internet based trading facility should contain information

meant for investor protection such as rules and regulations affecting client broker relationship

arbitration rules investor protection rules etc The broker web site providing the Internet based

trading facility should also provide and display prominently hyper link to the web sitepage on

the web site of the relevant stock exchange (s) displaying rules regulations circulars

Tickerquoteorder book displayed on the web-site of the broker should display the time stamp as

well as source of such information against the given information

OrderTrade Confirmation

OrderTrade confirmation should also be sent to the investor through email at client‟s discretion

at the time specified by the client in addition to the other made of display of such confirmation of

real time basis on the broker web site The investor should be allowed to specify the time interval

on the web site itself with in which he would like to receive this information through email

Facility for reconfirmation of orders which are larger than that specified by the members risk

management system should be provided on the internet based system

Handling Complaints by Investors

Exchanges should monitor complaints from investors regarding service provided by brokers to

ensure a minimum level of service Exchange should have separate cell specifically to handle

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 34: Ishan Report

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Internet trading related complaints It is desirable that exchanges should also have facility for on-

line registration of complaints on their web site

Risk Management

Exchanges must ensure that brokers have a system-based control on the trading limits of clients

and exposures taken by clients Brokers must set predefined limits on the exposure and turnover

of each client The broker systems should be capable of assessing the risk of the client as soon as

the order comes in The client should be informed of acceptancerejection of the order within a

reasonable period In case system based control rejects an order because of client having

exceeded limits etc the broker system may have a review and release facility to allow the order

to pass through

Contract Notes

Contract notes must be issued to clients as per existing regulations within 24 hours of the trade

execution

Cross Trades

As a matter of abundant precaution the committee seeks to reiterate that as III the case of

existing system brokers using Internet based systems for routing client orders will also not be

allowed to cross trades of their clients with each other All orders must be offered to the market

for matching It is emphasized that in addition to the requirements mentioned above all existing

obligations of the broker as per current regulation will continue without changes Exchanges may

also like to specify more stringent standards as they may deem fit for allowing Internet based

trading facilities to their brokers

Enforcement

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 35: Ishan Report

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A separate working group has been set to look into the surveillance and enforcement related

issues arising due to Internet based securities tradingHowever general anti-fraud provisions

(SEBI Fraudulent and Unfair Trade Practices Regulations 1995) would apply to all transactions

involving securities or financial services regardless of the medium

Chapter-4

DEFINITIONS AND EXPLANATION

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Page 36: Ishan Report

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DEFINITIONS AND EXPLANATIONS

1 SHARES-

In everyday language when we talk of shares we normally refer to equity shares or ordinary

shares of a company The terms shares and stock essentially means the same things the letter

being a more common American usage

An equity share is evidence of ownership in a company The physical evidence of this ownership

of this document is called the Share Certificate Now days shares are usually kept in electronic

or dematerialized form with a depository participant (Banks brokers financial institutions) of

the National Securities Depository Limited (NSDL) However if one wants one can still hold the

share in the physical form which has your name endorsed on it and is proved that you are a part

owner of the company Your ownership rights are proportionate to the number of share you own

Companies issue shares of a certain fixed denomination called face value or par value of that

share which is clearly indicated on a share certificate in the physical form

2 INVESTMENT -

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Investment essentially refers to what you do with your savings in order to preserve them and

make them grow or yield an income If you keep your savings in the form of cash they are

certainly going to diminish in value because the purchasing power of money is constantly going

down as a result of inflation (The value of money is judged by the quantity of goods and

services you can buy with it) Therefore if you want to maintain or increase the value of your

savings you have to keep them in forms other than cash This is what investment is all about

deployment of your saving with the intentions of preserving or increasing their value This

deployment can be done by using your savings to buy land residential properties commercial

properties gold jewelry works of art fixed deposits in banks and companies shares bonds

infact anything whose value is likely to either remain constant or appreciate with time

Investment also refers to using ones savings with the intention of earning an income

3 DEMAT AC -

On doing an online business ever customer has to open and demat account in any bank

whichever he likes Demat account is the account in which the trading done by the customer is

mentioned If the customer sales or purchases any share the details of this sale and purchasing

are in demat account This account contents the name of the shares and also the number of shares

held Or sold and also the rate of the share with this demat account It is also

compulsory for every customer to open a saving account in the bank because the amount which

is to be received when the customers sales the shares are transferred from the demat account to

the saving account It is the responsibility of the customers that the share which he purchased or

sales are properly transferred in demat account from the stock exchange whichever he deals The

amount of dividend whichever to be received on the shares when held for one or more year are

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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also transferred in this demat account It is compulsory for every customer to have a PAN no

For opening a demat account If PAN no Is not there is no chance for the customer to do any

trading on line There is no limit of amount to deal in this account

4 CIRCUIT LIMIT-

While issuing the shares to the public the company has to fix a particular limit of the rate of the

per share this limit is called as circuit limit This circuit limit is generally fixed on the percentage

basis This circuit limit is applied to both the ends of the share That is to the upper limit also and

also to the lower limit actually circuit limit is of two types

1) Upper limit

2) Lower limit

It is compulsory for every company to fix the circuit limit This limit is beneficial to both The

customer and also to the company generally every company fix below 10of the rate of per

share

5 UPPER LIMIT -

While issuing the shares to the public the company has to fix the upper limit this limit is also

calculated in percentage the limit is also beyond which the rate of the shares cannot exceed nor

that the customer doing the trading can sell above the level

For ex Customer wants to sell a share which is of Rs10 and its

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 39: Ishan Report

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upper limit is fixed at 10 so in this case the person will have to sell it at Rs11 or the rate which

ever he wants but the person cannot sell it beyond this Rs 11 because by addition of upper limit

to the rate of share the maximum amount of the shares is Rs 11 only and not above

6 LOWER LIMIT -

At the time of issuing share the company has to fix the lower limit also This lower limit is

calculated on the basis of the rate of the shares This limit bears the same percentage which is

mentioned for the upper limit of the share Like upper limit in this limit also the share minimum

rate of the share is fixed the customer who wants to see the holding shares has to first consider

the upper amp lower limit of the share he cannot sell the share below the lower limit and not above

the upper limit like the upper limit Percentage generally in this limit also the percentage is below

10 of the face value of the shares the percentage is below 10 of the face value of the shares

the percentage of the upper amplower limit is equal to every type of share

For ex Suppose the person wants to sell the shares and the rate of the share is Rs 10- and the

lower limit percentage is 10 of the rate So in this case the person cannot sell the share at

below Rs 9- He will have to sell at above Rs 9- or up to the upper limit of the share

7 SENSEX-

When the shares are issued to the public the stock exchange gives a particular group to the

company For ex The Reliance Group is given the group ldquoArdquo like this there are several

companies which fall in ldquoArdquo Group The weightage mean is calculated according to its equity

when all the companies of Group ldquoArdquo has calculated this weightage mean they are added all

together when this addition is done the result which comes down is known as ldquoSensexrdquo

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 40: Ishan Report

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The trading of shares of ldquoArdquo group is totally depended on this sensex value The price of the

share rises this sensex value also rises and when the price of this share comes down the sensex

value also comes down With the sensex

8 SCRIPTS-

The company which has more than one working area it has to issue the share separately than

that company is the company which has the script of its name For Ex The Reliance this

company has its several working area Namely Reliance Capital Reliance Infocom Reliance

Energy Reliance Industry So reliance company issues separate share for separate working area

but the bold name which is given to the working area is ldquoReliancerdquo So in this case Reliance has

its own scripts Other example Ambuja Birla Etc

9 GROUPS-

When the shares are issued by the company they are given the particular group by the Stock

exchange according to its demand in the market There are mainly 7 groups The scripts traded

on the BSE have been classified into bdquoA‟‟B1‟‟B2‟‟C‟‟F‟ and bdquoZ‟ groups The bdquoA‟ group

represents those which are in the carry forward system The bdquoF‟ group represents the debt market

segment (fixed income securities) The Z group scripts are of the blacklisted companies The bdquoC‟

group covers the odd lot securities in bdquoA‟ bdquoB1‟amp‟B2‟ groups

10 TYPES OF ORDERS

Buy and sell orders placed with members of the stock exchange by the investors The orders are

of different types

Limit orders

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

822019 Ishan Report

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1 42 | P a g e

receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

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50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

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or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

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Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

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Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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Orders are limited by a fixed price Eg bdquobuy Reliance Petroleum at Rs50‟Here the order has

clearly indicated the price at which it has to be bought and the investor is not willing to give

more than Rs50

Best rate order

Here the buyer or seller gives the freedom to the broker to execute the order at the best possible

rate quoted on the particular date for buying It may be lowest rate for buying and highest rate for

selling

Discretionary order

The investor gives the range of price for purchase and sale The broker can use his discretion to

buy within the specified limit Generally the approximation price is fixed The order stands as

this ldquobuy BRC 100 shares around Rs40rdquo

Stop loss order

The orders are given to limit the loss due to unfavorable price movement in the market A

particular limit is given for waiting If the price falls below the limit the broker is authorized to

sell the shares to prevent further loss Eg Sell BRC limited at Rs24 stop loss at Rs22

11 BUYING AND SELLING SHARES

To buy and sell the shares the investor has to locate register broker or sub broker who render

prompt and efficient service to him The order to buy or sell specifying the number of shares of

the company of investors‟ choice is placed with the broker The order may be of any type After

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4464

1 44 | P a g e

Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4564

1 45 | P a g e

expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

822019 Ishan Report

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Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

822019 Ishan Report

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

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1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

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1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

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1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

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1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

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1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 42: Ishan Report

822019 Ishan Report

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receiving the order the broker tries to execute the order in his computer terminal Once matching

order is found the order is executed The broker then delivers the contract note to the

investor It gives the details regarding the name of the company number of shares bought price

brokerage and the date of delivery of share In this physical trading form once the broker gets

the share certificate through the clearing houses he delivers the share certificate along with

transfer deed to the investor The investor has to fill the transfer deed and stamp it The stamp

duty is one of the percentage considerations the investor should lodge the share certificate

and transfer deed to the register or transfer agent of the company If it is bought in the DEMAT

form the broker has to give a matching instruction to his depository participant to transfer shares

bought to the investors account The investor should be account holder in any of the depository

participant In the case of sale of shares on receiving payment from the purchasing broker the

broker effects the payment to the investor

chapter-5

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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1 44 | P a g e

Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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1 45 | P a g e

expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

822019 Ishan Report

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1 46 | P a g e

Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

822019 Ishan Report

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

822019 Ishan Report

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1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4964

1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5064

1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

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1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

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1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

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1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 43: Ishan Report

822019 Ishan Report

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COMPANY PROFILE

Overview

Edelweiss A rare flower found in Switzerland You will discover in our identity A graphic

flower that represents ideas Around it the protective arms of the letter bdquoe‟ We believe ideas

create wealth but values protect it

It is the practice of this core thought that has led to Edelweiss becoming one of the leadingfinancial services company in India Its current businesses include investment banking securities

broking and investment management We provide a wide range of services to corporations

institutional investors and high net-worth individuals

The core inspiring thought of bdquoideas creating wealth and values protecting it‟ is translated into an

approach that is led by entrepreneurship and creativity and protected by intellectual rigour

research and analysis

Edelweiss Broking Limited is one of the leading and fastest growing financial services company

in India Founded in 1996 Edelweiss Capital including its subsidiaries offers a wide array of

multi-line solutions including Investment Banking Institutional Equities Asset Management

Wealth Management Private Client Business Insurance Brokerage Wholesale Financing and

Treasury Operations

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1 44 | P a g e

Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

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1 45 | P a g e

expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

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1 46 | P a g e

Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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ldquoIdeas Create

Value Protectrdquo

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1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

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Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

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1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

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1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

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1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

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1 44 | P a g e

Edelweiss Asset Management Limited constitutes a team of experienced professionals from the

Financial Services industry The management team is highly qualified and carries a rich

experience of working in the mutual fund industry and finance related areas Edelweiss Asset

Management Limited will follow a research based and process oriented investment approach

Edelweiss Asset Management Limited will observe the highest ethical standards while deploying

investors‟ monies and servicing investors and dealing with business partners

Service Approach

Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients

We work closely with our clients to equip them with the ability to address large fast-growingmarket opportunities Our emphasis on long-term relationships also means that we have a

significant ongoing involvement with almost all of the clients that we work with

Execution Orientation

We focus obsessively on delivering high quality execution through our experienced team of

professionals Each team is led by senior personnel and is highly research and ideas driven Weplace strong emphasis on confidentiality and integrity in a sensitive business environment Culture

Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes

teamwork and intellectual rigour Our team is encouraged to display higher levels of initiative

drive and hunger for learning and taking on additional responsibility

Professional Integrity

We place a strong emphasis on confidentiality honesty and integrity in our business dealings We

822019 Ishan Report

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1 45 | P a g e

expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

822019 Ishan Report

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1 46 | P a g e

Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

822019 Ishan Report

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

822019 Ishan Report

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1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

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1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

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1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

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1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

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1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

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1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

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30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

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1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

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1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 45: Ishan Report

822019 Ishan Report

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1 45 | P a g e

expect our people to maintain high ethical standards both in their professional and personal lives

We strive to be fair in all our dealings We respect our competitors

Research Driven

All our businesses are built on a research and analytics foundation Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability toidentify emerging trends and themes early We seek to provide the highest quality research and

investment opinions to our clients

Board of Directors

Mr Rashesh Shah Chairman CEO and Founder of Edelweiss MrRashesh Shah has previously worked for ICICI

(now ICICI Bank India‟s largest private sector financial conglomerate) where he handled a

World Bank aided program for export-oriented projects

Mr Venkat Ramaswamy

Executive Director and Head of Investment Banking and Co-Founder of Edelweiss Mr Venkat

Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI

where he worked on project-based lending to large corporates analyzing and evaluating

investment decisions He subsequently managed the Spartek Fund that focused on

making equity investments in small and emerging companies

Mr Narendra JhaveriMr Jhaveri on his return from UK after a brief stint with NCAER as Senior Economist joinedthe Economics Dept of the Reserve Bank of India in 1965 He shifted to ICICI in 1974 as Chief

Economist and then moved to project finance He also serves as the Chairman of the IMC

822019 Ishan Report

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1 46 | P a g e

Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

822019 Ishan Report

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4864

1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4964

1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5064

1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5364

1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

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1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

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1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

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1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

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1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

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1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

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1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 46: Ishan Report

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1 46 | P a g e

Economic Research and Training Foundation

Mr Kunna Chinniah

Mr Kunna Chinniah is Executive Vice President with GIC Special Investments (GIC SI) GIC

SI is the private equity arm of the Government of Singapore Investment Corporation (GIC)Mr Chinniah oversees the Asian private equity business for GIC SI Mr Chinniah began his

career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the MiddleEast

Mr PN Venkatachalam

Mr PN Venkatachalam has over 40 years of experience in the banking sector in India and

abroad Mr Venkatachalam joined the State Bank of India as a probationary officer on April

1967 and retired on March 2004 as a managing director

Mr Navtej S Nandra

Mr Nandra is currently serving as an Independent Board member at Edelweiss Capital Ltd

where he is a member of the audit and remuneration committees He is also Senior Advisor toDTZ Holdings plc a global real estate management and consultancy company headquartered inLondon Mr Nandra brings a wealth of global experience in helping financial services

companies define and implement performance improvement and achieve growth

Mr Berjis Desai

Mr Berjis Desai is an Independent Director on the Board of Directors of the Company Mr

Desai is the Managing Partner J Sagar amp Associates one of Indias leading law firms He holdsa Masters in Law He is an Advocate and a Solicitor

822019 Ishan Report

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

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1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

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1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

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1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

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1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

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ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

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1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

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1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

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1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

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1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

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1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 47: Ishan Report

822019 Ishan Report

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1 47 | P a g e

Senior Management Team

Rashesh Shah

Chairman amp CEO

Deepak Mittal

CEO Edelweiss Tokio Life

Insurance Company Limited

Naresh Kothari

President amp Co-head

Institutional Equities

Private Client Services

Peeyoosh Chadda

Co-head - Asset Management

Vikas Khemani

Executive Vice President amp

Co-head - Institutional Equities

Venkat Ramaswamy

Executive Director

Himanshu Kaji

CFO amp Group COO

Rujan Panjwani

President amp Co-head - Asset

Management

Rajeev Mehrotra

Executive Vice President amp

Head - Special Opportunities

Investments

Ravi Bubna

Executive Vice President

amp Co-Head - ECL Finance

822019 Ishan Report

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1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4964

1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5064

1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

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1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

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1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

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1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

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1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

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Page 48: Ishan Report

822019 Ishan Report

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1 48 | P a g e

Our Principles

Thinking and transparent organization

Fair to our investors partners and employees

Ethical in all our actions

Focus on growth

Our assets are our stakeholders reputation and capital

Creativity and innovation in everything we do

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 4964

1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5064

1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5364

1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 49: Ishan Report

822019 Ishan Report

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1 49 | P a g e

Business Principles

bdquoIdeas create values protect‟ is how we define what Edelweiss believes in But when we saybdquovalues protect‟ what do we mean Here‟s a handy guide to the values and principles we will live

by and live up to

We will be a Thinking Organization We will constantly bring bdquothought‟ to everything we

do Our clients‟ and our own success depends on our ability to use greater ideation andmore imagination in our approach

We will be Fair to our clients our employees and all stake holders We want our clients

and our employees to be bdquoricher‟ for their relationship with us

We will take care of our People seriously Our policies ndash in spirit and in letter ndash willensure transparency and equal opportunity for all We will go beyond the normal goals of

attracting recruiting retaining and rewarding fine talent We will ensure that everyindividual in Edelweiss has an opportunity to achieve their fullest potential

We will operate as a Partnership internally and externally Though individuals are veryoften brilliant we believe teamwork and collaboration will always ensure a better and

more balanced organization We will also treat our clients as partners and show them the

same respect and consideration that we would toward our internal team membersWe will focus on the Long Term Though the world will change a lot in the coming years

and our assumptions for the future may not hold up we will reflect on the long-term

implications of our actions Even when making short-term decisions we will be aware of

the long-term implicationsWe will focus on Growth for our clients employees and shareholders

Our Reputation and image is more important than any financial reward Reputation ishard to build and even harder to rebuild Reputation will be impacted by our ability tothink for our clients maintain confidentiality and by our adherence to our value system

We will Obey and Comply with the rules of the land We will maintain the higheststandard of integrity and honesty When we are unclear we will seek clarifications

We will respect Risk Our business is going to be a constant challenge of balancing risk

and reward Our ability to constantly keep one eye on risk will guide us through this fine

balance

Our Financial Capital is a critical resource for growth We will Endeavour to growprotect and use our financial capital wisely

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5064

1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 50: Ishan Report

822019 Ishan Report

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1 50 | P a g e

ldquoIdeas Create

Value Protectrdquo

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5264

1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5364

1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 51: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5164

1 51 | P a g e

Chapter-6SUBSCRIPTION PLANS FOR DEMAT ACCOUNT

822019 Ishan Report

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1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

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1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 52: Ishan Report

822019 Ishan Report

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1 52 | P a g e

ADB PLANS OF EDELWEISS BROKING LTD

Edelweiss broking offers various subscription plans which are suited to the different trading

patterns of clients Clients depending on their expected turnover can choose a subscription plan

which will determine the brokerage rate applicable to them These are value plans and offerclients with high turnovers a decrease in their effective brokerage rate Each plan has an

associated equivalent delivery turnover limit and validity period

Equivalent Delivery Turnover = Delivery Turnover + (Futures + Intraday Turnover) 10 +

((Options Strike Price + Premium) X Lot size 10)

Plan SubscriptionFee

EquivalentDeliveryTurnover

Limit

ValidityPeriod

Brokerage rates on crossing equivalentdelivery Turnover Limit

Delivery Futures and IntradayCash

S01 Rs 1250 Rs 200000 6 Months 045 0045

S02 Rs 2450 Rs 750000 12 Months 040 0040

S03 Rs 4950 Rs 1800000 12 Months 030 0030

S04 Rs 9950 Rs 4500000 12 Months 025 0025

S05 Rs 15000 Rs 9000000 12 Months 018 0018

S06 Rs 50000 Rs 45000000 12 Months 013 001

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5364

1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 53: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5364

1 53 | P a g e

S07 Rs 110000 Rs125000000

12 Months 010 001

S08 Rs 111111 Rs200000000

3 Months 010 001

Rs 1250 subscription plan includes account opening fee at a discounted rate of 400against a standard rate of Rs 750 For higher value subscription plans account opening

fee is waived off and then entire value translates into equivalent delivery turnover limit Subscription fee also includes service tax Thus a client does not have to pay anything

extra towards service tax under a subscription plan which at prevailing rates is 1030 of

Brokerage Amount

On completion of the Validity Period of the Plan the client can either renew or upgrade the Plan

If the client does not renew or upgrade the Plan the client will be shifted to Silver slab of the

standard brokerage plan offered by Edelweiss and thus lose the benefits of being in asubscription plan

NEW ADB PLANS ndash Comparison with competitors

Longer validity period

Validity of edelweiss plans is 1 yearCompetitors IIFL and KOTAK securities havesubscription plans with 6 months validity

ldquoMinimum per share brokeragerdquo is least in the industry

We charge 1 paisa Others like Share khanICICI and IIFL charge 5 paisa on smaller denomination plans

All plans inclusive of service tax so effectively we are charging less as compared to

competitors

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 54: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5464

1 54 | P a g e

Comparison with competitors ndash India Infoline (IIFL)

Edelweiss - Effective rates IIFL - Effective rates

Subs fees inc

Of ST

Delivery() Intraday() Futures() Option(rslot) ValiditySubs fees

inc Of ST DElivery Intraday Futures Option

Minshare

brokera

ge Vali

2450032 0032 0032 816 12 M

250

0

03

50040

004

0

High of 1 or Rs

90

5

4950028 0028 0028 725 12 M

500

0

03

00030

003

0

High of

1 or Rs80

5

9950024 0024 0024 635 12 M

100

00

02

50030

003

0

High of 1 or Rs

70

5

15000018 0018 0018 544 12 M

15000

020

00200020

High of 1 or Rs

60

4

30000015 0015 0015 408 12 M

250

00

01

50020

002

0

High of 05 or

Rs 60

3

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 55: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5564

1 55 | P a g e

50000012 0012 0012 363 12 M

450

00

01

00010

001

0

High of

05 or

Rs 50

1

75000 010 0010 0010 272 12 M750

00

01

0 0009000

9

High of

04 orRs 35

1

100000009 0009 0009 227 12 M

100

000

01

00009

000

9

Hig of

03 orRs 25

1

Validity of India Infoline plans is just 6 months

ndash For comparison 2500 Rs plan of IIFL should be compared with 4950 Rs plan

of Edelweiss as client will have to buy a 2500 plan twice in a year and wrt

that we offer better pricing to clients

IIFL charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with competitors - ShareKhan

Edelweiss - Effective rates ShareKhan - Effective rates

Subs Fee

inc of ST

Delivery

()

Intraday

()

Futures

()

Options(Rs perlot)

Minshare

Broker

age (p)

ValiditySubs Fee

excl of STDelivery

DeliveryMin(paisa)

Intraday

Intra

dayMin(paisa

)

FuturesFutures Min(p)

Options Va

2450 032 0032 0032 816 112

M2000

040

10

0035

5

0035

1

Higher

of 150or Rs 80

4950 028 0028 0028 725 112M

6000025

50025

50025

1

Higher

of 1 or

Rs 70

9950 024 0024 0024 635 1 12M

10000 022

4 0022

4 0022

1 Higherof 1 or

Rs 60

1500

0018 0018 0018 544 1

12

M18000

020

4

0020

4

0002

1

Higher

of 1 orRs 50

3000

0015 0015 0015 408 1

12

M30000

018

3

0015

3

0015

1 Higher

of 05

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 56: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5664

1 56 | P a g e

or Rs 40

50000

012 0012 0012 363 112M

60000015

20010

20010

1

Higher

of 05

or Rs 30

100000

010 0010 0010 272 1 12M

100000

010

2 0007

2 0007

1 Higherof 05

or Rs 25

Lower Delivery rates for plans above 30K

Effective delivery rates for lower plans are also competitive as Min share brokerage

for SK starts from 10p

Options rates are competitive as we charge flat rate while SK charges higher of

fixed rate or of premium

SK charges Service Tax separately Our plans are inclusive of Service Tax

Comparison with Competitors ndash Kotak Securities

Edelweiss - Effective rates Kotak - Effective rates

Subs Fee inclusive

of ST

Deliv

ery()

Intra

day

()

Futu

res()

Opti

ons

(Rsper

lot)

Valid

ity

Subs

Fee

exclusive of

ST

Deliver

y

Intra

dayFutures Options Vali

1000 0 350

040 04

Higher of

1 or Rs

100

6 M

2450 032 0032 0032 816 12 M 2500 0 300

0360 036

Higher of

1 or Rs

80

6 M

4950 028 0028 0028 725 12 M 4000 0 250030

0030

Higher of

1 or Rs

60

6 M

9950 024 0024 0024 635 12 M

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 57: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5764

1 57 | P a g e

Validity of Kotak‟s plans is just 6 months

ndash For comparison 2500 Rs plan of Kotak should be compared with 4950 Rs plan of

Edelweiss as client will have to buy a 2500 plan twice in a year With respect tothat our new plans are competitive

Kotak charges Service Tax separately Our plans are inclusive of Service Tax

Life time validity plans

Inclusive of Service Tax Exclusive of Service Tax

Subs

Fee(Rs)

Subs

Fee

after

conside

ring S

T103

Val

idit

y

Per

iod

(Ye

ars)

Deli

very()

Intra

day

Trad

ing()

Futu

res()

Op

tio

ns

(R

s

pe

r

lot)

Deliv

ery()

Intra

day

Trad

ing()

Futu

res()

Opt

ions

(Rs

perlot)

15000 13599 15 045 0045 0045 75 041 0041 0041 68

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 58: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5864

1 58 | P a g e

30000 27199 15 030 0030 0030 65 027 0027 0027 59

50000 45331 15 025 0025 0025 55 023 0023 0023 50

75000 67996 15 020 0020 0020 45 018 0018 0018 41

10000

0 90662 15 015

0015

0015 35 014 0014 0014 32

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 59: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 5964

1 59 | P a g e

Chapter ndash 7 PROJECT ANALYSIS

PROJECT ANALYSIS

SWOT ANALYSIS OF EDELWEISS BROKING LTD

Strengths

Strong credibility among investors because of its heritage

Excellent reputation among the business society

Capability of providing superior customer service

Quality research team(EDELSTAR)

Abundant information about economy and companies

Ability to attract and retain superior and quality personnel

Highly sophisticated infrastructure

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 60: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6064

1 60 | P a g e

Efficient research and analysis team which by interpreting the economy and company‟s

performance accurately is enhancing the profitability of the client

Weaknesses

Inadequate product awareness among the retail investors

Brokerage is high when compared to its competitors like Indiainfoline and Religare

Brand awareness is low in the financial market

Promotional activities conducted by the company are not at par with the other firms

Opportunities

Lucknow covers only 2 of investors which gives huge potential for the market

penetration

Bullish phase of the market attracts investing public

Access to the BSE online space for the retail investors creates opportunity to increase

client base

Awareness campaigns about online trading create new market

Threats

Availability of Unit Linked Insurance Policies (ULIP‟s) and mutual funds in the market

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6164

1 61 | P a g e

Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6264

1 62 | P a g e

The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 61: Ishan Report

822019 Ishan Report

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Threat of entry is high in this industry as the manpower required is less and capital

requirement is medium

OBSERVATIONS

Fluctuations are more in secondary market than any other market

There are more speculators than investors

Information plays a vital role in the secondary market

Previously rolling settlement is T+5 days now it changed to T+2 days

It was also observed that many broking houses offering internet trading allow clients to

use their conventional system as well just ensure that they do not loose them and this

instead of offering e-broking services they becomes service providers

The number of players is increasing at a steady rate and today there are over a dozen of

brokerage houses who have opted to offer net trading to their customers and prominent

among them are EDELWEISS BROKING LTDShare khan India bulls kotakstreet

ICICI direct and indiainfoline

CONCLUSION

Things have changed for the better with the EDELWEISS going on-line coupled with

endeavor to stream line the whole trading system things have changed dramatically over

the last 3 to 4 years New and advanced technologies have breached geographical and

cultural barriers and have brought the countrywide market to doorstep

In the present scenario to compete with the Broker‟s would require sound infrastructure

and trading as per international standards

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

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Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

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The introduction of on-line trading would influence the investors resulting in an increase

in the business of the exchange It has helped the brokers handling a vast amount of

transactions and this can be an efficient trading delivering settlement system with

adequate protection to investors The trading of EDELWEISS of the first day was Rs 18

crores

Due to invention of online trading there has been greater benefit to the investors as they

could sell buy shares as and when required and that to with online trading

The broker‟s has a greater scope than compared to the earlier times because of invention

of online trading

The concept of business has changed today this is a service oriented industry hence the

survival would require them to provide the best possible service to the clients

RECOMMENDATIONS

I recommend the exchange authorities to take steps to educate Investors about their rights

and duties I suggest to the exchange authorities to increase the investors‟ confidences I

recommend the exchange authorities to be vigilant to curb wide fluctuations of prices

The speculative pressures are responsible for the wide changes in the price not attracting

the genuine investors to the greater extent towards the market

Genuine investors are not at all interested in the speculative gain as their investment is

based on the future profits therefore the authorities of the exchange should be more

vigilant to curb the speculation

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6364

1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 63: Ishan Report

822019 Ishan Report

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1 63 | P a g e

Necessary steps should be taken by the exchange to deal with the situations arising due

to break down in online trading

Effective monitoring of transaction have to be done in avoid uncertainties

Internet cost have to be reduced in order attract online trading users

Transparency has to maintain in the Share Markets

BIBILOGRAPHY

BOOKSSecurity Analysis And Portfolio Management

-

WEBSITES wwwedelweissin

wwwShare Khancom wwwbseindiacom wwwsebicom wwwmoneycontrolcom wwweconomictimescom wwwnseindiacom

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464

Page 64: Ishan Report

822019 Ishan Report

httpslidepdfcomreaderfullishan-report 6464