ISFA Countertops & Architectural Surfaces Vol. 5, Issue 1

Volume 5 • Issue 1 • sIngle Issue $14.95

The Latest in Laminate Page 22

Healthcare and Solid Surface Dye Sublimation Page 14

New Colors & Materials Update Page 18

Punching Up Your Sales Page 28

Surfacing Industry Forecast Page 36

Circle RS#18 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 3

Letters to the EditorCountertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Please send letters to [email protected] or to Letters, ISFA, 165 N 1330 W Unit A3, Orem, UT 84057 or fax to (801) 341-7361 attention: Editor. Include a telephone number and address (preferable email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to [email protected] or mail to ISFA, 165 N 1330 W Unit A3, Orem, UT 84057 or fax to (801) 341-7361 attention: Editor. Contacting ISFAPhone: (801) 341-7360Toll Free: (877) 464-7732Fax: (801) [email protected]

About this MagazineCountertops & Architectural Surfaces is published quarterly by theInternational Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in August. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (877) 464-7732. Printed in the United States of America. Copyright © International Surface Fabricators Association 2012. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, self-addressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Lehi, Utah, post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 165 N. 1330 W., Unit A3, Orem, UT 84057.

Photography Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Photography/graphics provided by: Formica Corp., R.D. Wing Co., Laser Products and International Logistics and Stone Distribution.

Magazine CreditsPublisher & Editor: Kevin ColeProofreader: Nancy Mueller-TruaxDesign: Velasco & Associates

ISFA Officers of the BoardRuss Berry, PresidentMike Langenderfer, Vice PresidentJoe Hoffman, SecretaryDave Paxton, TreasurerHunter Adams, Immediate Past President

ISFA DirectorsMike Nolan, DirectorMartin Funck, Director Jon Blasius, DirectorChristina Humiston, Director Mark Anderson, Associate Member Rep. Michael Astill, Associate Member Rep.

ISFA StaffKevin Cole, Communications Director Mike Nolan, Director of Education Paul Wisnefski, Sales AssociateMeg Pettingill, Administrative Assistant

Cover PhotoNew trends in laminate, such as the amazing new edge profiles seen in this 180fx Formica, continue to develop. Read the full story on Page 22.

CREDITS

4 • Vol. 5 / Issue 1 • International Surface Fabricators Association

CONTENTSFeatures14 Custom Printed Solid Surface in Healthcare Settings R.D. Wing Co. Pushes the Boundaries of Large-Scale Dye Sublimation.

18 New Colors & Materials Spotlight A review of the latest and greatest in surfacing materials that have emerged onto the scene.

22 Laminate Trends A quick look at the world of laminate and how it continues to evolve.

28 Punching up Your Sales How your website and your showroom can be a 1-2 knockout combination for bringing in more potential customers and turning them into clients.

30 It’sAllAboutLocation Setting up a small storefront showroom can really make a big impact on your bottom line.

36 Industry Forecast What does 2012 and beyond look like for the surfacing industry?

Departments 6 From the Editor

8 President’sLetter

9 Calendar of Events

10 Industry News

25 Education Connection

26 Shop Management Matters

32 ISFANews

39 ISFAFabricatorDirectory

44 Product News

49 Reader Service Form

50 Classifieds/AdIndex

14

18

22

28 30



I recently heard about yet another fabricator closing, which over the last few years has become far too common. We have been faced with a challenging economy that has hit the real estate and residential construction markets particularly hard. However, hearing of this particular shop closing really surprised me. The owner of the company was one of the first people I met in this industry, when I first got involved, and he was no slouch.

By all accounts, he was one of the most savvy and knowledgeable businessmen I have ever met, and he seemed to do everything right. He knew the industry well, he networked and invested his personal time and effort into making the business better. He was well diversified, offering a variety of products through a variety of channels. He was a born leader, who knew the financial side of his business well, yet there is no arguing the fact that in spite of everything, he shut his doors.

I don’t know the particulars of the company’s situation, and so I can’t speak to that directly, but seeing even the best in the industry struggling, and sometimes failing, makes it very easy for others to get discouraged.

Back in the mid 2000s, it seemed like everyone was following a major arc of success, but it just hasn’t been the case in recent years. I’m happy to report that things are looking up a bit for the housing sector and the builder markets, and for the economy in general, but if you are expecting it to bounce back to the heyday of surfacing anytime soon, I’m afraid that’s just not the case.

The surfacing business is more challenging. Owners and managers are going to have to continue to make more happen with less staff and fewer resources. Those who want to succeed are going to have to embrace change and accept the current situation as the norm, rather than just a bump in the road. If you only want to just get by until things get better, then that is what you are going to do — just get by (if you are lucky). Successful businesses today aren’t relying on

luck. Owners and managers are doing everything in their power to make things happen. But how do they know where to focus their energies? It has to start with assessment.

It may be difficult to find the time away from the day-to-day routine to review your operations, but without a sound assessment of your business, everything you do is tied to what worked in the past or what you are guessing will work.

Look at all aspects of your business. What is working? What isn’t working? Let your successes be your guide. Sometimes improvement can be as simple as focusing on those things that are working well and moving away from those things that aren’t. Are you seeing new trends that can offer you favorable opportunities? Is there some area that is costing you more than it is making you?

Once you identify some areas where change is needed, you should come up with a plan to make them. Set some goals that you believe you can accomplish and then figure out how to reach those goals. Make sure you are taking advantage of the talent of your key employees. Being a good leader doesn’t mean doing everything by yourself. Sometimes it means recognizing leadership qualities in others and putting them to use. You should also make sure to include accountability in the equation. Set goals and monitor the progress to see if they are achieved. Having a performance-based culture is good all around. Your staff will be more motivated to achieve and feel more empowered to be part of the company, not just another employee.

To really make things work smoothly, though, feedback must be a part of the process. When someone does something right, it is important they be recognized for it. If something goes wrong, it is important a person knows it so the issue can be corrected. And this isn’t just for the employees; owners and managers need to seek out regular feedback also. None of us is perfect, and knowing where we fall short allows

us to know where we need to make more effort or what area we might want to find resources to learn from and improve with.

That brings me to my final point: Make a commitment to learning. Good managers can only improve by continuing to learn and grow. There is always someone who will know more about a given subject than we will. That’s just a fact. And it’s important we find opportunities to learn from them. There’s always going to be a new method, a new technology, a new trend on the horizon, a new material on the market or a new idea. Why not decide to find out about them and make informed decisions as to the value of these things in your operations? You may never know if something is the key to a more profitable and headache-free business if you don’t take the time to explore.

Knowing your limitations and seeking out ways to overcome them may just be your biggest competitive advantage.

As always, I look forward to your feedback.

Sincerely,

Kevin Cole, Editor & [email protected]

From the EditorFrom the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

Know Yourself and Learn from Others

ISFA MEMBERSHIP

Itʼs more than just learning how to be more profitable, saving money on the bottom line

and getting great referrals and discounts.

Call ISFA today and find out how to make your world a better place.

Toll Free: (877) 464-7732www.ISFAnow.org


Since I last typed my “Letter from the President,” so much has happened that it is hard to know where to begin … This year ISFA is working to promote, connect and certify fabricators. So let me spend some time updating you on these efforts.

To promote fabricators, under the leadership of Kevin Cole, ISFA continues to get the best print media magazine in the market out to fabricators and to architects and designers. The magazine not only carries great information about our trade, but also is a wonderful resource for new projects and applications and stories about successful projects and fabricators. Designers appreciate seeing what is new and how premium decorative surfaces are being used, and now they can be connected directly to ISFA-certified fabricators.

ISFA is also in the process of improving and updating its website, which has become an almost nonstop process. Be sure to check out www.isfanow.org to see what is new.

To connect fabricators, under the leadership of Board Members Mike Langenderfer and Dave Paxton, as well as Associate Member Representatives Mark Anderson, of Cosentino, and Mike Astill, of R.S. Hughes, ISFA is holding regional meetings. This is perhaps the most enjoyable work that is being done. We have successfully completed gatherings in Detroit and Anaheim, Calif., with the third meeting already being planned.

The interest and enthusiasm for these events has been wonderful, and both events can certainly be considered successes. The events are low-key, rejuvenated efforts to gather fabricators who are committed to quality to simply break bread and talk shop. So while the gatherings allow our associate members to connect with fabricators, they, more importantly, allow ISFA members to network. Both events provided a forum for business owners to share their opinions about the marketplace, and when fabricators gather, there is always knowledge shared, as well as fun.

We are finding that even with all the methods of communication available to us, face-to-face meetings still offer a way to communicate that remains unique and valuable. So keep an eye open for an ISFA gathering near you and rub shoulders with the best in the industry.

To certify fabricators, under the leadership of newly appointed Education Director Mike Nolan, ISFA has continued and expanded the Total Fabricator Training classes. Not only are we offering the best basic and advanced solid surface training that is the most widely accepted in the industry, we also have basic and advanced stone/quartz training and are developing a one-day basic concrete countertop session. In addition, Mike is actively building bridges to other organizations and is working to develop improved quality standards and to enhance the ISFA certification program.

ISFA is establishing the common ground that we share and fostering the differentiation that we all possess. Promoting fabricators is such a difficult task. We come in all sizes. The focus each of us has is similar, yet always a little different. Also, different companies like to do different kinds of work. However, at day’s end there are common threads. So, promoting fabricators to the marketplace and specifically end users and designers remains a focus for ISFA.

As I previously mentioned, we continue the seemingly never-ending task of improving the website so that ISFA member fabricators can be found by end users. We continue to enhance the information we are presenting to specifiers and the design community to market the ISFA members and ISFA certified fabricators. Membership in ISFA means that your business will have the collaborative resources of the organization working to promote it.

This ability to promote our members and to promote our certified members requires a means to educate, evaluate and certify with

observable and measurable methods. The TFT classes are the foundation of educating fabricators so that quality craftsmanship is upheld. Having standards that are comprehensive and quantitative so that quality can be evaluated by more than simply a subjective opinion is part of the good work that Mike Nolan is doing. With education in place and a set of quality standards established, then logically we can also improve the certification process and begin to service the marketplace to help end users and design professionals make a determination as to who the best fabricators are. Membership in ISFA enhances your business’s credibility and validates your commitment to quality.

ISFA recognizes that we all are object makers using premium decorative surfaces. Most of us make products for the construction industry both residentially and commercially, whether that is new buildings, remodeling or a combination of the two. We all make dust (often trapped by water) and we all make scrap! We all need to do our work safely, and we all need to do our work profitably. These are the commonalities that bring us all together under the banner of ISFA, and these are the things we want to assist your business with. So enjoy this issue of the magazine, and reach out to others in our industry and grow the surfaces business.

Russ Berry, ISFA [email protected]

From the PresidentFrom the desk of Russ Berry, ISFA 2011-2012 President

Fabrication Business Rolls on …


AIA 2012 National Convention May 17 – 19 Washington, D.C. (202) 626-7300

Buddy Rhodes Concrete Training May 25 – 26 Orono, Ontario, Canada (905) 983-1001

Buddy Rhodes Concrete Training May 30 – June 1 San Francisco, Calif. (800) 227-3804

Cheng Concrete Countertops Essentials Workshop June 9 Lincoln, R.I. (510) 849-3272

CCI Precast & GFRC Training June 11 – 15 Chicago, Ill. (888) 386-7711

ISFA Level I Quartz/Stone Training June 11 – 14 Oakland, N.J. (877) 464-7732 www.ISFAnow.org

ISFA Level II Quartz/Stone Repair Training June 15 – 16 Oakland, N.J. (877) 464-7732 www.ISFAnow.org

Cheng Concrete Countertops Essentials Workshop June 22 Berkeley, Calif. (510) 849-3272

Polishing Pro Systems Training June 27 – 28 Knoxville, Tenn. (877) 493-0205

Cheng Pre-Cast Concrete Outdoor Living Workshop July 16 – 18 Berkeley, Calif. (510) 849-3272

ISFA Level I Solid Surface Training July 16 – 19 Orem, Utah (877) 464-7732 www.ISFAnow.org

ISFA Level II Solid Surface Training July 23 – 26 Orem, Utah (877) 464-7732 www.ISFAnow.org

Buddy Rhodes Concrete Training Aug. 15 – 16 Knoxville, Tenn. (877) 493-0205

ISFA/IWF Countertops Symposium Aug. 21 Atlanta, Ga. (404) 693-8333 www.IWFatlanta.com

ISFA Regional Gathering Aug. 22 Atlanta, Ga. (877) 464-7732 www.ISFAnow.org

Int’l Woodworking Fair (IWF) Aug. 22-25 Atlanta, Ga. (404) 693-8333

ISFA Level I Solid Surface Training Sept. 10 – 13 Orem, Utah (877) 464-7732 www.ISFAnow.org

ISFA Level II Solid Surface Training Sept. 17 – 20 Orem, Utah (877) 464-7732 www.ISFAnow.org

Marmomacc 2012 Sept. 26 – 29 Verona, Italy (202) 783-7000

Xiamen Kitchen & Bathroom Fair Oct. 11 – 14 Xiamen, China 86-592-595-9333

Cheng Concrete Countertops Essentials Workshop Oct. 19 Berkeley, Calif. (510) 849-3272

ISFA Level I Quartz/Stone Training Oct. 22 – 25 Las Vegas, Nev. (877) 464-7732 www.ISFAnow.org

ISFA Level II Quartz/Stone Repair Training Oct. 26 – 27 Las Vegas, Nev. (877) 464-7732 www.ISFAnow.org

Cheng Advanced Concrete Countertop Design Training Oct. 22 – 26 Berkeley, Calif. (510) 849-3272

ISFA Level I Solid Surface Training Nov. 12 – 15 Orem, Utah (877) 464-7732 www.ISFAnow.org

Buddy Rhodes Concrete Training Nov. 14 – 15 Knoxville, Tenn. (877) 493-0205

StonExpo/Marmomacc/Surfaces 2013 Jan. 29 – 31 Las Vegas, Nev. (800) 547-3477

Coverings 2013 April 29 – May 2, 2012 Atlanta, Ga. (703) 683-8500

Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at [email protected].

Calendar of Events


Caesarstone Goes PublicCaesarstone Ltd., makers of Caesarstone Quartz Surfacing, began trading on the NASDAQ market March 22, with initial action sticking close to the $11 initial public offering (IPO) price. After two months, the stock, trading under the ticker symbol of CSTE, has fluctuated between $10.70, at its early low point, to as high as $12.75. The stock’s $11 IPO of approximately 6.7 million shares came in below the $14 to $16 range noted by the company in its earlier filings with the U.S. Securities and Exchange Commission (SEC). The offering sought to raise between $73 million and $74 million. Firms managing the offering were J.P. Morgan Chase & Co., Barclays Capital Inc. and Credit Suisse Group. The IPO follows the company’s acquisition of its former U.S. distributor, Caesarstone USA, in December 2011.

MultiCam Announces Staff AppointmentMultiCam Inc., a CNC cutting system manufacturer, appointed Rick Burns graphic designer. He has

more than 15 years of experience creating brand value for Fortune 500 companies, advertising agencies and nonprofit organizations. He is responsible for designing the company’s websites, advertising, print media and collateral materials.

Concrete Countertop Institute Moves Primary Training to Midwest The Concrete Countertop Institute (CCI) has moved its primary training location to the Chicago area. All hands-on classes will be held at Concrete Countertop Supply by Fishstone in Elgin, Ill. There will be no change in curriculum or instructors. Jeff Girard, president of CCI, will continue to instruct the classes, held every two to three months. “I’m thrilled with this arrangement with Fishstone because they have a perfect facility and are great to work with,” said Lane Mangum, vice president of business services. “It is a more central location and has a major international airport.

NKBA Elects President, Executive Committee, Hires CEO, Announces Hall of Fame Inductee The National Kitchen & Bath Association (NKBA) recently made several announcements, including the results of its election for its executive committee, the hiring of a new CEO and a recent induction to its hall of fame. Election results for the 2012 NKBA Executive Committee, include Alan W. Zielinski, CKD of Niles, Ill., as president; John K. Morgan of Glyndon, Md., as president-elect; John A. Petrie, CMKBD of Mechanicsburg, Pa., as vice president; Carolyn F. Cheetham, CMKBD of Red Deer, Alberta, Canada, as treasurer; and Clay Lyon, CR as secretary. David Alderman, CMKBD, will now serve as immediate past president.

The NKBA also announced Bill Darcy as its new CEO. Darcy was formerly executive vice president of the association, and has served a variety of marketing and business development roles.

Additionally, the NKBA inducted its latest member into its Kitchen & Bath Industry Hall of Fame. Jean Mignault, founder and executive chairman of the board and chief of strategic direction for 20-20 Technologies, was given the honor. “In creating the professional software we now consider an industry standard and continuing to build on the products offered by 20-20 Technologies, Inc., Jean Mignault has left an indelible imprint on the kitchen and bath industry, along with the interior design and furniture manufacturing industries.” stated Zielinski.

Artisan Manufacturing Signs Exclusive Deal with Electrolux Artisan Manufacturing Corp. has signed an exclusive agreement with Electrolux Global Brand Licensing to launch a line of kitchen sinks and faucets under the Frigidaire brand across the United States and Canada. It will feature both an undermount and a top-mount sink line with thicknesses ranging from 20 to 16 gauge. The line will also feature a high-end series branded under the Frigidaire professional line. Additionally Artisan will manufacture an exclusive line of faucets for Frigidaire.

Eliot Sefrin Made Publisher Emeritus for KBDNEliot Sefrin, founding editor and longtime publisher of Kitchen & Bath Design News (KBDN), was named publisher emeritus, a position that will see him retain ties to KBDN, but relinquish day-to-day responsibilities as publisher. Announcement of the change, made by parent company Cygnus Business Media, reflects a “mutual decision that both Eliot and Cygnus’ management believe will serve everyone’s best interests, as well as that of KBDN, through the balance of 2012 and beyond.”

“The publisher emeritus is an important position aimed at ensuring a seamless link between KBDN and Eliot as he transitions into an eventual semi-retirement after nearly 30 years of service,” said Kris Flitcroft, executive vice president with Cygnus.

He will help to preserve relationships with key

In the IndustryFormica Appoints New Director, Distributor Formica Corp. has hired Craig Francisco as director of strategy and business development. In this position, he will work directly with the executive team to identify growth opportunities for North American operations. Francisco was previously chief operating officer at The L.E. Smith Company in Bryan, Ohio. He worked in the financial industry for 13 years prior to joining the building products industry. In 2011, Francisco was named the ISFA Fabricator of the Year, an award given to an individual within the surfacing industry who makes the greatest impact/contribution during the year. He also served on the conference committee of ISFA’s International Countertop Expo.

The company also announced that A&M Supply Corp. has been named the new distributor for Formica laminate, solid surfacing, DecoMetal metal laminates, and solid metals and adhesives in the Greater Baltimore/Washington, D.C., market. A&M Supply will operate from its main distribution center in Upper Marlboro, Md., and a new facility in Baltimore. The distributor also has a showroom design center in Springfield, Va., as well as a manufacturing operation in Marshall, Va.


clients and prospects through meetings, factory visits, telephone contacts, and at major industry events. Sefrin will also continue to offer insights, forecasts and advice to major advertisers, reader groups and trade associations, and he will continue to serve as liaison with key trade associations, including the NKBA, KCMA, ISFA and others. Janice Costa will continue in her current role as editor, and John Huff will assume responsibilities as group publisher.

Schechner Lifson Agent HonoredMarc Rosenkrantz of Schechner Lifson Corp., an insurance organization specializing in the surfacing industry, was recognized for professional leadership and advanced knowledge by the Society of Certified Insurance Counselors (CIC), a national insurance professional organization. Rosenkrantz was awarded a certificate marking more than 25 years of participation as a designated CIC, which requires annual completion of advanced education and training. As additional recognition for this service and achievement, he was granted the status of “Tenured CIC” by the society.

Teragren Names New Employees, Announces RestructuringTeragren, a manufacturer of environmentally friendly bamboo flooring, panels, veneer and worktops, named Caitlyn Kari marketing communications manager, and Bryan Ripka Northwest regional sales manager. Kari is responsible for representing the Teragren brand with the public and building products industry. Ripka is responsible for representing all Teragren product categories in the Pacific Northwest.

Additionally, the company restructured its sales division placing Vice President of Panel & Veneer Sales Paola Rutledge at the head of the Commercial Contract Division. Teragren’s Contract Division is designed to provide sustainable solutions to the architectural and design communities through product innovation and sales and customer service support. This refocus integrates sales representation for all Teragren product lines together under one roof, shifting Vice President of Flooring Division John Austin’s focus from exclusively flooring to the entire Teragren product line.

LG Hausys Appoints Bongsoo Kim President LG Hausys America Inc. appointed Bongsoo Kim as the president of the company. Kim joined LG in 2007 when he was hired as vice president of the holding company, LG Corp. Most recently, he served as vice president of the LG Hausys, Ltd. global business department, a position he held since January 2011. Kim succeeds Simon Hong, who had a 31-year tenure with LG. Hong was named president of LG Hausys America in April 2009. His successes included consolidations with LG Surfaces, LLC. in Peoria, Ariz. and LG Chemical Industrial Materials in Adairsville, Ga. In 2011, LG Hausys opened a Viatera quartz manufacturing plant just outside of Atlanta. The facility sits adjacent to the company’s first U.S.-based facility, which opened in 2005 and produces its HI-MACS brand of acrylic solid surface materials. In addition to growing its surfaces division, Kim stated that he will also focus on the company’s other businesses, including flooring, autoskin, vinyl-coated material and Decofoil. Circle RS#20 on page 49 or visit www.isfanow.org/info.


Cosentino Annual ConferenceCosentino Group gathered its top 100 U.S. and Canadian customers in Cancun, Mexico, for the company’s annual “Cosentino 100” conference from Jan. 12 to 16. The conference was part of Cosentino’s effort to develop its expansion strategy. More than 200 people from 65 independent companies participated and attended the event. Cosentino Group President Francisco Martínez-Cosentino and CEO of Cosentino North America Eduardo Martínez-Cosentino were in attendance to discuss the expansion efforts for the U.S. market, which makes up more than half of the company’s annual sales.

“The Cosentino 100 conference has become an important annual event as it provides an opportunity to learn, share and network with the leaders in our business,” stated Eduardo Martinez-Cosentino. “Cosentino Group has been able to significantly impact the kitchen and bath industry across North America over the years, and this conference plays a big part in communicating with industry experts.”

Conference attendees reviewed the current state of the industry, business priorities and opportunities, and were provided with a sneak peak at six new Silestone colors and 10 new Cosentino Collection granites. The exhibit area also included Cosentino’s top vendors and partners in the industry sector such as Kohler, GranQuartz, Breton, Integra Adhesives and ISFA, among others.

Advanced Cabinet Systems Expands StaffAdvanced Cabinet Systems (ACS), an Indiana-based casework and retail fixture manufacturer, hired Kyle Rennaker to their engineering and development team. According to the company 2011 was a year of steady growth for ACS with new hires in engineering, production and a CFO. ACS hit several milestones: opening a warehouse on the West Coast, partnering with its first casework

distributor, Harry J. Kloeppel, office and facility expansion, and being approved to manufacture FSC-certified casework.

International Stoneworks Celebrates 30 Years in BusinessInternational Stoneworks, a Houston-based natural stone restoration and maintenance business, opened its doors in 1982, and after 30 years in business, is celebrating the dedication of its employees and clientele. President Rawi Tabbah began the business by introducing one product to maintain natural stone without wax (the prevalent technique at the time). After he was given the opportunity to restore a marble bathroom floor with this new technique in a major Houston hotel, Tabbah expanded the business by performing stone restoration, maintenance work and selling various stone care products. International Stoneworks has grown over the years into a family-run business that has developed various nonwax restoration systems for both natural stone and tile, and now sells its products nationally and internationally.

MIA Elects Officers and Directors, Announces Award WinnersMichael Twiss, CEO Columbia Stone and Natural Stone Designs, in Tualatin, Ore., was elected president of the Marble Institute of America (MIA). Jonathan Zanger of Walker Zanger in Perth Amboy, N.J., was selected as vice president; Tony Malisani of Malisani, Inc. in Great Falls, Mont., as secretary; and Dan Rea of Cold Spring Granite Co. in Cold Spring, Minn., as treasurer. Three new members were also elected to the association’s board of directors: Claus F. Larsen of DANSK Marble & Granite Works in Carrara, Italy, was chosen to represent Europe; Jon Lancto of Surface Products, Inc., in Cornelius, N.C. was selected to represent zone 3 (the Southeast); and Arik Grebelsky of A. Grebelsky & Son in Har-Tuv A Industrial Zone, Israel, was selected to represent the Middle East and Asia. Brenda Edwards, TexaStone Quarries,

was also appointed to serve the remaining two years of a vacated at-large position.

The MIA also announced award winners, including its Migliore Award for Lifetime Achievement, Craftsman of the Year Award, numerous Pinnacle Awards and Natural Stone Scholarship Award. Ronald Alan Busse, who spent more than 50 years in the natural stone industry, was awarded the 2011 Migliore Award for Lifetime Achievement. Busse began his career in the stone industry in 1951 when he started working for Tennessee Marble. His career included stints at Ultra Marble Co. (now New Mexico Travertine, Inc.), Vermont Marble, McHarg Tile and Marble, and in 1975 founding his own fabrication company, Busse Marble Co. in Smithfield, Texas. He was elected to the MIA Board of Directors in 1979 and served various roles up to president in 1988.

Danny Catania of Miller Druck Specialty Contracting Co. in New York was given the Natural Stone Craftsman of the Year Award. He began his career shortly after graduating from college in 1978. He began as a helper, then an apprentice setter; but his capability and diversity of skills soon advanced him to full mechanic and eventually to the top tradesperson. He was particularly recognized for his leadership on a large project in London.

Additionally, the winners of the Pinnacle Awards competition were announced. The awards recognize excellence in commercial, residential, sustainability and restoration of natural stone projects worldwide. The Grande Pinnacle Award winner is Britishstoneworks of Lakewood, Ohio, for its restoration of the Spirit of the Ocean Fountain in Santa Barbara, Calif., outside the Santa Barbara County Courthouse, a National Historic Landmark. A Commercial Exterior Award of Excellence went to KEPCO+ of Salt Lake City for the 5,000-acre Irvine Spectrum Center in Irvine, Calif.; a Commercial Exterior Award of Excellence went to KEPCO+ of Salt Lake City and Bestview International of Wood Dale, Ill., for the Church of Jesus Christ of Latter-Day Saints Vancouver Temple project in Langley, British Columbia; a Commercial Exterior Award of Excellence went to KEPCO+ of Salt Lake City and Bestview International of Wood Dale, Ill., for the Church of Jesus Christ of Latter-Day Saints Church History Library in Salt Lake City; a Commercial Interior Award of Merit to Rock of Jean, Las Vegas, for the Sahra Spa at the Cosmopolitan in Las Vegas; a Commercial Interior Award of Merit went

In the Industry


to SMG Stone Co., Inc. of Sun Valley, Calif., for the District Attorney’s Office Building in Riverside, Calif.; a Commercial Interior Award of Merit to Marmol Export of Miami, Fla., for Mr. Chow restaurant in South Beach, Fla.; a Residential Interior/Exterior Award of Merit to Connecticut Stone Supplies, Inc. of Milford, Conn., for a private residence; a Residential Interior/Exterior Award of Merit to Dee Brown, Inc. of Garland, Texas, for a private residence in Dallas; a Residential Interior/Exterior Award of Merit to Stones and Roses International of Samutprakarn, Thailand, for Sukhumvit 22 Residence in Bangkok, Thailand; a Sustainability Award of Merit to Polycor of Quebec, Canada, for the FMU Performing Arts Center in Florence, S.C.; and a Sustainability Award of Merit to Eclad Limited of Dublin, Ireland, for the Convention Centre Dublin.

Lastly, MIA awarded Eddie Mendoza, a service technician with All American Stone and Tile Care in Victorville, Calif., the Natural Stone Scholarship Award. The selection was made by a panel of five judges, consisting of MIA board directors and past presidents.

Samsung Staron Expands DistributionStaron Surfaces, a division of Samsung, appointed Peirce-Phelps, Inc. as the exclusive distributor of Staron Surfaces within Delaware, Maryland, North Carolina, South Carolina and Virginia. Peirce-Phelps will represent both Staron and Tempest solid surface product lines, including Staron brand accessory products.

Klingspor Introduces New CatalogKlingspor introduced a new 2012 Woodworking Catalog that features the company’s full range of abrasive materials for wood products manufacturers — belts, discs, sheets, rolls, specialty abrasives and tools, as well as, helpful reference information for all facets of woodworking. The full-color catalog is available upon request.

CounterBalance Corp. Now Offers Standard Sizes, Names New Staff CounterBalance Corp., an original equipment manufacturer of modular torsion spring systems used to lift lids, covers, hatches, countertops and electromechanical equipment, is now offering its Counter-A-SYST product in four standard sizes. Originally introduced as a custom product line in October 2009, the Counter-A-SYST line is designed to fit countertop doors weights from 50 to 150 lbs. and lengths/spans from 28 to 42 in. Types of countertop door materials that are typically paired with it are stone, wood and solid surface. The lighter-duty Lift-A-SYST line, which features six standard sizes, is usually paired with lighter materials such as MDF, plywood, stainless steel, bronze or other lightweight woods. The Counter-A-SYST product line is available for purchase immediately and can be shipped for overnight delivery. Custom sizes will continue to be available for purchase with a six-week lead time.

The company has also named Karen Cashell as manager of Cost Accounting. Cashell is in charge of managing detail product costing, project cost analysis, accounts payable, inventory documentation and analysis, material prepayment discounts, travel expense reporting and procedure documentation. Cashell comes to CounterBalance with 35 years of experience in the manufacturing industry. Circle RS#21 on page 49 or visit www.isfanow.org/info.


R.D. Wing Co. Pushes the BounDaRies of

Inrecentyearstheuseofsolidsurfacehasbeengrowingin

thehealthcaresettingforanumberofreasons.Amongthese

arethefactthatitisnonporous,soitdoesnotharborharmful

microorganismsbelowitssurface,aswellhasanear-seamless

qualitythatallowspiecestobeseamedtogetherinaway

thatdoesn’tcreatecracksandcrevassesthatallowbacteria

tohide.Whenkeptclean,itdoesnotsupportthegrowth

ofbacteria,moldormildew,whichhasmadeitapreferred

product.Healthcareapplicationsforsolidsurfacedonotstop

atthecountertopsandhorizontalapplications,butvertical

applications,suchaswallpanelsandevencabinetfacing,are

alsobeingspecified.

Such is the case with a major project that was recently completed at Massachusetts General Hospital in Boston. However, this project differed from numerous others in that a special process was used to imprint custom images on both the wall panels and the cabinet fronts called dye sublimation.

Originally developed in Europe, dye sublimation allows any image or graphic to be transferred onto solid surface through a special heating transfer process. It is particularly well suited to healthcare applications because it does not affect the

inherent properties of solid surface that are required for the most sanitary conditions.

Dye sublimation, also known as thermal transfer printing, is a process by which an image is converted into an ink plate and then transferred into a piece or sheet of solid surface using heat and compression.

The ProcessUsing computers, digital images are printed via an ink-jet printer onto low-absorption paper using special water-based inks. This paper is then

Custom Printed Solid Surface in Healthcare Settings


Large-ScaLe Dye SubLimation

placed onto a sheet of solid surface and the ink is transferred to the solid surface under heat and pressure. This causes the inks to convert directly from a solid to a gas and to bond with the solid surface, which becomes porous at 350 degrees F. Once the material cools back down to room temperature, the image on the paper becomes a permanent part of the solid surface, which reverts to its nonporous state. The solid surface can then be cut, finished, polished or thermoformed in the same way as unprinted material.

The process was specified by NBBJ Architects for both the corridor wall panels and patient room cabinet doors after the process was introduced to the company by R.D. Wing Co.,

of Kirkland, Wash. R.D. Wing Co. provided a presentation on this technology to NBBJ Architects in Seattle, who saw advantages of the process for healthcare applications and in turn presented the technology to NBBJ-NYC which then provided it as an option to Massachusetts General Hospital who liked the idea.

The Corridor Wall PanelsThe challenge was to provide continuing very large format panels on five floors of the hospital that blended the dye sublimated images uninterrupted from panel to panel. This was accomplished by oversizing the panels/images and trimming each panel specifically to

match the pattern from panel to panel. Once sublimated, the panels were installed utilizing Z-clips and finished with Corian® base and corner trim pieces, also produced by R.D. Wing Co. Installation of the dye sublimation corridor wall panels was by Iaccarino & Son, Inc., a well respected local casework company.

The Patient Room Cabinet DoorsThese cabinet doors were also produced utilizing the dye sublimation process in DuPont Corian solid surface. However, in this case, a single large panel was produced, and that single dye sublimated panel was then CNC routed to produce the cabinet doors and drawer faces.

Dye sublimation allows images to be embedded in solid surface without altering the properties that make it a good material for use in healthcare settings.


The doors were machined on their back sides to accept hinges and related hardware for ease of installation. Installation of the cabinet doors was performed by The Woodworks, a high- quality local casework company.

The Company Behind the ProcessEstablished in 1994, R.D. Wing Co., Inc. has a history of creating new cutting-edge products out of Corian, and dye sublimation is no exception. The company has invested in large-scale processing equipment that allows for the fabrication of dye sublimated components in custom or repetitive production applications. It has also invested in large format production capabilities. Combining sophisticated software, outstanding graphics capabilities and state-of-the-art manufacturing equipment, dye sublimation can be produced in a single image in sizes ranging from the size of a coin up to 5 by 10 ft. without panelizing. However, should the “panelized” approach be used, a single image can be divided into several panels with each panel a part of a much larger image. Through the input from designers and architects, R.D. Wing Co. has created a completely customizable process that works in nearly any market segment.

“Dye Sublimation in solid surface is an excellent choice for many healthcare applications,” said Rick Wing, president of R.D. Wing Co. “This process allows designers to personalize solid surface in a completely new way, helping to create surfaces that feature color photos or artistic graphical designs that can withstand even the toughest environment.

“Solid surface is also excellent for use in cafeterias, transaction counters and wraps, operating rooms, nurses’ stations, patient rooms, corridors, shower back and side panels and even elevators, and now these surfaces can come to life with exceptional imagery,” he continued. “Also, the sublimation process is cost-effective in comparison to other permanent printing or imaging techniques or inlays. Its rapid cycle time allows fast turnaround for proofing, sampling and production.”

With the unique artistic vision from NBBJ, along with the fabrication process capabilities of R.D. Wing Co., Inc., and utilizing DuPont Corian solid surface material, very beautiful and highly functional corridor wall panels and patient room cabinet doors were able to be produced in a manner that created both a unique look and high functionality.

For more information contact the R.D. Wing Co., Inc., on the web at www.rdwing.com, by phone at (425) 821-7222 or by email at [email protected].

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New Colors & Materials

An overview of what’s trending

Abet LaminatiAbet Laminati now offers the Collection Digitalia, created exclusively for the company by designer Karim Rashid. The collection showcases 27 digital print patterns on Abet’s high pressure laminate. The computer-created 2-D graphic designs give the perception of 3-D with the use of new technologies and software. Flexous Lime is one of the colorful patterns in stock in North America. Circle RS#32 on page 49 or visit www.isfanow.org/info.

CambriaCambria will be releasing eight new color designs in 2012. This introduction follows launches of 12 and 21 colors in 2011 and 2010, respectively, making Cambria’s offering more than 100 designs. The first two designs of 2012 are Laneshaw and Armitage. Building upon the design palette of the Waterstone Collection, Laneshaw and Armitage capture the natural veining and beauty of marble and granite. Laneshaw embraces a sea of brown tones,

tan and black with subtle hints of white and a veil of gold shimmer. Armitage appears dark and deep with

blends of black and gray, providing a neutral canvas

for random hints of copper and orange. Cambria will rapidly develop

and announce at least six additional designs throughout the year, two at a time. Circle RS#33 on page 49 or visit www.isfanow.org/info.

Cosentino Silestone by Cosentino launched three new color series, each with six color choices: Nebula, Galactic and its newest line, Stonium. The Stonium Series features rich color and veining and is available in a polished finish in 63- by 128-in. slabs of 1, 2 or 3cm thickness. This series includes Vortium, a light cream hue with dark speckles; Tritium, a gray hue with cranberry veining; Zynite, a combination of chocolate brown, caramel and cream; Siridum, an exotic combination of browns, blacks and creams; Zirix, a cream with yellow highlights and dark veining; and Dinux, a dark chocolate brown with black hues and platinum veining. The Galactic Series is a color line of earthy hues with a speckled patterned finish. It has colors ranging from black and brown to gray and cream. Also available in a polished finish, it includes the following colors: Black Dragon, a black hue; Seleno, a cream with brown specks; Giallo Nova, a dusty brown; Halley, a pebbled cream; Kimbler, a mottled brown; and Quasar, with cream and gray tones. Finally the Nebula Series is inspired by celestial nebulae, and

creates movement through veining and morphed color combinations. The colors in this collection are Altair, Cygnus, Doradus, Lagoon, Lyra and Merope, all of which are distinctive deep base colors available in a polished finish. Silestone offers Greenguard certification for clean air quality, and National Sanitation Foundation certification (NSF 51) for safe food preparation. Circle RS#34 on page 49 or visit www.isfanow.org/info.

CoveringsEtc CoveringsETC’s latest Eco-Terr RETRO has highly pronounced decorative geometric patterns with roots in the Art Nouveau era. Rich in modern design but also nostalgically classical, the tiles are available in a range of designs and motifs, including Mediterranean, Cuban and Art Deco. They also allow customizable patterns. The terrazzo alternative contains 70 percent preconsumer recycled material, derived from marble, granite and stone chip byproducts of the manufacturing process. Because terrazzo tiles do not need time to cure, installation is quick and easy. Circle RS#35 on page 49 or visit www.isfanow.org/info.

Curava Curava recycled glass surfaces launched two surface collections in North America, which offer both larger and smaller particulate choices, with each slab being made from at least 70 percent recycled glass. The product line also contains sustainable seashells and kiln waste. Made in Thailand, it is manufactured during daytime hours, using no artificial light and a zero wastewater system. Employing all local workers who are paid a fair wage above the national average, Curava uses a process that allows the particulates to be spread throughout the whole depth of the product. This


gives the countertops a 3-D quality. All particulates are locally sourced, including sustainably collected seashells and pottery fragments from kiln waste. It uses vivid glass gathered from landfills in Thailand, helping to reduce more than 180 tons of waste a year. The manufacturing process also uses 75 percent post-consumer waste. It contains no VOCs and may contribute to LEED points. It is resistant to heat and scratching, and custom colors may be created for large commercial orders. It is available in 20 colors from two different collections containing different particulate sizes. It is imported and distributed exclusively in North America by MMS Distribution in Boston. Circle RS#36 on page 49 or visit www.isfanow.org/info.

Diamond SurfacesDiamond Surfaces now offers its new Select Series. The new line consists of 12 of the best selling colors on the market at new lower prices. Diamond Surfaces has partnered with local distributors to shorten delivery times, avoid damage and lower freight costs. Select Series is offered in ½ by 30 by 144 in. and is designed to keep fabricators profitable in a price-sensitive market. Additionally, the company offers a complete line of solid surface including 100 percent acrylic solid surface sheets in both ¼- and ½-in.; modified acrylic ½-in. solid surface sheets; 3cm solid surface sheets; and undermount and top-mounting sinks. Additionally, it offers adhesive, router bits, sandpaper, and other tools and accessories.Circle RS#37 on page 49 or visit www.isfanow.org/info.

DuPont The DuPont Corian Terra Collection, a selection of solid surfaces made with recycled materials, was expanded to include 33 colors, with five colors now having at least 20 percent preconsumer, recycled resin content. With the addition of the SCS certification, the solid surface may play a role in helping achieve various levels of LEED certification. It can contribute to the points needed for a building to earn Materials and Resources (MR) Credit for Recycled Content. All Corian colors can help contribute to LEED points for MR Building Reuse, MR Materials Reuse, MR Regional Materials, Environmental Quality (EQ) Low Emitting Materials – Adhesives and Sealants. The 33-color

Terra Collection offers three levels of recycled content, including five colors with at least 20 percent preconsumer recycled resin content (White Jasmine, Rice Paper, Raffia, Silver Birch and Dove); 17 colors have at least 13 percent preconsumer recycled resin content and a group of 11 colors are made with a minimum of 6 percent preconsumer recycled resin content. The recycled content includes waste materials, such as imperfect sheets, which are redirected from the waste stream during the manufacturing process, ground as particulates and used as material for new sheets. Circle RS#38 on page 49 or visit www.isfanow.org/info.

Echotect/Bonato Group A manufacturing partnership between Echotect and Bonato Group has produced a range of super-smooth, thin-profile Slimline Tile products. The eco-friendly engineered stone tiles and surfaces are 4mm- to 10mm-thick gloss-finish products, suitable for kitchen, bathroom, and internal and external building applications. Matte finish and high-gloss products are being refined as distributors are being lined up. Using a technique that combines end-of-life PET (polyethylene terephthalate) from recycled plastic bottles with fine stone particles, Echotect has created a new material with comparable aesthetic and technical performance characteristics to current options across the flat surface market. Suitable for floor and wall tiles, countertops, internal boards and external cladding applications, the production technique uses 250 plastic bottles per sq. meter of material, and the finished product is itself 100 percent recyclable. Circle RS#39 on page 49 or visit www.isfanow.org/info.

FormicaFormica launched IdealEdge, decorative laminate edges suitable for curved, clipped or 90-degree corner installations. Available in two profiles — Ogee and Bullnose — IdealEdge transcends the customary limitations of laminate with its ability to curve and encase all sides of countertops, islands and tables, eliminating flat edges and brown

seams. Additionally, the company has unveiled five new patterns in its 180fx Collection. The five new patterns are large-scale sweeping granites and bold quartzites in lighter, more neutral tones. With premium finishes and patterns that span 5-ft., the collection’s realism gives homeowners the look they desire with the added benefits of affordability, durability and ease of maintenance. Circle RS#40 on page 49 or visit www.isfanow.org/info.

HZX STONEHZX Stone offers a variety of natural stone materials, including standard and cut-to-size slabs in a variety of finishes such as flamed, polished, sandblasted, hammered and leather. Numerous colors are available. Circle RS#41 on page 49 or visit www.isfanow.org/info.

InPro InPro Corporation recently converted its entire solid surface line to bio-based resin and introduced BioPrism Solid

Surface to its EnviroGT line of environmentally responsible products. Manufactured using a bio-based resin containing rapidly renewable content, it is Class A fire rated, and holds GREENGUARD certification for both Indoor Air Quality and Children and Schools, meaning it exceeds the stringent California Section 01350 standard. In addition, BioPrism Solid Surface shower bases have been independently tested to the ANSI Z124.1.2-2005 standard for load bearing, making it suitable in bariatric settings. The product is renewable, repairable and nonporous. All of the products previously available through InPro’s Prism product line including solid surface sheet, shower receptors, sinks and more are now available with BioPrism Solid Surface. The company also offers biopolymer wall protection in the form of G2 Blend made from BioPolyPETG+ material containing both a biopolymer and recycled content. Circle RS#42 on page 49 or visit www.isfanow.org/info.


Kirei Kirei’s new Windfall reclaimed wood panels are Douglas and hemlock fir harvested from building deconstruction in the Pacific Northwest, creating a unique laminated wood material built for interior design. The linear strip construction and natural wood grain patterns combine with a variety of stain and finish options to give this reclaimed material new life as a versatile design choice for wall covering, flooring, millwork, cabinetry and more in residential, commercial, institutional and hospitality settings. Windfall panels are manufactured using low-VOC adhesives, reducing harmful emissions into the indoor atmosphere. The panels can contribute to LEED and other green building credits for Reclaimed/recycled content, Certified wood, Indoor Air Quality and the Regional Materials credit for projects within a 500-mile radius of the manufacturing facility. They also are 100 percent FSC Mixed Credited. Circle RS#43 on page 49 or visit www.isfanow.org/info.

Lamitech Lamitech offers its new Saw Cut wood grains laminate material that includes three patterns: Serra Dorato, Segato Latte and Segato Miele. The patterns create rough, almost cracked wood structures in a back-to-nature trend. The saw-cut pattern runs across the grain of the solid wood. The surface shows fine, gentle lines despite a delicate roughness, creating an elegant effect. Lamitech’s paper suppliers use raw material made from renewal forests that are FSC certified. All laminates offer low VOC emissions and are Greenguard certified. The company has also introduced the Poro finish: a laminate finish with all the natural lines and grooves found in nature’s best wood grains. The finish allows one to see the realistic look and feel of the wood texture. Circle RS#44 on page 49 or visit www.isfanow.org/info.

LG Hausys LG Hausys recently introduced 16 new colors to its Viatera Quartz Surfacing line, all of which are

manufactured in Adairsville, Ga. The expanded line features the following new colors: In the Terracotta Collection: Olive Rust, Solar Canyon, Royal Teak, Mesquite Moon, Nova, Bourbon, Copper Patina and Kilauea; in the Woodlands Collection: Juniper Trail, Silver Lake, Kenai, Charcoal Mist, Niagara and Wildwood; and in the Urban Chic Collection: Natural Limestone and Antique Limestone. This comes after 15 new sophisticated colors were also introduced. The 15-color launch includes in the Ice Collection: Tundra, Lunar, Sand, Kona, Galaxy and Lava; in the Reflection Collection - Daylight, Twilight and Midnight; in the Veined Collection: Bianco White, Crema Beige, Artesia and Truffle; and other new colors including Dover and Wheat. All colors are available in jumbo size slabs, including 130- by 63-in. for better yield. Circle RS#45 on page 49 or visit www.isfanow.org/info.

MeganiteMeganite offers 100 percent acrylic solid surface products in more than 50 popular colors and 30 special designs. New colors are being introduced by the company all the time. Meganite is suitable for applications in homes, hospitals, airports, public spaces and more. The company has local distributors with decades of experience servicing fabricators, designers, architects and specifiers, and are all about service and price. Circle RS#46 on page 49 or visit www.isfanow.org/info

MóZ Designs Móz Designs offers a new collection of architectural column covers with an expanded range of color treatments and patterns. The new color treatments include oyster, cream, clay, khaki and light graphite tones, along with the company’s Classic Series of 25 colors. Blendz, another exclusive color technique, features a range of variegated colors applied onto the metal surfacing. The column covers are also offered in perforated and stainless steel with a choice of patterns. Custom colors are available for specific design matches. They can be used in either interior or exterior applications, and a range of coatings in gloss or satin finishes is available. Designed to be impact-resistant, the column metals are available

in 0.063- to 1/8-in. gauge aluminum. All of the company’s column covers are prerolled, pre-engineered and shipped ready-to-install. Precision processing allows standard seamless covers up to 12 ft. in height. Solid metal vertical open or raised reveals and butt seams can be specified. The standard column cover sizes include 16- to 70-in. diameters, which can be installed in two to four sections. Race-track shapes are available in four sections up to 81 in. wide. The column covers are composed of 80 percent post-industrial recycled aluminum and contribute to LEED 2.0 MR Credit 4 – Recycled Content. Circle RS#47 on page 49 or visit www.isfanow.org/info

New Ravenna MosaicsThe colors of spring are celebrated in new mosaics from Sara Baldwin of New Ravenna Mosaics. Made entirely by hand in Virginia, the mosaics are inspired by the inlay technique which originated in 17th century India. Baldwin interprets her fascination with the cultures of South Asia, replacing traditional bone and mother-of-pearl with brilliant jewel glass and natural stone. The Fiona, Jacqueline Vine and Climbing Vine designs are delicate organic designs representing growth and renewal. New Ravenna Mosaics in stone can be installed on floors and walls both indoors and out. The jewel glass mosaics are suitable for interior vertical installations. More than 200 remarkable designs are available at tile showrooms throughout the United States, Canada and Dubai. Circle RS#48 on page 49 or visit www.isfanow.org/info

Pangea QuartzPangea Quartz is offering a new Marble Collection that includes Calcatta from Vinstone. The color mimics white, veined marble and is available in 2 and 3cm thicknesses with polished, honed or brushed finishes. The standard size slabs are 120 by 56 in., and the quartz surfacing is made in Vietnam using Breton technology. Circle RS#49 on page 49 or visit www.isfanow.org/info


PolyVision PolyVision introduced e3 Environmental Ceramicsteel to fabricators who require the utmost in performance and durability in kitchen and bath applications. The nonporous and antimicrobial e3 surface is stain-resistant, easy to clean and never absorbs odors, dirt or grease — no treatment needed. Resistant to heat, dents, cracks and scratches, the material is warranted for 20 years and has premium material performance characteristics, yet ranges more closely in price to laminates. Custom designs and proprietary screen printing are easily accomplished on the consistently smooth surface. With the material’s comprehensive color palette and high-detail printing capabilities, you add nearly unlimited options to the aesthetics of your design. What’s more, e3 is Cradle to Cradle Silver and SCS Indoor Advantage Gold certified. Projects using Ceramicsteel surfaces may qualify for LEED points. Circle RS#50 on page 49 or visit www.isfanow.org/info

Saint-GobainSaint-Gobain is offering Grenite engineered stone surfaces. Manufactured in the United States, the company’s proprietary manufacturing process makes it possible to produce both small and large runs of flat sheets in standard and custom colors. The material has a unique look and feel compared to other countertop materials. In addition to customizable options, available colors include: Anaconda Black; Raw (tan); Viridani (green); Light Grey; Rouho (red); Azulize (blue); Celebrity (black and tan); Birch Prada (beige); and Java (brown). The product features up to 85 percent post-consumer recycled content and is eligible for LEED points through the USGBC. With a high abrasion resistance — average 303, tested by ASTM C1353 — Grenite is suitable for high-traffic horizontal and vertical applications in the retail, hospitality, banking, education, entertainment and restaurant industries. It is also flame-retardant, NSF 51 certified, nonporous, durable and easy to install. Circle RS#51 on page 49 or visit www.isfanow.org/info

SamsungRadianz Quartz, a division Samsung, has added four new colors to its growing line: three in the Noble Collection and one other. The three Noble

Collection colors are Gold Canyon Gray, Midnight Sapphire and Imperial Gray. Gold Canyon Gray subtly reflects light and luxury. Midnight Sapphire channels the tranquility of the ocean with shades of deep blue. Imperial Gray reflects golden hues throughout, mimicking iconic ancient jewelry. Also being introduced is Gentle Gray. With the addition of these colors, more than 32 colors are now available in the Radianz line. Samsung also offers Staron Solid Surfaces and Tempest. Circle RS#52 on page 49 or visit www.isfanow.org/info

Santamargherita USASantamargherita quartz surfacing now features 10 new colors. Among these colors are Zenit, an immaculate white, and the Glitter collection of five new colors. This grouping is inspired by precious and substantial metals, and includes Gold, Silver, Pewter, Bronze and Iron. The company’s Trafficstone line, also has four new additions: Manaus, Rodi, Aurina and Ardenne, all of which contain an organic vein reminiscent of natural marble. Circle RS#53 on page 49 or visit www.isfanow.org/info

T&QT&Q Company now offers more than 55 colors of Carporee solid surface in two categories, including seven in the CR group which are new. The two series of solid surface colors, CR and JP, are designed to provide the appearance of natural stone. The CR Series includes swirls and veining that are more along the lines of natural marbles, and the JP Series uses more traditional particulates, several of which have a look similar to quartz surfacing. The material is an acrylic/polyester blend that uses natural colors and design patterns, resulting in a look that is realistic and natural. It passes all of the standard heat and stain resistance tests. Circle RS#54 on page 49 or visit www.isfanow.org/info

TileveraTilevera has created the Hearst Castle Collection of tile in stone, wood and glass, inspired by the majestic Hearst Castle, built for newspaper magnate William Randolph Hearst. The majestic estate is a reflection of Spanish Colonial, Mission and Moorish Revival architectural styles. The collection includes a series of decorative stone tiles that are hand-painted or carved, as well as, stone flooring that has been cut into six historic shapes. The glass collection is offered

in smalti, 24k gold mosaics and mercury glass. The mercury glass, surfaced with a vintage patina, is available in both tile and panels. Small metal Regency style rosettes can be used to embellish the mirror corners. Los Angeles decorative painter Jacqueline Moore created the series. The tiles are sealed with a durable protective coat, which enables interior and exterior installations. A portion of the proceeds from the sale of the materials benefits Hearst Castle. Circle RS#55 on page 49 or visit www.isfanow.org/info

Vicostone The new Calcatta design of quartz surfacing offered by Vicostone is inspired by nature’s rare Calacatta, the luxury Italian white marble with bold veins and patterns. This new color has dramatic and beautifully blended gray and blue or golden veinings. It is designed to fit most luxurious interiors and is on display in the company’s Dallas showroom. Circle RS#56 on page 49 or visit www.isfanow.org/info

WilsonartWilsonart now offers two new sleek and modern edges for laminate countertops: the Cascade and the Crescent. Inspired by the elegant curve of a cascading waterfall and the gentle arch of a crescent moon, the two new additions are a beautiful marriage of high-tech and high-touch. Both edges give laminate countertops a thicker seamless look and can be applied to any of the 51 HD color and finish combinations, plus select Wilsonart Premium Laminate designs, allowing various options for customization. Not only do these new edge profiles add seamless beauty to the modern kitchen, they also provide greater durability to withstand the range of purposes the 21st century kitchen serves. Circle RS#57 on page 49 or visit www.isfanow.org/info

Xiamen Hongzhan Xing Stone Xiamen Hongzhan Xing Stone Ltd. has introduced two new white marbles: Statuary White and Valakas. Statuary White is cut to size based on the application, and is suitable for skirting, mosaics, tiles, etc. With different blocks the veining in this marble differs. Valakas can also be cut to size in tiles, large slabs, etc. The veins in this marble are stable. Both of these stones can be polished or honed in processing. The company also offers granite, basalt and onyx.Circle RS#58 on page 49 or visit www.isfanow.org/info


The Newest Surfacing Material Turning Heads —

Laminate

Figure 1 Homeowners’ continued preferences for exotic granite and engineered stone looks, has inspired a new breed of large-scale and strikingly realistic laminates such as Formica’s Dolce Vita 180fx, which uses actual photographs of natural stone in the manufacturing process.

By Brian LaDuke

Laminate is one of the oldest, durable and cost-effective surfaces on the market. In the past few years this tried-and-true countertop option has had a resurgence thanks to breakthrough technologies and processes that enhance its inherent features while re-imagining its possibilities. Here is a glimpse at “what’s now” and “what’s next” for laminate this year.

Large-Scale DesignsAs home square footage is shrinking and homeowners opt to forego the formal dining room, integrated dining, in which the actual dining surface is integrated with counters and islands, has made this multipurpose hub a major focal point in the kitchen. Increased surface space, combined with reduced budgets and homeowners’ continued preferences for exotic granite and engineered stone looks, has inspired a new breed of large-scale and strikingly realistic laminates (see Figure 1).

Textured FinishesHomeowners’ preferences for laminate finishes are anything but flat. The popularity of exotic granite and engineered stone laminate designs has increased demand for more realistic yet subtle textures that enhance the patterns’


reflective qualities, add depth and dimension and provide a warmer feel. Textured finish options are integral elements in enhancing the realism of today’s laminates.

Realistic EdgesIn the past, one sure giveaway that a laminate countertop was moonlighting as granite or quartz was an edge that was overly simplistic or revealed a brown line. Manufacturers have come a long way, offering laminate edge treatments, such as the ogee, that mirror those found on more expensive materials. In February 2012, Formica Group took realism to a new level by launching IdealEdge™, decorative laminate edges suitable for curved, clipped or 90-degree corner installations. IdealEdge

profiles transcend the customary limitations of laminate with their ability to curve and encase all sides of countertops, islands and tables, consequently eliminating flat edges and brown seams (see Figure 2).

Mixing Materials Kitchens are no longer featuring just one countertop material. Laminates are now commonly mixed with other surfaces within the same space to create “zones.” For example, laminate may be applied to an island while marble may surface an area accessed for baking, or butcher block may be used on a prep area. Laminate also can stretch a kitchen remodeling budget — homeowners scale back on the amount of granite, solid surface or

quartz surfacing needed to surface the entire kitchen by strategically using complementary laminate patterns in certain areas (see Figure 3). It’s a “save and splurge” approach that works when done correctly.

Undermount Sinks: A taboo in the past, new developments in undermount sink installations make them an ideal fit for today’s laminate countertops (see Figure 4). One manufacturer, Karran, has a straightforward installation method using a specially designed adhesive to create a bond between the laminate and the sink so that moisture is not an issue.

Sustainability: Homeowners are increasingly looking for products that are made using

Figure 3 A growing trend in kitchens is the mixing of materials for both style and affordability. Here the kitchen island features Crema Mascarello 180fx, while in the background the countertops feature solid surface and the backsplash is tile.

Figure 2 Laminate manufacturers offer a variety of new edge treatments that mirror those found on more expensive materials such as this Calacatta Marble 180fx with an IdealEdge Ogee profile.


sustainable practices or materials and contribute to a healthy home environment. Laminate manufacturers have responded by improving their own methods of production, focusing on creating surfaces that are available with full Forest Stewardship Council (FSC) certification (meaning the wood products come from forests that are responsibly managed) and that are GREENGUARD Indoor Air Quality Certified.

Laminate continues to be as relevant today as it was when it was invented nearly 100 years ago, yet today’s laminate is not the laminate of even five years ago. This very mature surfacing material has been reinvented and fabricators, home builders, homeowners and designers are re-imagining its possibilities.

About the Author

Brian LaDuke is senior director of marketing at Formica Corporation. More information about advances in laminate can be found at formica.com, by phone at 800-FORMICA or emailing [email protected].

Figure 4 Advancements by sink manufacturers now allow for sinks to be undermounted to laminate, such as this Karran E-250 in Calacatta Marble 180fx laminate.


FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR •

International Surface Fabricators Association • Vol. 5 / Issue 1 • 25 International Surface Fabricators Association • Vol. 5 / Issue 1 • 25

A big focus of ISFA has always been to provide educational opportunities for the industry. In some cases this has been hands-on fabrication training, and in others it has been connecting people and letting them share their real life experiences. In 2012, the ISFA Board of Directors has put renewed emphasis on more grassroots efforts to make connections and provide opportunities to learn and grow. As such, ISFA has expanded its hands-on training programs. It has also had two successful regional events, one in Michigan and another in California, and has even more opportunities in the works. These include a one-day concrete countertop training program, cross-over training with the National Kitchen & Bath Association, a world-class mentoring program, training on fabricating cementitious slab materials, and much more.

Solid Surface Total Fabrication TrainingThe long-time solid surface TFT fabrication training program has been a big part of ISFA over the years. The goal has always been making sure those who are working with the material have a level of quality and understanding that doesn’t muddy the water with poor craftsmanship that leads to a bad reputation for the industry. The TFT program is designed to meet the quality standards set forth in the fabrication manuals of every major solid surface manufacturer, so consumers, architects and designers all know that using an ISFA-trained fabrication company is the wise choice. That’s why nearly all of solid surface manufacturers across the globe accept graduates of the TFT class as approved to work with their products.

The information is presented over four days in an interactive group discussion format covering theory, best practices and real life experiences.

Where applicable, the processes are demonstrated in a shop environment. Students apply the process to an actual kitchen countertop and fabricate one with their workstation partner. This includes templating, material layout, cutting, seaming, bowl mounting, edge treatments, cutouts, basic repairs, inlays, thermoforming, coved backsplashes, overhang, finishing and installation.

The course is set up so that fabrication companies can send their new hires without having to take their experienced workers off of the shop floor to handle training. Additionally, companies wanting to get involved in solid surface fabrication, such as cabinet shops or millwork houses, can learn the entire process new.

Also, anyone wanting to acquire the information on solid surface fabrication, but who is not interested in performing the training exercises, can attend as an observer. This is an excellent opportunity for management, sales, or office staff to learn more specifically about what is entailed in fabrication, so as to be able to accomplish their own tasks more accurately and professionally.

The solid surface TFT course has been recently expanded to include an advanced (Level II) hands-on training class. This course is designed for solid surface fabricators who are ready to take their business to the next level of expertise. The curriculum includes a discussion on integrating CNC technology into operations, basic programming, templating, material layout, cutting, seaming, profiling and reintroducing the countertop onto the CNC. Using their new CNC skills, students will learn the theory behind solid surface thermoforming, including CNC cutout, mold making, heating, using a vacuum press, removing piece from a mold, machining, fitting and final finishing. Instruction will also include intricate

inlays and advanced repair techniques.

Both classes are taught by long-time trainer and fabricator Mike Nolan, ISFA Director of Education, who actually runs a solid surface shop and knows how it works in the real world.

Generally held at ISFA’s state-of-the-art training facility in Orem, Utah, special arrangements could be made to bring the course directly to a shop to train a full group of fabricators in-house.

Quartz/Stone Fabrication TrainingISFA has also created Total Fabrication Training of Granite and Quartz Surfacing. Teaching the four-day class is Fred Hueston, well-known stone industry educator. He is a nationally known consultant and provider of specification consultation, failure analysis and expert witness services. He has trained thousands of stone craftsmen on fabrication, installation, inspections and restoration of stone and quartz surfacing products.

Fred has taken an active role in designing the curriculum for the course, which will take students through the essentials of stone fabrication/installation, material handling, safety and shop throughput. The stone fabrication training offers students the opportunity to gain knowledge through theory, hands-on fabrication and real world observation. Elements of the course include: safety, product knowledge, basic productivity concepts, templating, seaming, cutouts, bowl- mounting processes, basic repairs, finishing, installation and support systems.

An advanced (Level II) Stone/Quartz TFT course is also being offered to teach repair techniques. The two-day course, also taught by Hueston, includes some classroom instruction, but mostly focuses on hands-on learning. Attendees learn how to repair

Education ConnectionNumerous Opportunities to Learn, Connect and Grow

Continued on page 27



Why do people purchase their countertops at big box stores? Why have the kitchen remodeler and countertop fabricator lost market share? These are just a couple of questions I was asking myself as I stared at the countertop displays at a very large box store. I’ve always thought price and convenience were the reasons most people went to the big box stores, so I decided to see for myself how the experience would be posing as a customer looking for a solid surface top.

One thing was for sure, I didn’t expect the sales agent to have good product knowledge. So sure of myself, I looked for the person who seemed to be in charge. Guess what? I was very wrong.

Not only did this person know the basics, but also understood what cove was and what the material was made of. I thought I would throw him for a loop and asked how I could get a sink of my own design. However, without a thought I was told that was a custom quote, but it can be done. The pricing was done in 10 minutes as I sat at the quote desk, which also really surprised me.

Here’s the deal. I was at a national chain. These companies have programs they roll out that have been very well planned. They have really created a wonderful process. So with that in mind, if we are forced to compete against the big box stores, how can we beat them at their own game? I believe it can be done using three things: price, marketing and professionalism.

PriceDespite what some people think, my research showed me that box stores don’t really offer that great of pricing. They may not leave fabricators a large margin on their work, but that isn’t because they’re offering huge discounts to customers. Why would they even offer countertops if they weren’t making money from selling them? As I mentioned earlier they have a great program, but their flaw is that this program doesn’t allow for flexibility. Fabricators can take advantage of

this. I suggest taking advantage of any deal your distributor offers. These discounts do matter. Box stores aren’t really getting stock for cheaper; they just push and promote the deals the distributors make available.

Also, take advantage of leftover material. If you do, you won’t need to buy as much stock. I’m not suggesting you give it away, but perhaps the leftover material can have a lower margin to the end user. You have flexibility here that the box stores don’t have.

I also noticed that the box stores tend to charge way too much to rip out a top. I advise you to check what you’re up against in your area and see if you can beat the price. In the quote I received, I couldn’t believe what was charged for countertop removal. I was confident that if a consumer compared my rip-out charge to the box store’s, they would realize they were getting a better deal with us. Again, you have the flexibility that these large chains don’t.

Box stores generally don’t want to deal with plumbers, particularly when it comes to disconnecting and reconnecting plumbing to a sink. Maybe there is an opportunity there for the fabricator? Can you set up some type of deal with a local plumber? If so, you now have better pricing and you have also made it convenient for your potential customer.

What about sink pricing? With so many options out there I’m pretty sure you can find a sink that competes with what is being offered at the box stores. Additionally, many edges the box stores offer are considered free, such as pencil edges or bevel edges. You can do the same.

The point is, in order to sell against your competition, you need to know what they are offering regardless of if it is a box store or not. You don’t have to give away margins; you just need to be creative in gaining the sale.

MarketingMarketing is very important. The box stores are gaining ground because they market themselves. You really need to do the same.

How do you promote your business? Does your target audience know what you do? Be creative because what worked for you in the past may not work now.

Keep in mind the word “value” because it is a word that should be used. Customers want value. What value do you add?

The key to marketing is to demonstrate why you’re the preferred choice for countertops. Many have found success in using local community newspapers to offer their services. But you should make sure to have an attention-grabbing phrase that piques interest. You might even offer in-home consultations. You need to catch the eye of potential customers. They need a reason to pick up the phone and call you.

What’s going on with your website? It is important for you to build a site that shows the benefits of using your company for countertops. Offer specials, and make sure to invite potential customers to your shop or showroom. If a customer is willing to wander the aisles of a big box store dodging forklifts and hand trucks, why wouldn’t they want to visit your shop? There you can really show them what you do and let them know you are an expert that specializes just in what they are looking for.

Don’t forget social media. When used properly it can expand your message output. The best part is, you don’t need to say much. Social media is driven by pictures. If on your Facebook page you have pictures of your team working

From the desk of Jon Olson

Shop Management MattersConsiderations When Competing Against the Big Box Stores

Marketing is very important. The box stores are gaining ground because they market themselves. You really need to do the same.


in the shop and installing tops, you’re giving customers the confidence that you know what you’re doing. That’s powerful!

We also have to keep getting the message out that box stores aren’t necessarily less money and in most cases certainly aren’t more value. Careful wording should be used, but there are ways to let your customers know. You are the value they are looking for.

ProfessionalismStudies have shown that if someone requests three quotes for a product they are most likely to make their purchase from the first person who returns their call. Why do you think that is?

Personally, I think it shows that you have your act together. I think it also shows you care enough about your potential customer to get back to them ASAP. It’s all about getting your future customers to trust you. So please, when someone calls you for a quote or just general questions, return their calls quickly. You stand a great chance of getting the sale.

Also, it’s good to look clean and presentable

while dealing with the public. It makes a better professional impression and customers do notice. Countertops are a big purchase for most, and are something they are going to be living with for a long time; they don’t want to trust this to someone they don’t feel shows professionalism.

Not only is looking professional important, we must also speak as professionals. The one thing you don’t want to do is tear down your competition. Don’t go out there outright badmouthing the box stores; be tactful. I personally know many fabricators who work for box stores and do great work! That’s not where the battle is. The battle is for all fabricators to regain profitability.

It’s not easy to compete against the box stores, but it’s something many of us have no choice but to do. It takes a huge amount of effort to accomplish this successfully, but we all know what happens if you really believe in something — it gets done.

All of this is not to say that sheet manufacturers don’t need to help kitchen remodelers and fabricators as well. For example, the box stores often have select colors that are only available

to them. Why can’t kitchen designers and fabricators have the same? It only seems fair. It seems the sheet manufacturers have lost the interest of dealers, and we have an obligation to the industry to rethink this. Perhaps as fabricators we can get their collective attention.

We can have many advantages over the box stores if we need to, but we have to recognize this and put a plan into action. Think about what we can do for our industry if we take back the countertop world. Not only is it good for you, but it is also great for the customer.

The time to bring value back to the countertop industry is now!

About the AuthorJon Olson is the online marketing and sales, social media, market development and communications manager at Sterling Surfaces/Kitchen Associates, in Sterling, Mass. A solid surface fabricator since 1982, he has gained experience in all phases of fabrication, specializing in 3-D solid surface thermoforming. Jon is a past recipient of the ISFA Fabricator of the Year award and the ISFA Innovator of the Year. He can be reached at [email protected].

and polish granite and quartz surfaces. Students will be given several damaged pieces of stone and will actually repair them. Attendees will learn to repair chips, holes, etc.; scratch removal without refinishing; scratch removal with refinishing; quick tips and tricks for hiding scratches; about abrasives, tools and chemicals; and stain removal.

These classes are conducted at an actual stone shop in Utah — Bedrock Quartz — as well as the regional training centers for Alpha Tools in Las Vegas and New Jersey.

Regional EventsThis year, ISFA has been taking it to the streets all across the country for a variety of regional events. As mentioned above, two successful events have already taken place, one in Michigan and one in California (read more about them on Page 32), and more are in the works. These are a great opportunity to connect with fabricators from your area to develop lifelong business relationships. Be sure to keep an eye out for a regional event

coming to your area. To get on the ISFA email list, send a request to [email protected] letting us know you would like to receive emails from ISFA.

IWF SymposiumAt the request of the organizers of the International Woodworking Fair (IWF), on August 21 ISFA is once again putting on a full-day symposium in conjunction with the show in Atlanta. The seminar, “Examining Countertop Options: Turning Opportunities into Profit,” is designed to provide a wealth of information to established countertop fabricators, as well as cabinetmakers and casework providers who are exploring best practices for resourcing within the countertop market.

The presenters include the owners of successful countertop and architectural millwork companies who are well versed in the technology, techniques and business requirements of countertop operations. The session covers both residential and commercial operations, and encompasses

information on solid surface, quartz surfacing, stone, laminate and a variety of other countertop options. It includes discussions on materials, machinery, outsourcing vs. in-house fabrication, countertop trends and more. Speakers include Russ Berry, president of A.S.S.T and ISFA; Mike Nolan, owner of countertop company Windbound Co. and ISFA director of education; David Paxton, owner of Paxton Countertops; and Kevin Cole, communications director for ISFA. Those wishing to attend can sign up on the IWF website (www.IWFatlanta.com), or register on-site the day of the event. The event is sponsored by Laser Products and Specialtytools.com.

Taking advantage of the information out there and making connections with others can be an important part of growth and success. Don’t miss the opportunities!

For more information on any of these events, contact ISFA at 877-464-7732 or email Education Director Mike Nolan at [email protected].

Education Connection (continued from page 25)


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By Kirk Heiner

There are ways to give your sales a much needed boost. Two critical things required in this new economy if you want to survive and thrive are winning websites and showrooms that sell, and you will need both.

The key to sales is contacting enough good, quality prospects and converting them into clients. Today, websites and showrooms play a vital role in that. Quality showrooms have long been a part of the countertops arsenal, but now there are more than 1.8 million searches each month just on the word “countertops” alone. Companies that ignore the Web, do so at their own peril.

Winning WebsitesResearch shows that more than 80 percent of buyers use the Internet to search for products before they purchase. They use the Web as a way of qualifying providers to see if they are viable, often before ever contacting them directly. And yes, like it or not, they are judging you by your website.

Winning websites are a great funnel for bringing in targeted traffic. Your ideal client is searching the Web hoping to find information about products you offer. They’re searching for the right products and the right company.

Trust me; you do not want a “me-too” website or one that inspires a yawn.

More than 99 percent of all websites don’t make any money. Every Web guru knows this. It makes you wonder why. The reason is that too little attention is paid to utilizing the Web. It’s often the neglected orphan of a company’s marketing.

Web Challenge #1 – Getting FoundSimply having a website is not enough. It must generate traffic. It must be found by search engines, such as Google, Yahoo and Bing.

So how do you get to the top of Google? That’s the $64 million question. There are several ways

to get you going in the correct direction, such as search engine optimization (SEO), search engine marketing (SEM), articles and affiliates.

Most people simply throw up a website just to have one. That’s like stapling a flyer to a 4-ft. sapling in the middle of a rainforest with 150 million 200-ft. trees, and hoping that people flying over might see it. You will never get found. You can have the best website in the world, but if nobody sees it, what’s the point?

You need to decide to win; decide to be in the 1 percent of sites that actually make money.

There are two ways to generate traffic on the Web: Paid and organic. Paid traffic is through pay-per-click, affiliates or advertising links. Organic traffic is through search engines.

Paid traffic is the simplest method, but 80 percent of Internet shoppers will never click a paid ad.

Organic, on the other hand, is more trusted and assigns all sorts of other attributes to your company, making it a better option. We look at those at the top of Page 1on Google as the authority; the biggest, the best or most popular. People go with the crowd.

Getting to the top is a combination of several elements. The site must be built search engine friendly, or you’ll spend more time and money later on search engine marketing or optimization.

There are many out there promising the world in SEO & SEM. It’s a lot like the old Wild West out there. Some will promise to take you to Gold Country and leave you in Death Valley – penniless.

Approach with caution. Look for someone you can trust, who has proven they can get to the top of Google. Establish the results you are expecting and try to get it in writing. However, the only one who can promise Page 1 Google results is Google. SEO firms can offer a refund if you don’t get what they promise, but only a few companies will.

Today it is necessary work if you want to succeed. You can no longer thrive by simply putting out a great product. Everything has changed. Especially the way customers shop, learn and decide on whom they choose to hire.

You also have to remember, though, that traffic is only half the equation.

Web Challenge #2 – EngagementWinning websites engage. They create traffic, and get visitors to take action; to call, or email you, or better yet to visit your showroom.

The Eyes Have ItMost companies give little thought to seeing through their client’s eyes when building a site. Great websites deliver real value to visitors. They engage and are designed with the buyer in mind. They don’t simply blather on and on about the company and how long they’ve been in business.

If your Web designer didn’t spend a lot of time trying to understand your clients and how to speak to them, you most likely have a non-engaging website and it’s costing you money.

Websites need to solve problems, offer ideas and inspiration, and answer potential questions in interesting and compelling ways.

People visit a website looking for ideas, inspiration and advice. They also want to know who you are and why they should trust you with their money. You must address all of these areas.

If your website only talks about you, then it’s boring. If it talks about them, it engages them and creates rapport even before they meet you. It should speak as if talking to a friend one-on-one. Don’t use industry jargon. Use short sentences. Get to the point. Be brief. Use bullet points. Keep it clean. Busy is the enemy of success. Make it clear why you are the obvious choice.

Without conversion, traffic means nothing. Sites must grab visitors’ attentions, engage them, draw them along, give real value and then move them to do something through clear “calls to action.”

It should be intuitive. Visitors should never be thinking, “Now what do I do?” or “Where do I go next?” Invest in the time to write excellent copy. Keep the customer in mind with every word.

Rules of Successful Sales CommunicationThey say that sales is a numbers game. That’s true, but not in the way most people think. It’s math, but it’s multiplication, not addition.

Here’s the rule for successful sales.

C x C x C = $

It stands for Contact x Conversion x Connection

Punching up your Sales: The Winning 1-2 Combination


equals MONEY. The more people you contact, convert and create connections with, the more money you’ll have. That only comes from paying attention to what you say and how you say it.

Ask yourself if your website connects and compels. Is it causing visitors to take action? If not, then you need to continue to work on it.

Showrooms that SellAnyone selling kitchen and bath products must be ready to up his or her game. That means improving both your website and your showroom experience. This one-two knockout punch will assure you victory in the battle ahead.

According to well-known training and development coach Brian Tracy, “Successful people are those people who have developed the habit of doing what failures refuse to do.”

I’ve sold countertops with no showroom, then from a nice showroom in a lousy location, and from good showrooms in great locations. With every upgrade, my sales doubled.

Here’s the key: If you can afford a good location— take it. A smaller, well-appointed showroom in a good location is far better than a large showroom in the boondocks. I learned this the hard way.

A larger showroom can actually hurt sales. Huge showrooms are becoming a reminder of times when people wasted money extravagantly. As a friend of mine aptly said, “The age of arrogance is over.” Shoppers know huge selection centers cost a fortune, and someone has to pay the overhead. The best showrooms are well thought through with only one person in mind: the customer. How big should a showroom be? I call it the “Goldilocks Principle.” There’s a size that’s just right. Not too big and not too small. They offer enough selection so the customer feels the’ve seen enough variety, but not so much that they feel overwhelmed. They’re not a contest in chest-pounding.

Women drive the market for all major home sales. Make it less about your countertop and more about her perfect experience. The greatest challenge she faces is trying to visualize her product combinations all together. And 4-in. chip samples and broken edges are not the way to show it. Help her in her quest and she’ll reward you.

The best way to show countertops is in a vignette or display. Full slabs are also good. Larger samples are better than smaller ones.

In my stores we used to have patented displays that allowed customers to see hundreds of product choices together in small space, without being overwhelmed. Keep this in mind – she only cares about one product combination, hers.

Buyers need to feel safe in the decisions they are making. These choices are less about materials and more a reflection of them in their homes. It is a very important decision going into one of the two most important rooms in the home.

You probably either have a showroom or sell through showrooms operated by others. Either way you need to take responsibility for an upgrade in how you show your products. Make it easier for customers to see it finished.

Try to make it easy for clients to say “yes.” Your displays need to be fresh, complete, with no unfinished issues. Little things matter and can distract. Customer experience is key. How are they greeted? How quickly are they acknowledged? What are the very first things they see and hear?

First ImpressionsFirst impressions are lasting ones. Is the parking lot clean? Think about signs saying things like, “Reserved for Our Next Valued Customer.” It may sound hokey, but remember, it’s not about you.

You might try something lighthearted. Let them know they are valued. You can interject a little of your company’s personality. Keep it friendly.

Whether you have a mobile showroom, a traditional brick n’ mortar store or sell through partners who operate showrooms, pay attention to each aspect of the sales experience. Look for how you can enhance the buyers’ journeys as they try to solve their needs, and you will increase your sales. Showrooms are a critical key to countertop sales. Take it seriously.

So how does your showroom measure up? Could it be better? Can you add more customer friendly displays? Can the experience be more interactive and fun? Take a look at the video on www.ikbdesigns.com and see the displays we used. Think about how you can create a better experience.

Going from Practical to TacticalKnowledge is never enough. You must go past mere knowledge to actually making plans and taking action. Ideas are not enough to create change. If you never carve the time out of your

busy life to take a hard look at your website and your showroom experience and make plans to improve them, then you’ll remain stuck.

Make the decision, right now, that you will take the time, discover the actions required to affect your sales results through these two areas and block the time to make it happen. There are simple steps you can follow to dramatically increase your sales.

Steps to Success• Here are practical steps you can take right away:

• Look at the analytics for your site. How’s traffic?

• Sign up for Google Analytics — it’s free and will help you monitor your website’s activity.

• Take a close look at the copy on your site. Does it engage and compel readers?

• Think about adding video to your site; people would rather watch than read.

• Make sure your images are crisp and clear; great photos make it.

• Say less — you’ll communicate more. What are you saying that really doesn’t matter? Center everything around them – not you.

• Make sure the information on your website is it intuitive. Do they know what to do next?

• Be sure to have a “call to action” on EVERY page.

• Review your showroom. What could be better?

• Try to determine if your customers are happy with the showroom experience you provide. Would they tell someone else about their experience?

• Remember your showroom is your presentation.

• Keep in mind that we remember two types of presentations: GREAT ones and HORRIBLE ones. All others get forgotten. Be memorable. If your showroom is not memorable — it’s forgettable!

Take Action!Once you have gone over these steps, make a list of everything you need to do or change to make your website and showroom better. These two elements are fast becoming more and more essential to sales success. Ignore them at your own risk. If you make it about the customer, you will gain more of what you want — more sales.

About the AuthorKirk Heiner is an author, speaker and sales and marketing success coach with more than 25 years in sales, and two dacades in the kitchen, bath and countertop industries. He is known for helping companies to succeed regardless of the economy and can be contacted at [email protected].



By Dan LouisLocation, location, location: Any retailer will tell you that these are the three most important words in business. However, a full 70 percent of U.S. fabricators are located in an

industrial park far from view of the thousands of cars traveling on the “main drags” of their town.

Why is that? Let’s start with the obvious reasons. First were the zoning rules and cost per foot to own or lease. These were very good reasons to choose a building and/or land in a lower cost area. Of course it made sense then, when most fabricators’ volume went to new construction and only a small percentage was retail replacement. Back then, builders would give the homeowner a map showing them how to find their countertop fabricator. But as the saying goes “when the rules change the game changes.”

Let’s take my town in a Chicago suburb with its share of urban sprawl and established communities. I live in a town of 150,000 with another 150,000 in the immediate surrounding suburbs. I can drive to the hospital, grocery store, grandmas, in-laws, hardware store, mall, my office and many other locations without ever seeing any mention of countertops to remind me or my wife that I could really use new countertops.

After all, our industry is blessed with some of the best advertising we could get for free. That’s right, when This Old House, This New House, Flip Your Home or Holmes on Homes say granite tops and stainless appliances sell homes, then that’s what people want. All the customers have to do when they get the itch to buy granite is to find you. However, they don’t even know you exist. Some will say, “But we have a good website,” and that may be true, but some “boomers” with the money aren’t so good at surfing the Web.

So if they don’t recall seeing granite in all their travels … what’s left? The box stores, because they saw it when they were buying light bulbs last week. So now the four fabricators that are two miles away, but who nobody can find, get to fight over who gets to be abused by the box store. And this is all because Mrs. Smith couldn’t find them to buy her tops direct. Needless to say, the

margins just went into the tank and when Mrs. Smith thinks that her Uba Tuba tops don’t look like the 4-year-old sample at the box store, she wants them replaced at your expense.

Oh this is great! You have to give the box stores credit, though. Have you even seen one of them in a bad location? And the shame of all this is that the customer would rather buy from a professional who could articulate all the subtleties of the stone selection rather than the guy with the orange or blue vest who was working the plumbing aisle for most of his six-month employment there.

So you may be saying, “I’ve got 10,000 ft. of manufacturing and showroom space in an industrial park; what do I do? I can’t move all that to a main street location.”

You’d be surprised how little it would cost you to lease a 1,000-sq.-ft. retail space in a half-empty strip mall. Face it, with the way the economy has been, they need renters and the price reflects it. We’ve seen space go for half the normal cost, even with a month-to-month lease.

So how hard would it be to populate 1,000 sq. ft. with scratched and dinged cabinets and mistake tops? Very little I bet. Then take someone in your office that works at a desk all day and put them in the satellite showroom, and they will probably be bothered by two to five curious walk-in customers per day. These are the people that were headed to a big retailer on the main drag but saw your sign in the window that said “great prices on quality countertops.” We have seen people set up a location directly across from a box store in a vacant strip center space and were amazed at the instant increase in business.

If you’re doing business with a box store, you could find out just how much money you’re losing out on. In theory, you could take a job to a box store, get a quote, and then wait for them to contact you for pricing. When they get back to you with their quote, you would see what their mark-up is. If you were to cut that by 2 percent, you would beat the box store every time, and would probably boost your margin by 20 percent over what you would have gotten from them! Even if you only matched their number, the customer would probably buy from you, a dedicated expert, anyway.

And big box stores aren’t the only ones that may be between you and the customers. Other outlets may very well be using you to fill a customer’s need because they have the customers in their

showroom and they want to capitalize on selling more volume. Let’s face it, potential customers are standing in someone else’s conveniently located showroom because they don’t know you exist.I have seen flooring stores that contract out countertop work, which when quoted $20,000 for a large job, simply doubled that quote to their customer; that's right DOUBLED it!

There are several lessons here, but a big one is many customers will get multiple products bundled (i.e., cabinets, flooring, appliances and countertops) for the convenience of one-stop shopping. But, if they had the option of conveniently finding you and potentially saving 20 percent or more, it is likely that they would.

My company tracks more than 20,000 fabricators in the United States alone, and we try to keep up on as much statistical data and trends as we can. Things like: kitchens per week, equipment, and current practices. Lately we’ve added location to our tracking information, and when we sorted the data by location, the statistics were amazing. We found that of those with good locations, more than 80 percent were doing “okay” to “great.” And conversely, of those with a bad location, more than 70 percent were concerned if they would be able to make it or not. This group also had a three times better chance of being out of business when we called versus the good location fabricators.

Many of the fabricators who are suffering will say “it’s the economy” or “we can’t afford to get a satellite showroom” or my personal favorite of “we’ve been doing it this way for 15 years and it’s always worked.” Remember what Albert Einstein said: “Insanity is doing the same thing over and over again and expecting different results.”

Ask yourself a simple question: What would seeing 10 to 15 customers more per week do to my business? And then bear in mind it may only cost $2,000 to $3,000 a month or less to do that.

This is a relatively simple thing that many fabricators just do not do. If you are one of them, think about doing something different, and maybe then you can expect a different and better result.

About the AuthorDan Louis is the CEO of Laser Products Industries, which sells the LT-55 XL Laser Templator that is currently being used in 29 countries. For more information contact him at (630) 679-1300 or email [email protected].

It’s All About LocationFOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

ISFA is once again teaming up with IWF for a full day symposium on countertops

Exploring Countertop Options:

August 21, 2012 | 9 a.m. – 4:45 p.m. | Georgia World Congress Center | Atlanta, GeorgiaTurning Opportunities into Profit

Presented by the International Surface Fabricators Association (ISFA), this one-day program is designed to provide a wealth of information to both established countertop fabricators and cabinetmakers and casework providers who are exploring best practices for resourcing within the countertop market.

Put on by ISFA, the presenters include the owners of successful countertop and architectural millwork companies who are well versed in the technology, techniques and business requirements of countertop operations.

The session will cover residential and commercial operations, and encompasses information on a variety of countertop materials. It includes discussions on materials, machinery, outsourcing vs. in-house fabrication and countertop trends.

Speakers:

• Russ Berry, President: A.S.S.T. & ISFA

• Mike Nolan, Director of Education: ISFA

• Dave Paxton, Vice President: Paxton Countertops

• Kevin Cole, Communications Director: ISFA

Sponsored by:

and

For more information or to register call (866) 229-2386 or go to www.IWFatlanta.com and click on the “Education” tab.


ISFA has already held two regional meetings in 2012, and more are in the works. These meetings, meant to be grassroots efforts to bring together fabricators that are located regionally, are day-long events that feature opportunities for networking, as well as demonstrations, keynote speakers, vendor presentations and facility tours, plus lunch and door prizes.

The first of the two events was held in February at the International Logistics & Stone Distribution (ILSD) facility in Canton, Mich. Sponsoring the event were 3M, Air Technologies, Cosentino, Dani Designs, GranQuartz, MR Direct and R.S. Hughes. Each company donated door prizes that were given out to attendees.

The event included a “Meet and Greet,” repair demonstration, vendor presentations, ILSD Facility Tour and catered lunch. More than 70 people were in attendance.

“I have received a lot of feedback from my customers [who liked] … seeing our facility and what our capabilities and inventory are like, as well as the ability to network/interact with the other fabricators who attended,” said Patrick Mulvenna, of ILSD. “I noticed conversations going all day with people discussing best practices, accomplishments that have worked for them and ideas that didn’t.”

“It was a well attended event that allowed fabricators to break bread together and discuss our business and industry,” commented Russ Berry, ISFA president. “This face-to-face event left everyone with

no concerns about insulting others or being misunderstood, no need to type and I could see the whites of other fabricators’ eyes. It was great to see those who have been around the industry a long time, but better yet was seeing young talent and the excitement they have for the industry. The future of fabrication seems brighter when you see young talent networking with the legends of our industry. Fabricators talking to fabricators about surfaces and connecting and building relationships — that is what ISFA does, and perhaps does best!”

“Overall everyone that helped did a great job,” added Mike Langederfer, ISFA vice president. “Thanks to ILSD, Cosentino, the ILSD staff and all the ISFA people that helped, I think we accomplished what we wanted — we connected!”

The second meeting was in March at the Cosentino Center in Anaheim, Calif. Sponsoring the event were Cosentino, Eclipse Sinks, GranQuartz, Integra Adhesives, Park Industries and R.S. Hughes.

The one-day meeting included an address by guest speaker Aaron Crowley, hard surface fabricator and author of Less Chaos, More Cash, as well as a “Meet & Greet,” vendor presentations, a tour of the Cosentino Center, lunch, door prizes and plenty of opportunities for fabricators to connect. More than 40 attended the event.

“It was a great meeting,” said Mike Nolan, ISFA director of education. There was great interaction and networking with all

Here.Now.News.

Upcoming ISFA Training & EventsFor more information or to sign up to attend any of these events, visit www.ISFAnow.com or contact Meg Pettingill at (877) 464-7732 or [email protected] Level I Quartz/Stone Training June 11 – 14 • Oakland, N.J.ISFA Level II Quartz/Stone Repair Training June 15 – 16 • Oakland, N.J.ISFA Level I Solid Surface Training July 16 – 19 • Orem, UtahISFA Level II Solid Surface Training July 23 – 26 • Orem, UtahISFA/IWF Countertops Symposium Aug. 21 • Atlanta, Ga.ISFA Regional Gathering Aug. 22 • Atlanta, Ga.ISFA Level I Solid Surface Training Sept. 10 – 13 • Orem, UtahISFA Level II Solid Surface Training Sept. 17 – 20 • Orem, UtahISFA Level I Quartz/Stone Training Oct. 22 – 25 • Las Vegas, Nev.ISFA Level II Quartz/Stone Repair Training Oct. 26 – 27 • Las Vegas, Nev.ISFA Level I Solid Surface Training Nov. 12 – 15 • Orem, Utah

ISFA Holds Two Regional Meetings, More Being Planned for Year


attendees, very active discussions and good presentations by the venders. Cosentino did a great job of hosting the event, too. Their facility is well laid out, clean, organized and very compatible.”

Several more regional events are in the works, including one around the IWF show in Atlanta in August, and more details will be released as they become available.


Those wanting to receive e-mails regarding ISFA events and promotions, send a request to [email protected] asking to be added to the ISFA email list.For more information on upcoming ISFA regional events, contact ISFA Education Director Mike Nolan at [email protected], or by phone at (828) 403-7386, or contact ISFA Vice President Mike Langenderfer at [email protected].

ISFA at IWFISFA will be participating at the International Woodworking Fair (IWF) in Atlanta again this year. The show runs from Aug. 21 to 25, and includes full-day symposiums, educational sessions and a packed exhibit hall. ISFA will be at booth #4423, and will also be working within the IWF education program, as well as holding a member meeting. (More details about the ISFA member meeting will be released as they become available.)

At the request of IWF organizers, on Aug. 21 ISFA is once again putting on a full-day symposium in conjunction with the show. The seminar, “Examining Countertop Options: Turning Opportunities into Profit” is designed to provide a wealth of information to established countertop fabricators, as well as cabinetmakers and casework providers who are exploring best practices for resourcing within the countertop market.

The presenters include the owners of successful countertop and architectural millwork companies who are well-versed in the technology, techniques and business requirements of countertop operations. The session covers both residential and commercial operations, and encompasses information on solid surface, quartz surfacing, stone, laminate and a variety of other countertop options. It includes discussions on materials, machinery, outsourcing vs. in-house fabrication, countertop trends and more. Speakers include Russ Berry, president of A.S.S.T; Mike Nolan,

owner of countertop company Windbound Co. and ISFA director of education; David Paxton, owner of Paxton Countertops; and Kevin Cole, communications director for ISFA.

Those wishing to attend can sign up on the IWF website (www.IWFatlanta.com), or register on site the day of the event.

DFC Achieves ISFA Certified Professional StatusCongratulations to DFC-Dakota Fixture & Cabinet Co., LLC, of Madison, S.D., for successfully completing all of the requirements to achieve ISFA Certified Professional status.

The ISFA Certified Professional program is a program for fabricators who have made the commitment to deliver quality products and exceptional customer service with every installation. DFC is the 16th company to achieve this certification.

For more information on the ISFA Certified Professional program, contact Education Director Mike Nolan at [email protected], or at (828) 403-7386.

ISFA Quartz/Granite Class Heads to New Jersey in JuneThe Level I Granite/Quartz Total Fabrication Training class, followed by the Level II Granite/Quartz Repair class, is hitting the road in June, and will be held at the Alpha Professional Tools training center in Oakland, N.J.

The classes represent an opportunity for fabricators to send new employees to be trained or to pick up an entirely new skill set for the business.

Level I Granite/Quartz Fabrication TrainingLocation: Alpha Professional Tools Oakland, N.J. 07436 Date: June 11-14, 2012Teaching the four-day class is Fred Hueston, well-known stone industry educator. A nationally known consultant, he has trained thousands of stone craftsmen on fabrication, installation, inspections and restoration of stone and quartz surfacing products.

ISFANewsMichael Bustin Steps Down from ISFA BoardMichael Bustin, formerly of Meld USA, has resigned from the ISFA Board of Directors. Bustin sold his interest in Meld to pursue other opportunities, and as such was no longer eligible to serve on the board.

Bustin was elected to the board in 2010, and served the majority of his three-year term. “Michael was a very intelligent and open-minded individual who was always willing to share with as well as

learn from others,” stated ISFA Communications Director Kevin Cole. “It is unfortunate that his insights and knowledge will no longer be an established part of the board, but he will remain a friend to the organization, and we all wish him the best in his future endeavors.”

(Continued from page 32)



The course takes students through the essentials of stone fabrication and installation, material handling, safety and shop throughput. The training offers knowledge through theory and hands-on fabrication. Elements of the course include:

• Safety • Product knowledge • Productivity concepts • Templating • Seaming • Cutouts • Bowl mounting processes • Basic repairs • Finishing • Installation • Support systems

And, for those already skilled in stone fabrication or wanting to get involved in repairing granite and quartz, consider the two-day Level II Advanced Granite/Quartz Repair Training class that immediately follows the Level I Course.

Level II Advanced Granite/Quartz Repair Training Location: Alpha Professional ToolsOakland, N.J. 07436Date: June 15-16, 2012

The two-day course, also taught by Hueston, includes some classroom instruction, but mostly focuses on hands-on learning. Attendees learn how to repair and polish granite and quartz surfaces. Students will be given several damaged pieces of stone and will actually repair them. Attendees will learn:

• To repair chips, holes, etc. • Scratch removal without refinishing • Scratch removal with refinishing • Quick tips and tricks for hiding scratches • About abrasives, tools and chemicals • Stain removal

The Granite/Quartz Training classes will also be coming to Las Vegas in October!

Level I Quartz/Stone Fabrication Training Oct. 22-25, 2012 Las Vegas, Nev.

Level II Quartz/Stone Repair Training Oct. 26-27, 2012 Las Vegas, Nev.

For more information or to register for any of these sessions, contact [email protected] or call (801) 341-7360.

Russ BerryPresidentA.S.S.T.350 South St.McSherrystown, PA 17344Phone: (717) 630-1251 Fax: (717) 630-1271 Email: [email protected] AdamsImmediate Past PresidentTRINDCO1004 Obici Industrial Blvd. Suffolk, VA 23434 Phone: (757) 539-0262Fax: (757) 539-8921 Email: [email protected] www.trindco.comChristina HumistonDirectorBlock Tops, Inc.1560 Harris Ct.Anaheim, CA 92806Phone: (714) 978-5080Fax: (714) 712-4000Email:[email protected] LangenderferVice PresidentThe Countertop Shop Ltd10406 Geiser Rd. Holland, OH 43528 Phone: (419) 868-9101Fax: (419) 868-9104 Email: [email protected] www.countertopshop.netMike NolanDirector Windbound Co. PO Box 817Glen Alpine, NC 28628Phone: (828) 438-0892Fax: (828) 438-0893 Email: mike@windbound surfaces.com www.windboundhomes.comJon BlasiusDirectorBlasius, Inc.7343 Buell Rd. Vassar, MI 48768Phone: (989) 871-5000Fax: (989) 871-9070Email: [email protected]

Joe HoffmanSecretary Hoffman Fixtures Co. 9421 E. 54th St.Tulsa, OK 74145 Phone: (918) 627-3055Fax: (918) 627-3560 Email: joehoffman@hfc countertops.com www.hfccountertops.comMark AndersonDirector, Associate Member RepresentativeCosentino USA13124 Trinity Dr.Stafford, TX 77477Phone: (866) 268-6837Fax: (281) 494-7299Email: [email protected] PaxtonTreasurerPaxton CountertopsPO Box 174Grand Ledge, MI 48837 Phone: (517) 719-0146 Email: paxtoncountertops @yahoo.comMartin FunckDirector Rosskopf & Partner AG Bahnhofstrabe 16 D 09573 Augustusburg - HennersdorfGermanyPhone: (493) 729-12524 Email: martin.funck@ rosskopf-partner.comwww.rosskopf-partner.com

Michael AstillDirector, Associate Member RepresentativeR. S. Hughes3455 W. 1820 S. #1 Salt Lak.e City, UT 84104-4906Phone: (801) 973-4211Email: [email protected]

Kevin ColeCommunications Director Email: [email protected]: (815) 721-1507

Mike NolanDirector of EductionEmail: [email protected]: (828) 403-7386

Paul WisnefskiSales AssociateEmail: [email protected] Direct: (262) 498-4184

Meg PettingillAdministrative Assistant & Registrar Email: [email protected] Office: (877) 464-7732 Ext. 10

Main OfficeToll Free: (877) 464-7732 Direct: (801) 341-7360 Fax: (801) 341-7361Email: [email protected]: www.ISFAnow.org165 N. 1330 W. #A3Orem, UT 84057

Board of Directors

ISFA Staff

ISFANews(Continued from page 33)

specialty surfaces Fabricators, manufacturers and experts

Membership Applicationmain: (877) 464-7732 • Fax: (801) 341-7361 • www.IsFAnow.org

Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (801) 341-7361 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered. New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality. This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization. Fax this form back to (801) 341-7361 and we’ll do the rest.Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.



IAm:qRenewingMyISFAMembershipqApplyingtoBecomeaNewMember


Method of Payment

q I am faxing a copy of the check along with this form. (required if paying by check)

Card Type: q Visa q Mastercard q American Express q Discover

Card Number: Print Name on Card:

Expiration Date: Official Signature: If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 165 N 1330 W #A3, Orem, UT 84057

New Member Information

Type of Membership: (please select one)

ISFA Membership: $400 — Any Specialty Surfaces company that has been in business at least two years and carries appropriate liability insurance. Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association

Branch Membership: $200 — Branch Membership is available to companies having more than one location. Each location must fill out seperate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects except only headquarter locations may vote in general elections.

Monthly Membership: $35/Monthly

q

q

q

q

Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this.

Sponsor Company:

Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.)

Trade Reference:

Contact Person: Telephone:

Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.

Code of Ethics (please sign below)Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity, and responsibility in the conduct of their business. By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations; By maintaining all required licenses and insurancesI,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.


Nonresidential Building Construction (in millions of U.S. $)

Type 2008 2009 2010 2011 2012 2013 2014 2015Lodging 35,806 25,422 11,287 8,491 8,841 9,525 10,171 10,878Office 68,563 51,902 36,577 34,403 35,551 37,467 39,363 41,494Commercial 85,200 53,420 40,012 42,928 45,028 48,622 51,873 55,429Healthcare 46,902 44,838 39,861 39,652 42,120 45,622 49,666 55,114Educational 104,890 103,212 88,246 84,753 87,454 91,567 97,641 104,995

Source: FMI 2011 Construction OverviewFigure 2

U.S. Housing Starts Historical Data

Year Total Single-family Multi-family2006 1,801,000 1,465,000 336,0002007 1,355,000 1,046,000 309,0002008 905,000 622,000 283,0002009 554,000 445,000 109,0002010 587,000 471,000 116,0002011 608,800 430,600 178,200

Source: U.S. Census BureauFigure 1

Industry Outlook By Kevin Cole, Editor

conomic forecasting, even when things are stable, is more of an art than a precise science. With the backdrop of the economic climate of

the past several years, it becomes even more difficult. So, remembering that forecasts are just best guesses based on the available numbers, what picture are the experts painting relative to the conditions surrounding the countertops/surfacing industry?

All signs point to a better year in 2012, but economists also call for a cautious optimism because of the instability in the general economy. However, more specific segments of the economy also play a major role, such as housing, construction, home improvement/remodeling and cabinetry, to name a few.

The General EconomyThe general economic consensus leans toward slow but steady growth in 2012. This is reflected not only in the stance of the Federal Reserve, but also that of well known researchers such as Wells Fargo, Kiplinger and others.

Federal Reserve Board members and Bank presidents predicted GDP in 2012 to grow between 2.2 and 2.7 percent, well over the 1.7 percent overall growth in 2012. The most recent report released by the Commerce Department had Q1 of 2012 coming in at the bottom of that range, with 2.2 percent growth in GDP. However, Kiplinger, for instance, predicts a slight uptick for the second half of the year.

Other positive signs are the increase in consumer spending and confidence, which hit its highest point since 2008, and predictions that unemployment will drop to 8 percent by the end of the year.

Overall, these provide hope that the general economy is moving in the correct direction;

E however, a deeper look at the areas that most affect the surfacing market is warranted.

HousingHousing plays a large role for the decorative surfacing industry, and over the past several years it has been among the hardest hit.

Last year saw a slow increase in housing starts over 2010 (see Figure 1), which was also up over 2009. However, the 608,800 starts was no where near the housing peak of 2006, when they hit more than 1.8 million, and was still a third lower than 2008. Starts for single-family homes were dismal in 2011, taking a significant hit, but multi-family dwellings more than made up for it.

One positive sign that housing is rebounding can be seen when comparing the first four months of 2011 to that of 2012 — 174,500 to 218,500 — a more than 25 percent increase. If that trend holds for the entire year, we can expect housing starts to come in at more than 750,000. This is a bit more liberal than some predict, but Kiplinger, for instance, forecasts almost 18.5 percent growth, saying 2012 housing starts will end around 720,000.

“Home prices should finally begin a slow climb by midyear or so, as buyers become convinced that the bottom for prices has been reached,” stated Kiplinger’s housing forecast, updated in April. “In

fact, prices already have been rising in 38 states, with the problem states of California, Nevada, Florida, Arizona and Michigan acting as a drag on the market. Look for existing-home sales to edge up about 3 percent in 2012, to 4.4 million — about twice last year’s gain. A similar improvement is likely for new-home sales, which will reach 320,000 or so, but that’s far from the 1 million a year sold before home prices started sliding in 2006. New-home sales have been picking up since December, and in March the inventory of unsold homes fell to a 40-year low of 144,000, pointing to more construction ahead.”

Wells Fargo’s housing forecast predicted a turnaround along the same lines. “Even with continued worries about competition from foreclosure sales, we expect single-family construction to rise 7 percent in 2012,” predicted Wells Fargo. “Sales of new homes should rise nearly 15 percent. Strong demand for apartments should help boost multi-family starts by at least 25 percent

in 2012. Overall starts should rise to 690,000 units, which would be the best year since 2008.”

All in all, the predictions are rosier than those we have seen in any of the past few years, which bodes well for the surfacing industry.

Nonresidential ConstructionWhen it comes to nonresidential construction, the outlook seems modestly positive. FMI, a consulting and investment banking services company for the construction industry, predicted in its 2012 Construction Outlook Report that the five major nonresidential construction segments historically tied to surfacing (lodging, office, commercial, healthcare and educational) will all see increases (see Figure 2).

“Nonresidential contractors are facing many of the same problems in the com mercial markets that homebuilders face in the residential markets,” stated the FMI report. “Competition is fierce with low price still the name of the game, as owners who are ready to re start their building programs expect hun gry contractors to submit very low bids. Still, we are beginning to see some light at the end of the tunnel. We expect a 4 percent increase in nonresidential build ings for 2012.”

Hotel construction will likely see a turnaround in 2012, according to FMI. “Lodging construction is expected to grow 4 percent in 2012. That is after dropping 36 percent on average for the last three years,” stated the report. “The improvement in the market does reflect that people are moving again and attending conventions and meetings; however, there is still plenty of capacity in the market, and more developers are looking at renovat ing properties and adaptive reuse of extant buildings.”

FMI also predicts the office building segment will turn around this year. “With an improving employment picture, office construction will begin to pull itself out of the doldrums in 2012 to gain 3 percent over 2011 to $35.5 bil lion, which is only slightly more than 1996 construction put in place for office buildings,” stated the report. But, it goes on to say that experts do not expect strong growth in the office market until 2015.

On the commercial construction front, construction activity bottomed out in 2010, and 2011 was stronger than expected at 7 percent growth, with it predicted to continue that momentum into 2012, growing another 5 percent.

In spite of spending by the federal government, education construction fell 4 percent in 2011. However, the FMI report stated it is expected to recover to 3 percent growth in 2012, with the keys being largely increasing tax revenues in state and local government and an increase in student population.

Against most predictions, the healthcare segment actually saw negative growth in 2011 of -1 percent. However, FMI predicts a solid turnaround of 6 percent growth in 2012. And, in a report issued by the American Institute of Architects (AIA) Consensus Construction Forecast Panel, it seems to agree that healthcare is facing a better future. “The healthcare market is expected to be one of the strongest institutional construction sectors [in 2012],” stated AIA Chief Economist Kermit Baker. “The institutional sector is also poised for a significant upturn in 2013. Overall growth for institutional facilities is forecast at almost 4 percent, with healthcare again expected to be one of its strongest sectors.”

Home Improvement/RemodelingWhen it comes to the home improvement/remodeling sector of the U.S. economy, the outlook by the end of 2012 is pretty bright, according to experts.

In the March update of the Home Improvement

Research Institute’s IHS Global Insight/HIRI Home Improvement Products Market Forecast, the 2011 home improvement market finished up 3.8 percent to a total overall size of $269.4 billion. And even stronger gains are predicted for 2012 and beyond (see Figure 3). “The housing market is showing signs of recovery, which we expect to contribute to further improvement in the outlook for the home improvement products market in 2012,” stated the report. “Total home improvement product sales will increase 5 percent to $283 billion. We expect growth to slow to 4.6 percent in 2013. Over the following two years, however, we see a stronger cyclical rebound with home improvement product sales growth near 6 percent in each year.”

Although in agreement that 2012 will show growth overall, the Joint Center for Housing Studies at Harvard University predicts remodeling won’t see a real turn-around until Q4. The center’s Remodeling Futures Program estimates via its April update of the Leading Indicators of


Home Improvement Products Market2011 2012 2013 2014 2015 2016

Billions $ 269.4 283 296.1 313.5 331.9 345.5% Change 3.8 5 4.6 5.9 5.9 4.1

Source: IHS Global Insight/HIRI Home Improvement Products Market Forecast Figure 3

Figure 4

Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org.Figure 5

Cabinet Sales in Billions of U.S. Dollars (includes 66 percent of industry reporting)

Year Total Sales Overall % change

Stock cabinets % change

Semi-custom cabi-nets % change

Custom cabinets % change

2011 $4.4 -1.7% -3.2% 0.0% -3.0%2010 $4.5 -4.1% -6.7% -0.5% -13.2%2009 $4.8 -28.3% -24.1% -30.2% -37.2%2008 $6.7 -19.3% -18.5% -19.9% -20.6%2007 $7.9 -12.3% -19.8% -4.7% -5.2%

2006 $9.0

Source: Joint Center for Housing Studies of Harvard University.

Remodeling Activity (LIRA) that the first quarter of 2012 reached a growth rate of 1.4 percent, but this will be followed by slow second and third quarters, until an upsurge of 5.9 percent takes place at the end of the year (see Figure 4). The report attributes stronger pending home sales and continuing low interest rates as contributing to the rise.

CabinetryThe cabinetry industry is another predictor for the countertop industry, and the news on this front is starting to show positive signs.

Declines in cabinet sales, as reported in the Kitchen Cabinet Manufacturers Association’s (KCMA) monthly Trend of Business Survey, slowed to just -1.7 percent in 2011, down from -4.1 percent in 2010 and double digit losses in the previous three years (see Figure 5). Considering more than 66 percent of the cabinet market participates in the survey, the numbers are a pretty solid representation of where the segment stands.

And, according to the numbers reported for January and February of 2012, both stock cabinet sales and semi-custom cabinet sales actually saw increases of 6.8 percent and 3.7 percent, respectively. However, custom cabinet sales were down -9.7 percent in these same two months. Dick Titus, KCMA executive vice president, has said he believes 2012 will be a flat year for cabinetry overall, although that is still a step in the right direction considering the losses over the past several years.

Tying It All to CountertopsWhile all of the previous factors influence the countertop industry, one research company, The Freedonia Group, actually published a 374-page report at the end of 2011 titled “Countertops”

that offers some predictions and insights into the specific marketplace. In addition to forecasting demand all the way out to 2020 (see Figure 6), the report names, in order, Wilsonart, Formica, Panolam and DuPont as the four largest material suppliers to the countertop market, accounting for 45 percent of total sales by area in 2010.The first three are the largest laminate suppliers, while DuPont leads solid surface.

According to the report, U.S. demand for countertops is forecast to advance 4.8 percent per year to 760 million sq. ft. in 2015, valued at $24.6 billion. This comes off of the back of an overall contraction in the countertop industry by -2.5 percent over the last few years. “A recovery in new housing construction will drive countertop demand, while in the larger remodeling market lower unemployment and greater credit availability will provide incentive for consumers to reinvest in their homes, including countertop installation as part of a kitchen or bathroom remodel,” stated the report. “In value terms, gains will be aided by the growing market penetration of high-end countertop materials, such as natural stone and engineered stone.”

“The residential market dominates countertop demand … [and gains] will be promoted by a rebound in housing completions from the depressed levels of 2010,” continued the report. “Not only will an increase in housing completions boost demand for countertops in area terms, but homebuilders looking to make their homes more marketable will add such amenities as higher-value countertop materials, including natural stone, engineered stone and solid surface countertops.”

Laminate countertops will continue to lead the market, in both value and area terms, but countertops made from engineered and natural stone are predicted to experience the fastest gains through 2015.

“However, a drop in the average price for granite (partially due to an increase in low-cost imports) has widened the availability of this material to a larger portion of the population,” stated the report. “While the continued mainstreaming of granite bodes well for overall granite countertop sales, it also suggests high-end homes are in the process of moving on to the ‘next big thing.’”

It predicts that trends in luxury home design will begin to turn toward other types of stone, mixing of materials and more “eco-friendly” materials, such as those utilizing concrete, recycled paper or post-consumer glass.

If the general economy can hold out and stay on task to improve, housing is finally set to improve, nonresidential construction will stop its year-over-year tumble, remodeling and home improvement are poised for growth by year’s end and cabinetry will finally hold its own. Keeping in mind that forecasts and educated guesses at best, all indicators point to a better year for countertops and architectural surfaces in 2012, with engineered stone, eco-friendly surfaces and natural stone in the lead, followed by solid surface and other cast polymers, and tile and laminate bringing up the rear with real gains.

The predictions could be brighter, but compared to what we’ve had, 2012 should mark a good turnaround if everything stays the course.

Editor & Publisher Kevin Cole can be reached at [email protected] author would like to acknowledge the federal government for providing statistics, as well as thank the following sources used in the creation of this article:The American Institute of Architects (AIA), www.aia.org, a professional membership association for architectsFMI, www.fminet.com, a consulting and investment banking services company for the construction industry.The Freedonia Group, a research firm that recently released a “Countertops” study that is available for purchase from the company at www.freedoniagroup.com The Home Improvement Research Institute (HIRI), www.hiri.org, a membership-based, non-profit organization of home improvement industry companiesThe Joint Center for Housing Studies (JCHS), www.jchs.harvard.edu, Harvard University’s center for information and research on housing in the United StatesKiplinger, www.kiplinger.com, a publisher of business forecasts and personal finance adviceThe Kitchen Cabinet Manufacturers Association (KCMA), www.kcma.org, a non-profit organization representing manufacturers of cabinets and decorative laminatesThe National Association of Home Builders (NAHB), www.nahb.org, a trade association that helps promote policies that make housing a national priorityWells Fargo & Company, www.wellsfargo.com, a financial services company providing banking, insurance, investments, mortgage and consumer and commercial finance

U.S. Countertop Demand (in millions of square feet)% of Annual Growth

Item 2005 2010 2015 2020 2005-2010 2010-2015Total Countertop Demand 676 600 760 860 -2.4% 4.8%By Material:Laminates 405 338 395 425 -3.6% 3.2%Solid Surface 91 73 94 104 -4.3% 5.2%Natural Stone 37 53 80 100 7.5% 8.6%Engineered Stone 28 43 68 84 9.0% 9.6%Tile 48 41 49 51 -3.1% 3.6%Cast Polymers 59 40 55 68 -7.5% 6.6%Other 8 12 19 28 8.4% 9.6%By Market:Residential Building 545 472 610 685 -2.8% 5.3%Nonresidential Building 108 111 130 148 0.5% 3.2%Nonbuilding 23 17 20 27 -5.9% 3.3%$/square foot 24 30 32 36 -- --Countertop Demand (in millions of $) 16275 17760 24600 30900 1.8% 6.7%


Figure 6 Source: The Freedonia Group's “Countertops” report


ALABAMACarroll’s Contemporary Designs Inc.23585 County Rd. 41 Addison, AL 35540256-462-3540

Oldcastle Surfaces Inc.112 David Green Rd. Birmingham, AL 35244-1648205-988-3246www.oldcastlesurfaces.com

Surface One 2421 Hwy. 11Pelham, AL 35124205-621-1125www.surface1.com

ALASKAAlaskan Counter Fitters607 Old Steese Hwy., Ste. BPMB 354 Fairbanks, AK 99701907-455-0247

Bicknell Inc.PO Box 33517Juneau, AK 99801907-789-5727www.bicknellinc.com

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503907-793-3047www.cookinlethousing.org

Mountain Tops LTD 6605 Arctic Spur Rd. Anchorage, AK 99518907-272-8107www.mountaintops.net

Panco Inc. PO Box 210 Talkeetna, AK 99676907-733-6600

ARIZONAAZ School of Rock9554 E. Lompoc Ave.Mesa, AZ 85240480-309-9422

Classy Kitchen and Bath4320 W Chandler Blvd Ste. 7Chandler, AZ 85226480-731-1236 www.classykitchenandbath.com

Kirk’s Cabinets & Countertops (Kirk Construction)4807 Hwy. 95Parker, AZ 85344928-667-7306www.kirk-construction.com

Kitchen Bath & Beyond Specializing In Solid Surface 1440 CoronaFort Mojave, AZ 86426928-788-1000

CALIFORNIA Block Tops Inc.1560 Harris Ct.Anaheim, CA 92806714-978-5080www.blocktops.com

Buck, Jason (Superior Surface)3609 Crow Ct.Antelope, CA 95843916-344-3022

Duracite2100 Huntington Dr. Fairfield, CA 94533707-402-1600www.duracite.com

European Artstone Inc. 7316 Bellaire Ave. North Hollywood, CA 91605818-255-5585www.europeanartstone.com

Fischer Tile & Marble1800 23rd St.Sacramento, CA 95816916-452-1426www.fischertile.com

Handyman Connection1740 W. Katella Ave.Orange, CA 92867714-288-0077www.handymanconnection.com

Humboldt Countertops 70 W. 4th St.Eureka, CA 95501707-442-5918www.humtop.com

Integra Cabinets & Millwork249 W. Baywood #BOrange, CA 92865714-283-2890www.integracmw.com

J R Stephens Co.5208 Boyd Rd.Arcata, CA 95521707-825-0100

Lytle Construction Inc. 145 Otto Circle Sacramento, CA 95822916-422-6639www.lytleconstruction.com

Pacific Architectural Millwork1031 Leslie St.LaHabra, CA 90631www.pacmillwork.com562-905-3200

RR Laminates1403 Nichols Dr. Rocklin, CA 95765805-582-7497

Scantibodies9336 Abraham Wy.Santee, CA 92071619-258-9300www.scantibodies.com

Southwest Carpenters Training Fund533 S. Fremont Ave. #401Los Angeles, CA 90071213-739-9335

The Countertop Factory12349 Telegraph Rd.Santa Fe Springs, CA 90670562-944-2450 www.thecountertopfactory.net

West Coast Countertops43085 Business Park Dr. BTemecula, CA 92590800-734-8799

COLORADOArlun Inc.6250 Corporate Dr.Colorado Springs, CO 80919719-599-4175

Paragon Granite & Marble14136 Valley Dr. Longmont, CO 80504 970-535-0473

CONNECTICUTDistinctive Countertops LLC6 Tosun Rd. Wolcott, CT 06716 203-879-2835

FLORIDABeverin Solid Surface1108 Palmetto Ave.Lehigh Acres, FL 33972239-368-9444www.beverin.com

Distinctive Surfaces of Florida Inc. 8272 Vico Ct.Sarasota, FL 34240941-377-7747www.distinctivesurfaces offlorida.com

Natural Stone Motif Inc.870 Sunshine Ln.Altamonte Springs, FL 32714407-774-0676www.naturalstonemotif.com

Reall Cabinetry 1985 Cattlemen Rd., Unit DSarasota, FL 34232941-377-2837

Refresh Interiors Inc. 4641 Lown St. N.St. Petersburg, FL 33714727-527-0206

Surface Crafters 711 Commercial Dr.Holly Hill, FL 32117386-253-0826www.surface-crafters.com

GEORGIA Atlanta Kitchen Inc.196 Rio CircleDecatur, GA 30030404-378-3220www.atlanta-kitchen.com

Atlanta Market Granite PO Box 3583Peach Tree City, GA 30269 678-988-7880

Countersync 1296 Jones St.Augusta, GA 30901706-828-7544www.countersync.net

Lovell Construction, Inc.21880 Bradbury Rd. Grantville, GA 30220 770-253-0383

Oldcastle Surfaces Inc.1400 W. Marietta St.Atlanta, GA 30318404-355-3108www.oldcastlesurfaces.com

Top South 830 Pickens Industrial Dr.Marietta, GA 30062770-422-4009www.topsouth.com

HAWAII BKA Builders Inc. dba Paradise Hawaii CountertopsPO Box 241019Honolulu, HI 96824808-848-2600www.bkabuilders.com

Fabricator DirectoryCompanies in blue are Certified ISFA Professionals


Gary’s Woodworking60 Kaunaloa St.Hilo, HI 96720808-936-4259

Handy Man ServicesPO Box 89404Honolulu, HI 96830808-741-2349

Hawaii Kitchen & Bath Inc.PO Box 1857Kailua, HI 96734808-261-0357www.hawaiikitchenandbath.com

Honolulu Tile & Marble Inc.1602-B Auiki St.Honolulu, HI 96819808-845-3775

Jaco Builders Inc.99-129B Waiua Wy. Aiea, HI 96701808-486-6008

Pohaku Fabrication1757 Haleukana St.Lihue, HI 96766808-246-9480

Solid Surface Technologies360 Mokauea St.Honolulu, HI 96819808-845-8677www.ssthawaii.net

Superior Solid Surface1620 Hau St.Honolulu, HI 96817808-842-5556www.hidanoconstruction.com

IDAHOBledsoe Cabinets2990 Wise Wy.Boise, ID 83716208-433-0033www.thebledsoegroup.net

Candela Construction4126 Couples Dr.Coeur d’ Alene, ID 83815208-661-1398

ILLINOIS Counter Creations LLCPO Box 314Marengo, IL 60152815-568-1073www.countercreations.net

Counter Fitters888 E. Belvidere Rd. #315Grayslake, IL 60030847-548-7100

Custom Marble Inc.PO Box 306Millstadt, IL 62260618-476-1345www.custommarble.net

F-W-S Solid Surface Specialist Inc.610 N. Illinois Ave.Carbondale, IL 62901618-457-2326www.f-w-s.netMaxwell Counters, Inc.P.O. Box 234 Farmer City, IL 61842 309-928-2848

New Age Surfaces1237 Naperville Dr.Romeoville, IL 60446630, 226-0011

Pierce Laminated Products Inc.2430 N. Court St.Rockford, IL 61103815-968-9651www.piercelaminated.com

Precision Stone Design981 Lunt Ave.Schaumburg, IL 60193www.precisionstonedesigns.com847-301-7171

Solid Surface Creations Inc.403 S. SycamoreVilla Grove, IL 61956217-832-8207www.ssctops.com

Stevens Industries Inc.704 W. Main St.Teutopolis, IL 62427217-540-3100www.stevensinc.com

The Cabinet Shoppe19420 Frank Ct.Woodstock, IL 60098815-482-0160

INDIANAA. I. A. Countertops LLC 501 W. Railroad Ave.Syracuse, IN 46567574-457-2018www.aiacountertops.com

Bollock Industries Inc.900 Farabee Ct.Lafayette, IN 47905765-448-6000www.bollockstoptops.com

Hard Surface Fabrications, Inc. /Kormax810 S. Beiger St.Mishawaka, IN 46544574-259-4843www.hardsurfacekormax.com

Laminated Tops of Central Indiana Inc.711 E. Dillman Rd. Bloomington, IN 47401812-824-6299www.rakesolutions.com

M & W Countertops Inc.11934 Witmer Rd.Grabill, IN 46741260-627-3636www.mwcountertops.com

Michiana Laminated Products Inc. 7130 N. 050 EastHowe, IN 46746260-562-2871www.michianalaminated.com

Stone Tops2772 Simpson Circle426 Forestwood Dr. Valparaiso, IN 46385 219-669-7037

IOWACustom Countertops & More1801 E. Oak St.Algona, IA 50511515-295-4835

Solid Fabrications Inc. 2515 Murray St.Sioux City, IA 51111712-255-5319www.solidfab.com

KANSASKitchens Inc. 2301 W. FrontviewDodge City, KS 67801620-225-0208

Mid-America Kitchens & Baths1105 N. IndustrialMarion, KS 66861www.midamericamarble products.com/620-382-3390

Parman Brothers LTD PO Box 7Johnson, KS 67855620-492-6882 www.parmanbrothersltd.com

Top Master Inc.2844 Roe Ln.Kansas City, KS 66103913-492-3030www.top-master.com

KENTUCKY Cardinal Kitchens Inc.230 Hiawatha Ave.Louisville, KY 40209502-363-3871www.cardkitchen.com

Surfaces Unlimited Inc.1272 Hwy. 490East Bernstadt, KY 40729606-843-6891www.surfaces-unlimited.com

LOUISIANA Dan Solid Surfaces2020 Dallas Dr.Baton Rouge, LA 70806225-216-3900www.dansolidsurface.com

Top Distributors LLC412 Post Oak Rd. Sulphur, LA 70663 337-625-5751

MAINE Shad’s Custom Countertops Inc.11 Collins Pond Rd.Windham, ME 04062207-893-3445www.getshad.com

MARYLANDSolidTops LLC505 South St.Easton, MD 21601410-819-0770www.solidtops.com

MASSACHUSETTS Black Beauty Granite & Marble Inc. 74 Devon Rd.Norwood, MA 02062781-762-5885

Gulfstream Aerospace Services Corp.33 Elise St. Westfield, MA 01085

Jack’s CustomWoodworking/JCW Countertop 3 Aberjona Dr.Woburn, MA 01801781-935-1907www.jcwcountertops.com

PADCO Countertop Co.5 Springdale Ave.Canton, MA 02021781-828-1177www.padcocountertop.com

Sterling Surfaces76 Leominster Rd.Sterling, MA 01564978-422-3321www.sterlingsurfaces.com

Sterling-Miller Designs Inc.1079 N. Montello St.Brockton, MA 02301508-894-6999www.sterlingmillerdesigns.com

TWD Surfaces75 Hale St.Bridgewater, MA 02324508-279-2650www.twdsurfaces.com

Fabricator Directory (continued)

Companies in blue are Certified ISFA Professionals

MICHIGANBlasius Inc.7343 Buell Rd.Vassar, MI 48768989-871-5000www.blasiusinc.com

JC Tops Inc.3156 Parker Dr.Royal Oak, MI 48073248-733-8677www.jctopsinc.com

Marbelite Corp.22500 Heslip Dr.Novi, MI 48375248-348-1900www.marbelitecorp.com

Paxton CountertopsPO Box 174Grand Ledge, MI 48837517-719-0146

Solid Surfaces Unlimited Inc.6689 Sterling Dr. S.Sterling Heights, MI 48312586-274-9668

MINNESOTA Innovative Surfaces Inc.515 Spiral Blvd.Hastings, MN 55033651-437-1004

The Pinske Edge119 Main St.Plato, MN 55370320-238-2196www.pinske-edge.com

The Top Shop of Rochester Inc.235 Woodlake Dr. S.E.Rochester, MN 55904507-282-9129www.topshoprochester.com

MISSISSIPPI Countertop Creations of the Gulf Coast1302 Live OakPascagoula, MS 39567228-938-6484

MISSOURI Genistone137 E. State Hwy. CCNixa, MO 65714417-725-0909www.genistone.com

MONTANA Bevco1627 Dickie Rd.Billings, MT 59101406-248-2670

Jim Kohles2139 Green Terrace Dr.Billings, MT 59102406-671-4664

Jim ShreveP.O. Box 721 Florence, MT 59833 406-880-3566

The Flooring Place 1891 Boothill Ct.Bozeman, MT 59715406-587-2320

VanSetten Walker Construction Co. 821 1st Ave. N.W.Great Falls, MT 59404406-570-5283

WoodCo LLC PO Box 30254Billings, MT 59107406-259-5177www.woodcollc.com

NEBRASKA Best Quality Countertops4340 S. 90th St.Omaha, NE 68127402-670-6338www.bestqualitycountertops.com

Builders Warehouse4600 N. Second Ave.Kearney, NE 68845308-627-6702

Lincoln Laminating Inc. 5010 Rentworth Dr.Lincoln, NE 68516 402-434-6009

Martin’s Counter Tops Inc.9101 Military Rd.Omaha, NE 68134402-572-4044www.martinscountertops.com

NEVADAB&H Interiors4385 Wagon TrailLas Vegas, NV 89118702-400-6547

Carpenters Int’l Training Fund 6801 Placid St.Las Vegas, NV 89119702-938-1111

Creative Surface Solutions2855 Coleman St.N. Las Vegas, NV 89032702-365-6444www.creativesurface.com

K-C Maintenance4710 W. Post Rd. #145Las Vegas, NV 89118702-228-5552

NEW HAMPSHIRE Maui Solid Surface182 E. Dunstable Rd.Nashua, NH 03062603-718-0014

NEW JERSEY Innovative Concrete Solutions 28 Olympia Ln.Sicklerville, NJ 08081215-983-9792

J. Dougherty & Son/JDS Supply 337 N. Main St.Glassboro, NJ 08028856-881-5444www.JDSsupply.com

J&M Lifestyles215 Rte. 10 Building 3Randolph, NJ 07869973-668-5057www.jmlifestyles.com

Marvic Corp.2450 Lorio St.Union, NJ 07083908-686-4340www.countertopsofnj.com

Spaulding Fabricators Inc.1136 Industrial Pkwy.Brick, NJ 08724732-840-4433www.spauldingfabricators.com

Statewide Restoration2151 Brookfield St.Vineland, NJ 08361856-692-0400

NEW MEXICOAmerican Countertops8013 Edith N.E.Albuquerque, NM 87113505-897-3141

Elvis Custom Building812 S. 4thArtesia, NM 88210575-308-7850

OGB Architectural Millwork3711 Paseo del NorteAlbuquerque, NM 87113505-998-0000www.ogb-am.com

Rojo Enterprises LLCPO Box 429Roswell, NM 88202505-626-3553

NEW YORKCabinet & Countertop Designs188-10 McLaughlin Ave.Hollis, NY 11423718-217-4292www.corianworld.com

Dimensional Stone & Tile Designs, Inc146 E. Third St.Mount Vernon, NY 10550www.dimensionalstone.net914-664-1200

Evans & Paul LLC140 DuPont St.Plainview, NY 11803516-576-0800www.evansandpaul.com

Marker Systems Inc.940 River Rd.North Tonawanda, NY 14120716-695-1102

Modern Home DistributingPO Box 395Nunda, NY 14517585-468-2523

Penn Fabricators Inc.100 Bellport Ave.Yaphank, NY 11980631-205-0282www.penn4corian.com

Unico Special Products Inc.25 Renwick St.Newburgh, NY 12550845-562-9255www.unicospecialproducts.com

Wilbedone Inc.1133 NYS Rte. 222Cortland, NY 13045800-734-8813www.wilbedone.com

NORTH CAROLINA Carolina Custom Surfaces100 Landmark Dr.Greensboro, NC 27409336-299-3030www.carolinacustomsurfaces.com

Johnson Granite Inc.PO Box 511589 Hiatt Rd.Mount Airy, NC 27030336-719-2729

Marble Unlimited & Cabinets Inc.2210 E. Pettigrew St.Durham, NC 27519919-596-2325

Meld USA Inc.3001-103 Spring Forest Rd.Raleigh, NC 27616919-790-1749www.meldusa.com

MIAPO Box 511589 Hiatt Rd.Mount Airy, NC 27030336-719-2729



Oldcastle Surfaces Inc.2080 E. Fifth St.Winston-Salem, NC 27101336-773-0714www.oldcastlesurfaces.com

Windbound Co.PO Box 817Glen Alpine, NC 28628828-438-0892www.windboundsurfaces.com

OHIOBertke Countertops9355 Amsterdam Rd.Anna, OH 45302937-538-7024

Cabinets 2 Countertops7142 Frank Ave. N.W.N. Canton, OH 44720330-244-0221www.cabinets2countertops.com

Calderwood Co.66 Holcomb Ave.Mogadore, OH 44260330-962-7237

Countertop Shop LTD10406 Geiser Rd.Holland, OH 43528419-868-9101www.countertopshop.net

Cutting Edge Countertops Inc.1300 Flagship Dr.Perrysburg, OH 43551419-873-9500www.cectops.com

Helmart Co., Inc.4960 Hillside Ave.Cincinnati, OH 45233www.helmart.net513-941-3095

Heritage Marble Inc.7086 Huntley Rd.Columbus, OH 43229614-436-7465

Innovative Builders6909 Engle Rd. Ste. 19Middleburg Hts, OH 44130800-936-4799Korkan Granite4561 Crystal Pwy.Kent, OH 44240330-677-1883www.korkangranite.comL. E. Smith Co.1030 E. Wilson St.Bryan, OH 43506888-537-6484www.lesmith.comLaminate Shop, Inc.PO Box 1218Marietta, OH 45750740-749-3536

Mark Dietz 7513 Bartholomew Dr.Middleburg Heights, OH 44130440-476-9905Solid Surfaces Plus4640 Manufacturing Rd.Cleveland, OH 44135216-267-7040www.solidsurfacesplus.comTop Shelf Laminated Products400 Dietz Rd.Warren, OH 44483330-393-1289 Tower IndustriesPO Box 647Massillon, OH 44648330-837-2216www.towersurfaces.com

OKLAHOMA Hoffman Fixtures Co.6031 S. 129th St., Ste. BTulsa, OK 74134918-252-0451www.hfccountertops.com

OREGON Countertops by Topsecret6076 Washburn Wy.Klamath Falls, OR 97603541-850-8677

Grifform Innovations Inc.PO Box 258Glide, OR 97443541-496-0313www.grifform.com

PENNSYLVANIA A.S.S.T.805 West Elm Ave.Hanover, PA 17331717-630-1251www.asst.com

Advanced Surfaces Inc.130 Plastics Rd.Corry, PA 16407814-663-0369

Blume’s Solid Surface Products904 Freeport Rd.Freeport, PA 16229724-294-3190www.blumes.net

J.A. Kohlhepp Sons Inc.PO Box 423640 DuBois St. Dubois, PA 15801814-371-5060

John Kramer’s Fabrications Inc.PO Box 41Bernville, PA 19506610-488-6213www.kramershowerbases.com

Pence Countertops Inc.124 Ellis Woods Rd.Pottstown, PA 19465610-326-6609www.pencecountertops.com

Chuck Sawyer4802 Au Sable Dr.Gibsonia, PA 15044412-213-0370

RHODE ISLAND New England Counter TopPO Box FPawtucket, RI 2861508-761-7588

SOUTH CAROLINACreative Counter Tops1056 Hunley Sullivan Rd.Awendaw, SC 29429843-881-8315

Oldcastle Surfaces Inc.1900 Suber Mill Rd.Greer, SC 29650864-879-9378www.oldcastlesurfaces.com

SOUTH DAKOTA Dakotaland Woodwork & Cabinets LLC 41181 179th St.Raymond, SD 57258605-532-4150

DFC-Dakota Fixture & Cabinet Co.45753 237th St.Madison, SD 57042605-256-3707www.soliddfc.com

Formatop Co.101 S. FranklinSioux Falls, SD 57103605-332-3151www.formatopcompany.com

TENNESSEE Alexander Brothers Tile & Marble Inc.1446 S. Cooper St., Ste. 101Memphis, TN 38114901-278-9626www.alexandermarbleandgranite.com

Creative Countertop Solutions Inc.300 Peabody St.Nashville, TN 37210615-915-0718www.creativecountersolutions.com

TEXASClassic Counter Tops2325 Executive Dr.Garland, TX 75041972-840-1234www.classiccountertopsinc.com

Counterscapes, Inc.2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676

Countertop Solutions LLCPO Box 820847Houston, TX 77077713-204-0080www.ineedcountertops.com

R.L. Stephens Inc.8916 Pepper Rock Dr.Austin, TX 78717512-801-7105

Southwestern Counter Tops & Millwork4100 Frankfort Ave.El Paso, TX [email protected]

University of North Texas1155 Union CircleDenton, TX 76203940-891-6853

Walter Crum ConstructionPO Box 12359Lubbock, TX 79452806-748-1899

W R Watson Inc. 12902 Mula Ln.Stafford, TX 77477281-495-2800

UTAHBedrock Quartz5996 Dannon WayWest Jordan, UT 84081801-282-3322www.bedrockquartz.com

Quality Craft Wood WorksHC 60 Box 703Rocky Ridge, UT 84645435-623-1707

SLC Corp248 E. 600 S.Salt Lake City, UT 84111

Tuscan Stoneworx (Envision Concrete Countertops)165 N. 1330 W., Ste. C-4Orem, UT 84057801-734-6904www.envisionconcrete countertops.com

Ty’s CabinetsPO Box 295Cleveland, UT 84518435-749-2467

VIRGINIA Boeing Service Co.14675 Lee Rd.Chantilly, VA 20151703-808-2717

Fabricator Directory (continued)

Companies in blue are Certified ISFA Professionals


Five Star Fab & FixturePO Box 1726Salem, VA 24153540-444-0456www.fivestarfab.com

Metro Stone Works LLC9115 Digital Dr., Unit 12Manassas Park, VA 20111703-396-866www.metrostoneworks.com

Surface Link Corp.4200 Lafayette Center Dr., Ste. AChantilly, VA 20151301-482-1717 www.surfacelinkcorp.com

The Wood Palace4825 W. Norfolk Rd.Portsmouth, VA 23703757-647-8130

TRINDCO1004 Obici Industrial Blvd.Suffolk, VA 23434757-539-0262www.trindco.com

WASHINGTONAbsolute ConcreteWorks5795 N.E. Minder Rd.Poulsbo, WA 98370360-297-5055

Borey & Sons Construction Inc.445 Hanson LoopBurbank, WA 99323509-430-0634

Fine Line Pacific Inc.22445 76th Ave. S.Kent, WA 98032425-251-6177www.finelinepacific.com

Synsor Corp.1920 Merrill Creek Pkwy. Everett, WA 98203 425-322-9604

Tommy T Cook8202 St. Hwy. 104, Ste. 102PMB 135Kingston, WA 98346206-349-6403www.tommytcook.com

WEST VIRGINIA Alternative Building Concepts, Inc.4341 Rt. 60 E., Ste. 187Huntington, WV 25705304-736-0494

Morris Craft LLC2700 Smith Rd.Charleston, WV 25314303-346-4116

WISCONSIN Bisley Fabrication Inc.700 Industrial St.Gresham, WI 54128715-787-4410www.bisfab.com

McDermott Top Shop LLC200 A Main St.Sullivan, WI 53178262-593-2456

Spectrum Surfaces Inc.812 Marquis WayGreen Bay, WI 54304920-337-6575

WYOMING Heritage Woods Inc.1806 Pacific Ave., Ste. 4Cheyenne, WY 82007307-640-2445

J Booth SpecialtiesPO Box 1152Casper, WY 82602307-258-2992

BERMUDA Fabrications10 Rosshire Ord Rd.Warwick, WK08Bermuda 441-332-0042

Innovative Surfaces Ltd.PO Box HM 3275Hamilton, HM PXBermuda441-238-7968

Kitchen Installations Ltd. PO Box HM1876Hamilton, HMHXBermuda441-292-1556

Worts Engineering5 Middle Park Ln.Pembroke, HM07Bermuda441-333-1984

CANADAAbet Laminati50 Paxman Rd., Unit 10-11 Toronto, ON M9C 1B7 Canada 416-620-6556

Bluemar Marble & Granite8201 Jane St., Unit 2Concord, ON L4K 5P2Canada905-761-7666

Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0Canada519-461-0100

Executive Millwork#5 1212 38 Ave N.E.Calgary, AB T2E 6N2Canada403-291-0400

FloForm Countertops125 Hamelin St.Winnipeg, MB R3T 3Z1 Canada204-474-2334www.floform.com

KTC Construction101-3905 Quadra St.Victoria, BC V8X 1J1Canada250-885-1524

Northern Woodworker Ltd.PO Box 1045Fort Nelson, BC V0C 1R0Canada250-774-2106

Paragon Surfacing Ltd.6720 Graybar Rd., Unit 110Richmond, BC V6W 1J1 Canada604-278-2225www.paragonsurfacing.com

SSC Countertops Ltd.1253 W. 76 Ave.Vancouver, BC V6P 6M3Canada604-294-4071www.ssccountertops.com

FRANCECREA DiffusionZA Le Cheval BlancSolgne F-57420France38-764-6923www.crea-diffusion.com

GERMANYRosskopf & Partner AGBahnhofstrasse 16D 09573 Augustusburg – Hennersdorf Germanywww.rosskopf-partner.com493-729-12524

LEBANONRespond S.A.L.1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414

MEXICOVictor Coronado ServicesBoulevard Hacienda Galindo 116Villas del meson Juriquilla, 76230Mexico 52-4422342743

NIGERIA Trioteknix Limited- Member NITP19 Sule Abuka Crescent off Opebi Rd. Ikeja, Lagos 10011Nigeria234-7039707383

SAINT MARTINVenio Woodwork N.VGuana Bay Rd., #1PhilipsburgSaint Martin599-580-6348

SINGAPOREGlobal-Allied Pte Ltd.No. 18C Kranji LoopSingapore 739554Singapore65-63658781www.global-group.com.sg

SOUTH AFRICATechno SurfacesUnit 2, 18 Losack Ave. Epping 2 Cape Town, Western Province 7806South Africa27-215340154 www.technosurfaces.co.za

THAILANDTiffany Decor Co., Ltd.6/2 m. 8 Klonghartawanook 29 Rd.Klonghar, KlongruangPatumtanee 12120 Thailand66298-6446

UNITED KIINGDOMInterfab LTDUnit 9 Willersey Business ParkWillersey, Nr. Broadway Worcestershire WR12 7RRUnited Kingdom441-386-858100www.interfab.co.uk

Festool Offers WorkcenterFestool offers the CT Workcenter WCR 1000, designed to maximize the usefulness of Festool CT Dust Extractors. Mounted securely to the SysDock of the larger CT dust extractor units, the workcenter transforms the unit into an ultra-mobile workstation, delivering convenient, portable access to critical tools and accessories, and parts. The workcenter is especially useful for repetitive, task-oriented projects, improving efficiency on the jobsite or in the workshop. It includes a rotary shelf, universal hook, tool rest, adjustable shelf and a single-prong hook for hanging accessories or consumables.Circle RS#01 on page 49 or visit www.isfanow.org/info.

Karran Offers New Version of SinkKarran is now offering a new version of its York sink — the “IO” version. “IO” stands for “integrated overflow” because this new version of the York vanity bowl has a fully integrated overflow system. Suitable for commercial projects, the bowl has a 50-year warranty and is guaranteed to not stain or thermal crack. It is seamlessly undermountable in laminate and solid surface. Fabricators only need to drill the ½-in. hole for the overflow, should project specifications require it. The company will continue to stock and offer the standard York as well. Circle RS#02 on page 49 or visit www.isfanow.org/info.

Cilio Technologies Offers Platform for

Managing OrdersThe Cilio Partners Portal is a new cloud-based platform for managing installed sales orders. Most orders for installed products are still managed manually where an order is placed, then kicked out to the complex

network of manufacturers, distributors, fabricators and installers with little ability to know where an order is in the process. Order tracking and other information is easily lost. The Cilio Partners Portal captures orders electronically via a single, consistent process and distributes them automatically to the proper partners within the channel making the order available for viewing any time, from any computer or mobile device. By streamlining the process, even the time in which fabricators receive payments has decreased dramatically. Additionally, the Cilio Partners Portal can be up and running within as little as 30 days and, because it is SaaS (software as a service), it avoids expensive investments in hardware, software or custom development.Circle RS#03 on page 49 or visit www.isfanow.org/info.

Integra Launches New 100ml CartridgeIntegra Adhesives introduced Surface Bonder Xi in a new 100ml cartridge suitable for field deck-seam. Available in more than 65 stock colors matching most solid surface, natural stone and quartz surfaces on the market, the 100ml cartridge fits in a regular caulking gun, eliminating the need for a specialty dispenser. Providing the strength of epoxy with the speed and color stability of acrylic, the Surface

Bonder Xi is designed to produce strong, fast-curing, invisible seams.Circle RS#04 on page 49 or visit www.isfanow.org/info.

Klingspor Offers New Foam PadsKlingspor’s new Fusion Foam Pads are the latest in high-technology abrasives for surface preparation. Fusion Foam is suitable for final finishing of solid surface materials, marble and granite surfaces, sanding filler, primer, orange peel, fiberglass, clear coats and fine finish restoration. It is also good for scuff sanding lacquer sealers, conversion varnish sealers, vinyl sealers or any surface that requires preparation of a topcoat.Circle RS#05 on page 49 or visit www.isfanow.org/info.

Eurosoft Expands Software LineEurosoft, Inc. has added Veneer to its OnCORE brand of software solutions. This stand-alone software is specifically designed to address the unique challenges posed by the production of veneered panels from narrow strips of precuts. The software features an integrated database to store and manage parts and inventory, allowing users to quickly add, delete and edit parts and precuts. The optimization algorithm supports calculation based on the cost of each precut, species and grade, and grain orientation, and can be set to preferentially use precuts that have been on inventory for an extended period of time. Other features include matchmaking of “Split Hearts,” a user-definable minimal-yield threshold, and more. Circle RS#06 on page 49 or visit www.isfanow.org/info.


Product News


Native Trails Launches New Farmhouse SinkAmong the newest additions to Native Trails’ products is the Paragon, a contemporary treatment of the farmhouse sink. Paragon fits easily into standard cabinetry with no need for special dimensions or retrofitting. The piece provides a visual draw from a distance for its striking shape as much as it does for its intricate texture upon closer viewing. Made from 16-gauge recycled copper, the modern style is highlighted by the straight-edged 6.5-in.-high front apron and enriched by its hand-hammered texture. Available as an undermount, it is offered in antique and brushed-nickel finishes.Circle RS#07 on page 49 or visit www.isfanow.org/info.

Environmentally Safe Products & Procedures Presents Bio-based CleanersEnvironmentally Safe Products and Procedures offers Better Bio Solutions bio-based cleaners with colloidal technology that are certified USDA organic. Colloidal micelles cleaners are particles that work on the molecular level by breaking the bonded attraction of molecules to each other and the surface. Once the attraction is broken, residue is easily rinsed away. They are designed to safely remove epoxy grout haze on natural stone, and allow for worry-free cleaning solutions around the home. They are also suitable for use on glass and polished marbles.Circle RS#08 on page 49 or visit www.isfanow.org/info.

Advanced Cabinet Systems Launches Fixture LineAdvanced Cabinet Systems (ACS) of Marion, Ind., launched a new line of retail store fixtures called the Rebel Line. The Rebel Line of furniture is exclusive to Verizon Wireless agent, Moorehead Communications, and was designed and engineered with the entire retail environment in mind. It also features pieces that are shipped with a very minor amount of assembly required. ACS has also made strides in terms of the technology that they’re offering with the fixtures. “We’ve partnered with a small retail technology company out of Ohio,” said ACS Vice President Phil Bowers. “These fixtures act more like machines that can sell the phones for you.” The new line features many unique aspects including custom fabric, graphics and even floor mats that are all exclusive to the line and have been carefully designed to create a memorable atmosphere. The company’s previous retail lines have focused primarily on the fixtures; with this line they have created a turnkey package that will allow the retailer to sell an experience. Circle RS#09 on page 49 or visit www.isfanow.org/info.

Oneida Air Systems Offers HEPA Shop VacuumsThe Oneida Air Systems Dust Cobra has just been certified a full unit HEPA vacuum, and it meets EPA RRP requirements including lead. The Cobra is designed to have three times the air performance of most shop vacuums, and its high efficiency cyclonic separation reportedly captures 99 percent of the dust before it reaches the HEPA filter. This helps to eliminate filter clogging. It also comes with an internal Filter Pulse Cleaning bar that lets users clean their filters during operation with a few pushes without removing the filter. Its standard size HEPA Cleanstream filter can be bought in most big box stores. It runs on 110 volts and has an optional cart for portability. It weighs approximately 50 lbs. Circle RS#10 on page 49 or visit www.isfanow.org/info. Circle RS#23 on page 49 or visit www.isfanow.org/info.


Product NewsVance Introduces Flush-mounting Kit for Laminate Tops Vance Industries introduced a patent-pending sink installation kit designed to simplify the flush-mounting of sinks (of all manufacturers) into laminate countertops. The adjustable hardware allows for fast and accurate leveling of the sink. Using this system, there is no need to cut and glue strips of particleboard to secure the sink. It saves time and gives the consumer the popular seamless appearance. The clips are made from corrosion-resistant aluminum, and the kit includes all screws, bolts and bolt caps required for an installation. It is available in sets of six and 10.


Chemcore Expands Sink LineChemcore has added to its popular 16- gauge TRITAN brand of sinks. The EOS is an equal bowl 50/50 that offers a new look to an always popular style. The ZEPHYR was developed to fill a need for a new look to the traditional single bowl. It offers a larger sink bowl work area, while adding a special look to any kitchen. Chemcore also added a new line of ADA-compliant stainless steel sinks. It includes two 50/50 sinks (undermount, drop-in) and two single sinks (large and bar style). The company also offers many models of ADA-compliant vanity sinks in porcelain, copper and nickel. Also among the company’s new sinks is the 18-gauge stainless steel handmade sink line called Urban Place, which features three full-size kitchen sink styles (all using the same cutout template), two smaller single bowls and a very unique vanity sink. All models are quality 304-grade stainless steel, with sound deadening coating and rubber pads. Additionally the company had expanded its Leionet brand with the new Tribute model, featuring a low divide 50/50 style.Circle RS#12 on page 49 or visit www.isfanow.org/info.

Glue Warehouse Adds All Purpose Structural Adhesive to Its Online Store Glue Warehouse now offers new GW4300 Structural Adhesive through its online store. It is suitable for bonding undermounting sink kits to a range of surfaces including natural stone, quartz, solid surface and concrete. GW4300 is available in both 400ml and 50ml cartridges and cures in 10 to 15 minutes and can also be used on a wide range of plastics, metals and composite assemblies. It is designed to offer outstanding bond strength, extreme durability and excellent impact and weathering properties. It is also made to increase the reliability of finished assemblies with exceptional flexibility, an ability to withstand extreme temperature fluctuation and thermal cycling and resistance to a range of chemicals and environmental conditions. It is now in stock and ready for sale online and by phone, fax or email. Circle RS#13 on page 49 or visit www.isfanow.org/info.

Eldorado Offers New Fireplace SurroundsEldorado Stone has added the new Soho Boutique profile to its line of Fireplace Surrounds. This series of handcrafted limestone fireplace surrounds now includes nine styles. As with all the profiles, the Soho Boutique is available in three colors: Oyster Shell, Oak Barrel and Summer Wheat, in three surface finishes: Honed, Travertine and Antique Castello. Each profile includes legs and a mantelpiece to frame the fireplace. All designs are handcrafted of a proprietary blend of natural limestone and other minerals and materials. Each surround is Circle RS#24 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 4, Issue 1, 2011 • 47

Concrete Manufacturers...Learn Something New. Stone Fabricators... Create More Profit. Woodworkers... Make More Money. Solid Surface Fabricators... Give Your Company The Leading Edge.

Find Out More & Watch Our YouTube Video! Visit www.ISFAnow.org/tft

or call us at (877) 464-7732

Whether it’s adopting a new material to offer more to your customers, or refreshing your staff on some of the best techniques and practices in the Solid Surface segment of the industry, there’s a reason for everyone to experience Total Fabrication Training of Solid Surface Material.


Product Newshand-finished and comes with an installation kit, including mounting brackets and matching trim kit material to finish the opening around the fire box. They come in a variety of sizes designed to fit most fireplace openings. Matching hearth stones, raised seating hearths and mantel shelves are also available accessories. Circle RS#14 on page 49 or visit www.isfanow.org/info.

Braxton-Bragg Brings on Antiquing Brush LineBraxton-Bragg offers a full line of Viper Antiquing Brushes, which can be used to achieve a textured or leathered look for all types of stone. Diamond brushes work with harder stones, such as granite, to lower softer veins, creating an “antique” effect. Using the brushes, fabricators can offer their customers more options when it comes to the texture of the stone. The brushes also work with many popular types of tools, from hand tools to radial arm machines to CNC equipment. They

can also be used on a range of natural stone products. The brushes are densely packed with highly flexible nylon filaments that are treated with abrasive diamond grit. With a range of grit densities available, it is possible for fabricators or artisans to obtain anything from an opaque to a mirror polish.Circle RS#15 on page 49 or visit www.isfanow.org/info.

Samsung Staron Offers Joint Adhesives Samsung Staron announced availability of Staron-brand Joint Adhesives for the North

American market. The product is the result of collaboration between Samsung Chemical (USA), Inc. and Confid, Inc., located in California. The product is the preferred seaming material for bonding of Staron acrylic solid-surface sheets and edge laminations. Tested and manufactured over several years, the product has proven to provide quality, performance and fabricator satisfaction worldwide. Product benefits include quality testing and warranty backing by Samsung, superb adhesion, long shelf life, good color match, eco-friendliness (they are phthalate-free) and meeting of ISO 9001 quality standards. The adhesive is also suitable for Radianz Quartz surfaces. The Staron Limited Warranty will be extended to cover seam performance when Staron Joint Adhesive is used in accordance with the manufacturer’s instructions, and it is available from both Staron/Radianz distributors and Confid, Inc.Circle RS#16 on page 49 or visit www.isfanow.org/info.

Circle RS#26 on page 49 or visit www.isfanow.org/info.Circle RS#25 on page 49 or visit www.isfanow.org/info.

Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email ([email protected]) or visit us online at www.ISFAnow.org/info.

Free Product Information Formor visit www.IsFAnow.org/info to fill out our online form main: (877) 464-7732 • Fax: (801) 341-7361 • www.IsFAnow.org • 165 n. 1330 W. unit A3, orem, uT 84057

Volume 4 / Issue 4




What category best describes your business classification?q Fabricator q Manufacturer q Raw Materials Supplier q Woodworker/Cabinetmakerq Builder/Remodeler q Architect q Distributor/Manufacturer of Sheet Goods q Other (please specify) _______________________

Whichonecategorybestdescribesyourjobtitle/function?q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnelq Marketing & Sales Management and Related Personnel q Other (please specify)

Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below.

About Your Business

C01 AbrasivesC02 Adhesives C03 Air Quality Equipment C04 CNC MachineryC05 Concrete Materials & Supplies C06 Hand/Power ToolsC07 LaminateC08 Material Handling EquipmentC09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

C12 Sealers/PolishesC13 Seaming EquipmentC14 Sinks C15 Software C16 Solid SurfaceC17 StoneC18 Templating EquipmentC19 Tooling C20 TrainingC21 Waterjet EquipmentC22 Other Materials

What surfacing materials do you work with?________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this card that you would like more information on. Your request will be immediately forwarded to the proper manufacturer.

01 02 03 04 05 06 07 08

09 10 11 12 13 14 15 16

17 18 19 20 21 22 23 24

25 26 27 28 29 30 31 32

33 34 35 36 37 38 39 40

41 42 43 44 45 46 47 48

49 50 51 52 53 54 55 56

57 58 59 60 61 62 63 64

65 66 67 68 69 70 71 72

73 74 75 76 77 78 79 80


Ad IndexReferral Page Number Number

25 Axiom . . . . . . . . . . . . . . . . . . . . . 48

26 Beckart Environmental, Inc. . . . . 48

23 Chemcore Industries, Inc. . . . . . 45

19 Cosentino . . . . . . . . . . . . . . . . . . . 5

20 Eurosoft . . . . . . . . . . . . . . . . . . . 11

30 Integra Adhesives . . . . . . . . . . . 52

29 International Woodworking Fair . . . . . . . . . . . 51

21 Karran . . . . . . . . . . . . . . . . . . . . . 13

18 Laser Products Industries . . . . . . 2

27 Made of Metal . . . . . . . . . . . . . . 50

22 Pelican Sinks . . . . . . . . . . . . . . . 24

28 Performance Abrasives . . . . . . . 50

24 Yuh Horng Hygiene Furniture . . . . . . . . . . . . 46

ClassifiedsSolid Surface

Fabricator/Installer WantedFisher Lumber Co., Inc, Wichita, KS is searching for a candidate to work full time in the Countertop Fabrication Department. Candidate must be able to estimate material per job and be able to fabricate and install solid surface countertops for kitchens and bath. The right person MUST be willing to work well with all team members and clients. Should have 1-2 years experience, and a high-school or GED diploma. Company offers great employment benefits. Salary is dependent upon your experience. Would like to have references.

Please apply to Joe Fisher at [email protected]

Circle RS#27 on page 49 or visit www.isfanow.org/info. Circle RS#28 on page 49 or visit www.isfanow.org/info.



Documents

ISFA Countertops & Architectural Surfaces Vol. 5, Issue 1