Embed Size (px)
Citation preview
Is Email the Silver Bullet For Killing the Multi-Device Marketing Zombie?
Ali Swerdlow & Joe Consedine
Today’s Speakers Ali Swerdlow
§ VP of Industry Relations, LiveIntent § @swerdtoyourmom
Joe Consedine § Director of Marketing, QuiBids, TumbleDeal, ChicMarket
2 Reasons Why Email is a Silver Bullet 1. Email is cookieless media that works across all devices.
2. The email address can be used to reach customers outside of your own campaigns.
How QB,TD,Chic Use Email
Email Alerts
Newsletter
Receipts
Thank You
Promotions
Reminders
Welcome
The Evolution of People-Based Marketing
Social
Acquisitions
Experiences
Subscriptions Promotions
Reminders
Mobile Usage
The email address is the only digital ID tied directly to a person. And it is persistent across all devices – making email cookie-proof media.
Myth 1: Long vs. Short Subject Lines
Email is “Mobile-First” Media That Reaches Real People at Scale
Percentage on LiveIntent Pla0orm during Q3 2015
Mobile Commerce Will Be Nearly 50% of eCommerce by 2018
$626 billion
Why is email perfect in a cross-device world?
1. Average consumer will soon have more than 5 devices
2. Limited opportunities to market to a known person
3. Email offers that rare silver bullet: a known person regardless of device
4. Innovations in the email channel let you reach known users without sending more email
5. Email is channel where people want to hear from brands most
Use Your Data: You’ve collected data on your customers…put it to work for you!
Use the Email Address to Find Your Customers Outside of Your Email
CRM Retargeting: Get more without sending more
Supplement email open rate Increase offline sales
Cross-sell and up-sell
Reactivate inactive users
Reduce waste by targeting known, relevant users
Email is the Cornerstone of Mobile Strategy
Connect offline data with online behavior to inform more relevant messaging and improved attribution
The best message for every customer tailored directly to your customer segments
Communicate with customers across all devices in your own email as well as in other people’s emails
Email is the cornerstone of mobile strategy
2 Reasons Why Email is a Silver Bullet
1. Irrespective of device: Email addresses work where cookies don’t…across all devices. That’s the dream of every marketer and the need for this booming market.
2. Get more out of email without sending more: Using tools and innovations, you can have an ad served in another email or on social media. That’s redefining the role of the email marketer.
Is Email the Silver Bullet For Killing the Multi-Device Marketing Zombie?
Ali Swerdlow VP of Industry Relations, LiveIntent Email: [email protected] Twitter: @swerdtoyourmom
Joe Consedine Director of Marketing, Quibids, TumbleDeal, ChicMarket Email: [email protected]
