Iron Den

est. 2010

…make yourself at home.

Muhlenberg’s Movie Lounge

Lauren Karas Kelly McLaughlin Phil Weisgold

We took a quick survey…

asked 50 random Muhlenberg students what they thought of the social life on campus.

Were they happy with the current social scene?

20 said yes18 were neutral

12 said no

We got to talking with these students and found that…

they felt like there was a lack of “cool” casual social activities on campus.

even though they like the new dining facility, they missed the cozier feel of the “old Seegers”.

many found MAC’s programming to be insufficient, out of touch with reality and “so freshman year”.

one of the most common casual weekend activities was movie watching.

So we developed Iron Den… a movie lounge that aims to to provide

a sophisticated and comfortable environment where Muhlenberg students are able to have an in-home cinematic theater experience. Iron Den's convenient location provides accessibility for all students to enjoy a current film and traditional snacks with a unique charm.

Our philosophy is to

relaxed atmosphere somewhat traditional yet unique

product offering

…make yourself at home.

It’s an experience. better-than-average popcorn, candies and soda

– Jones Soda= $2.50/12 oz. bottle– Dale & Thomas Popcorn= $5/ft. long bag – Josh Early Candies= $8/seven oz. bag

hybrid first-run, second-run and art house or repertory theatre– would currently be showing Love & Other Drugs and

Harry Potter and the Deathly Hallows, Part 1= $10– Big Daddy

lounge social area

Red Door out. Iron Den in.

Home away from home. nostalgic feel distressed wood floors fully functioning kitchen

– Big Chill appliances no harsh overhead lighting

– Table and floor lamps– Wall sconces

comfortable furniture– big leather chairs – couches upholstered in hardy menswear fabrics

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

If we market, they will come. Facebook page

– Word of Mouth – host conversations – post video updates of events – post video commercials

Flyers – announce current new release and classic

favorites playing – promote any special presentation films

• student films • independent films

– promote Grand Opening: Feature Presentation Event

• 48-Hour Movie Marathon

Campus Liaisons– buzz marketing – 2 from each class– friendly, outgoing, trend setter– free admission to three movies per

month

Direct Mail Coupons– top Facebook contributors – valued, frequent customers

Napkin Dispenser Ads– promote weekly refreshment specials

within Iron Den, as well as outside• Campus Restaurant • GQ• Freshens

There’s no “I” in Team.

friendly, fun corporate culture laid-back management style

– monthly employee bragging rights

Questions?