IRF CONFERENCE – THE ULTIMATE RETAIL KNOWLEDGE PLATFORM

IRF - DAY 1 – September 17, 2014 (Wednesday)

IRF - DAY 2 – September 18, 2014 (Thursday)

“The mission of India Retail Forum (IRF) is to be a RETAIL CATALYST by connecting

businesses, people, knowledge and ideas for the profitable growth of modern retail.”

IRF 2014 theme: is to be the catalyst to bringing the Golden Age of Retail, a Retail

Renaissance where proven concepts are replicated seamlessly, innovation breaks

barriers, and technology ushers the age of augmented reach in consumer’s minds and

newer retail spaces and formats.

7 Mantras for India Retail Forum in 2014 for the Golden Age of retail:

� BUILD A PROFITABLE RETAIL ECOSYSTEM

� LEARN, SHARE, IMPLEMENT, GROW RETAIL’S BEST PRACTICES

� MASTERING THE 4 R’s OF RETAIL: RIGHT PRODUCT, RIGHT TIME, RIGHT

LOCATION, RIGHT PRICE

� PUTTING THE PASSION BACK INTO RETAIL – REVOLUTION, RENAISSANCE,

REWARD, REINVIGORATE

� ACHIEVE PROFITABLE RETAILING AT EVERY STORE LEVEL

� WINNING THE ELUSIVE CUSTOMERS OF TODAY

� RESETTING THE RULES OF RETAILING – INSPIRING SHOPPERS IN THE NEW ERA

TO BUY NOT JUST TO CONSUME, BUT FOR TRANSFORMING THEIR LIVES INTO A

BETTER LIFESTYLE

IRF CURTAIN RAISER: ANALYSIS OF INDIAN RETAIL LANDSCAPE FOR STIMULATING

MODERN RETAIL GROWTH FOR NEXT 10 YEARS

What will impact your retail business in years to come. Is it the consumers, internet, shopper behavior,

social media? Learn from the leading consultants on how your retail business will be impacted & what

you need to do about it.

- Retail Insights

- Consumer & Retail Trends

INAUGURAL SESSION & KEYNOTE ADDRESSES: WINNING STRATEGIES FOR RETAIL –

JOURNEY SO FAR AND THE PATH AHEAD

Analysts believe that the Retail’s second innings is yet to come and 2014 onwards will usher be a

golden era for the retail industry with the economy performing slightly better and consumer

sentiments moving up. The decisive outcome at the general elections has also given the added boost

to this sector. What does the retail industry holds for all in 2014 & beyond? Hear it out from the Retail

titans.

POLICY MATTERS: IMPLICATIONS OF NEW GOVT. POLICY FOR RETAIL AND HOW TO

MAXIMIZE ITS BENEFITS (OR HOW WE CAN COORDINATE OUR STRATEGIES TO INFLUENCE

GOVT. POLICY)

THE CEO AGENDA: TRANSLATING THE STRATEGY FROM THE BOARDROOM TO THE

STORE CHECKOUT LINES: VISION MEETS STRATEGY MEETS EXECUTION MEETS

IMPLEMENTATION

o Business Model

o Brand Positioning

o Merchandise

o Marketing

o Innovation

o Technology

o Customer Service

o People - PSP - Philosophy ( People – Service – Profit )

THE FOUR V’s OF BIG DATA – VOLUME, VELOCITY, VARIETY, VALUE – LEARNING TO

TRANSLATE IT INTO USING IT AT THE RIGHT SOURCE, RIGHT RATE, RIGHT TIME, RIGHT

PLACE

Everybody is talking of BIG DATA! There's no doubt that big data stands to reshape the future of

retail - from purchase behavior to communication preferences but first one has understand what you

want to achieve and THEN put your PEOPLE to work with the data effectively into your business

model & ultimately be profitable.

Get expert advice into how you can turn data into insight, insight into action, and action into tangible

results, through a systemic approach:

- Start with the problem, not the data

- Focus on metrics that matter to your customers, not your accountants

- Focus on actions and feedback, not analytics and reports

- Let people do what people are good at (creativity with the approach to the data), let computers do

what they are good at

GETTING RECRUITMENT, RETENTION, REVITALIZATION, AND REPLACEMENT RIGHT FOR A

POWER PACKED PEOPLE ORGANIZATION - BUILDING A SOUND HR STRATEGY

THE FIVE VIRTUES OF BRAND BUILDING IN RETAIL – REDEFINING THE GROUND RULES

How to make the right proposition for your brand which makes the right emotional connect along with

showing a functional benefit.

E COMMERCE SPECIAL: HOW TO WIN BACK SHOPPERS WHO ABANDON THEIR ONLINE

SHOPPING CART

EXPRESS SHOPPING FORMATS – WHEN TIME IS SHORT, THE OPPORTUNITY IS BIG

How to attract your shopper in 15 minutes.

3 SUCCESS MANTRAS IN A CONNECTED WORLD: DIGITISE - SHARE – CONNECT

The shopping process has moved from fixed to fluid, it’s not linear anymore: location is unmoored,

price is unfixed, access is unbounded. In fact it is more like a ‘purchase fish’, where consumers are

swimming in a digital ocean. How to navigate this new social and digital media to:

(1) connect with customers where they are,

(2) entice consumers to build true relationships with our brands

(3) influence the social networks to our advantage.

Understand from the experts how you can leverage the most out of marketing in the age of the omni-

channel. Shoppers have myriad information and options available at their fingertips, and how you can

communicate your brand strategies across this network in motivating ways. Also, how you can

leverage the value of consumers talking to consumers, and while word of mouth (WOM) has been

around forever, the digital world opens up the pathway for consumers to converse one to many.

SHOPPER INSIGHTS HITS ADOLESCENCE – NOW MAKE IT EARN FOR YOUR BUSINESS

MARKETING GUM: TIMELESS MARKETING IDEAS MADE TO STICK FOR KEEPING YOUR

SALES AND PROFITS SKY - HIGH

SPECIAL FEATURE PRESENTATION: PUTTING THE ENTREPRENEUR BACK INTO RETAIL

THE 8th WONDER IN RETAIL – FUTURE PARADIGMS AND TECHNOLOGY THAT HAVE THE

POWER TO CARRY OUT DISRUPTIVE INNOVATIONS

IS BIGGER THE BETTER ANYMORE - DOES SIZE MATTERS IN TODAY’s RETAIL

ENVIRONMENT?

THE EMERGENCE OF LUXURY RETAIL

Luxury brands have experienced incredible growth around the world helped by the emergence of

China and India as major luxury consumers. Luxury experts are more positive, predicting a period of

change as brands adapt to the new demands of consumers in all markets, reappraise their artisan

manufacturing skills and embrace the challenge of the digital revolution. In this session, a panel of

luxury brand experts debate the way that luxury is changing, including:

- Latest trends and developments in the luxury industry

- Emerging markets and new consumers of luxury products

- Story telling: strategies to create luxury experiences

- Brands leading the way and staying ahead of the competition

- Understanding customer behaviours in China, SE Asia and Middle East and how this affects

brands entering the market

GROWTH FOR ALL SEASONS - EVOLVING AN AMBIDEXTROUS STRATEGY WHICH HELPS

SURVIVE THE LOWS, AND GUARANTEES GROWTH IN BETTER TIMES

Retail strategists tend to fall into one of two camps: there are those who believe in sustainable

advantage — focusing on the core business — and those who believe in transient advantage —

constantly seeking new opportunities. But if a retail organization wants to be successful, it must do

both. There are a few ways to do this, but let’s take the more practical approach — Lego is a great

example. In order to grow the company’s core business while still looking for new opportunities, the

CEO divides his teams as follows: 100 or so people work on the core business, 20 or so work on a

broader range of opportunities, and a dozen people work on innovations that could possibly disrupt

the company’s business model.

SPECIAL FEATURE PRESENTATION: OLD IS GOLD – 50 YEARS AND STILL GOING STRONG

WOULD YOU LIKE FRIES WITH THAT? HOW TO USE CROSS-SELL & UP-SELL AS THE MOST

ENDURING MARKETING RULES OF DERIVING MAXIMUM VALUE FROM AN EXISTING

CUSTOMER

CONSUMERS DRIVING NEW RETAIL DESTINATIONS - THE WHY, WHERE AND WHAT OF

RETAIL DESTINATIONS

Understanding how consumer behaviour is influencing the retail property landscape is imperative if

retailers are to run profitable store estates. From creating spaces that make an emotional connection

with the consumer to understanding how location is being driven by new shopping habits such as

convenience, this session will address the bond between shoppers and shops and ask how consumer

behaviour is reshaping the retail property portfolio.

CHANGE THE GAME! - INSPIRATIONS IN BUSINESS TURNAROUND

We talk to the CEOs of 3 major retailers about their experience of stepping into the hot seat. We’ll

hear how they are plotting a course to reinvigorate the business, including evaluating the strategic

options, getting the right people on board, taking the organisation with them on the journey to return

to growth, and driving a culture of success and innovation to achieve their goals.

THE NEW RULES FOR RETAIL – ENTREPRENEURS WITH GROUND-BREAKING CONCEPTS

The digitalisation of retail and the revolution in consumer technologies have broken down the

traditional rules of business forever. A new breed of retailers with new routes to market and customer

relationships are redefining what it means to be a retailer. We speak to the entrepreneurs and

pacesetters fostering innovation and making their mark in this new world. How do they foster

innovation, how are they leveraging consumer behaviours and where do they see the next generation

of disruptors coming from?

GENERATION I DRIVING FUTURE RETAIL

You type, they swipe. You click, they tap. Meet Generation i. Born after 2002, today’s digital

natives are demanding experiences that are richer, more immediate, interactive and, above all,

intuitive than ever before — not least from retail where buying the product is the beginning of the

process and where interiors are expected to be magical, intuitive, connected landscapes. The most

technologically savvy generation in history and unearth the behaviour amongst young customers that

will help you prepare for retail in the coming decade. These are the trends that will inspire the

shopper experience and drive innovation.

MALLS IN 2014 & BEYOND – NEW EMERGING SHOPPING HUBS AND ATTRACTING

CUSTOMERS

The shopping centre business is a complex one and a mall developer has to keep a number of

factors in mind to make it success and work in synergy with the retailers. Location is not only the

success factor in making the mall profitable. What are the other criterias that it should be atop a mall

developer’s mind? Adding a local flavor to the tenant mix, effective utilization of dead space, unique

promotional activities etc etc. Learn from top developers on the mechanics behind a successful retail

spaces, and what the mall.

THE WAR BETWEEN THE MATRIX AND ZION: E-COMMERCE AND RETAILERS

Adapting from the popular Matrix trilogy movies, this is a creative presentation on what to expect in

the ensuing struggle between e-Commerce and brick-and-mortar retailing. It's not just about finding a

clear winner, but rather striking a balance that will allow for co-existence and delivering the best

results.

IS SOCIAL + MOBILE WORTH IT? HOW TO CALCULATE AND GET MOCIAL (MOBILE/SOCIAL)

ROI

Virtually all of your shoppers have smartphones, and virtually all smartphone owners use social

media. Everyone knows that Mobile and Social are important, but then why can't anyone give you

hard data or metrics beyond how many people “Liked” your page, or follow you?

This session is geared towards non-experts and will focus on how to calculate ROI based on concrete

metrics, as well as provide examples and best practices on how to achieve ROI on your Mobile +

Social investment. The session will also look at Mobile + Social within the context of overall marketing

strategies.

THE OSCARS OF MANAGEMENT THINKING: INNOVATION TO GLOBALIZATION

Ideas have the power to change the world. It’s a mantra that propels organizations and individuals

alike to innovate, to push boundaries, and stimulate change and progress. It’s also a mission shared

by all of the thought leaders.

RECENT TIDINGS: HOW DIGITAL CAN CAUSE A REVOLUTION – MAKE OR MAR A BUSINESS’

FORTUNE

Note: Topics and sessions subject to change