+ Investor Documentaries and Analyst Site Visits

Professional documentary content and virtual site visits for

stakeholder communications

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Investor Documentary The virtual site visit

Capturing your operations in documentary

style video content can make your investment

story more accessible. An investor

documentary can be used as an economic

alternative to the analyst site visit, and can be

published on your website to help you to

engage with a larger stakeholder audience.

It is an opportunity to differentiate your

company, explain a strategy or investment

proposition and to show the talent, capital, IP

or other fundamentals that are driving growth

and future value generation.

An investor documentary can be structured to

tell the stories that you want investors and

stakeholders to know about, whilst value-

added longevity can be built in from the start.

An investor documentary can be published on

your website and promoted to investors;

played into your AGM and investor seminars,

made available to stakeholders on DVD, and

promoted to other key audiences. It may also

form part of an entirely digital online investor

seminar.

We are passionate documentary makers with a

wealth of experience producing corporate

documentaries for companies of all shapes and

sizes. We will manage the entire production

process from storyboard to signoff so that it

occupies as little of your time as necessary.

Watch a video summary:

www.irsquared.co.uk/documentary.htm

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Making

digital

media work

for you Make your company’s operations

visible and accessible

We have set out why we think that investor

documentaries are an intelligent way to

engage with your stakeholders and are an

economic alternative to the analyst site visit:

Why produce an investor documentary?

• A desirable return on investment relative

to the cost of an actual analyst site visit

• A greater longevity for your story

• Easily engage with a broader stakeholder

audience including analysts, institutional

investors, retail investors, financial media,

industry media, employees, governments

and also prospective investors who may

be international

• Promote an investment proposition or

value story by showing the fundamentals

that drive your company performance

• Provide analysis of your company’s long

term growth prospects using documentary

evidence

• Illustrate the intellectual property, capital

or strategy that differentiate your

investment proposition

• Show the depth and breadth of talent

within your company’s operation

• Manage investor concerns about unknown

operational risks by giving stakeholders a

complete overview of your operations

• Show how your company interacts with

host communities

• Play your documentary into AGMs,

investor seminars and online digital

seminars as well as on your website

• Reach all of your stakeholders in a single

medium with a consistent message

• Meet full fair and timely disclosure

requirements

IR Squared?

• IR Squared is borne out of frustration with

uninspiring ‘traditional’ corporate video

houses and the extremely high fees

commanded by large ‘specialist’ video-

for-investor-relations firms.

• Founded in 2009, our small firm brings

together the dynamism of the YouTube

generation with experienced news and

broadcast professionals.

• This expertise combined with the

production techniques of the desktop

editing revolution enable us to produce

high quality video for intelligent

audiences at attractively low fees.

• We are passionate about companies and

about programme making.

• We are fully compliant with all regulatory

requirements.

Video: www.irsquared.co.uk/whyir2.htm

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360o engagement Accessibility for all stakeholders

Our approach is based on many years of combined

experience of documentary making and broadcast

journalism at ITN, BBC, Associated Press Televison

News and leading online financial broadcasters.

Institutional investors and analysts

Show and explain your company’s value story or

investment proposition to your analysts; existing

investors and prospective investors who may also be

international.

Retail investors

Meet full fair and timely disclosure requirements by

keeping retail investors informed about your company.

Employees and prospective employees

Unite your organization by showing your operations and

explaining your strategy to employees. Attract fresh

talent to your company by illustrating the breadth and

depth of your operation.

Broadcast and media

Engage the financial and broadcast media with your

company and it’s operations. Highlight the assets,

technology, IP or other interesting facets that

differentiate your investment proposition.

Government

Show government officials how your company operates

and win new concessions.

Partner organisations

Provide partner organizations with a better knowledge

of your operations, objectives, direction and strategy.

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Corporate

Social Responsibility

A short film to about your CSR

activities can be planned and

filmed in conjunction with an

investor documentary.

A CR focused film can show

investors and other stakeholders

that your company behaves

responsibly in all territories of

operation. By showing that there

is good practce on the ground you

can assurance your stakeholders

that operational risks are being

sufficiently managed.

You can show that your company

is working with the communities in

which it operates to create jobs, or

to provide training, that will serve

the company and its host

community. This may create

further opportunities for future

concessions.

Existing and prospective investors

can see the operational benefits

that your CSR policy is generating

for the company. Employees can

be motivated to feel ‘part of’

something positive. Political risks

can better managed by showing

local and government officials

how your company is benefiting

the host community.

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Planning and production A safe pair of hands

Planning

• Collaboration with you and your

advisers to develop the ‘story’ and

define the core messages

• Development of an editorial

approach and visual style

• Production of a draft storyboard for

your approval and signoff

• Development of a filming schedule

and liaison with contacts on the

ground at the filming locations

• Discussion of your broader video

objectives and the capture of library

footage for future projects

• Advance recce of filming locations

whenever possible

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Filming and editing

• Highly experienced camera

operators and producers with many

years of combined experience

filming in extreme scenarios all over

the world

• A highly experienced documentary-

maker producer on location for all

planning, filming and editing

• Sourcing camera operators from an

international network of existing

contacts when required

• Highly talented editors work closely

with your producer to produce

documentary content that meets your

objectives

• Re-editing of your content for

additional uses

Publication and uses

• Publication of the documentary on

your website and YouTube

• Provision of master DVD for use in

AGMs and investor seminars

• Trackable email alerts sent to your

key contacts to promote the

documentary

• Incorporation of documentary into

digital seminars

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The IR2oolkit

Our IR2oolkit is a free consultation process and partnership. We will consult with

you and your colleagues to identify synergies and budget sharing opportunities

for the delivery of an integrated digital video strategy that is consistent with your

objectives and within a reasonable budget.

Video: www.irsquared.co.uk/ir2oolkit.htm

Results interviews at the London Stock Exchange

A structured and planned interview that is filmed at the London Stock Exchange

allows companies to set the agenda of an announcement with direct analysis that

is unmediated by analysts or by the financial media. Filming takes no more than

one hour in central London followed by immediate publication on a company’s

website to achieve engagement with a broader spectrum of stakeholders.

Video: www.irsquared.co.uk/lse-high-res.pdf

Digital seminars and events

Digital seminars and events are designed to provide investors and other

stakeholders with a better insight about products, strategy, management talent,

intellectual property, thought leadership, CR and other key messages without the

time and expense of hosting an actual event.

Video: www.irsquared.co.uk/digitalseminars.htm

Digital presentations and webinars

A digital presentation is a video version of your full results presentation; filmed in

front of a green screen with your presentation slides enlarged in the background

and autocue available. A webinar is a live version of a digital presentation that

stakeholders can watch live over the Internet. Live viewers can even ask

questions that can be added to autocue during a Q&A element of your webinar.

Video: www.irsquared.co.uk/digitalpresentation.htm

Making digital media work for you Our portfolio of additional services is designed to help you to make the most of digital media on your website to

save you time; save you money and enhance what you do. We can help you to easily communicate with existing or

prospective investors, employees, media and other important stakeholders with efficient consistency.

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We make

it happen

Contact us

IR Squared is part of NewMedium:

NewMedium, 3 More London Riverside, London, SE1 2RE, United Kingdom

020 3283 4415

hello@irsquared.co.uk

www.irsquared.co.uk

IR Squared People

Our small team is here when you need us most and we bring with us a huge amount of experience in print and broadcast

journalism; video production, investor relations and corporate communications. You can read individual profiles of each

member of our team on our website at www.irsquared.co.uk as well as videos about our other ways that we can help you

to make the most of using video for your investor relations and other stakeholder communications.