IR – how it is done in SimCorp

Agenda

• Setting the scene

• SimCorp business at a glance

• Overall IR policy

• IR – organisation & responsibilities

• Analyst coverage

• IR - communication

• Written communication

• Direct contact to analysts/investors

June 20102

Setting the sceneSetting the scene

SimCorp at a glance

• Financial software solutionto buy side financial institutions

• Professional services

• European foothold – global ambitions

• SimCorp’s 160+ clients manage EUR 8,000 – 10,000bn

• Approximately 1,100 employees

• Listed on the NASDAQ OMX Copenhagen A/S

4 June 2010

Shareholder structure

• Issued capital (DKK) 46,000,000- SimCorp market cap EOY 2009: EUR 603m (DKK 4.5b)

• Total number of shareholders registered on name approximately 7,700

• 28 largest investors held or managed almost 50% of share capital

• More than 25% of SimCorp shares owned or managed bySimCorp Dimension clients

• More than 47% of the shares owned byshareholders outside Denmarkshareholders outside Denmark

• SimCorp’s management andemployees held approximately 11%

• Major shareholders

• ATP 8.3%

Estimate per January 2010

June 20105

Management andemployees

SimCorp

Institutional investors

Retail and unknown

IR – our overall policy

• Investor Relations major objectives

• Market price of our shares reflects fair value and with as little volatility as possible

• Our shares remain as liquid as possible under all market conditions

• Maintain access to the capital markets on the most favourable terms possible

• Some guidelines for our IR work• Some guidelines for our IR work• Continuous contact to investors/analysts is very important

• Consistency in our IR communication – creative communication is not for IR

• Consistency is many things... form, frequency, wording, messages, spokes-persons, etc

• Being available to investors/analysts

• Analyst guidance never influences our priorities

6 June 2010

IR – organisation and responsibilities

• Communication with analysts/investors, primarily verbal• Conducting webcasts, road shows, IR presentations

• Approval of text/slides• IR officer is overall responsible for coordination of all IR activities

and compliance on legal requirements

IR officerand CEO

• Project management of Annual General Meeting• Production of all slides/pages with numbersCorporate

June 20107

• Production of all slides/pages with numbers• All activities in relation to compliance with insider rules

CorporateFinance

• Project management of Annual Report• Copy writing of annual reports, press releases, company

announcements, special speeches/presentationsCorporate

Communication

Analyst coverage

8 June 2010

IR - communicationIR - communication

Written communication with analysts and investors

10 June 2010

The annual report

• Start-up meeting in October• Project group: Project manager (same every year), CEO, CFO and IR officer• Consistency in message• New elements that must be covered• Fixing overall flow/content of report (including who to deliver what and when)

• Initial thoughts about lay-out and distribution

Preparation

• Project manager and copy writer same person• Number of iterations and flow for correcting text is carefully planned/executed

Process

11 June 2010

• Text not dependent on financial figures is written during November/December(CEO, Chairman of BoD, IR officer comment ongoing)

• Graphic designer (in house) suggests layout (approved before year-end)• Corporate Finance works with financial figures and delivers Excel files in pre-defined format for

graphical layout• Final dummy with figures ready approximately 10 days before reporting day• Translation process – Danish/English + English/Danish• Limited resources, because of very effective process

• 70+ pages annual report in English and Danish• Printed only in English (both are published digitally on SimCorp’s website)

• 8-page ‘at a glance’ version – printed in Danish and English (and published digitally on the website)

Output

The annual report – example of consistency

12 June 2010

Direct contact to analysts and investors

• Probably the most important part of IR – people to people

• SimCorp is fortunate in having a lot of interest from investors (existing and potential)

Road shows & IR meetings

• Following annual reportingand H1 report inDenmark, London, NY, Europe

Webcast

• After each quarterly reporting• Internally in SimCorp

• Assisted by externalsupplier

On-going

• Ongoing one-on-oneswith investors

• Close contact withmost analysts

13 June 2010

e• Following Q1 +Q3 reports in

Denmark, London• In between reporting: 3-5

investor seminars annually• Visits/phone conferences

with individual investors

• In total 75-100 one-on-onesper year

• Assisted by externalsupplier

• Invitation to physical oronline/internet participation

most analysts• Availability• Taking the time to

explain/communicate

June 201014

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