IPW Daily - Travel Weekly · Wednesday, June 12, 2013 IPW Daily 4 I P W D A I LY T R AV E L W E E K LY / U . S . T R AV E L Broadway Comes Alive at IPW 1. Delegates were treated to

BY HARVEY CHIPKIN

With a brand-new format, the “Taste of

America” networking luncheon today will

ensure that IPW buyers get to enjoy foods

representing regions and attractions from

around the United States. And they will also

get a taste of American culture, entertainment

and history. The event will offer excellent

networking opportunities as attendees will be

free to move around and dine in an informal

manner. The room will be divided into six

sections, with sponsors providing unique

entertainment, prizes and information in their

respective areas. There will also be videos

from each sponsor on 10 large screens.

Aramark, the catering company, and the

U.S. Travel Association worked together

to create a menu representative of the

various regions and cosponsors. Twenty

double-sided buffets — all of which will

serve the same food with each dish labeled

— will feature distinctive cuisine to provide

delegates with a lavish meal as a special

closing IPW luncheon.

Wednesday’s luncheon sponsors are:

Visit Anchorage (DMO for Anchorage,

Alaska); Visit California; Illinois Offi ce of

Tourism; Travel Oregon; SeaWorld Parks &

Entertainment; and Texas Tourism.

Here’s a snapshot of what delegates can

enjoy during this much-anticipated event:

Illinois Offi ce of Tourism: The state will be

represented at the buffet by Chicago-style

hot dogs, complete with relish, mustard,

BY MARK CHESNUT

This year’s IPW has been a resounding

success, according to Roger Dow, president

and CEO of the U.S. Travel Association. “This

is one for the record books,” he told delegates

during a press conference on Tuesday

morning.

Dow reported that more than 6,000

attendees registered for IPW 2013, with

90,000-plus prescheduled appointments,

1,300 booths on the Marketplace fl oor and

more than 500 journalists covering the event.

Dow also highlighted recent success in

making the United States a more welcoming

place for international visitors. “We’ve made

dramatic progress on travel promotion and

visa reform.” He promised that U.S. Travel will

continue to urge the U.S. government to add

more countries to the Visa Waiver Program,

noting that Chile is on track to be added as

early as next year. “We’re pushing very hard

to add Brazil, Argentina, Israel and Poland,” he

added.

In addition, U.S. Travel offi cially announced

its upcoming lineup of IPW host cities,

starting with Chicago next year; the last time

the Windy City hosted was in 1998. Other

destinations gearing up to welcome future

IPW delegates include: Orlando in 2015, Miami

in 2016, Washington, D.C. in 2017, Denver in

2018, Anaheim in 2019 and Las Vegas once

again in 2020.

INSIDE NEWS EVENTS

P U B L I S H E D B Y T R AV E L W E E K LY I N C O O P E R AT I O N W I T H T H E U . S . T R AV E L A S S O C I AT I O N

IPW 2013 Sets Records

8:30 a.m. – 3:50 p.m. Business Appts.

8:30 a.m. – 5:00 p.m. Partner Marketing Pavilion

12:25 – 1:40 p.m. Lunch: Taste of America

4:00 p.m. American Express Prize Drawing

Evening Event Caesars Palace

Tonight’s event, sponsored by Caesars Entertainment, Las Vegas CVA and Nevada Commission on Tourism will close IPW in fashion. Caesars Palace will host the star-studded evening, featuring headliner performances and world-class cuisine. White cocktail attire is suggested.

2 IPW HIGHLIGHTS

12 TASTE OF AMERICA

14 CHICAGO READY FOR

2014

IPW DailyWednesday, June 12, 2013

USA TRAVEL TIPTo help international visitors

explore the diverse travel

possibilities America has to offer,

Brand USA provides valuable

resources, including information

on destinations, activities,

accommodations, transportation,

entrance and visa requirements,

currency exchange and more at

discoveramerica.com.

continued on page 8

Taste, See, Experience America

IPW delegates got a live glimpse of Broadway at Tuesday’s luncheon, when medleys were performed from Stomp, Wicked, Chicago, Once and Kinky Boots. The luncheon was sponsored by NYC & Company and The Broadway Collection.


2 I P W D A I L Y T R A V E L W E E K L Y / U . S . T R A V E L

Honoring Top Travel BuyersNORTHSTAR Travel Media/Travel Weekly in cooperation with the U.S. Travel Association.

VICE PRESIDENT COMMUNICATIONSGreg StaleyDIRECTOR INDUSTRY COMMUNCIATIONSAllie BarthMANAGER INDUSTRY COMMUNICATIONSSarah Erdman

EDITORMary Pat SullivanMANAGING EDITORKerry TiceONSITE REPORTERMark ChesnutONSITE PHOTOGRAPHERRalf-Finn HestoftPRODUCTION MANAGERMichele GarthPRODUCTION ASSISTANTGayle GraizzaroART DIRECTORDavid MacfarlaneELECTRONIC PRE-PRESSPatrick FoxDIRECTOR,CUSTOMCONTENTIrene Korn

To inquire about advertising in Travel Weekly Products please contact Bruce Shulman, AssociatePublisher/National Accounts: (561)799-1788 [email protected]

NORTHSTAR Travel Media/Travel Weekly headquarters, 100 Lighting Way, 2nd Floor, Secaucus, NJ 07094; (201) 902-2000; www.travelweekly.comMaterial in this publication may not be reproduced in any form without permission. Copyright 2013 by NORTHSTAR Travel Media LLC. All rights reserved. Printed in USA.

Chairman and Chief Executive Of cerThomas L. KempExecutive Vice President/Group PublisherRobert G. SullivanExecutive Vice President, Digital MediaThomas CintorinoVice President/Group PublisherBernard SchraerVice President/Editorial DirectorLori Ciof Senior Vice President/Editor-In-ChiefArnie WeissmannSenior Vice President, Human ResourcesJanine L. BavosoVice President, Marketing SolutionsMichelle RosenbergVice President, Product Development and ProductionRoberta MullerVice President, Content LicensingSheila RiceVice President, IT Infrastructure andOperationsRich MastropietroVice President, Database ProductsElizabeth Koesser

SUPPLIERS: ON-SITE REGISTRATION

Back by popular demand, registration for next year’s IPW will be open on-site beginning on Saturday. Self-serve kiosks will be accessible in the Central Concourse and within each lounge on the Marketplace Hall fl oor during show hours. On-site registration renewal provides the following benefi ts:

• Extra savings on both booth and delegate rates:• Earn priority appointment scheduling; and• Enter to win a complimentary booth and

registration for three delegates.Questions? Contact Sarah Dickson, director, exhibitions, sponsorships & advertising sales at 202.408.2134IPW 2014: Chicago is expected to sell out. Reserve your spot before leaving Las Vegas!

1. Chairman’s Circle honorees Julia Kohlenberg and Timo Kohlenberg of America Unlimited arrive at The Venetian for a special evening recognizing top international buyers for their contributions to the U.S. travel industry.

2. Stopping to chat during the reception were Annette Weishaar of Caesars Entertainment, Gary Oster of the U.S. Travel Association and Noah Tratt of Expedia Media Solutions.

3. Among the honorees present were Bobby Valenciano and Kazuhiro Shima, both of H.I.S. International Tours in Los Angeles and Toru Furusawa of JTB Corp. in Tokyo. The event was hosted by IHG® Family of Brands, and The Venetian | The Palazzo, an Intercontinental Alliance® Resort.

4. NYC & Company’s Fred Dixon, CityPASS’s Mike Gallagher and U.S. Travel Association’s Malcolm Smith pose for a shot prior to dinner at Delmonico Steakhouse.

5. Roger Dow of the U.S. Travel Association and Chris Thompson of Brand USA toasted to the success of Elske Doets and Priscilla Melse, both of Jan Doets America Tours in Heerhugowaard, the Netherlands.

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Group Sales: 702.770.7280 | [email protected] | wynnlasvegas.com

Please visit us at booth #1708

A Dream For EveryoneLe Rêve – The Dream offers breathtaking performances

that translate to a global audience of any size.

03PW0612.indd 3 6/3/13 11:27 AM



Broadway Comes Alive at IPW

1. Delegates were treated to a live performance from Kinky Boots, which recently won six Tony Awards.

2. U.S. Travel Association President and CEO Roger Dow got into the action on Tuesday, helping the cast of Stomp produce its own unique sound.

3. Grammy® and now Tony Award winner Cyndi Lauper, the composer and lyricist of Broadway’s Kinky Boots, served as emcee of the star-studded luncheon event.

4. The percussion group Stomp wowed the IPW audience with its creative use of everyday objects to make music.

5. Considering it is next year’s IPW host city, it was especially appropriate that cast members from the hit musical Chicago took to the stage.

6. The smash Broadway musical Wicked brought a bit of Oz-inspired excitement to the Tuesday luncheon event.

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WELCOME TO IPW LAS VEGASWe have an amazing event waiting for you.

STARGAZING: A WHITE HOT AFFAIR AT CAESARS PALACEWEDNESDAY, JUNE 12, 8-11 P.M.

The culminating event of IPW will be a truly star-studded opportunity to mix and mingle. “Stargazing: A White Hot Affair,” at Caesars Palace, will feature performances from a constellation of

headliners from Caesars Entertainment as well as a special guest appearance by the incomparable Celine Dion. Set against the captivating backdrop of the hotel’s Garden of the Gods Pool Oasis, the

glitzy gathering will feature world-class cuisine and perfectly mixed cocktails. Enjoy exclusive Caesars Palace surprises and an astronomical fireworks display to complete an evening under the stars.

White cocktail attire is suggested.

Transportation begins at 7:30 p.m.Bellagio guests can take the sidewalk to Caesars Palace.

We look forward to you coming back to visit.

05PW0612.indd 5 6/3/13 12:14 PM

I P W D A I L Y A D V E R T I S E M E N T

Wednesday, June 12, 2013 IPW Daily

Michael Jackson and Cirque du SoleilBY RONALD CLÉMENT

With the upcoming premiere

of Michael Jackson ONE on the

Strip this month, Mandalay Bay

can now lay claim to being the

new home of the King of Pop.

Michael Jackson ONE is a sonic,

tonic fusion of acrobatics,

dance and visuals that takes

the audience on an immersive

journey through the music and

spirit of Michael Jackson.

Michael Jackson’s music had

an epic force that emanated

from his tremendous focusing

power, his unique voice as

well as his charisma and

energy on stage that would

leave concertgoers breathless.

In ONE, Jackson’s physical,

percussive, operatic, funky,

pop rock and soul-driven

artistry illuminates the whole

production.

Designed especially for the

Michael Jackson ONE Theatre,

the riveting, state-of-the-art

surround-sound environment

gives fans an opportunity to

hear Michael’s multi-layered

music like they have never

heard it before. Seventy

percent of Jackson’s No. 1 hits

presented at full length, in fact.

Some of the sound feels like it

surrounds you or comes from

above or even behind you —

such as Vincent Price’s laugh at

the end of “Thriller” — literally

sending chills down your neck.

The artistry and essence of

Michael Jackson are expressed

through the vibrant energy

of the cast of 63 dancers

and performers hailing

from 17 different countries,

underscored by aerial

performance, driving acrobatics

and vivid choreographies that

use the urban/hip hop idiom as

a springboard for exploration.

The costumes have a graphic,

illustration look and feel and

integrate clever quick-change

effects using black light and

CO2 explosions.

In an immersive, versatile set

inspired by the “Dangerous”

album cover, ONE takes the

audience through a series of

seamless visual and musical

tableaux, at the heart of a world

that is in turn majestic, playful,

magical and heart-warming.

The sprawling video projections

and the action that sometimes

takes to the sky — unfolding

from two rails suspended high

above the audience — also

contribute to the immersive

experience.

As the show unfolds and we

delve deeper into this “close

encounter” with the King of

Pop and his artistic vision,

Michael is defi nitely close by.

Not only do we catch glimpses

of him performing on the

massive projection surfaces, he

makes his scintillating presence

felt by nudging the four

protagonists along.

Filled with the theatrical

wizardry and signature

acrobatics of Cirque du Soleil,

ONE is a heartfelt tribute to

the work, innovative spirit and

legacy of Michael Jackson, one

of the most beloved artists of

all time — the King of Pop, the

genius, the visionary, the One.

For more information on

Michael Jackson ONE or any

of the other Cirque du Soleil

productions, please see a

Cirque du Soleil representative

at IPW booth 1844.

Offer Your Clients a World of Imagination

For information on Cirque du Soleil touring show productions, please contact

[email protected] or 866.624.7783

LLaaas Veegggass

9 unique shows that will expandtheir horizons and awaken their wonder

AT WALT DISNEYWORLD RESORT

orlando

AT MANDALAY BAY RESORT AND CASINO

LUXOR

AT ARIA RESORT & CASINO

las vegas

AT TREASURE ISLAND AT BELLAGIO LIVE AT MGM GRAND

AT THE MIRAGE AT NEW YORK-NEW YORK

07PW0612.indd 7 6/3/13 12:16 PM

continued on page 16

Wednesday, June 12, 2013

I P W D A I L Y T R A V E L W E E K L Y / U . S . T R A V E L

IPW Daily

8

SEVEN INCREDIBLE SHOWSONE EASY CALL

At Planet Hollywood At Paris

At Caesars Palace At Harrah’s Las Vegas At Harrah’s Las Vegas

At The Venetian At The Venetian

www.BASEentertainment.com

One Point of Contact | Priority Seating | Net Rates

866-633-0195 or [email protected]

Universal Upgrades on Both Coasts

rooms at value-price

levels.

The addition of this

property — inspired by

the beach resorts of the

1950s and 1960s — will

give international and

domestic visitors alike

on-site options they’ve

never had before,

according to Dennis

Quinn, the resort’s

vice president for

destination sales. “The

opening of Cabana Bay

and value-based price

points. Universal’s

Cabana Bay Beach

Resort will be built on

a 37-acre site within

Universal Orlando Resort

(adjacent to Islands of

Adventure) and will be

the company’s fourth

property, but the fi rst of

its collection to cater to

these distinct markets:

families seeking suite

accommodations for

up to six, and those

searching for standard

simulator attraction. Modeled after the

one in its sister park, Universal Orlando

Resort, the attraction will include a

few surprises unique to its Hollywood

locale.

USH will open up Universal Plaza

this summer, a dining and relaxed area

in a Hollywood setting. The location

is still reeling from the success of its

“Transformers: The Ride – 3D,” which

launched last year and has received

critical acclaim as the No. 1 ride in

Southern California by About.com.

Universal Orlando Resort has news of

its own. The destination company has

partnered with Loews Hotels & Resorts

to debut a new dual-experience

property in 2014, featuring a total

of 1,800 family suites and standard

rooms (900 of each) at both moderate

BY KERRY TICE

Whether travelers are seeking a theme

park adventure on the West or East Coast,

both Universal Studios Hollywood and the

Universal Orlando Resort are ready to

deliver with new attractions and a new

hotel property.

In exciting news for Harry Potter fans,

Universal Studios Hollywood (USH) will

break ground on its very own “Wizarding

World of Harry Potter” at the end of

this summer. An opening date has not

yet been announced, but offi cials at the

theme park are promising “a magical

experience faithful to the landscape of

the fi lm,” according to Thomas See, vice

president of sales for USH. Furthermore,

the theme park is excited to announce the

addition in 2014 of “Despicable Me Minion

Mayhem,” a 3D Ultra HD movie motion-

ANCHORMANTHE LEGEND OF RON BURGUNDY

THE EXHIBIT

“It’s kind of

a big deal.”

Nov. 14, 2013 – Aug. 31, 2014

ANCHORMAN 2: THE LEGEND CONTINUES Opens Nationwide Dec. 20, 2013

newseum.org Washington, D.C.NEWSEUM

Visit us at booth 918!

HAPPY CUSTOMERS MAKE BETTER BUSINESSWe put you first: for mobile ticketing; a bespoke agent website; a brilliant customer app. Big innovations for better business. And that’s just the start…

VISIT US AT BOOTH #1981

GREAT CITIES. GREAT STORIES. GREAT OPPORTUNITIES.

first

09PW0612.indd 9 6/3/13 12:17 PM

I P W D A I L Y A D V E R T I S E M E N T


SeaWorld Celebrates 50 YearsIPW Daily received an update

on all the exciting news at

SeaWorld Parks & Entertainment

from Peter Frey, senior

marketing offi cer.

SeaWorld has such a broad

offering for visitors. With

11 world class parks, what

options are available through

SeaWorld?

For more than 50 years, we

have been a leading theme park

and entertainment company

delivering personal, interactive

and educational experiences

that blend imagination with

nature. SeaWorld Parks &

Entertainment™ is best known

for our 11 U.S. theme parks,

attractions that hosted more

than 24 million guests in 2012,

and the beloved SeaWorld®,

Busch Gardens®, and Sesame

Place® brands.

In Florida, SeaWorld®

Orlando, Aquatica, SeaWorld’s

WaterparkTM, Discovery Cove®

Orlando and Busch Gardens®

Tampa provide a wide variety

of experiences — both land and

sea — for the ultimate theme

park vacation. SeaWorld San

Diego continues to offer new

experiences, from attractions

like Turtle Reef and the park’s

fi rst roller coaster, Manta®, to

the new water park, Aquatica.

The big news coming up

in 2014 was just announced

at yesterday’s IPW press

conference. For decades,

SeaWorld has surprised and

amazed our guests with unique

entertainment, thrilling rides

and up-close encounters with

amazing sea life. Now during

SeaWorld’s 50th Celebration,

we are thrilled to offer a whole

new “Sea of Surprises.” All three

SeaWorld parks will be sharing

the fun and delight throughout

the 18-month celebration with

uniquely SeaWorld moments.

Starting March 21, 2014, we

invite guests to join us as we

celebrate with new interactive

experiences, new shows and

daily entertainment, more

up-close animal encounters,

and a Surprise Squad treating

guests with prizes every day.

The fi rst SeaWorld in San

Diego, will even have an all-new

interactive front gate area called

“Explorer’s Reef.” The area will

immediately immerse guests in

an undersea realm.

SeaWorld also boasts some

incredible rides. Manta is one of

the highest-rated roller coasters

in the U.S. What other ride

experiences are available?

Yes, Manta has become a

fan favorite, blending up-close

animal encounters with thrilling

rides. We actually have two

Manta roller coasters now:

SeaWorld Orlando’s Manta is

a fl ying roller coaster, and San

Diego features a multi-media

double-launch coaster. Busch

Gardens Tampa’s Cheetah

Hunt® launch coaster continues

the style of animal inspiration,

inviting guests to join one of

nature’s most agile predators

in a race across the Serengeti.

In 2014, Busch Gardens will

introduce Falcon’s FuryTM, a drop

tower that stands more than 300

feet tall and pivots 90 degrees

in midair before diving straight

down like a bird of prey. Busch

Gardens Williamsburg’s newest

addition to their coaster line-up

is Verbolten®, an Autobahn-

themed launch coaster. Each

park also features kid- and

family-friendly rides like Shamu

Express® and Air Grover.

Throughout SeaWorld’s history,

you have rescued, rehabilitated

and released into the wild

thousands of animals. How

important is that element to the

SeaWorld philosophy?

That’s part of who we are as a

company, so it’s very important.

SeaWorld Parks & Entertainment

inspired more than 24 million

guests last year to celebrate,

connect with and care for the

natural world. Through up-close

animal encounters, educational

exhibits and innovative

entertainment, guests leave

with a heightened sensitivity

to the world around them and

an awareness of the plight of

animals in the wild.

SeaWorld Parks &

Entertainment maintains one of

the largest animal collections in

North America and is a global

leader in animal husbandry,

veterinary care, enrichment and

animal behavior. In fact, guests

at Busch Gardens Tampa closely

observe and even take part in

the animal care experience in the

new Animal Care Center. From

nutrition to treatments, X-rays

to surgeries, much of Busch

Gardens’ animal care is now

conducted in guest view in this

new state-of-the-art facility.

SeaWorld has helped animals

in need — ill, injured, orphaned,

and abandoned — for more than

four decades. More than 22,000

animals have been rescued by

the park’s animal experts.

This is the largest expansion in

your company’s history. Share

some highlights.

Yes, SeaWorld Orlando just

celebrated the grand opening

of Antarctica: Empire of the

PenguinTM, with a huge guest

response. The largest expansion

in SeaWorld’s history, the new

realm blends animal encounters

with a unique trackless ride the

whole family can enjoy. Only

SeaWorld Orlando can fully

immerse guests into the thrilling,

chilling continent at the South

Pole that few people will ever

experience. Guests also meet

a very special penguin named

PuckTM, and it’s through his eyes

that guests learn about the

challenges and beauty of this

remote and frozen land. The

highlight of the new attraction,

though, is a colony of nearly 250

penguins. Stepping off the ride,

guests fi nd themselves among

a colony of Adelie, gentoo, king

and rockhopper penguins in a

30-degree habitat fi lled with

wind, snow, rocks and chilly

water.


Here’s to 50 years,and one big

celebration!

Introducing a Sea of SurprisesWe’re celebrating 50 years of memories with a Sea of Surprises! During our year-long celebration, you’ll experience amazing new animal encounters,incredible performers, and Shamu’s party. Come and experience our parks in a whole new way—a world of prizes and surprises awaits!

Text SEAWORLD to 30364 and tweet #SeaOfSurprises

Text SEAWORLD to 30364. Message and data rates may apply. Text STOP to 30364 to opt out. Text HELP for information. You will receive 2 text messages per day in response to your text during IPW. Participating carriers include: Alltel, AT&T, Boost Mobile, Nextel, Sprint, T–Mobile, U.S. Cellular, Verizon, Virgin Mobile. Privacy Policy, http://seaworldparks.com/en/seaworld-orlando/Privacy-Policy. Sponsor: SeaWorld Parks & Entertainment, Inc., 9205 SouthPark Center Loop, Suite 400, Orlando, FL 32819. © 2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

Amtrak Continues Ridership GrowthAmtrak, the national rail

passenger line, continues to set

ridership records as short-haul

and long-distance trains grow

in popularity with domestic and

international travelers. “We set

another record in fi scal 2012

with more than 31 million riders

— an increase of 3.5 percent,”

said Mike Blakey, acting chief

marketing and senior director,

loyalty and CRM, Amtrak. “The

Northeast Corridor had its best

year with more than 11.4 million

passengers, up 4.8 percent. We

have had consistent, year-over-

year growth in revenue in eight

of the last nine years and are on

track to do the same this year.

There is strong support for rail

travel in the United States.”

The rail company’s IPW booth

will have eight tables and will

feature photos of trains. Nine

Amtrak representatives will be

on hand to meet with delegates.

While representatives have

prescheduled appointments, said

Blakey, delegates should feel free

to stop by the booth, especially

in the early morning hours.

Amtrak continues to improve its

product, said Blakey. The fi rst of

70 new locomotives will be going

into service this fall with the rest

available by 2016. In addition, 130

new single-level long-distance

cars have been ordered.

Free Wi-Fi via AmtrakConnect

has been upgraded to 4G service

on Acela and regional trains, and

according to Blakey, “customers

will see a dramatic improvement.”

Amtrak’s busy Northeast

Corridor is very popular with

international travelers, said

Blakey, because “it makes it easy

for them to see the great East

Coast cities — Boston, New York,

Philadelphia and Washington.

There is good frequency in those

markets and it is much faster

to go from city center to city

center.“

For international travelers with

longer vacation time, Amtrak’s

partnership with the National

Parks — Trails & Rails — has been

very popular. Travelers can ride the

Empire Builder to Glacier National

Park; the Zephyr in California

through Glenwood Canyon; the

San Joaquin to Yosemite; and

a train from Los Angeles to the

Grand Canyon; and many more

— with packages available. Park

rangers will either speak on the

trains about the parks, or material

about the parks is distributed.

The website, Amtraktoparks.

com provides information on

Trails & Rails, detailing how

Amtrak riders have access to

more than 300 parks.

The line also has other trade-

oriented websites, including

Amtrak .tour. ra i lagent .com,

the main trade site where

commissionable packages are

displayed; information for all

travel partners is available at

A m t ra ka g e n t s u p p o r t .co m .

Amtrak also continues its

partnership with Rail Europe.

“International travelers enjoy

the entire train experience —

what they can see and do,” said

Blakey. “When you buy sleeping

car accommodations, meals are

included. There is nothing more

exciting than seeing the country

by rail.”


tomatoes, onions, peppers,

pickles and celery salt — all on

a poppy seed roll. Meanwhile,

visitors to the state’s section

will fi nd blues guitarists and

an Abraham Lincoln lookalike

who will answer questions and

pose for pictures. Continuing

its IPW theme of promoting

shopping, Illinois representatives

will be offering 500 shopping

vouchers worth $50 each; there

will also be fashionably dressed

mannequins and shopping bags

in which to carry materials and

gifts. “We’re excited to share

an authentic Illinois experience

with luncheon attendees — from

blues music to trying out the

famous Chicago hot dog to

taking a picture with our own

President Lincoln lookalike,” said

Jen Hoelzle, deputy director,

Illinois Offi ce of Tourism. “And,

courtesy of some of our world-

class shopping destinations,

attendees will also receive gift

cards and other giveaways for

their shopping pleasure during

IPW 2014.“

Travel Oregon: This Pacifi c

Northwest state will offer

tastings of two fl avorful

beverages: pinot noir wines

and beers from microbreweries,

according to Teresa O’Neill,

vice president of global sales,

Travel Oregon. “The theme is

Oregon Bounty because there

is a buzz about the state’s

culinary appeal,” said O’Neill.

Oregon’s entree on the buffet

will be Oregon summer berries

cobbler with vanilla cinnamon

whip. A social media contest

will be held on Twitter — with

participants voting on which

is better — Oregon wine or

Oregon beer. A winner chosen

at random will win a trip of their

choosing to either wine country

or the Ales Trail. There will be

representatives from the Oregon

Wine Board and the Oregon

Brewers Guild at the lunch, as

well as about 20 representatives

dressed in appropriate

costumes. “We’re very excited,”

said O’Neill. ”As a small

destination, having this multi-

sponsor lunch gives us a chance

to show off to delegates.”

Texas Tourism: Beer will also

be on the menu for Texas,

according to Brad Smyth,

tourism director, Texas Tourism.

Shiner Beer, a historic legend

in the state, will be served at

the lunch, as well as Texas

barbeque brisket. The state is

also bringing entertainment that

refl ects its Western heritage,

including a trick roper. Visitors

will be able to have their photos

taken in front of iconic Texas

destinations and can enter to be

eligible to win a trip to the Lone

Star State.

Visit California: Not

surprisingly, salad will be this

state’s healthy contribution to

the Taste of America buffet,

with organic spring mix,

artichokes, lettuce, walnuts,

raisins, mushrooms and

strawberries. According to

Leona Reed, senior director

of international marketing,

Visit California, the state will

be showcasing all of its key

elements: luxury, wine, beaches,

Hollywood and cuisine. “We’re

hoping that visitors will be

able to see some famous faces

in our area.” said Reed. “We

defi nitely promise excellent

photo opportunities.” There will

be a wine bar with an education

on California wines. “We’re

approaching the whole display

as though it were a farmers’

market, with everything fresh,”

said Reed. “We will be giving

out bottles of olive oil, as well

as special prizes and giveaways.

We will ask visitors to post their

photos on social media, and if

they do, they will be entered

into a drawing for a luxury trip

to California.”

Visit Anchorage (DMO for

Anchorage, Alaska): Alaskan

seafood (king crab mac ‘n

cheese) will be on the menu at

Taste of America, according to

David Kasser, vice president-

tourism development and sales

for Visit Anchorage. Traditional

four-cheese mac ‘n cheese will

also be available. Champion

athletes will perform native

games and demonstrations of

native drumming and dance.

Visit Anchorage critters (or

humans in furry costume) will

be there including Seymour the

Moose. “We’re hoping to serve a

drink called the Moose Smooch,”

said Kasser, “which includes

Baileys Irish Cream and Kahlua.”

Foam moose antlers will be

given out, and delegates can

take photos wearing them for

distribution on social media.

SeaWorld Parks &

Entertainment: SeaWorld has

some special news to share with

IPW attendees, and everyone is

invited to celebrate! Delegates

will encounter a surprise too big

to be found on land, and there

will be one-of-a-kind animal

encounters, entertainment and

sweet treats (including Shamu

cookies) to enjoy. And, though it’s

still a secret, it is promised that

the SeaWorld Surprise Squad will

be making a big splash.


Taste, See, Experience America continued from page 1

Cre

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I P W D A I L Y T R A V E L W E E K L Y / U . S . T R A V E L

IPW Daily

14

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Chicago Gears Up for IPW 2014BY HARVEY CHIPKIN

Chicago is going international in

a big way. The host city for IPW

2014 has opened 10 offi ces on four

continents to work with local travel

trade to spotlight Chicago for

international travelers, according

to Cathy Domanico, vice president

of tourism sales at Choose Chicago.

Chicago will have a signifi cant

presence at IPW 2013, including:

•OLargest booth presence ever

for Chicago;

•ONine Chicago partners in a

Chicago-branded aisle; and

•OSponsorships such as numerous

banners at the convention center,

22 internet kiosks and a full-page

ad in the offi cial IPW program.

Since the formation in 2012 of

Choose Chicago, the offi cial sales

and marketing organization for the

city and a member of U.S. Travel

Association’s Chairman’s Circle,

international travel has become

a critical focus. “Chicago is now

tenth among most-visited cities by

international visitors in the U.S.,”

said Domanico, “and we think it

should be in the top fi ve because

of all we have to offer. We have

two international airports and

tremendous airlift, and we are a

cultural mecca.”

“We have world-class

architecture, some of the world’s

greatest chefs and spectacular

museums and shopping,” said

Domanico. “What is surprising to

many visitors is that we have 28

miles of lakefront and 19 beaches;

you can take a short walk from a

great shopping street to the beach.”

While it’s easy for a visitor to

spend a week in Chicago, the city

is frequently combined with other

destinations to make for attractive

tour programs. “We do a lot of

Chicago and Yellowstone National

Park tours,” said Domanico. “Also,

Route 66 starts in Chicago, and

some people love to motorcycle

down that legendary highway.

We recommend that international

travelers should stay in the city for

at least three or four nights.”

International travelers to Chicago

can look forward to: the tallest

building in the U.S., the restaurant

that has been acclaimed by many

as the best in the U.S., Alinea, and

more than 200 theaters with high-

quality productions.

Since IPW was last in Chicago in

1998, the following attractions and

icons have emerged:

•OMillennium Park, with

its astonishing collection

of public art;

•OModern wing of the

Art Institute of Chicago;

•OThe LEDGE at

Skydeck Chicago, 99

stories up and offering

views of four states ; and

•OMany new fi ve-star

hotels.

“The momentum is

there. We are positioning

ourselves as a new

product for clients who

have been to the U.S.

before and are now

looking for something

different.”

Domanico promises

next year’s Chicago IPW,

“will be the best in years.

It will be the payoff for

our investments in the

international market in

recent years.”

The city is preparing

to welcome international

visitors by having

host city committees

create unique Chicago

experiences, and the

hospitality industry is fully

engaged and prepared

to showcase Chicago as

a global destination and

gateway to the U.S.

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Harry Potter World is Expanding is unique because it brings two

new hotel categories to Universal

Orlando, opening up new

markets for us,” said Quinn, who

added that they have already

begun taking reservations for

the family suites for arrivals

March 31, 2014 and beyond and

for the value/standard rooms for

arrivals after July 1, 2014. Guests

will be entitled to early park

admission and will be in close

proximity to the park entrances.

The hotel will not, however,

offer complimentary Universal

Express Unlimited Access, a perk

awarded to guests staying at

the resort’s other three on-site

properties.

Quinn said this new product

was the result of strong demand

from the family market for more

space. Each of the 900 suites will

be capable of sleeping six and

will include kitchen areas. What’s

more, he noted that the standard

rooms (900 also) provide more

value for the economy-minded

consumer. “There are people

looking for special price points,

and this hotel helps us offer that,”

said Quinn. Rates for standard

rooms will start at $119 per night,

while family suites will start at

$174 per night. Some amenities

include a bowling alley, a lazy

river and two main pools.

In more current developments,

the resort company is eager

to announce the launch of its

“Transformers: The Ride – 3D”

on June 20, along with plans to

expand upon its Harry Potter

world in both parks with the

addition of “Diagon Alley,” an

extension of the Harry Potter

experience that will include

shops, a restaurant and a

marquee attraction based on

the fi ction and fi lm-inspired

Gringotts Bank.

In good news for the

continued from page 8

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IPW Daily

REGULAR REGISTRATION

DEADLINE JUNE 21,

2013

ENTER THE 2013 MAGELLAN AWARDS!

Travel Weekly is proud to present the premier industry-wide recognition program, the Travel Weekly Magellan Awards. From design to marketing to service, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.

Magellan Award Winners will be highlighted in a special issue of Travel Weekly and will receive a custom produced statu-ette made by the same company that produces the Oscar and Emmy awards.

ENTER NOW AT TRAVELWEEKLYAWARDS.COM

MEET SOME

OF OUR JUDGES

BRUCE BECKHAMTourism Cares

PETER GREENBERGCBS News Travel Editor

JOHNNY JETTTravel Blogger

MARC MANCINIMarc Mancini Seminars & Consulting

Universal Revampsinternational partners of Universal

Studios Hollywood, operators

now have the ability to fully ticket

their clients at their desk through

a new technology platform

previously only available to USH’s

domestic cohorts. In line with this

enhancement — which will save

visitors from jumping from one

line to another using vouchers

upon their arrival at the

park — USH is promoting

its newly revamped

“VIP Experience.” This

non-traditional product

allows guests to explore

“off-limit” areas that

include sound stages,

prop warehouses and

costume departments.

Visitors will now have

access to additional

private locations and can

board new trolleys that

will escort them through

the back lot journey, in

addition to partaking

in a gourmet lunch in a

private reserve area.

While this VIP option

has been available for

some time now, Thomas

See, vice president of

sales, Universal Studios

Hollywood, said the

company has “paid more

attention to upgrading

the details that surround

the experience,” and he

is hoping wholesalers

and travel partners will

encourage their clients to

book ahead, as it tends to

sell out on high-volume

traffi c days. “We’re trying

to fi ght the drawback of

waiting in lines on hot

summer days,” said See.

“Now wholesalers can

book these products

online in a hassle-free

experience that will allow

their clients to walk right

through the gates.”

Universal Studios

Hollywood and Universal

Orlando Resort are

eager to connect with

their travel partners at

IPW, both citing positive

growth in the past year

from the international

market. With a plethora

of new travel products on

the line, each is hoping to

solidify new relationships

and build on their existing

ones.

.

continued from page 16

19PW0612.indd 19 6/3/13 12:24 PM

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Wednesday, June 12, 2013IPW Daily

I P W D A I L YT R A V E L W E E K L Y / U . S . T R A V E L 21

Simon Expands Shopping OptionsBY MARK CHESNUT

With a new website, an array

of renovations and a unifi ed

exhibit at IPW that brings

together its various brands,

Simon — the world’s largest

developer of shopping centers

— is uniquely positioned to

appeal to international visitors

in the United States, according

to company representatives

exhibiting at IPW 2013.

Simon operates 102 retail

and entertainment centers that

are marketed as destination

properties, including Premium

Outlets, The Mills and Simon

Malls. Each of the three

brands has its own appeal to

international travelers, according

to Jolie R. Cina, director of

marketing for Premium Outlets

and Simon Property Group.

Cina noted recent openings

and planned upgrades for the

Premium Outlets division. “There

is a lot of growth going on in

the Premium Outlets platform

that we’re really excited about,”

she said, citing the recent

opening of Phoenix Premium

Outlets in Chandler, Arizona,

upcoming openings in St. Louis

and Toronto, and upgrades and

expansion at facilities in Palm

Springs, Las Vegas and New

York State.

With its individual brands

offering different retail

experiences, Simon offers

distinct advantages for

international suppliers,

according to Stephanie Toor,

corporate director of tourism for

The Mills. “Working with Simon

shopping destinations, no matter

what the client wants, they can

get it with one stop,” she said,

“so they’re not backed into a

corner to only send clients to

high-end or to outlets.”

Simon Malls has highlighted

specifi c facilities as ideal for

international visitors, according

to Lyndsay Rossman, director

of marketing and business

development. “For Simon Malls,

we’ve designated 25 shopping

centers as tourism properties,

across the country in major

markets,” she explained. “For us,

one of the differentials is that we

offer brand names, from Target

to Tiffany. We also have unique

dining experiences.”

To help travelers make

the most of their shopping

experiences, the company has

unveiled a new website — www.

simon.com/travel — focused on

the destination mall properties.

“It makes everything very easy,”

said Cina, noting that the site

offers information for group

bookings, “shop and stay”

packages and other amenities.

1 2

4 1. Planet Hollywood International, Inc. was well represented by Matt Luckett, Roxanna Torrens, John Niihara and Gretchen Heppler.

2. Wynn Las Vegas representatives Kidist Grznar, Danielle Ashurst, Price Karr and Susan Salazar were eager to get down to business on the fl oor Tuesday.

3. Roger Dow, president and CEO of the U.S. Travel Association, announced at a press conference on Tuesday morning that IPW 2013 is a resounding success, noting that more than 6,000 attendees convened in Las Vegas.

4. Delegates stopped by to chat at Visit Anchorage Alaska’s colorful display on the Marketplace fl oor.

3



Building Networks, Growing Business

1. The King of Pop’s lookalike poses with Mito Qi from Visit Orlando on Tuesday during IPW.

2. Representatives from Universal Orlando Resort are excited to share news of the rollout of their new Transformers The Ride - 3D.

3. On the Marketplace fl oor, BASE Entertainment representatives talked about the many exciting shows available in Las Vegas.

4. The Las Vegas Convention Center played host to more than 6,000 delegates from 70 countries who conducted travel business at IPW 2013.

5. The Media Marketplace Travel Writer Awards, sponsored by CityPASS, honor excellence in travel journalism. Pictured are Roger Dow of U.S. Travel Association, Mike Morey of CityPASS, writers Janice Strong from Canada, Lieven Mathys from Belgium, Chris Coplans from England, Elzbieta Pawelek from Poland, as well as Chris Thompson of Brand USA and Mike Gallagher of CityPASS.

6 The new Partner Marketing Pavilion was buzzing with activity on Monday as marketers and technology companies shared insight about new platforms.

54

2 3

6

1

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Documents

IPW Daily - Travel Weekly · Wednesday, June 12, 2013 IPW Daily 4 I P W D A I LY T R AV E L W E E K LY / U . S . T R AV E L Broadway Comes Alive at IPW 1. Delegates were treated to