iPhone's Benefits

8/3/2019 iPhone's Benefits

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MIS In your pocket

Group 13:T ng Th Thanh H ng

o Th Qu nh Lin

Nguy n Th nh Nguy t Bi Th Th ng Nguy n Th Minh Thy


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OuTline


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Case Overview

An important apps for handhelddevices.

Many benefits for different kindsof business

iPhones benefits supported byMIS


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What is MIS?

MIS: Management InformationSystem

Provides information needed tomanage organizations efficientlyand effectively.

Involve three primary resources:technology, information, andpeople

Aids the or anization in effective and


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How can we understand

MIS in your pocket ?


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MISs benefits for business in

mobile handheld devices

Smartphone help businessmen do

various business tasks everywhere theyare

make better, faster decisions

manage and track clients andcompetitors


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iPhone and its benefits forbusiness

iPhone introductioniPhone in businessMain benefits for business


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iPhone introduction

a line of Internet and multimedia-enabled smartphones marketedby Apple.

four generations of iPhone models

It has many functions such as: videocamera , camera phone, portablemedia player


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iPhone in business

- Features for business

- Safe and secure

- Tracking the business- In-house applications for business


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Features for business

Microsoft Exchange

The full-featured Safari browser.

Rich HTML emailOther easy-to-use, innovative

applications


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Safe and secure

- new iOS 4 Data- Protection APIs

- other secure methods


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Tracking the business

- speeding up smart decisions withapplications

- Ex: Oracle Business Indicators


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In-house applications for business

Business Intelligence

Lookup & Reference

Field Sales & ServiceBusiness Process


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Main benefits for business

Making work more flexible Improving competitive advantage


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B t u t y l ph n model, anh thm vo, anh c ng ko bi t c c n thi t ko u. :-s ch th y ci h ng d n c a

c y, n nh th m. Nh ng Lin ko c ki n g v c ng ko mu n cho vo, ko hi u v sao. V cho vo th c ng ko bi t

di qu ko hay th no. A ch u thi. :-s


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iPhones business model

Key Ingredients of a Business

ModelRevenue models:

Porters competitive forces model:

SWOT analysis


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Key Ingredients of a Business

ModelValue Proposition

iPhone combines a web browser,email, iPod and personalcomputer into a single,fashionable, easy-to-use device


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iPhone differentiation

0

2

4

6

8

10

Affor

dable

Easy

ofuse

Fashion

able

Email

Web

brow

sing

Media

Play

er

Carrie

ravailability

Screen

PCfunctionality

Factors of Competition

Sc

ore

(10

=

highes

iPhone

Blackberry

Pearl

Motorola

RAZR

The strategy canvas illustrates how the iPhone isdifferentiated from the BlackBerry Pearl andMotorolas RAZR.


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Market strategy

straight-forward and simple yet clever.

The plain and simple Apple icon letscustomers clearly see that they aredealing with a trusted brand, whilst notbeing too overbearing and full of flufflike some company logos


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Revenue models:

Revenues from selling the

devices, not from revenue sharingfrom cell phone plans.

Break into already large and

already well-established cellphone market

Reinvent simultaneously peoples

conception of how cell phoneswork and how to use one.

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Porters competitive forces model:

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SWOT analysis

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Strengths and Weaknesses

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Opportunities and Threats

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Some examples about

iPhones applications

Standards Chartered: Multinational bankinggoes mobile.

Gap Adventures: A global travel companystays unified, with iPhone.

World Wide Technology: Maintaining IT

infrastructures with iPhone.

Documents

iPhone's Benefits