IP TELEPHONYA COMMS BUSINESS GUIDE TO

IP TELEPHONY IN THE CHANNEL

PUBLISHED ALONGSIDE THE APRIL 2018 ISSUE OF COMMS BUSINESS

SPONSORED BY

T he IP telephony landscape is an ever evolving beast, but it’s currently a market which is booming in the UK. The improvements in connectivity over

the last five years has made IP an easy choice for many businesses due to its flexibility and cost effectiveness. With over 90 providers in the UK there is unprecedented choice for partners which has created an incredibly competitive space. Amid the large scale consolidation in the market we will look to take stock of the market and clarify exactly where partners should be looking to gain maximum value in selling IP telephony.

TechnologyWe will be excepting comment and conducting interviews about latest developments in technology which are impacting the IP Telephony market which will cover a number of areas including:

End user demands – What are end users actually asking for when it comes to the technology? Are all feature sets born equal?

Feature trends – What kind of new features are making their way into hosted solutions and

why does this matter for partners? What kind of development cycles are Channel suppliers managing to sustain to enable new features to come to market for partners?

Price vs features – How do partners sell on feature sets and functionality when so many customers are price driven? How do you push customers out of the ‘price-first’ mentality so they focus on the bigger picture?

End Points, why they matter – Does your service give you the flexibility you need to use the endpoints that your customers need? We will look at a variety of popular options the Channel are currently selling from the bargain basement handsets to the premium end of the market.

Pick n’mix Services – Can you construct the end to end service you really want to? From the connectivity to the end point your flexibility could be your biggest asset. We will be asking providers and partners what they want from a pick and choose solution. Does this really give partners more flexibility and provide more margin opportunities?

Market MovementsWe will be seeking comment from analysts and those top companies in the market which drive big industry changes. We will be asking those important ‘market-makers’ about adoption trends versus traditional telephony and what is driving

DEADLINE FOR SUBMISSIONS: Editorial: 23rd February 2018 Advertising: 9th March 2018

IP TELEPHONY 2018

those changes. Is ISDN end of life still a major driver for the

march towards hosted telephony?Is the Broadsoft acquisition a major threat for

the service provider community? How much of the market is still left to play for

and where are the major threats coming from for this wave of adoption?

DifferentiationIn a sea of products which appear to do the same thing how can partners differentiate themselves enough to make themselves stand out? In this section we will look to dissect the value-add for partners and look at the factors they should consider on this front before choosing a supplier.

Service and support – is this the holy grail of differentiation? The support partner’s offer to customers can vary widely. Is this the battlefield partners need to focus on to make their offering stand above the crowd?

The importance of a multi-vendor strategy – Do you have the right portfolio to ensure you win more than your fair share of deals? What advice do Channel suppliers have for partners wishing to construct an unbeatable portfolio?

Channel FocusVendors and Channel suppliers alike can have a different view to those selling IP services to

businesses directly. In this section we will seek comment from those resellers in the market who are successfully selling the technology. We will ask them the following:

What makes your offering different?What are you biggest challenges in the market

at present?Where do you make your biggest margins in

the IP telephony offering?What are the biggest considerations for your

business in choosing an IP solution to on-board?

The Matrix – Do your providers stack up?The supplement will include a supplier matrix which will compare several of the key providers in the market across a number of fronts. Do you know how your vendors stack up against others you aren’t currently selling?

IMPORTANT: If you are a vendor/ Channel supplier and you want to find out more about getting featured in the IP Telephony matrix please contact sales@commsbusiness.co.uk

You will be issued with a template of questions to fill in to be completed and returned by the 23rd Feb 2018.

Contact: If you would like to get involved in the IP

Telephony supplement please contact Ian Hunter at Ian@commsbusiness.co.uk

PRODUCED BY:

COMMSBUSINESSThe leading magazine for the ICT channel www.commsbusiness.co.uk

IP TELEPHONY 2018

PACKAGES

GOLD PACKAGE The Gold Package is the most popular option for showcasing your offerings within the guide. Make the most of this unique guide and give your brand bold exposure using a 2 page spread. (2 Page Spread £2,500 + VAT)

SILVER PACKAGE Advertise your offering to thousands of resellers that read this annual guide with a full page advert. (Full Page £1,500 + VAT)

BRONZE PACKAGE. If you have a more limited budget, you can still reach the thousands of people who’ll read the IP Telephony Guide using a half page advert. (Half Page - £825 + VAT)

SALES ENQUIRIES:Mat Swift 01322 466019 mat@commsbusiness.co.ukCraig Howell 01322 466017 craig@commsbusiness.co.uk

A COMMS BUSINESS GUIDE TO IP TELEPHONY IN THE CHANNEL

IP TELEPHONY

PRODUCED BY

IP TELEPHONY 2018

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The Security guide will be distributed via the following channels:

� With the August issue of Comms Business to a circulation of 15,000.

� A digital version will be sent to the full 25,000 database and posted on our website, Twitter and Linkedin.

� Distribution at Channel Live in September 2018 to 3000+ attendees.

IP TELEPHONY 2018