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IP management challenges in open innovation environments

Strasbourg, 23rd March 2015

Vincent Couteau, Head of Legal IPR

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Contents

▶ Introduction

▶ Scientific Community

▶ IP Factory

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Introduction

▶ Digitalization is on every customer’s agenda▶ One of the key objectives of Atos for 2015 is growth - which can only be

obtained by differentiation▶ Every year over 100 innovation workshops are organized with key

customers - but still some clients are finding Atos not innovative enough▶ Journey 2018 is the opportunity to go one step further by properly using

unique content▶ The content of Journey 2018 is not produced in isolation – it is the result of

5 years of work by 1 hundred members of the Scientific Community coming from all service lines and GBU’s, exposed in their day jobs with customers.

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Atos is an international

leader in

Digital Services

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Atos helps its clients to transform to successfulfirms of the future

Delivering operational excellence

Enabling the digital transformation

Designing customer experience

Providing the secure enterprise

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Delivering services

consulting

managed operations

systems integration

big data and security

cloud

e-payment

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Atos has grown through acquisitions and successful turn around

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Innovation@Atos

Public Innovation

(European cloud partnership …)

Clients(Siemens,

Shell, IOC …)

Startups(bluekiwi,

Typesafe …)

Scientific Community109 Members, 10 R&D labs

Universities(UPMC chair,

IT Challenge …)

Analysts(Gartner, Forrester, Ovum …)

Business Partners(Samsung, EMC, …)

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Various sources of IP generation

▶ Enterprise social networks (FISH/Blue Kiwi)

▶ Atos Scientific Community (POCs, White Papers, Ascent Lookout)

▶ Internal R&D (e.g. Atos Research & Innovation)

▶ Siemens R&D partnership and other R&D collaboration

▶ Customer innovation▶ Partner innovation (e.g. C-Lab)▶ Atos Technology & Innovation Centers▶ IT Challenge▶ M&A (acquisitions, JVs, etc)▶ …

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The Atos Scientific Community has tackled the top disruptive technologies

01Media Tablets and beyond

02Mobile-Centric Apps

and Interfaces

03Contextual and Social

User Experience

04 Internet of Things

05App Stores and Marketplaces

06Next-Generation

Analytics

07 Big Data

08 In-Memory Computing

09Extreme Low-Energy

Servers

10 Cloud

2012Ranking

Subject tackled by the Atos Scientific Community and GartnerSubject tackled by Gartner

Mobile Devices Battles

Mobile Apps and HTML5

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Enterprise App Stores

Strategic Big Data

Personal Cloud

Internet of Things

Hybrid IT and Cloud computing

Actionable Analytics

In-Memory Computing

Integrated Ecosystems

Mobile Device Diversity

Mobile Apps

2014

3D Printing

The Era of Personal Cloud

The Internet of Everything

Hybrid Cloud and IT as Service Broker

Cloud / Client Architecture

Software definedAnything

Web-scale IT

Smart Machines

ComputingEverywhere

The Internet of Things

2015

Security

Smart Machines

3D printing

Advanced, Pervasive and Invisible Analytics

Context Rich Systems

Cloud and Client Computing

Software Defined Apps and Infrastructure

Web-Scale IT

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Journey 2018The 3rd Digital Revolution

© Atos

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FunctionalProgramming

Event DrivenArchitecture

Scalability is the ability of a system, network, or process to handle a growing amount of work in a capable manner or its ability to be

enlarged to accommodate that growth.

Focus on Webscale Computing : software-definedDC

Some main trends: Towards lean and low cost data center

infrastructures. The Reactive Manifesto: new

development tooling and frameworksand new programming model.

DevOps: a culture of change automation of release

management and operations standardization

Scalabilityand ServiceContinuity

Lean, LowCost Software

Defined DC

Agile Development& Deployment

ProductiveDevelopmentEnvironments

© Atos

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Examples of SC POCs

▶ Data Analytics as a Service

▶ Open Innovation around Tech City

▶ Real Time Traffic Forecasting for a major European City

▶ Mobile Payment with an Oil & Gas customer

▶ Video Social 2nd screen

▶ Cloud Application (Hybrid) Development

From traditional IP management to IP Factory

“IT Services” : a complex landscape

• Paradigm shift from a mostly labor based model (sale of bodies/projects/manhours) to a reusable assetmodel.

• Bundled IP assets constitute service platforms operated as a black-box require protection through acombination of all available legal titles or other measures (patents, trade secrets, copyrights, defensivepublication).

• Patents increasingly are used for strategic purposes – in addition to other legal titles e.g. traditionnally tradesecrets - to ensure protection of Atos own IP and to ensure access to needed or useful 3rd party.

• Patent ownership has become more vital to companies active in the IT service business, following globaltrend of increased patenting in all technology domains.

• In the next years, Europe will become a new patent battle field due to the unitary patent takingeffect in 2014.

An Atos Group IP Policy serving as a legal framework and supported by new or improved standard operational processes

– IP governance– IP training– Disclosure process/Group IP database– Invention disclosure management– IP audits (« PULL »harvesting)– Inventor’s incentive and reward scheme (« PUSH » harvesting)– Software registration guidelines– Guidelines on protection of trade secrets and avoidance of IP leakage– Trademarks and branding guidelines– Domain name guidelines– Open Source – IP negotiation guidelines in contracts (+ practical « IP clauses toolbox »)– Open Source Software guidelines– Pre-R&D pursuit process

IP “triage”

Practical case

Automation of our IP Factory pipeline

• Business data• Description• Documents

• Business data• Description• Documents

Review and rating (OPC)•Novelty•Inventive•Commercial score•Technical score

Decision(s)•Patent•Keep secret•Register software•Publish

Atos landing page,OTP access, Log-in, LDAP sync

Invention management platformInvention Disclosure InterfaceLink on Blue Kiwi

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Invention process

GROUP IP DATABASE

Questions ?