ion Study at Samsung

REPORT ON ORGANISATIONAL STUDY AT SAMSUNG INDIA PVT. LTD. ,COCHIN

REPORT ON ORGANISATIONAL STUDY

AT

SAMSUNG INDIA ELECTRONICS PVT. LTD.

COCHIN

Report submitted to M G University in partial fulfillment of the requirements for the award

of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By

LIJOMON WILSON

Reg. No. 11987

Under the guidance of

MR. JOSEPH .K .FRANCIS MS. ASHALAKHSHMI .R.K

Company Guide Faculty Guide

MARATHANASIOSCOLLEGE FOR ADVANCED STUDIES

Tiruvalla – 689 101, Kerala

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CERTIFICATE

This is to certify that this report, based on the organization study conducted by

LIJOMON WILSON, second semester MBA student of our college for 20 days

starting 3rd May 2010 at SAMSUNG INDIA ELECTRONICS PVT. LTD., Is a

bonafide record submitted in partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA) of MAHATMA

GANDHI UNIVERSITY, KOTTAYAM.

Ms. Ashalekshmi .R.K Prof. Anil .G.S

Faculty Guide Head of Department – MBA

Rev. Dr. Abraham Mulamoottil Signature of the External Examiner

Principal

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MARATHANASIOSCOLLEGE FOR ADVANCED STUDIES

TIRUVALLA


DECLARATION

I hereby declare that this project report entitled “Organizational Study on

SAMSUNG INDIA ELECTRONICS PVT. LTD.” has been prepared by me during

the year 2009-2011, under the guidance of Ms. Ashalakshmi.R.K, Department of

Management Studies, MACFAST, Tiruvalla.

I also hereby declare that this project report has not been submitted to any other

University or institute for the award of any degree or diploma.

Tiruvalla Lijomon Wilson

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ACKNOWLEDGMENT

I take this opportunity to spell my sincere gratitude to our beloved and highly esteemed

institution MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES,TIRUVALLA. I

express my grateful thanks to Ms.Ashalakshmi.R.K project guide MACFAST, for her invaluable

support and guidance throughout this endeavor.

It is with deep sense of gratitude that I express my indebtedness to Dr.Abraham

Mulamootil Principal MACFAST, for his co-operation and immense support throughout my

study.

I extent my heartfelt thanks to Mr.Joseph.K.Francis ,Manager,Samsung India

ElectronicsPvt.Ltd,Cochin.for allowing me to do my project.

I express my heartfelt thanks to Mr.Joseph.K.Francis project guide,Samsung India

Electronics India Pvt.Ltd.I also extent my sincere thanks to all other office staffs.

I extent my heartfelt thanks to my family and friends without whose moral support and

encouragement this project would not have been a reality.

Above all I bow my head in profound gratitude before God Almighty for his blessings

showered on me to complete this project successfully.

Tiruvalla Lijomon Wilson

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TABLE OF CONTENTS

1. INTRODUCTION

1.1 . Scope of the study 8

1.2. Objectives of the study 8

1.3. Research Methodology 9

1.4. Limitations 10

2. INDUSTRY PROFILE

2.1. Home Appliances 12

2.2. Mobile Phones 12

2.3. Laptops 16

2.4. Components 18

2.5. Major Players – Samsung And LG 18

3. PROFILE OF THE ORGANIZATION

3.1. Samsung Group 23

3.2. History 24

3.3. Affiliated Companies 26

3.4. Values And Philosophies 29

3.5. Samsung Electronics 31

3.6. Corporate Affaires 33

3.7. Components Business 33

3.8. Research And Development At Samsung 34

3.9. Ownership Structure 38

3.10. Awards And Recognitions 41

3.11. Corporate Social Responsibility 43

3.12. Samsung India Electronics Pvt. Ltd. 51

3.13. Samsung India Electronics Pvt. Ltd. –Hierarchy 52

3.14. Samsung India Electronics Pvt. Ltd. –Cochin Branch 54

3.15. Samsung India Electronics Pvt. Ltd. Cochin –Hierarchy 55

4. PRODUCT PROFILE

4.1. Home Appliances 57

4.2. Notebook PCs 68

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4.3. Mobile Phones 68

4.4. Multimedia Players 69

4.5. Home Theater Systems 70

4.6. Camcoders 71

4.7. Digital cameras 72

4.8. Optical Disk Drives 73

4.9. Monitors 73

4.10. Printers 74

4.11. Market Share 75

4.12. Manufacturing Plants 75

5. DEPARTMENT STUDY

5.1. Human Resources Department 78

5.2. Finance Department 80

5.3. Logistics Department 81

5.4. Marketing Department 82

6. SWOT ANALYSIS

7. FINDINGS AND SUGGESTIONS

8. BIBLIOGRAPHY

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CHAPTER 1

INTRODUCTION

1.1 INTRODUCTION.

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The project is intended to access or to acquire the knowledge regarding the functional as

well as the management aspects of the firm. The project is an Organizational Study of Samsung

India Electronics Pvt. Ltd,Cochin. It is a branch of (For the state of Kerala) one of the largest

Electronics company in India as well as in the world.

In the world of Electronics Industry,Samsung India Electronics Pvt Ltd.’ is a

celebrity. Recognized all over India and abroad as a high-class manufacturer of quality Electronic

products, the company is in constant pursuit of excellence through the earnest efforts of a core of

efficient and a devoted workforce.

They believe that the key to maintaining relationships with employees, customers, etc.

was to learn from each other, to enjoy a spirit of solidarity, and to understand and to empathize with

their needs. Understanding their needs Samsung India led to broaden its horizon to include a

holistic approach to best practices in the industry.

1.2 SCOPE OF THE STUDY.

The project work helps to understand the practical use of the Theoretical perspective.

The MBA course so far has provided me only with theoretical knowledge regarding the various

management phases and aspects. The Organizational Study at Samsung India Electronics Pvt Ltd,

Cochin has provided me new views regarding its functions. It has brought me with the information

about various aspects and has been of invaluable help and assistance to me.

The study is restricted to exploration of various functions under taken by each

department. It provides a better understanding at functional level of each department i.e.Sales,

Marketing, Commercial, Service,and Human Resources . This study confined to 20 days based on

the primary data obtained from the organization and Secondary data sources include websites and

brochures and books.

1.3 OBJECTIVES OF THE STUDY

The main objectives of the Organizational Study conducted at SAMSUNG INDIA

ELECTRONICS PVT.LTD aims at the following;

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To acquire knowledge about the functional as well as the managerial aspects of the

Company.

To gain and acquire knowledge about the origin and History of the Company.

To understand and study the various departmental functions in the Organization.

To assess and evaluate the efficiency of the Organization.

To observe the Organizational Structure, Hierarchies, Levels etc.

To study about the Organizational Rules, Regulations and the Disciplines prevailing.

To acquire the knowledge related to the Strategic Planning of the Company at various

departments.

To watch the various levels of work at each departments in Branch level..

1.4 RESEARCH METHODOLOGY

The study is descriptive innature .the data collection is mainly depends two sources-

The data can be broadly classified in to two.

1. Primary Data

2. Secondary Data

Primary Data

Primary data is first hand data collected the investigator himself. In this organization study

report the primary data are mostly included. The primary data are collect by way of

a. Direct observations the hierarchy existing in the organization , organization structure,

levels ,customer relationship maintenance, employer –employee relation

b. Unstructured interviews: interview with branch manager, finance manager

c. Listening to the general talks by department heads.

Secondary Data

Secondary data are collected by some others for their use. It is second hand data some part of this

report is collected from trade and company website. ,Prospectus ,journals etc.

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1.5 LIMITATIONS OF THE STUDY

Through the course of study, I found that it is virtually impossible to identify the core competence

of an organization within a restricted time period. Since the complex people power is the principle

instrument of an organization, many of factors, which are relevant for the study, could not be

expressed fully. These are due to;

1.Time was a major limiting factor as many of the top managements and functional managers were

busy with their own routine work.

2.With a restricted period of 20 days it’s impossible to meet all the Departmental Heads in the

Company.

3.This study was mainly based on the primary data obtained from the interviews with managers and

therefore chances of personal bias exist.

4.The top management was reluctant to disclose matters related to the internal affairs of the

company.

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CHAPTER II

INDUSTRY PROFILE

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2.1 HOME APPLIANCES

In recent years, with India, political stability, rapid economic development, foreign trade

maintained rapid growth, Indian home appliance market is growing rapidly. 3 consecutive years,

India ranks 30 emerging retail markets and the world’s most attractive investment country in the

first, so it also attracted the home appliance enterprises to develop markets in India.

Of course, many countries in Southeast Asia, Thailand, Vietnam and other places in the home

appliance export market more favorable to India, but India’s growing market demand and the

gradual emergence of economic power attracts the attention of financiers.

According to export statistics information center, in February 2010, China’s exports to India,

TV, washer, washing machines, refrigerators, air conditioners and other products have appeared in

the case of significant increase over the previous year. Among them, the air conditioner’s export

growth over 10 times, India has become the third largest exporter of air conditioning. It is

noteworthy that the impact of home appliances and consumer electronics, consumer durables,

because the Indian home appliances and electronics production capacity weak, lack of standards,

the market is still in the initial stage, the product features do not ask.

The Chinese. King Wei appliances Miss Yuan also said that the Indian domestic market

products Distribution Issues and certainly not the same, the more expensive the better to sell.

Indian market for household appliances is relatively high dependence on imported products.

With India’s rapid economic development, the Indian national living standards, consumption

continued to increase, consumer electronics and home appliances on the growing demand for

consumer durables, the market potential. Even during the financial crisis in 2009, Qi Di A Chinese

company exports to India total sales of 500 thousand U.S. dollars of air-conditioning, as the crisis

of low tide, pick up significantly this year, the Indian market. a large Indian home appliances

market share of almost 75% are imported. Concern is subject to local refrigeration and air

conditioning companies supporting imperfect, India, most of the refrigerators and air-conditioning

compressor are sourcing from China Furher the Indian home appliance market needs quality,

durability and style at a reasonable price.

2.2 MOBILE PHONES.

India is now the world’s second largest mobile market after China with 261.09 million users.

Unlike China where China Mobile which has 392 million subscribers the market in India is much

more fragmented. Bharti Airtel the largest has 64 million subscribers .

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Rates here are amongst the lowest in the world. And Bharti alone reported average caller minutes at

505 per quarter.Growth which is not expected to slow down anytime soon is now moving to the

rural areas. The auction for the 3G spectrum is on. It will have to happen soon otherwise WIMAX

or another technology may surprise us.The ramifications and the changes mobile is bringing is

visible everywhere. From kids in the streets of wealthier suburbs to small traders and service

providers everywhere. Users are also increasingly savvy about features. Any large phone retailer or

large mobile bazaar will have 100’s if not 1000’s of different models on display. It’s almost

overwhelming and all the more impressive that Nokia continues to have a huge share of market.

Phone are not subsidized US style. You get what you pay for and there is a ready repair

market..Then for most this is outrageously expensive. New low end mobiles are approaching the

1000 rupee price barrier . Prices for top end phones are running 40000 rupees. As a comparison

one can get a new laptop here for the same money. The iPhone is available here for 24000 rupees.

But the real demand for all in one phones with cameras, MP3’s and radios built in. A study shows

that almost 95% people are not using smart phones and other high end phones.Nokia of course

leads the pack, but the surprise comes from Samsung. Samsung has overtaken Motorola in India’s

handset market (for the third place), as per the latest ORG figures.

Handset Market Share

Nokia: 59.5%

Sony: 8.1%

Samsung: 7%

Motorola: 5.9%

Nokia’s success is mainly attributed to distribution deals they inked – of the estimated 79,000 retail

outlets in India selling mobile phones, Nokia had a presence in 72,000 of them.At the same time,

Nokia’s market share has gone down in the past few months, as the other handset vendors are

building up a strong retail presence across the country.

Today mobile phones have moved beyond their primary role of voice communications and have

graduated to become an essential entertaining device for mobile users. We are in an era where users

buy mobile phones not just to be in touch, today’s youth use it to express their thoughts, for social

networking, to show their interests, play games, read news, surf on the internet, listen to music, chat

instantly with friends & families and even check their bank balances. There are various phone

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manufacturers providing handsets.However, Nokia is the dominant player on the GSM space,

accounting for 63% of the installed base (phone’s currently in use) while LG rules CDMA with

48% of installed base market share. On looking at urban India GSM/CDMA combined installed

base, Nokia is at the top with 54% of installed base market followed by LG (14%). LG is second

most used handset manufacturer India primarily due to its dominant position in the CDMA.

Phone manufacturer usage

India Urban Mobile Phone Users (N=5,775)

Brands Installed base*

GSM CDMATotal

(GSM + CDMA)

LG 4.4% 47.6% 14.4%

Motorola 7.8% 5.4% 7.2%

Nokia 62.6% 24.3% 53.7%

Samsung 9.0% 11.2% 9.5%

Sony-

Ericsson 8.9% 6.8%

* – Users currently using the phone model

On looking at the ability of manufacturers to gain market share via word of mouth, Nokia and

Sony-Ericsson fare a lot better compared to the other three big manufacturers, with 2 out of 3 users

for each of the two manufacturers mentioning they are likely to recommend their handset to their

friends.

Phone manufacturer usage

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India Urban Mobile Phone Users (N=5,775)

Model Installed base*

Likely to Recommend**

LG 57.6%

Motorola 41.0%

Nokia 68.6%

Samsung 55.7%

Sony-Ericsson 65.3%

* – Users currently using the phone model**Likely to recommend current phone manufacturer to

others

IDC India has published a report on growth of mobile sales in India (for 2009) and here are some of

the relevant data points to track:

The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million

units of sales were registered.

Local manufacturers (like Max ,Micromax, Spice etc..) have grabbed 17.5% market share

[from 0.9%, a year back]

Only 5 local manufacturers in 2008 and the number stands at 28 now!

Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.

Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%.

LG’s share dropped from 7.2% to 6.4%,

Of the local manufacturers, Micromax leads the race and holds a market share stands of

4.8%.

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2.3 LAPTOP

Besides the corporate sector, laptops have been in demand in the education sector, with schools and

colleges encouraging their day-to-day use.Laptops sales have increased the most in the 18-36 years

age group segment which includes students and home users.Size, weight, battery life and

configuration are the most important factors consumers look at when they buy a laptop.

Laptop sales have accounted for a decline in the sales of desktop computers and are expected to

take over 40 per cent of the overall PC sales in India by 2010.The laptop computer market in India

grew significantly last year, contributing significantly to the overall PC market growth of 25.1 per

cent. More than five lakh notebook PCs were sold in the quarter, a study by market analyst IDC

India reported.Hewlett Packard (HP) retained the top slot with a market share of 37.8 per cent,

while Lenovo occupied the second position and Acer third. Notebook PC sale in home and `Small

Office and Home Office' (SOHO) segments grew by 166 per cent and made up 43 per cent of the

total business. The next largest contributors were enterprise and education segments.

"Portability, rather than mobility has emerged as the `number one' driver for the sustained growth in

notebook PC shipments in India," Kapil Dev Singh, Country Manager, IDC India, said.

Given the choice of portability, flexibility and ease of use and narrowing of price-performance gap

that once existed between portables and desktops, consumers are almost overwhelmingly inclined

to buy notebook PCs, he said.

Further, laptop sales recorded an year-on-year growth of 104 per cent in the northern states of the

country, followed by southern states at 80 per cent. Meanwhile, the desktop PC shipments showed a

growth of 10.9 per cent in the same quarter.

The laptop sales is growing at much faster rate than projected. India's personal computer market

is undergoing a major transition. However, laptop computers cannot completely wipe out

desktop computers, because both are designed to meet different needs or different consumer

segments. According to a top official of HCL Info Systems, market share of laptops would be

35-40% in the next two years.

Major Players

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The major players in the laptop category are:

Hewlett Packard (HP)

IBM

Toshiba

Compaq

Dell Computers

Sony

Samsung

LG

Growth Drivers

Indian Laptop market in now in sync with global market. It was in 2005 that sales of

laptops surpassed the sales of desktop computers for the first time in India.

The Laptop market is growing at a fast rate because of change in work life of consumers.

As the need for "anytime anywhere" access to information is increasing, the sales of

Laptops are also increasing.

Other factors that are responsible for the hike in sales figure are reduction in prices and

affordability. Laptops are now sold at approximately half the price at which they were sold

two years ago. Laptops prices are now almost at par with the desktop computer prices.

The third most important factor is duty free import of Laptops as a personal baggage that

has helped a lot in increasing the penetration level of the product among the consumer

population. Awareness about laptops has also increased over the years.

2.4 COMPONENTS

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As the demand for computer systems are growing at a higher rate the component market is also

growing.The computer hardware market consists of the computers, storage, and other devices

segments. The computers segment comprises desktops and laptops. Storage includes memory

sticks, CD packs, hard disks and other data storage devices. The other devices segment includes

computer peripherals, PDAs, organizers, calculators and Satellite navigation systems.

Highlights

* The global computer hardware market grew by 3.5% in 2008 to reach a value of $196.1 billion.

* In 2013, the global computer hardware market is forecast to have a value of $239.1 billion, an

increase of 22% since 2008.

* Sales of computers generated 53.5% of the global computer hardware market’’s total revenues.

* The Americas account for 38.5% of the global computer hardware market’’s value.

2.5 SAMSUNG AND LG –MAJOR PLAYERS

Korea's major consumer electronics manufacturers show continued robust growth in the Indian

market for home appliances.

According to a recent survey conducted by GfK Marketing Services, one of the world's top-five

market research companies, LG Electronics Inc. was found to lead in India's five major home

appliances categories; color televisions, refrigerators, washing machines, air conditioners and

microwave ovens.

LG-brand air conditioners held a 41 percent market share, televisions 26.7 percent, refrigerators

29.4 percent, washing machines 35.1 percent and microwave ovens 38.9 percent.

Televisions rose 2.3 percent, while refrigerators and washing machines rose 3.4 percent and 2.7

percent respectively, from a year ago.

Samsung Electronics followed LG Electronics in the Indian home appliances market, with a 14.4

percent market share in color televisions, 16 percent in air conditioners and 18.6 percent in

microwave ovens .

Although in India's optical machinery market Samsung Electronics was found to lead with its

computer monitors and CD-ROM drives.

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Meanwhile, in the audio markets, the two electronic makers fell behind competitors such as Sony

and Phillips. Sony and Phillips had a 42.8 percent and a 34.1 percent market share, respectively.

Samsung and LG trailed with 11 percent and 5.7 percent, respectively, in India's audio market.

The Indian branch of LG Electronics plans to achieve its goal of $10 billion in sales by 2010 with

an investment of $150,000,000 .

On the other hand, Samsung Electronics said it will focus on increasing brand recognition and value

though its high-end product lines rather than attaching itself to simple, numerical sales volume in

the Indian market.

The company is restructuring its business segments in the Indian market to more concentrate on

high value-added production.

India, as one of the four BRICs nations, along with Brazil, Russia and China, is running an average

of 7 percent annual economic growth, mostly driven by a growing IT sector. Some experts predict

that India will become the world's largest economy by 2035.

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CHAPTER III

PROFILE OF THE ORGANISATION

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Samsung Group

Type Public (Korean)

Industry Conglomerate

Founded 1938

Founder(s) Lee Byung-chul

Headquarters Samsung Town, Seoul, south Korea

Area served Worldwide

Key peopleLee Kun Hee(Chairman and CEO)

Lee Soo-bin(President, CEO of Samsung Life Insurance)

Products

List

Electronics

Shipbuilder

Financial

Chemical

Retail

Entertainment

Flash memory

Aviation

Optical storage

Mobile phones

Smartphones

Hard disk drive

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http://en.wikipedia.org/wiki/File:Samsung_Logo.svg


Revenue US$ 173.4 billion (2008)

Net income US$ 10.7 billion (2008)

Total assets US$ 252.5 billion (2008)

Total equity US$ 90.5 billion (2008)

Employees 276,000 (2008)

Subsidiaries

Samsung Electronics

Samsung Heavy Industries

Samsung C&Tetc.

Website Samsung.com

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3.1 SAMSUNG GROUP

The Samsung Group is a multinational conglomerate corporation headquartered in

Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with an

annual revenue of US $173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of

the Koreanhanja word Samsung is "tristar" or "three stars".

The Samsung Group is composed of numerous international affiliated businesses, most of

them united under the Samsung brand including Samsung Electronics, the world's largest

electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and

Samsung C&T, a major global construction company.

Samsung has been the world's most popular consumer electronics brand since 2005 and is

the best known South Korean brand in the world. Samsung Group accounts for more than 20% of

South Korea's total exports and is the leader in many domestic industries, such as the financial,

chemical, retail and entertainment industries. The company's strong influence in South Korea is

visible throughout the nation, which has been referred to as the "Republic of Samsung".Samsung is

the world's leading consumer electronics brand and one of the top twenty global brands.

Currently helmed by Lee Soo-bin, once the CEO of Samsung Life Insurance, it has been run

by generations of one of the world's wealthiest families, formerly by chairman Lee Kun-Hee, the

third son of the founder, Lee Byung-Chull.

Many major South Korean corporations such as CJ Corporation, Hansol Group, Shinsegae

Group and Joong-AngIlbo daily newspaper were previously part of the Samsung Group. Though

they are still controlled by ex-Chairman Lee Kun-hee's relatives, they are no longer officially

Samsung affiliates. Some leading companies in South Korea, notably MP3 player manufacturer

iriverand search engine portal Naver, were established by ex-Samsung employees. A large number

of South Korean firms, particularly those in the electronics industry, are dependent on Samsung for

the supply of vital components or raw materials such as semiconductor chips or LCD panels. This

has led to continued allegations of price fixing and monopolistic practices. Samsung Group also

owns the Sungkyunkwan University, a major private university in South Korea.

Samsung Group accounts for more than 20% of South Korea's total exports and in many

domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue

as large as some countries' total GDP. In 2006, Samsung Group would have been the 34th largest

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economy in the world if ranked, larger than that of Argentina. The company has a powerful

influence on the country's economic development, politics, media and culture, being a major

driving force behind the Miracle on the Han River; many businesses today use its international

success as a role model.

3.2 HISTORY

In1938, Lee Byung-chull (1910–1987) of the large landowning family in the Uiryeong

county came to the nearby Daegu city and founded Samsung Sanghoe , a small trading company

with forty employees located in Su-dong (now Ingyo-dong). It dealt in greengrocery and dried fish

produced in and around the city, and the noodles, ByeolpyoGuksu produced itselves. The company

prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out,

however, he was forced to leave Seoul and started a sugar refinery in Busan as a name of

CheilJedang. It was the first South Korea’s sugar manufacturing facility. After the war, in 1954,

Lee founded CheilMojik and built the plant in Chimsan-dong, Daegu. It was the largest woolen mill

ever in the country and the company took on an aspect of a major company.

Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader

in a wide range of enterprises. The company started moving into businesses such as insurance,

securities, and retail. South Korean President Park Chung-hee’s regime during the 1960s and 1970s

would prove a boon for Samsung. Park placed great importance on industrialization, and focused

his economic development strategy on a handful of large domestic conglomerates, protecting them

from competition and assisting them financially. Samsung was one of these companies. Park

banned several foreign companies from selling consumer electronics in South Korea in order to

protect Samsung from foreign competition and nurture an electronics manufacturing sector that was

in its infancy.

In the late 1960s, Samsung Group began the electronics industry. It formed several

electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-

Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co.,

and made the facility in Suwon. Its first product was a black-and-white television set. In 1980, the

company acquired Hangukjeonjatongsin in Gumi, and started to build telecommunications

devices. Its early products were switchboards. The facility were developed into the telephone and

fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They

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have produced over 800 million mobile phones to date. The company grouped them together under

Samsung Electronics Co., Ltd. in the 1980s.

In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and

development, investments that were pivotal in pushing the company to the forefront of the global

electronics industry. “By the 1980s Samsung was manufacturing, shipping, and selling a wide range

of appliances and electronic products throughout the world”. In 1982, it built a television assembly

plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another

$25 million facility in England.

The 1990s saw Samsung rise as an international corporation. Not only did it acquire a

number of businesses abroad, but also began leading the way in certain electronic components.

Samsung's construction branch was awarded a contract to build one of the two Petronas

Towers in Malaysia, Taipei 101 in Taiwan and the BurjKhalifa in United Arab Emirates (founded

by CallumCuirtis), which is the tallest structure ever constructed.In 1993 and in order to change the

strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-

chull’s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and

merged other operations to concentrate on three industries: electronics, engineering, and chemicals.

In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.

Compared to other major Korean companies, Samsung survived the Asian financial crisis

of 1997-98 relatively unharmed. However, Samsung Motor, a $5 billion venture was sold to

Renault at a significant loss. Additionally, Samsung manufactured a range of aircraft from 1980 to

1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of

merger between then three domestic major Aerospace divisions of Samsung Aerospace, Daewoo

Heavy Industries and Hyundai Space and Aircraft Company (HYSA). Korea Aerospace Industries

(KAI) - largest shareholders as of 2009 (Korea Development Bank 30.53%, Samsung Techwin

20.54%, Doosan (formerly known as Daewoo Heavy Industries) 20.54%, Hyundai Motor 20.54%).

Most importantly, Samsung Electronics (SEC) has since come to dominate the group and

the worldwide semiconductor business, even surpassing worldwide leader Intelin investments for

the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.Samsung

became the largest producer of memory chips in the world in 1992, and is the world's second-

largest chipmaker after Intel .From 1999 to 2002, Samsung conspired with Hynix Semiconductor,

Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron Technology to fix the prices

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of DRAM chips sold to American computer makers. In 2005 Samsung agreed to plead guilty and to

pay a $300 million fine, the second- largest criminal antitrust fine in the US history.

In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be

the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in

large-size TFT-LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint

venture between Samsung and Sony in order to provide a stable supply of LCD panels for both

manufacturers. S-LCD is owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share)

and operates its factories and facilities in Tangjung, South Korea.

Considered a strong competitor by its rivals, Samsung Electronics expanded production

dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical

storage drives and it aims to double sales and become the top manufacturer of 20 products globally

by 2010. It is now the world's leading manufacturer of liquid crystal displays.

Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook

Sonyas one of the world's most popular consumer electronics brands, and is now ranked #19 in the

world overall. Behind Nokia, Samsung is the world's second largest by volume producer of cell

phones with a leading market share in the North America and Western Europe.

3.3 AFFILIATED COMPANIES

Samsung is comprised of companies that are setting new standards in a wide range of

businesses, from consumer electronics to petrochemicals, from advertising to life insurance. They

share a commitment to creating innovative, high quality products that are relied on every day by

millions of people and businesses around the world.

Electronic industries

Samsung Electro-Mechanics

Samsung SDI

Samsung Corning Precision Glass

Samsung SDS

26

http://www.sds.samsung.com/

http://www.scp.samsung.com/

http://www.samsungsdi.com/contents/en/main.jsp

http://www.sem.samsung.com/en/indexMain.jsp


Samsung Networks

Samsung Techwin

Samsung Mobile Display

Machinery & Heavy industries

Samsung Heavy Industries

Chemical Industries

Samsung Total Petrochemicals

Samsung Petrochemicals

Samsung Fine Chemicals

Samsung BP Chemicals

Financial Services

Samsung Life Insurance

Samsung Fire & Marine Insurance

Samsung Card

Samsung Securities

Samsung Investment Trust Management

Samsung Venture Investment

Other affiliated companies

Samsung C&T Corporation

Samsung Engineering

Cheil Industries

Samsung Everland

The Shilla Hotels & Resorts

Cheil Worldwide

S1 Corporation

Samsung Medical Centre

27

http://english.samsunghospital.com/

https://www.s1.co.kr/english/index.jsp

http://www.cheil.co.kr/eng/main.asp

http://www.shilla.net/en/main.jsp

http://www.samsungeverland.com/eng/index.htm

http://www.cii.samsung.co.kr/eng/main.jsp

http://www.samsungengineering.co.kr/eng/main.jsp

http://www.samsungcnt.com/

http://www.samsungventure.co.kr/

http://www.eng.samsungfund.com/

http://english.samsungfn.com/

http://www.samsungcard.co.kr/html/companyinfo/index_vi5.htm

http://ir.samsungfire.com/ir_index.jsp

http://www.samsunglife.com/company_en/en_main.html

http://www.samsungbp.co.kr/default_en.asp

http://www.sfc.samsung.co.kr/en/main/main.asp

http://www.myspc.co.kr/

http://www.samsungtotal.com/EN/main04.aspx

http://www.shi.samsung.co.kr/eng/

http://www.samsungsmd.com/eng/main.html

http://www.samsungtechwin.com/

http://www.samsungnetworks.co.kr/eng/index.jsp


Samsung Human Resources Development Centre

Samsung Economics Research Institute

Samsung Lions

The Ho-Am Foundation

Samsung Foundation of Culture

Samsung Welfare Foundation

Samsung Life Public Welfare Foundation

28

http://www.samsungfoundation.org/html/eng/foundation/share_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/welfare_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/culture_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/hoam_foundation.asp

https://www.samsunglions.com/english/index/index.asp

http://www.seriworld.org/

http://hrd.samsung.co.kr/eindex.html


3.4 VALUES AND PHILOSOPHY

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to

creating superior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from

around the world, and give them the resources they need to be the best at what they do. The result is

that all of our products—from memory chips that help businesses store vital knowledge to mobile

phones that connect people across continents— have the power to enrich lives. And that’s what

making a better global society is all about.

Values

We believe that living by strong values is the key to good business. At Samsung, a rigorous code of

conduct and these core values are at the heart of every decision we make.

People

Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth

of opportunities to reach their full potential.

Excellence

Everything we do at Samsung is driven by an unyielding passion for excellence—and an

unfaltering commitment to develop the best products and services on the market.

29


Change

In today’s fast-paced global economy, change is constant and innovation is critical to a company’s

survival. As we have done for 70 years, we set our sights on the future, anticipating market needs

and demands so we can steer our company toward long-term success.

Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by a

moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is

dedicated to being a socially and environmentally responsible corporate citizen in every community

where we operate around the globe.

30


3.5 SAMSUNG ELECTRONICS

Type Public

Korean

Industry Consumer Electronics

Telecommunication

Semiconductor

Founded 1969

Head Quarters Samsung Town, Seoul,South Korea

Area Searved Worldwide

Key people CEO: Lee Yoon Woo

Revenue $117.4 Billion

Net Income $8.33 Billion

Owners Kun Hee Lee & Affiliates – 17.57%

Treasury Stocks (of Samsun Electronics)13.07%

National Pension Service 5.90%

(as of September31,2009

Employees Over 164,600

Parent Samsung Group

Website www.Samsung .com

31


Samsung Electronics is the world's largest electronics company with a revenue of $117.4

billion in 2009, headquartered in Samsung Town, Seoul, South Korea It is the largest South Korean

company and the flagship subsidiary of the Samsung Group.

Samsung Electronics is a prominent player in the global market for more than 60 products,

including semiconductors such as DRAM, SDRAM and flash memory, hard drives, digital displays

such as LCD displays, plasma displays and OLED displays, home electronics such as TVs, DVD

players, Blu-ray players, home cinema systems, set-top boxes and projectors, mobile devices such

as mobile phones, MP3 players, digital cameras and camcorders, computing products such as

monitors, laptops, UMPCs, CD and DVD Drives, laser printers and fax machines and home

appliances such as refrigerators, washing machines, microwaves, ovens, vacuum cleaners and air

conditioners.

In 2005, Samsung surpassed Japanese rival Sony for the first time to be rated as the new

leading and most popular consumer electronics brand in the world by Interbrand. In 2007, Samsung

Electronics' handset division overtook American rival Motorola, making it the world's second-

largest mobile phone maker. At the end of 2007, Samsung Electronics exceeded the $100 billion

mark in annual sales for the first time in its history.

In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the U.S. with a

revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.

History

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric

Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air

conditioners and washers. By 1981, the company had manufactured over 10 million black and

white TVs. In 1988, it merged with Samsung Semiconductor & Communications.

Market ascendance

Samsung is a top rated electronic & IT brand. In 2006, Business Week rated Samsung as 20th

on the Top 100 global brands and the Number 2 in the electronics industry.Business Week also

ranked Samsung as #20 in a ranking of the "Top 100 Most Innovative Companies" in a special

report published April 24, 2006. In January 2007, BrandFinance ranked the company as the number

1 global brand in electronics.

The semiconductor division of Samsung Electronics is the world's largest memory chip and

second largest semiconductor manufacturer worldwide. In particular this has been the case for

DRAM and SRAM for over a decade. From 1999 to 2002, Samsung conspired with Hynix

Semiconductor, Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron

32

http://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companies

http://en.wikipedia.org/wiki/Hewlett-Packard

http://en.wikipedia.org/wiki/Siemens

http://en.wikipedia.org/wiki/Mobile_phone#Market

http://en.wikipedia.org/wiki/Motorola

http://en.wikipedia.org/wiki/Interbrand

http://en.wikipedia.org/wiki/Sony

http://en.wikipedia.org/wiki/Air_conditioner


http://en.wikipedia.org/wiki/Vacuum_cleaner

http://en.wikipedia.org/wiki/Oven

http://en.wikipedia.org/wiki/Microwave

http://en.wikipedia.org/wiki/Washing_machine

http://en.wikipedia.org/wiki/Refrigerator

http://en.wikipedia.org/wiki/Home_appliance


http://en.wikipedia.org/wiki/Fax_machine

http://en.wikipedia.org/wiki/Laser_printer

http://en.wikipedia.org/wiki/ODD

http://en.wikipedia.org/wiki/UMPC

http://en.wikipedia.org/wiki/Laptop

http://en.wikipedia.org/wiki/Computer_monitor

http://en.wikipedia.org/wiki/Computing_product

http://en.wikipedia.org/wiki/Camcorder

http://en.wikipedia.org/wiki/Digital_camera

http://en.wikipedia.org/wiki/MP3_player

http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/Mobile_device

http://en.wikipedia.org/wiki/Movie_projector

http://en.wikipedia.org/wiki/Set-top_box

http://en.wikipedia.org/wiki/Home_cinema

http://en.wikipedia.org/wiki/Blu-ray_disc

http://en.wikipedia.org/wiki/DVD_player


http://en.wikipedia.org/wiki/TV

http://en.wikipedia.org/wiki/Home_electronics

http://en.wikipedia.org/wiki/OLED

http://en.wikipedia.org/wiki/Plasma_display

http://en.wikipedia.org/wiki/LCD

http://en.wikipedia.org/wiki/Digital_display

http://en.wikipedia.org/wiki/Hard_drive

http://en.wikipedia.org/wiki/Flash_memory

http://en.wikipedia.org/wiki/SDRAM

http://en.wikipedia.org/wiki/DRAM

http://en.wikipedia.org/wiki/Semiconductor

http://en.wikipedia.org/wiki/Samsung_Group

http://en.wikipedia.org/wiki/South_Korea

http://en.wikipedia.org/wiki/Seoul

http://en.wikipedia.org/wiki/Samsung_Town

http://en.wikipedia.org/wiki/Electronics


Technology to fix the prices of DRAM chips sold to American computer makers. In 2005 Samsung

agreed to plead guilty and to pay a $300 million fine, the second-largest criminal antitrust fine in

the US history.

In 2007, Samsung became the world's second largest mobile phone manufacturer, surpassing

Motorola, and behind Nokia.

3.6 CORPORATE AFFAIRS

Samsung Electronics focuses on four areas: Digital Media, Semiconductor

Telecommunication Network, and LCD Digital Appliance. The main growing business areas

related to LCD, Digital Media and Semiconductor at 2006.As of 2009 Samsung Print was

established as a separate entity to focus on B2B sales and has released a broad range of

Multifunctional Devices and printers.

As with all major Print equipment manufacturers Samsung have developed and released

supporting management software and utilities. The main Print-Management software has been

released as SyncthruWebAdmin Service.

The Digital Media business area covers computer devices such as laptop computers and laser

printers; digital displays such as televisions and computer monitors; and consumer entertainment

devices such as DVD players, MP3 players and digital camcorders; and home appliances as

refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners.

The Semiconductor business area includes semiconductor chips such as SDRAM, SRAM,

NAND flash memory ; smart cards; Mobile Application Processors; Mobile TV receivers; RF

transceivers; CMOS Image Sensors, Smart Card IC , MP3 IC, DVD/BD/HD-DVD Player SOC and

multi-chip package (MCP); and storage devices such as optical disc drives and hard disk drives.

The Telecommunication Network business area includes multi-service DSLAMs and fax

machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called Mobile

Intelligent Terminals (MITs); and satellite receivers.

The LCD business area focuses on producing TFT-LCD/ LED panels for laptops, desktop

monitors, and televisions.

3.7 COMPONENT BUSINESS

Samsung's Component Business leads the world's memory and LCD markets in product

and technology development. Samsung’s component business is divided into semiconductors and

LCD. The Semiconductor business consists of the Memory Division which enjoys a global number

33

http://en.wikipedia.org/wiki/OLED

http://en.wikipedia.org/wiki/Thin_film_transistor_liquid_crystal_display

http://en.wikipedia.org/wiki/Satellite_receiver

http://en.wikipedia.org/w/index.php?title=Mobile_Intelligent_Terminal&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Mobile_Intelligent_Terminal&action=edit&redlink=1

http://en.wikipedia.org/wiki/Cellular_device

http://en.wikipedia.org/wiki/DSLAM

http://en.wikipedia.org/wiki/Hard_disk_drive

http://en.wikipedia.org/wiki/Optical_disc_drive

http://en.wikipedia.org/wiki/Storage_device

http://en.wikipedia.org/w/index.php?title=Multi-chip_package&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=MP3_IC&action=edit&redlink=1

http://en.wikipedia.org/wiki/IC

http://en.wikipedia.org/wiki/Smart_Card

http://en.wikipedia.org/wiki/CMOS

http://en.wikipedia.org/w/index.php?title=RF_transceiver&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=RF_transceiver&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mobile_TV

http://en.wikipedia.org/w/index.php?title=Mobile_Application_Processor&action=edit&redlink=1

http://en.wikipedia.org/wiki/Smart_card

http://en.wikipedia.org/wiki/Flash_memory

http://en.wikipedia.org/wiki/NAND

http://en.wikipedia.org/wiki/SRAM

http://en.wikipedia.org/wiki/SDRAM

http://en.wikipedia.org/wiki/Semiconductor

http://en.wikipedia.org/wiki/Vacuum_cleaner

http://en.wikipedia.org/wiki/Microwave_oven

http://en.wikipedia.org/wiki/Washer

http://en.wikipedia.org/wiki/Air_purifier



http://en.wikipedia.org/wiki/Digital_camcorder

http://en.wikipedia.org/wiki/MP3_player


http://en.wikipedia.org/wiki/Consumer_entertainment_device

http://en.wikipedia.org/wiki/Consumer_entertainment_device

http://en.wikipedia.org/wiki/Digital_display



http://en.wikipedia.org/wiki/Computer_device

http://en.wikipedia.org/wiki/Syncthru_WebAdmin_Service

http://en.wikipedia.org/wiki/Multifunctional_device

http://en.wikipedia.org/wiki/Business-to-business


1 position, the System LSI Division, which has experienced huge growth in the market and the

Storage Systems Division. In a fast-paced electronic components industry, marked by intense

competition and market volatility, clearly differentiated products from each of these divisions have

helped spur continued growth.

Samsung's Memory Division designs and manufactures integrated circuits for storing digital

information. It is the market leader in dynamic random access memory (DRAM), static random

access memory (SRAM), NAND flash memory and Solid State Drives (SSDs). In addition, the

Division has been setting an aggressive pace for developing new memory devices and multichip

packages, as well as pioneering fusion memories and commercializing nanotechnology.

The System LSI Division designs and manufactures logic and analog integrated circuit

devices. It is comprised of 3 major areas of business concentration - mobile solutions, home &

media solutions, and ASIC & foundry services. The Division focuses its efforts in five strategic

products areas - display driver IC (DDI), CMOS image sensor (CIS), mobile application processor

(AP), smart card IC and media player SoC. System LSI holds the number one market share in DDI,

Navigational AP and MP3 SoC.

The Storage Systems Division is a leading producer of high-capacity, high-performance

hard disk drives for notebook and desktop PCs, as well as digital camcorders, MP4 players and a

wide range of other consumer electronics and mobile devices. Just recently, it introduced a new

line-up of ultra-compact, high-capacity external hard drives. It has made significant advances in

hard disk drive technologies leading to lighter, quieter and more energy-efficient drives.

Samsung's LCD business produces panels for TVs, digital information displays (DIDs),

notebook PCs and desktop monitors. It is the market leader in developing next-generation, premium

products such as ultra-slim, edge-lit LED-backlit LCD panels, and is at the forefront of creating

new markets with advancements in LED-backlit panel design and 240Hz LCD technology. The

Division also is leading the LCD industry in its transition to the 16:9 widescreen aspect ratio, as

well as in the introduction of high-value-added products such as 20-inch and larger slim-panel

monitors and super-bright DID panels.

3.8 R&D at Samsung

Innovation is crucial to Samsung's business. As new technologies are being constantly

introduced to the market, speed is essential for remain competitive in today's digital era, and new

markets have to be pioneered continuously.Through the interplay of creative, imaginative people; a

global R&D network; an organization that encourages collaboration and cooperation among

34


business partners all along the supply chain; and a strong commitment to ongoing investment,

Samsung has put R&D at the heart of everything

People

One of Samsung's strongest assets is their team of talented researchers and engineers. More than a

quarter of all Samsung employees—42,000 people—work everyday in research and development,

and expected that number to surpass 50,000 by 2010. At and among samsung’s42 research

facilities around the world, they collaborate on strategic technologies for the future and original

technologies designed to forge new market trends and set new standards for excellence.

Organization

Samsung's R&D organization has three layers. The Samsung Advanced Institute of Technology

(SAIT), Samsung's technology competitiveness in core business areas, identifies growth engines for

the future, and oversees the securing and management of technology. The R&D centers of each

business focus on technology that is expected to deliver the most promising long-term results.

Division product development teams are responsible for commercializing products scheduled to hit

the market within one or two years.

Investment

A critical way that Samsung responds to the highly uncertain business environment and the

increasingly competitive marketplace is through samsung’scommitment to R&D. Each year we

invest at least 9% of our sales revenue in R&D activities. Samsung is committed to leading

technology standardization and securing intellectual property rights.

Global R&D Network

Innovation is a global enterprise at Samsung. Their research and development network spans six

Samsung centers in Korea and 18 more in nine other countries, including the United States, the

United Kingdom, Russia, Israel, India, Japan and China, as well as other research centers and

universities. Closely linked, these centers are tasked with hiring top-notch local talent, investigating

the latest local technology trends, and bringing to life those technologies that offer the greatest

benefits

.

35


R&D Areas and Center Name

Center Name R&D Areas

Samsung Information Systems America,

Inc. (SISA)

Strategic parts and components, core technologies

Dallas Telecom Laboratory (DTL) Technologies and products for next-generation

telecommunications systems

Samsung Electronics Research Institute

(SERI)

Mobile phones and digital TV software

Moscow Samsung Research Center

(SRC)

Optics, software algorithms and other new

technologies

Samsung Electronics India Software

Operations (SISO)

System software for digital products, protocols for

wired/wireless networks and handsets

Samsung Telecom Research Israel

(STRI)

Hebrew software for mobile phones

Beijing Samsung Telecommunication

(BST)

Mobile telecommunications standardization and

commercialization for China

Samsung Semiconductor China R&D

(SSCR)

Semiconductor packages and solutions

Samsung Electronics (China)R&D

Center (SCRC)

Software, digital TVs and MP3 players for China

Samsung Yokohama Research Institute

Core next-generation parts and components, digital

36


R&D Areas and Center Name

Center Name R&D Areas

technologies

Samsung Poland R&D Center (SPRC) STB SW Platform Dev., EU STB/DTV

commercialization

Samsung India Software Center (SISC) S/W Platform and Application Design, Graphic

design

37


3.9 OWNERSHIP STRUCTURE

As of the end of December, 2009, the number of total shares outstanding of Samsung

Electronics is 170,132,764.

Ownership structure of Samsung Electronics as of the end of December,2009

38


LIST OF MAJOR SHAREHOLDERS

Name Relationship Class of

Stock

Number of Shareholdings

End of Quarter

Number of

Shares% of Total

* Samsung Life's ownership includes shares in special accounts

Kun-Hee LeeMajor

shareholder

Common

stock4,985,464 3.38

Kun-Hee LeeMajor

shareholder

Preferred

Stock12,398 0.05

Samsung

CorporationAffiliate

Common

stock5,917,362 4.02

Samsung

Welfare

Foundation

AffiliateCommon

stock89,683 0.06

Samsung

Foundation of

Culture

AffiliateCommon

stock37,615 0.03

Ra-Hee HongFamily

member

Common

stock1,083,072 0.74

Jae-Yong LeeFamily

member

Common

stock840,403 0.57

Samsung Life

InsuranceAffiliate

Common

stock11,016,921 7.48

39



Stock


End of Quarter

Number of

Shares% of Total

Samsung Life

InsuranceAffiliate

Preferred

Stock21,704 0.10

Samsung Fire &

Marine

Insurance

AffiliateCommon

stock1,856,370 1.26

Samsung

SecuritiesAffiliate

Common

stock0 0.00

Samsung

SecuritiesAffiliate

Preferred

Stock0 0.00

Yoon-Woo Lee BOD memberCommon

stock10,000 0.01

Gee-Sung Choi BOD memberCommon

stock12,000 0.01

Ju-Hwa Yoon BOD memberCommon

stock11,499 0.01

Sang-Hoon Lee BOD memberCommon

stock2,473 0.00

Goran S. Malm BOD memberCommon

stock750 0.00

Chae-Woong BOD member Common 50 0.00

40



Stock


End of Quarter

Number of

Shares% of Total

Lee stock

Total

Common

stock25,863,662 17.56

Preferred

stock34,102 0.15

Total 25,897,764 15.22

[AS ON DECEMBER 31 ,2009]

3.10 AWARDS AND RECOGNITIONS

EISA Green TV Award (August 2009)

The European Imaging & Sound Association (EISA) named the Samsung’s UE40B7000

LED television as winner of the European Green Television 2009-2010 award.

The Samsung LED TV was selected the best green TV based on outstanding environmental

performance in energy, material safety, packaging and transportation efficiency as well as its

performance and technology.

Carbon Disclosure Leadership Index (September 2009)

Samsung Electronics was recognized as the first in Asia and 10th out of top 50 global

companies listed in the Carbon Disclosure Leadership Index (CDLI) 2009 evaluated by the Carbon

Disclosure Project (CDP). The CDP publishes the annual Global 500 Report which evaluates the

constituent companies within the FTSE Global 500 Index on their climate change disclosure

practices.

41


Wisconsin Award for Voluntary Recycling Achievement (September 2009)

Samsung created and sponsored the largest, single day collection event in the US in 2009,

generating nearly 1 million lbs of e-waste. Recognition was given to Samsung by Senator Miller,

and Dane County Executive Director Kathleen Faulk.

Dow Jones Sustainability Index(September 2009)

Samsung Electronics is listed in the Dow Jones Sustainability World Indexes (DJSI World)

for 2009.

Recognition for E-Waste Recycling - Lucerne County, PA (June 2009)

Samsung was awarded recognition by Lucerne County Officials for sponsoring the largest

rural collection event in the US, collecting more than 500,000 lbs of e-waste during the weekend

event.

ETBC Recycling Score Card (June 2009)

Samsung Electronics ranked first on the TV Companies Score Card for 2009. The

Electronics TakeBack Coalition (ETBC) is a coalition of NGOs to promote green design and

responsible recycling in the electronics industry.

The 1st LOHAS Awards Korea (April 2009)

The Korea LOHAS association awarded Samsung’s LED TV lineup for the grand prize and

Hauzen Bubble washing machine for the best prize in the living category.

Energy Star Excellence Award (March 2009)

The US Environmental Protection Agency (EPA) awarded Samsung Electronics the Energy

Star Excellence Award for significantly expanding its offerings of Energy Star qualified products

for 2009.

CES Eco-design Innovation Award (January 2009)

The CES awarded Samsung’s LED TV (LN46B6000) and Washing Machine (WF448) its

CES Eco-Design and Sustainable Technology Innovations Award.

Greenpeace Green Electronics Survey (December 2008)

Greenpeace selected Samsung’s SGH-F268 as the best green mobile phone of the year in its

Green Electronics Survey for 2008.

3.11 CORPORATE SOCIAL RESPONSIBILITY

SAMSUNG’S GLOBAL CODE OF CONDUCT

42


Samsung Electronics aims to be a 'world leading company' devoting human resources

and technology to create superior products and services, thereby contributing to a better global

society.

To achieve this goal, They share and pursue Samsung Values of

People,

Excellence,

Change,

Integrity,

Co-prosperity

and the 7 Factors of World Leading Company of

Dream,

Vision & Goal,

Creativity & Challenge,

Insight & Good Sense,

Technology & Information,

Trust & Credibility,

Speed & Velocity,

Change & Innovation

to be instilled in the individual employees and the organization.

Furthermore, they follow thisGlobal Code of Conductfor Samsung Electronics employees

in order to comply with laws and ethical practices as well as to express our concrete commitment to

social responsibility. ThisGlobal Code of Conductwill be the guiding standard for everyone in

Samsung Electronics, outlining conducts and value judgments in all business activities.

- We endeavor, with a sense of urgent awareness of the fact that we cannot survive without

innovation, to achieve future competitiveness in Speedy response to the changes of environment

and customer's demands, by maintaining the sustained attitude of Change & Innovation towards our

Dream, Vision & Goal.

- We cultivate Creativity & Challenge, acknowledging that future competitiveness depends

on the development of Technology & Information ahead of competitors.

- We aspire to become qualified experts in our field with Insight to foresee the future, and

the Good Sense to identify and take advantage of opportunities.

- We create an open culture where senior staff lead and junior staff are encouraged to make

decisions and act proactively with a sense of ownership, based on the mutual respect of

individuality and Trust & Credibility.

43


- We pursue co-prosperity by maintaining relationships of Trust with shareholders and

business partners, and facilitating sound management thought mutual cooperation

THE SAMSUNG PRINCIPLE

Principle 1. We comply with laws and ethical standards

Principle 2. We maintain a clean organizational culture

Principle 3. We respect customers, shareholders and employees

Principle 4. We care for the environment, health, and safety

Principle 5. We are a socially responsible corporate citizen

Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the

World, Create the Future."

This new vision reflects Samsung Electronics’ commitment to inspiring its communities by

leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and

“Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry,

Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and

a richer experience for all.

44


As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in

revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also

established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”

Samsung is excited about the future. As we build on our previous accomplishments, we look

forward to exploring new territories, including health, medicine, and biotechnology. Samsung is

committed to being a creative leader in new markets and becoming a truly No. 1 business going

forward.

45


SOCIAL PERFORMANCE "For the Betterment of All" is the founding ideal at Samsung Electronics. To realize it in

the community, in-house community service teams carry out professional community share-care

programs, while employees volunteer at various social services and activities.

social commitment

social contribution activities

type and field of social contribution activities

Social commitment

Based on a commitment to the community and an ethical mindset, Samsung Electronics

contributes to the well being of society by helping to improve the quality of people’s lives and

serving cross border community services worldwide. All employees, who have the “Betterment for

All” firmly imprinted in their minds, demonstrate what a people-oriented company can do for the

society. Therefore, all dedicated employees of the Company seek co-prosperity abided by self-

discipline and ethical performance along with the Company’s managerial ideal.

charter for social contribution

We take part in the well-being of society with all activities based on humanity and social

ethics.

We do our utmost to heighten the quality of people’s lives and to usher more affluence and

happiness in our society.

We activate cross-cultural exchanges with global communities and preserve global ecology

to make the world a more pleasant and healthy place.

We devote ourselves to volunteering in social welfare services and share our benefits with

society.

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social contribution activities

Samsung Welfare Foundation takes part in contributing to society as a way to return

corporate benefits to society. Since 1993, when “returning corporate benefits to society” was set as

one of the key managerial policies, Delegate social contribution Activities have been intensified.

The social activities, which had been centered on the Samsung Welfare Foundation in general, were

spread across the company and all employees are now encouraged to participate in various social

activities home and abroad. Since 1995, when Samsung Electronics announced the new focus on

social activities in three areas: the disabled, environment preservation, and informatization for

society, the activities have continued to grow.

Also the Company has poured energy into supporting youth, culture and arts activities,

academic exchanges, and scholarships. In 1995, Samsung Electronics revamped the community

service teams to create a Community Service Volunteer Team. This reorganization was designed to

help employees participate in the volunteer services that best suit their interests. In 2006 we

established the volunteer council and expanded the corresponding organization as a part of sharing

management expansion and operates by arranging organizations by establishing eight volunteer

service centers at the each plant.

Since 1998, the Company has run computer classes for the blind, provided a scholarship for

the children of disabled households, and volunteered good-will services for the needy. Each unit

provides meals to undernourished children in the community where they work, which has resulted

in closer bonds with people in the community. Recently, the Company has held “Student Science

Knowledge Olympics” jointly with science institutes to broaden students’ scientific knowledge.

To help increase students’ creative thinking faculties, “Creativity Olympiad” has been held

jointly with the Patent Office of Korea. The Company has developed a new-concept “Customer

Volunteering Social Program” that is carried out by employees and customers together.

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POLICY AND GOALS

The 1992 Rio Declaration on Environment and Development highlighted the need to

regulate greenhouse gas (GHG) emissions which have a direct impact on climate change. Under the

ground-breaking Kyoto Protocol, signatory countries are required to reduce their combined GHG

emissions by 5.2% from 1990 levels between 2008 and 2012.

Samsung Electronics recognizes that governments as well as companies have

responsibilities to address the global challenges posed by climate change. Samsung Electronics

supports global mandatory cuts of greenhouse gas emissions of at least 50% by 2050 (from 1990

levels) and mandatory domestic cuts by industrialized countries of at least 30% as a group by

2020. The company also calls for global greenhouse gas emissions to peak by 2015.

To date, the company has focused on its direct impacts; reducing CO2 emissions during

manufacturing processes via a range of energy-saving initiatives and improving the energy

efficiency of its products. Future plans will expand Samsung Electronics' GHG emission reduction

efforts to cover additional direct impact areas such as logistics and indirect sources where possible.

Samsung Electronics has participated in several voluntary government-led initiatives on

climate change in Korea, where 60% of our workforce and the majority of our operations are based.

These include:

Pilot CO2 emission trading program supported by the Korea Energy Management Corp

(KEMCO)

National Korean Greenhouse Gas Register (trial project)

Voluntary agreements to reduce energy consumption in all Samsung Electronics workplaces

in Korea via the Catch CO2 Project

Agreement on Response to Climate Change and Reduction of Greenhouse Gases with

KEMCO

Reduction Goals for emissions of GHGs

Samsung Electronics sets reduction targets for emissions of GHGs in terms of targets in

absolute emissions and relative emissions.

Reduction target for absolute GHG emissions

: The company will reduce the total emissions of GHGs from its global manufacturing sites

by 2% by 2011, from a baseline year of 2008.

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Reduction target for GHG emissions per basic unit

: The company will reduce GHG emissions per basic unit globally by 36% by 2011, from a

baseline year of 2008.

SUSTAINABILITY REPORTS

SUSTAINABLE DEVELOPMENT AT SANSUNG ELECTRONICS

Integrating corporate management and sustainable development is an issue of increasing

importance in the business world, amid increasing expectations for social and environmental

responsibility. In response , Samsung has been improving the process of collecting stakeholders

ideas and setting up corporate wide vision and strategies for sustainable development.

Samsung has designated economic, environmental, and social responsibilities as the key

elements of their sustainable management. They are committed to continuing to identify their

various stakeholders, build positive relationships with them, and ultimately enhance their value for

both the company and the stakeholders

MAIN APPROACHES TO SUSTAINABILITY AT SAMSUNG

49


SAMSUNG’S CITIZENSHIP FOCUS

Social Welfare

Samsung lends support to people and their communities in many different ways. Their

current area of focus is on investing in teenagers’ futures, through support of science education and

creative thinking that encourages leadership; assisting children in low-income families by

supporting educational infrastructure, and discovering and supporting outstanding students; and

supporting programmes that encourage family well-being. We also carry out programmes in these

areas at each of our eight volunteer centres.

Culture and Arts

Samsung provides support for diverse artistic and cultural activities around the world. Over

the years, Samsung has contributed extensively to numerous museums, galleries and exhibits in

Korea and in many countries, including the United States and France. The Samsung Museum of

50


Modern Art collects preserves and exhibits modern and contemporary art from Korea and abroad,

while the Samsung Children's Museum, the first of its kind in Korea, invites children have fun

exploring the world they live in. Samsung also hosts and supports various cultural events for

children and programmes that encourage their early artistic development.

Volunteer Services

In 1995, Samsung launched the Social Contribution Corps to encourage employees to get

involved in community service. The initiative has since expanded to eight volunteer centres across

Korea, manned by social welfare experts who support the development of employee volunteer

programmes. Samsung’s employees use their expertise and skills to give back to local communities,

and each employee donates an average of 10 hours to community-based projects.

Academics and Education

Strengthening the minds and fostering the creativity of young people is a primary focus of

many of Samsung’s programmes. Samsung is a major supporter of the Korea Youth Science

Olympiad, the country’s most prestigious science competition for junior, middle and high schools

and the National Students Creativity Olympiad, aimed at encouraging inventiveness among

students from junior to high school levels. Since 2001, Samsung has teamed up with the Green

Family Movement Association to run a "green school," which promotes environmental awareness

in children and enables them to take practical steps to protect our ecosystems.

3.12 SAMSUNG INDIA ELECTRONICS PVT. LTD

As a unit of behemoth Samsung Electronics, Samsung India Electronics works to keep its

customers connected through its growing products portfolio. It develops and manufactures a wide

variety of consumer electronics devices, including DVD players, plasma televisions, digital

cameras, personal computers, color monitors, LCD panels, printers, and computer peripherals. The

New Delhi-based company also makes and markets semiconductors, such as DRAMs, SRAMs, and

flash memory products. Ranging from wireless phones to networking switches, Samsung India

produces communications devices, as well. The electronics firm counts consumers, corporations,

schools, and government agencies among its primary customers.

Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices

all over the country . The SAMSUNG manufacturing complex housing manufacturing facilities for

Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida,

near Delhi. SAMSUNG ‘Made in India’ products like Colour Televisions, Colour Monitors and

51


Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida

manufacturing complex. In November 2007, SAMSUNG has commenced the manufacture of

Colour televisions and LCD televisions at its state-of-the-art manufacturing facility at

Sriperumbudur, Tamil Nadu.

SAMSUNG India is the hub for SAMSUNG’s South West Asia Regional operations. The

South West Asia Headquarters, looks after the SAMSUNG business in Nepal, Sri Lanka,

Bangladesh, Maldives and Bhutan besides India. SAMSUNG India which commenced its

operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of

operations in the country.

From being a virtually unknown entity in the Year 1995, brand SAMSUNG today enjoys

an awareness level of over 65% and a positive opinion of over 80% in the country today (source:

BAS 2007). The introduction of World First, Now, leading technology products in the Indian

market coupled with the Company’s efforts to customise products for the Indian consumers, have

contributed to the success of the brand in the Indian market . To display SAMSUNG products in a

more lifestyle ambience and to communicate the product benefits in a more interactive manner,

SAMSUNG India has set up a widespread network of SAMSUNG Digital Plazas all over the

country. The SAMSUNG Brand shop network complements over 8500 retail points for SAMSUNG

products located across the length and breadth of the country.

3.13 SAMSUNG INDIA ELECTRONICS PVT. LTD. –HIERARCHY

52

MANAGING DIRECTOR

DEPUTY MANAGING DIRECTOR

MANAGER (COUNTRY HEAD)

FINANCE MANAGER

MARKETING MANAGER

HR MANAGER

PRODUCTION MANAGER

LOGISTICS MANAGER


AWARDS AND RECOGNITIONS

During its tenure of 14 years in the country, SAMSUNG India has won several Product

Awards and recognitions across its Audio Video, Home Appliance, IT and Telecom Product

categories. The Corporate Recognitions received by the Company in the recent past include:

‘Electronics Organisation of the Year’ by EFY Magazine at its ‘Readers’ Choice Awards’

February, 2007

Electronics Company of the Year – in 2006 by Consumer Electronics & TV Manufacturers

Association

No.1 Channel Favourite Company – in 2006 by Varindia

Most preferred TV partner in Hospitality Industry by Hospitality India 2006

Best Retailer for the Year 2005 by India Retail Forum

Most Trusted Company Award 2005 by Var India

53

LEEGAL MANAGER

AUDIT MANAGER

ASSISTANT MANAGERS

EXECUTIVES

STAFFS


ELCINA (Electronics Industries Association of India) Awards for ‘Excellence in

Electronics’ instituted by the IT department of the Government of India. SAMSUNG India

received the 1st Prize in the Consumer Electronics category for productivity, exports, R&D

and quality assurance in 2002

Golden Peacock Special commendation Certificate for Corporate Social Responsibility

(Private Sector) for the year 2004

‘Special Award’ by Electronic Industries Association of India for ’significant contribution

to the development and growth of India’s Electronics Hardware and IT industry.’ in 2004

3.14 SAMSUNG INDIA ELECTRONICS PVT.LTD

COCHIN

Samsung India is further has offices in each states for administrative and sales

purposes. And some big sized states like Maharashtra and so are further divided .

Samsung India electronics pvt.ltd Cochin is one of them which look after samsung’s business in

the state of Kerala . It manages and administrates all the business affaires in Kerala.

Samsung India Electronics Pvt.Ltd Cochin office is located at Kadavanthra, Cochin.

Under Samsung Cochin they have Service and Sales offices in each districts. Samsung Cochin

has a warehouse at Cochi.

OFFICE ADDRESS

Samsung India ElectronicsPvt.Ltd

54


37/2022 C,D,G &H ,

2nd floor ,

Joseph & Valentine’s Building ,

Subhash Chandra Bose Road ,

Jawahar Nagar ,

Kadavanthara,

Cochin- 682020.

Tel:0484-4088000

Fax:4088111

Website:www.samsungindia.com

OFFICE IN CHARGE

Mr.Joseph .K . Francis

Branch Manager

E-mail:[email protected]

WORKING HOURS

Monday To Friday

From 9.00 a.m To 6.00 p.m

55


3.15 SAMSUNG COCHIN HIERARCHY

56

BRANCH MANAGER

SALES MANAGER

MARKETING MANAGER

COMMERCIAL DEPARTMEN

HR MANAGER

SERVICE MANAGER

LOGISTICS MANAGER

FINANCE&ACCOUNTS MANAGE

EXECUTIVES

STAFFS


CHAPTER IV

PRODUCT PROFILE

PRODUCTS

57


Samsung India ‘s product range is very large and it includes different kinds of Home

appliances like televisions ,Washing machines ,Refrigerators, Microwave Ovens ,Air Conditioners

etc… And a Wide range of Notebook PCs .Samsung has a big range of mobile phones too , that

includes a thousand rupees mobile phone to a high end smart phone . Samsung India sells different

kinds of computer components too ,which include Hard Disc Drives ,Optical disk ,Compact Disc

Drives ,DVD Drives ,DVD Writers etc…

4.1 HOME APPLIANCES

Samsung,s range of home appliances includes,

4.1.1 TELEVISIONS

Samsung’s television range is consist of ordinary color televisions which come at an

economic price to high end LED televisions .Besides Samsung Introduced 3D experience on TV

screen first in the World that is Samsung 3D LED televisions.

3D LED TELEVISION

Redefining the home entertainment experience for consumers in India, Samsung launched

India’s first and largest range of 3D televisions across the LED, LCD and Plasma platforms. The

entire line up of Samsung Full HD 3D televisions – LED 7000/8000 Series, LCD 750 Series and

Plasma+ 7000 Series will be available in the Indian market .Samsung has already commenced

manufacturing 3D LED TVs at its NOIDA facility.

Samsung is also seeking to create the 3D eco system in the country by launching its 3D Blu

ray player BD-C6900; Blu-ray integrated home theatre system HT-C6950 and 3D active glasses.

With a comprehensive 2010 lineup of 3D TV offerings beyond LED TVs, LCD TVs, Plasmas TVs,

Blu-ray players and proprietary 3D glasses - Samsung is delivering on its vision to create a total 3D

solution for home entertainment.

Samsung Full HD 3D TVs eliminates one of the barriers of 3D adoption – lack of content – by

rendering 2D content into 3D with the push of a button..

From the award-winning 3D LED TVs to Plasma+ TVs, in screen sizes ranging from 40” to

65”, consumers have unlimited choice of television models to fit their individual entertainment

preferences and lifestyle. Samsung’s proprietary built in video processor along with 3D processor;

3D optimised panel and Frame rate conversion technology provide the best picture quality in 3D.

Fluid motion and expanded natural colour are perfectly presented with the aid of Samsung 3D TVs’

Hyper Real Engine creating an immersive viewing experience for consumers.

For those who want to add the third dimension to their regular TV viewing, Samsung

included in its 3D processor, an auto-conversion technology that renders 2D content into 3D in real

time – an industry first. Thus, consumers can add a level of depth and clarity to a live football

58


game, making them believe they are part of the action by watching in the 3D Mode. When not in

the 3D mode, you’re back to watching one of the best performing HDTVs on the market with the

push of a button.

With built-in Ethernet connection and wireless-ready capabilities, the 2010 Samsung 3D TV

lineup is ready to meet the growing consumer demand for “content without borders.” The upgraded

Internet@TV feature now includes Samsung Apps providing consumers with an expanded, easy to

navigate selection of content and applications from leading services like The Associated Press,

Blockbuster, Fashion TV, Netflix and YouTube amongst others. Applications can be downloaded

and viewed all while watching TV. The range includes the upgraded Internet@TV with Samsung

Apps with the AllShare feature that allows users to wirelessly connect their TV with compatible

mobile devices. This means that users can share movies, photos and music through a single device

– the Samsung 3D TV.

Aesthetically, Samsung continues to build on its tradition of innovative design by

introducing narrower bezels and brushed metal frames in silver and black– pushing the limits

beyond the familiar black bezels of many HDTV’s. In particular, Samsung developed a

groundbreaking four-legged quad stand and a new “mystic earth” Touch of Colour™ (ToC™)

design scheme with chrome edging to better match a living room’s décor. With a wide-ranging

pallet of materials and designs, Samsung offers something for virtually anyone’s tastes and interior

design preferences. What’s more, the new 3D TVs match Samsung’s 2010 line of Blu-ray players

and home theatre systems bringing a cohesive element to a home entertainment room.

In keeping with Samsung’s commitment to the creation of innovative green technology

that puts the Planet First™, the 2010 Samsung 3D TV range is energy efficient and made using

environmentally friendly processes.

The Samsung 3D LED televisions are available in the screen sizes between 40” to 65”,

priced between Rs 130,000/- to Rs 435,000/- while the 3D LCD series is available in the 46” and

55” screen sizes, priced Rs 129,000/- and Rs 186,900/- respectively. The 63” 3D Plasma TV is

priced at Rs 300,000/-.

LED TV

Samsung’ s LED TV comes in three series that is Series 8 , Series 7, and Series 6.

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Series 8

1.UA55B8000

MRP Rs. 350,000/-Dynamic Contrast Ratio : Mega, 100/200Hz Motion Plus : Yes (200Hz)

SERIES 7

2.UA46C7000WR

Screen Size : 116cm (46), Dynamic Contrast Ratio : Mega DCR (8,000,000:1), 100/200Hz Motion

Plus : Yes (200Hz

UA40B7000

MRP Rs. 140,000/-Screen Size : 101.6cm (40), Dynamic Contrast Ratio : Mega, 100/200Hz Motion

Plus : Yes (100Hz)

UA46B7000

MRP Rs. 180,000/-Screen Size : 116.84cm (46), Dynamic Contrast Ratio : Mega, 100/200Hz

Motion Plus : Yes (100Hz)

UA55B7000


Plus : Yes (100Hz)

SERIES 6

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UA32B6000VR


Plus : Yes (100Hz)

UA46B6000VR

MRP Rs. 150,000/-Screen Size : 116.8cm(46), Dynamic Contrast Ratio : Mega, 100/200Hz Motion

Plus : Yes (100Hz)

UA40B6000VR

MRP Rs. 125,000/Screen Size : 101.6cm(40), Dynamic Contrast Ratio : Mega, 100/200Hz Motion

Plus : Yes (100Hz)

LCD TV

LCD TV comes in 7,6,5,4,3 Series

SERIES 7

LA40B750U1R

MRP Rs. 120,000/- Size : 102cm (40),Dynamic Contrast Ratio : Ultra (150,000:1),Viewing angle :

178/178

LA46B750U1R

MRP Rs. 140,000/- ,Size : 117cm (46),Dynamic Contrast Ratio : Ultra,WISELINK (USB) :2

SERIES 6

LA32B650T1R

MRP Rs. 53,000/- Screen Size : 81cm (32),Dynamic Contrast Ratio : Ultra (100,000:1)

LA22B650T6

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MRP Rs. 23,000/-Size : 56cm (22), Dynamic Contrast Ratio : Ultra (100,000:1), Viewing angle :

170°/160°

LA40B650T1R


178˚/178˚

LA46B650T1R

MRP Rs. 115,000/-Size : 117cm (46), Dynamic Contrast Ratio : Ultra (100,000:1),Viewing angle :

178/178

SERIES 5

LA37B530P7R


178º/178º

LA46B550K1R

MRP Rs. 92,000/-Size : 117cm (46), Dynamic Contrast Ratio : Ultra (70,000:1),Viewing angle :

178˚/178˚

LA40B550K1R

MRP Rs.67,000/-Size : 102cm (40) ,Dynamic Contrast Ratio : Ultra (70,000:1),Viewing angle :

178˚/178˚

LA52B550K1R


178°/178°

LA32B550K1R


178°/178°

LA32B530P7R


178˚/178˚

LA40B530P7R


178/178

SERIES 4

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LA26B450C4

MRP Rs. 28,000/-Size : 26" , Dynamic Contrast Ratio : High (50,000:1), Viewing angle :

170°/170°

LA32B450C4

MRP Rs.37,500/-Size : 81cm (32), Dynamic Contrast Ratio : High (50,000:1), Viewing angle :

178˚/178˚

LA22B450C4

MRP Rs. 18,000-Size : 56cm (22), Dynamic Contrast Ratio : High (50,000:1),Viewing angle :

170°/160°

LA26B480

MRP Rs. 30,000/- Size : 66cm (26), Dynamic Contrast Ratio : High (50,000:1),Viewing angle :

170°/170°

LA32B480

MRP Rs. 40,500/- Size : 81cm (32), Dynamic Contrast Ratio : High (50,000:1), Viewing angle :

178°/178°

LA22B480

MRP Rs. 20,000/- Size : 56cm (22), Dynamic Contrast Ratio : High (50,000:1), Anynet+ (HDMI-

CEC) : Yes

SERIES 3

LA26B350F1


170°/170°

LA22B350F2


170°/160°

LA32B350F1


178°/178°

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ORDINARY TELEVISIONS

CS21A330

MRP Rs. 9,350/- Size : 53cm (21) ,DNIe™ : Yes, TV Type : Flat

CS29A330

MRP Rs. 16,000/- Size : 74cm (29 ), DNIe™ : Yes, TV Type : Flat

CS15K30MJ

MRP Rs. 6,400/- Size : 38cm (15) DNIe™ : Yes, TV Type : Flat

CS29M40

MRP Rs. 14,700/-Size : 74cm (29) , DNIe™ : Yes, TV Type : Flat

CS29M50

MRP Rs. 14,500/-Size : 74cm (29), DNIe™ : Yes, TV Type : Flat

CS21K40


CS21K45


CZ21K44


CS29K44

MRP Rs. 15,000/-Size : 74cm (29), DNIe™ : Yes , TV Type : Flat

CS21M40


CZ21K50


CS15K30ML

MRP Rs. 7,100/-Size : 38cm (15) , DNIe™ : Yes, TV Type : Flat

PLASMA TV

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SERIES 6

PS63B680

MRP Rs. 330,000/-Size : 160cm (63), Contrast Ratio : 3,000,000:1, Anynet+ (HDMI-CEC) : Yes

SERIES 4

PS42B430P2

MRP Rs. 52,000/-Size : 107cm (42), Contrast Ratio : 2,000,000:1, Game mode : Yes

PS42B450


PS50B450


4.1.2 AIR CONDITIONERS

Samsung presents the perfect solution with its new biosleeplus air conditioners. Developed for

Indian conditions.

Split Air ConditionerThe interior design of home adds a lot to persona comforts and

appeal , Since the Air Conditioner is a large part of that interior, Samsung provides a

variety of air conditioners with stylish, sophisticated design, while paying attention to high

performance and health. Samsung’s Air Conditioners represent cool, clean, healthy

freshness in everyday living.

Window Air Conditioner cool, clean, healthy and Samsung Window Air Conditioners.

Created to provide utmost comfort in the hottest of weather, Samsung Air Conditioners

bring a cool, refreshing wave and make everyday living a delightful and rejuvenating.

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4.1.3 WASHING MACHINES

The Super Clean, Ultra Safe and amazingly easy washing experience with Samsung Washing

Machine.

Front Loading-Samsung front loading washing Machines incorporate a host of futuristic

innovation like Ceramic Heater. It provides the convenience of washing clothes with

technologically washing machine that understands washing requirement of different clothes.

Top Loading-Power-packed pure strength combined with the touch of gentle care.

Samsung realises this ultimate washing combination in its state-of-the-art Washing

Machines. It’s the ultimate care your clothes need to keep looking their very best.

Semi Automatic-Samsung Semi Automatic Washing Machines are specially developed for

the distinct Indian conditions and are perfect choice for the Indian women. These

technologically advanced machines incorporate Double Storm washing system that removes

dirt and dust from clothes, thereby leaving them clean. Fresh and sparkling like new.

4.1.4 REFRIGERATOR

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Experience the new freshness Samsung Adds digital technology to refrigerator to

experience a whole new level of innovation .

French DoorMassive storage capacity on the inside, with a slim profile on the outside and

the most advanced conveniences built in, Samsung French Door refrigerators raise the bar

on style, efficiency and modern living.

Side by SideAll the space you need to stock up on family favourites, throw a party, or

prepare a full-blown catered affair. Plus elegant design and efficient Twin Cooling Plus®

make Samsung Side by Side refrigerators a fresh choice.

Bottom Freezer. All your favourite foods are at eye level, so you can spend more time

finding what you're after and less time cooling your kitchen.

Frost Free The next revolution in refrigerator technology Frost Free FrestechUltima

Refrigerator that literally bring the freshness of the farm to you kitchen.

Direct Cool5 Star rated Direct Cool freshtechUltima Refrigerators – an exclusive range of

refrigerators that incorporates amazing technology innovation design to enrich your world.

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4.1.5 MICROWAVE OVEN

Samsung microwave oven, Faster, more spacious and more stylish than before..

ConvectionConvection Microwave can be used to cook food which is crispier from inside

as well as outside. It uses a fan and a heating element to create air flow patterns inside the

microwave oven. This ensures optimum browning of the food in the fastest possible times,

making it ideal choice for baking.

GrillGrill Microwaves can be used to cook food which is crispier from outside and juicer

from inside making an ideal choice for succulent kebabs and Tikkas.

SoloThe Samsung Solo is the choice for an all round cooking solution. With uniform heat

distribution, multiple power levels and a host of other features, the Samsung Solo is ideal

for everyday tasks like defrosting, reheating and cooking.

4.2 NOTEBOOK PCs

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Samsung markets Laptops in different categories such as Everyday,Performance , Thin &Light,

Notebook ,Mini Notebook, R Series, Archieve.

R SeriesAll-round convenience for more fun. High performance, hassle-free computing

whenever and wherever you need it.

Mini NotebookFor easy surfing, an affordable mobile solution ideal for all your online

needs-fast paced and digitally interconnected lives.

4.3 MOBILE PHONE

Samsung sells around hundreds of models of mobile phones in Indian market. These include

thousand rupees phones to high end 3 G enabled smart phones .some the Samsung models are,

Samsung B5310, Omnia Pro B7610, Samsung Corby, Samsung Corby Txt, Samsung I7500,

Samsung Marine, Samsung C3010S, Samsung Corby POP, Samsung C5212, Samsung E1070,

Samsung E1080T, Guru 1310S, Guru 1210, Samsung E1175T, Samsung E1160, Guru 1125, GT-

E1117, Solar Guru, Samsung E1100, Samsung E1085T, Samsung S5620, Samsung Star 3G,

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http://in.samsungmobile.com/mobile-phones/samsung-s5620

http://in.samsungmobile.com/mobile-phones/samsung-e1085t

http://in.samsungmobile.com/mobile-phones/samsung-e1100

http://in.samsungmobile.com/mobile-phones/samsung-solar-guru



http://in.samsungmobile.com/mobile-phones/samsung-guru-1125



http://in.samsungmobile.com/mobile-phones/samsung-guru-1210

http://in.samsungmobile.com/mobile-phones/samsung-guru-1310s



http://in.samsungmobile.com/mobile-phones/samsung-c5212

http://in.samsungmobile.com/mobile-phones/samsung-corby-pop

http://in.samsungmobile.com/mobile-phones/samsung-c3010s

http://in.samsungmobile.com/mobile-phones/samsung-marine

http://in.samsungmobile.com/mobile-phones/samsung-i7500

http://in.samsungmobile.com/mobile-phones/samsung-corby-txt

http://in.samsungmobile.com/mobile-phones/samsung-corby

http://in.samsungmobile.com/mobile-phones/samsung-omnia-pro-b7610

http://in.samsungmobile.com/mobile-phones/samsung-b5310

http://www.samsung.com/in/consumer/pc-peripherals-printer/notebook/mini-notebook/index.idx?pagetype=subtype



http://www.samsung.com/in/consumer/pc-peripherals-printer/notebook/r-series/index.idx?pagetype=subtype



http://in.samsungmobile.com/mobile-phones/samsung-corby-plus



http://in.samsungmobile.com/mobile-phones/samsung-omnia


Samsung Star, Metro S5200, Samsung S3500, Samsung Metro 3310, Pixon, M7603, GT-M7500,

TouchWiz, Beat270, SGH-E251, SGH-D880, D780, SGH-B520, Guru 310R, Guru300, SGH-

Guru220, Omnia, SGH-i780, BEAT 450, Soul, Soul b, SGH-M620, SGH-M200, SGH-M150,

SGH-M120, SGH-L700, SGH-J800, SGH-J700, SGH-J150, SGH-i200, Guru200, SGH-B130T ,

SGH-B130, SGH-B100i, Guru100, Ultra Touch, Samsung Jet, GT-S7330 ,GT-M3510, Samsung

Omnia HD, Innov8, Samsung E250i, Samsung E2130, Samsung E2120B, Samsung E2100, GT-

E1410, Samsung E1080F, Samsung C6112, Samsung C5130, Samsung C3053, Omnia Pro B7320,

Samsung Corby Mate, Samsung Corby Plus

4.4 MULTIMEDIA PLAYERS

YP-U5AB-- MRP Rs. 3,900/-Storage Type : Flash Memory, Memory Capacity : 2GB, FM Radio :

No

YP-U5Q-- MRP Rs. 2,990/-Storage Type : Flash Memory, Memory Capacity : 2GB, FM Radio :

No

YP-P3C-- MRP Rs.11,900/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :

Yes

YP-P3-- MRP Rs. 14,900/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :

Yes

YP-Q1AB-- MRP Rs. 6,800/-Storage Type : Flash Memory, Memory Capacity : A (4GB), FM

Radio : Yes

YP-Q1CB-- MRP Rs. 8,000/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :

Yes

YP-S3AB-- MRP Rs. 6,700/-Storage Type : Flash, Memory Capacity : Q (2GB)/A (4GB)/C

(8GB), FM Radio : Yes

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http://in.samsungmobile.com/mobile-phones/samsung-corby-mate





http://in.samsungmobile.com/mobile-phones/samsung-e1080f




http://in.samsungmobile.com/mobile-phones/samsung-e2120b


http://in.samsungmobile.com/mobile-phones/samsung-e250i

http://in.samsungmobile.com/mobile-phones/samsung-innov8

http://in.samsungmobile.com/mobile-phones/samsung-omnia-hd

http://in.samsungmobile.com/mobile-phones/samsung-omnia-hd

http://in.samsungmobile.com/mobile-phones/samsung-m3510


http://in.samsungmobile.com/mobile-phones/samsung-jet

http://in.samsungmobile.com/mobile-phones/samsung-ultra-touch

http://in.samsungmobile.com/mobile-phones/samsung-guru100

http://in.samsungmobile.com/mobile-phones/samsung-b100i


http://in.samsungmobile.com/mobile-phones/samsung-b130t



http://in.samsungmobile.com/mobile-phones/samsung-j150



http://in.samsungmobile.com/mobile-phones/samsung-l700





http://in.samsungmobile.com/mobile-phones/samsung-soul-b

http://in.samsungmobile.com/mobile-phones/samsung-soul

http://in.samsungmobile.com/mobile-phones/samsung-beat-450


http://in.samsungmobile.com/mobile-phones/samsung-omnia




http://in.samsungmobile.com/mobile-phones/samsung-guru-310r


http://in.samsungmobile.com/mobile-phones/samsung-d780

http://in.samsungmobile.com/mobile-phones/samsung-d880


http://in.samsungmobile.com/mobile-phones/samsung-beat270

http://in.samsungmobile.com/mobile-phones/samsung-touchwiz



http://in.samsungmobile.com/mobile-phones/samsung-pixon

http://in.samsungmobile.com/mobile-phones/samsung-metro-3310


http://in.samsungmobile.com/mobile-phones/samsung-metro-s5200

http://in.samsungmobile.com/mobile-phones/samsung-star

http://www.samsung.com/in/consumer/tv-audio-video/multimedia-player/multimedia-player/YP-Q1CB/XTL/index.idx?pagetype=prd_detail&returnurl=

http://www.samsung.com/in/consumer/tv-audio-video/multimedia-player/multimedia-player/YP-P3EB/XTL/index.idx?pagetype=prd_detail&returnurl=

http://www.samsung.com/in/consumer/tv-audio-video/multimedia-player/multimedia-player/YP-U5QB/XTL/index.idx?pagetype=prd_detail&returnurl=


YP-S3QB-- MRP Rs. 4,900/-Storage Type : Flash, Memory Capacity : Q (2GB)/A (4GB)/C

(8GB), FM Radio : Yes

YP-S2QB-- MRP Rs. 2,490/-Storage Type : flash memory, Memory Capacity : 1GB (Z) 2GB (Q),

FM Radio : No

YP-U3ZB-- MRP Rs. 2,400/-Storage Type : Nand Flash, Memory Capacity : 1GB, FM Radio : Yes

4.5 HOME THEATER SYSTEMS

HT-X725-- MRP Rs. 29,900/-Total Power (RMS) : 800 watts, Number of Channel : 5.1, DIVX

(including XVID) : Yes

HT-WS1R-- MRP Rs. 24,900/-Total Power (RMS) : 260, Number of Channel : 2.1, Dolby

Digital : Yes

HT-TZ425-- MRP Rs. 24,900/-Total Power (RMS) : 1,000 watts, Number of Channel : 5.1,

DVD/DVD±R/DVD±RW : Yes

HT-Z121T-- MRP Rs. 10,900/-Total Power (RMS) : 330, Number of Channel : 5.1, MP3 : Yes

HT-TZ225-- MRP Rs. 18,900/-Total Power (RMS) : 850, Number of Channel : 5.1,


HT-Z220-- MRP Rs. 14,900/-Total Power (RMS) : 850W, Number of Channel : 5.1,


HT-Z320-- MRP Rs. 15,900/-, Total Power (RMS) : 1,000W, Number of Channel : 5.1,


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HT-TX725-- MRP Rs. 29,900/-Total Power (RMS) : 800W, Number of Channel : 5.1,


HT-TX715T-- MRP Rs. 42,900/-Total Power (RMS) : 800, Number of Channel : 5.1,


HT-Z110T-- MRP Rs. 9,900/-Total Power (RMS) : 300, Number of Channel : 5.1,


4.6 CAMCORDERS

Amazingly compact, Samsung's Super Portable Camcorders Let you Brilliantly Capture Life from

the palm of your hand.

DVD Camcorder- The Samsung DVD Camcorders make your favorite moments easy.

Capture your special times straight onto DVD and play them back from your DVD player.

Flash Memory Camcorder- Enjoy the freedom to shoot for as long as you like with the

Samsung flash memory camcorder. Its advanced integrated image chip efficiently reduces

power consumption, enabling longer battery life and recording time, giving you all the time

you need to capture every precious moment.

4.7 DIGITAL CAMERAS

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NV100HD-- MRP Rs. 22,990/-Type : 1/1.72" (1.49cm) CCD, Effective Pixel : Approx. 14.7 Mega-

pixel

,Focal Length : Schneider Lens f = 6.0 ~ 21.6mm (35mm film equivalent: 28 ~ 102mm)

NV9-- MRP Rs. 14,990/-Type : 1/2.33" CCD, Effective Pixel : Approx. 10.2 Mega-pixel

Focal Length : SAMSUNG Lens 5x Inner Zoom, f = 6.8 ~ 34mm (35mm film equivalent : 38 ~

190mm)

SAMSUNG PL55-- MRP Rs. 11,990/-Type : Approx. 7.79mm (2.3) CCD, Effective Pixel :

Approx. 12.2 Mega pixel, Focal Length : Samsung Lens f = 6.3 ~ 31.5mm (35mm film equivalent :

35 ~ 175mm)

NV24 HD-- MRP Rs. 17,990/-Type : 1.104cm (1/2.3) CCD, Effective Pixel : Approx. 10.2 Mega-

pixel

, Focal Length : Schneider Lens f = 4.3mm ~ 15.5mm (35.0mm film equivalent: 24.0 ~ 86.5mm)

SAMSUNG PL60-- MRP Rs. 12,490/-Type : 1/2.33″ (Approx. 1.09cm) CCD, Effective Pixel :

Approx. 10.2 Mega-pixel, Focal Length : SAMSUNG Lens f = 6.3 - 31.5mm (35mm film

equivalent: 35 175mm)

SAMSUNG PL65-- MRP Rs. 14,490/-Type : 1/2.33" (Approx. 1.09cm) CCD, Effective Pixel :

Approx. 12.2 Mega-pixel, Focal Length : SAMSUNG Lens f = 6.3 - 31.5mm (35mm film

equivalent: 35 - 175mm)

SAMSUNG WB600-- Type : 1/2.3″ (1.10cm) CCD, Effective Pixel : Approx. 12 Mega-pixel

, Focal Length : Schneider Lens f = 3.9 ~ 58.5mm (35mm film equivalent: 24 ~ 360mm)

Samsung ES73-- MRP Rs. 8,990/-Type : 1/5.92cm (2.33) (Approx. 7.79mm) CCD

, Effective Pixel : Approx. 12.2 Mega-pixel, Focal Length : f4.9 - 24.5mm (f27 - 135mm 35mm

film equiv.)

4.8 OPTICAL DISK DRIVES

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Samsung offers various Optical Media Solutions, allowing customers to choose the exact

combination of capabilities and features

CD ROM DrivesDVD Writer Drive is available in Galf-Height form factors in spped

ranging up to 16X DVD+R Writing, 16XDVD-R Writing, 8X Double Layer DVD+R Writing and

4X Double Layer DVD-R Writing, 8X DVD+RW Writing and 6X DVD-RW Writing.

COMBO DrivesDVD-ROM Drive is avaiable in Half-Height form factors in spped of

16X.

DVD WritersDombo Drive is available in Half-Height form factors in speed ranging up to 52X

Writing, 32XRewriting, and 52X Reading. It combines CD-Rom, DV-RW and DVD-Rom Drive

into one machanism.

4.9 MONITORS

Samsung PC monitors, the most advanced capabilities and state of-the-art technology.

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Desktop MonitiorDesktop monitor that provides perfect picture quality with incredible

speed. Inspired by the shifting colours of sunset and the fine-cut facet of a flawless gem, the

ToC design offers a fresher perspective.

Network MonitorHelping you to deliver a high-impact message is what the Samsung

Network Monitor is all about. The built-in network module provides for easier control and

overall management.

Large Format MonitorCapture audience's attention and transport them to a new world of

visual experience. From a single display to an eye-catching video wall, Samsung's LFDs can

deliver the right message at the right time.

4.10 PRINTERS

Samsung is the right choice for any workloadIn black and white or vivid colour – for home office,

small office or any office – Samsung leads the way in printing productivity.

Colour Laser PrinterHigh-quality, high-speed, and low maintenance with professional-

looking printouts .

Colour Laser MFPFax with ease or scan and print in professional-quality colour with

Samsung's efficient Colour Multifunction Laser Printers.

Mono Laser PrinterReliable, dependable and built to blow away the competition in

monthly output.

Mono Laser MFPFrom sleek, space-saving modern designs to workhorses with amazing

output, Samsung Multifunction Laser Printers make any office more productive.

Inkjet Fax MachineNow faxing doesn't mean carrying a large stack of papers to the office

fax machine and spending time waiting, dialing, unjamming paper.

4.11 MARKET SHARE

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http://www.samsung.com/in/consumer/pc-peripherals-printer/laser-printer-multifunction/colour-laser-mfp/index.idx?pagetype=subtype



http://www.samsung.com/in/consumer/pc-peripherals-printer/laser-printer-multifunction/colour-laser-printer/index.idx?pagetype=subtype



http://www.samsung.com/in/consumer/pc-peripherals-printer/monitor/large-format-monitor/index.idx?pagetype=subtype




http://www.samsung.com/in/consumer/pc-peripherals-printer/monitor/network-monitor/index.idx?pagetype=subtype




http://www.samsung.com/in/consumer/pc-peripherals-printer/monitor/desktop-monitior/index.idx?pagetype=subtype





Products Samsung's global m/s Competitors M/S

DRAM 34.3% Hynix 21.6%

NAND Flash 40.4% Toshiba 28.1%

Large-size LCD Panel 26.2% LG Display 25.8%

PDP panel 30.5% LG Display 34.8%

Active-Matrix OLED 90.0% LG Display -

Lithium-ion battery 19% Sanyo 20%

LCD Monitor 16.1% Dell 14.6%

Hard disk drive 9.5% Seagate Technology 34.9%

Multifunction printers 16.4% HP 19.2%

Television sets (LCD, PDP, CRT) 23% LG Electronics 13.7 %

French door refrigerator (U.S. market only) 18.79% Whirlpool 23.83%

Mobile phone 21% Nokia 37.8%

Digital camera 9.1% Canon 19.2%

4.12 PLANTS

Samsung’s state of the art, highly automated manufacturing facilities are located at the

Company’s sprawling Complex at Noida and its recently inaugurated Sriperumbudur facility, near

Chennai. Samsung India’s Noida CTV Plant enjoys the Number 1 position amongst all Samsung

subsidiaries in terms of its Colour television productivity and has been ranked as the subsidiary

with the ‘Best Quality System’.

The manufacturing capacities of Samsung products manufactured at the Noida Facility are as

follows:

PRODUCT DETAILS

CTV Flat TVs & LCD TVs

Colour Monitor CRT & TFT LCD Monitor

Refrigerator Frost-free and Conventional Refrigerators

Washing Machine Fully Automatic and Semi Automatic

Mobile phones GSM Handsets

76


The highly advanced Chennai Facility that has been inaugurated in November 2007 will

help the Company respond better and faster to the growing demand for its products in the Southern

part of the country. The Samsung manufacturing facility at Sriperumbudur is the Company's second

manufacturing complex in the country.

Samsung India is working with and contributing to the development of the domestic

component industry in the country. The Company is working with its partners to improve their

product quality and processes. Thus, Samsung vendors are sent to different Samsung subsidiaries to

meet the Samsung overseas vendors in order to benchmark their own processes. Samsung is also

training its vendors on eco-partnership so that the components manufactured by them are ‘eco

friendly’ as per ROHS norms.

Samsung products manufactured in India currently enjoy an average localisation level of over 50%.

77


CHAPTER V

DEPARTMENT STUDY

DEPARTMENTS

5.1 HUMAN RESOURCES DEPARTMENT

The human Resources department Hierarchy-

78


THE HR DEPARTMENT FUNCTIONS-

1. Pre-Recruitment Process

a. Receipt of requirement of manpower from various department heads.

b. Scutinise them and take approval from concerned authorities if the post is new.

c. Prepare a recruitment budget and CTC for the employee and take approval.

d. Select the appropriate Recruitment process.

2. Recruitment Process

a. Prepare Advertisements etc for the recruitment.

b. Scrutinise and shortlist the applications received.

c. Send interview call letters/mails as required.

d. Conduct Interviews through panels.

e. Preparation of offer letters as required.

3. Joining Formalities:

a. Administrating Joining formalities.

b. Pre Employment Reference checks.

c. Preparation of Appointment Advice and intimating the same to other departments.

d. Preparing and entering new hire paperwork.

e. Co ordinating to get Employee ID Cards.

f. Handing over the New hire to the concerned HOD/Manager.

g. Preparation of Job Profiles co ordination with HOD/Managers for new posts.

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HUMAN RESOURCE MANAGER

ASSISTANT H R MANAGER

EXECUTIVES

STAFFS


4. Employee Personal File Maintenance:

a. Opening new file and Closing the Resigned employee’s File.

b. Make sure all Employee files are maintained safely with care.

c. Make sure all personal records are available in the files.

d. Periodic Personal File Auditing.

5. Employee Data Base:

a. Keeping Track of Knowledge Management Software.

b. Maintenance of HRIS.

6. Confirmation Formalities:

a. Intimating the concerned HOD/Manager about the due dates for confirmation.

b. Conducting Confirmation Appraisals.

c. Co ordinating for Skill Gap Analysis.

d. Co ordinating to set Quality Objectives for each job profile.

e. Ensuring updation of the existing Job Profiles.

f. Processing the Confirmation.

7. ISO Compliance:

a. Ensuring all the updation of the ISO documentation and HR Formats.

b. Learning and enforcing Standard Operating Procedures (SOP).

c. Facing the Internal and External Audits, accountable to enforce the correctional actions.

8. Statutory Compliance:

a. Handling PF and ESI formalities and co ordinating with other departments.

b. Handling Apprentice Training, Submitting Periodic Returns to Board.

c. Submitting other returns to the labour Department .

9. Training And Development:

a. Conducting Induction Training for new hires.

b. Training Need Analysis based on Skill Gap Analysis, Appraisal Feedback and suggestions.

c. Co ordinating External and Internal Training Programs.

d. Maintaining Training Records.

e. Analysis of Training Feedback.

10. Performance Appraisal:

a. Prepare the new Appraisal Form.

b. Educate employees about self-appraisal.

c. Provide inputs to HOD’s for Appraisals.

d. Prepare Appraisal Letters.

80


11. Employee Relation:

a. Having formal and Informal counselling with employees.

b. Prepare Event Calendar of monthly recreation to motivate employees.

c. Handling Corporate Medical Insurance.

d. Processing required letters on employee’s request.

12. Report Generation:

a. Generating and analyzing Employee Attrition Reports, Training Evaluation, and Manpower

Status.

b. Weekly and monthly recruitment reports

c. Report generation of Pre appraisal, Appraisal and Post Appraisals.

d. Salary Details Reports to Accounts Department.

e. Reports as per the HOD’s request.

13. Exit Formalities:

a. Administering Exit paper work including all Statutory requirements.

b. Conducting Exit Interviews.

c. Preparing Exit Interview Summary.

d. Giving post employment reference for relieved employees.

e. Processing File to Accounts Department for final settlement.

5.2 FINANCE DEPARTMENT

The Finance Department hierarchy

FINANCE DEPARTMENT FUNCTIONS-

Preparation and compilation of Budget estimates and revised estimates

Control of expenditure and economy measures.

Audit and Accounts.

All matters related to Banks and banking institutions.

Matters related to creation of posts, fixation of pay

81

FINANCE MANAGER

ASSISTANT FINANCE MANAGER

EXECUTIVES

STAFFS


Loans and advances.

Scales of pay and allowances, revision, etc.

Codification of Financial rules and regulations.

Framing of financial rule.

Assessment of Plan resources.

All matters relating to Audit reports.

All matters relating to Accounts

Maintenance of loans, advances, accounts and matters related thereof.

Internal audit matters

Checking of fixation of pay and revision of pay-scale.

5.3 LOGISTICS DEPARTMENT

Logistics is the process of planning, implementing, and controlling the efficient, effective

flow and storage of goods, services, and related information from point of origin to point of

consumption for the purpose of conforming to customer requirements .The logistics department is

entrusted with the responsibilities of ensuring that the entire process of logistics is maintained and

developed in accordance with the goals of the business at an economical cost. The tasks of the

logistics department involve storage, distribution, warehousing, movement of goods from one place

to another (internally or externally), tracking and delivery of goods. It includes a complete process

of planning, managing, controlling and coordination to make sure that the goods reach the right

place, at the right time, for the right cost and in a right condition.

LOGISTICS DEPARTMENT HIERARCHY

82

LOGISTICS MANAGER

ASSISTANT LOGISTICS MANAGER


5.4 MARKETING DEPARTMENT

In some cases like in seasons of Onam promotion is done by Samsung Cochin itself and in

another cases it is done in national level.

FUNCTIONS OF MARKETING DEPARTMENT

Development of marketing goals and strategy

Conducting marketing researches and monitoring customer needs

Promotion and advertisement

MARKETING DEPARTMENT HIERARCHY

83

EXECUTIVES

STAFFS

MARKETING MANAGER

ASSISTANT MARKETIG MANAGER

EXECUTIVES

STAFFS


CHAPTER VI

SWOT ANALYSIS

STRENGTHS

High awareness of the brand among consumers

Benefits of large scale operations

Advantage of global operations

Innovative promotion and advertising initiatives

84


Launching the best in design and technology in India

Customised products for Indian Consumers

Research and Development Potential

Management talent of international quality.

Dedicated and well coordinated human resource

Company has a sophisticated quality control system.

It’s Corporate Social Responsibility.

WEAKNESSES

Samsung does not have it’s own plant for manufacturing components for some of it’s

products.

Has to pay high taxes on imported components.

Lack of adequate warehousing facilities.

Lack of adequate show rooms and distribution centres.

OPPORTUNITIES

The high growth rate of Indian consumer electronics market.

Samsung plans to create an aspirational digital lifestyle for the average Indian consumer

with the introduction of innovative digital products, that represent the absolute high end of

technology and design.

The company also plans to revolutionise retail in the country by launching a massive retail

roll-out of its exclusive outlets

The company also plans to set up 600 technology retail counters to bring technology closer

to the consumers, allowing them to touch, feel and experience the same

Samsung is also investing in setting up the Samsung Marketing Academy to train sales

personnel to engage in lifestyle selling.

Introduction of The first in kind 3D LED televisions which will make a revolution in home

entertainment.

It’s R&D Department.

THREATS

Highly competitive market.

Presence of a consumer electronics giant like LG.

85


Unexpected entrance and high paced growth of local mobile phone manufacturers like

Micromax , Maxx , Spice etc..

Threats of increasing E- Waste in the nature.

86


CHAPTER VII

FINDINGS AND SUGGESTIONS

FINDINGS:

Innovative promotion and advertising initiatives

• Samsung India associated itself with the ruling passion of the Indian mass consciousness: Cricket.

Samsung launched the Team Samsung campaign with the stars of the Indian cricket team, which

87


caught the imagination of an entire nation. In 2004,Samsung also brought to India what was

possibly the biggest cricketing spectacle of this decade, the historic India vs. Pakistan cricket series

- ‘The Samsung Cup’.

• Samsung also launched a series of innovative below-the-line activities. In mobile phones,

Samsung tied up with noted painter Satish Gujralfor his paintings to be available as downloads on

Samsung mobile phones. Product placement, was done in movies and popular television serials like

‘Jassi’ where Samsung products were set in lifestyle environments. For Microwaves, Samsung ran

a Kitchen-on-Wheels programme where mobile kitchens with microwave ovens went to various

localities demonstrating the advantages of microwave cooking.

• Branded its products as superior technology and environment friendly ones.

• Launched a special marketing campaign for Flat TVs including a focused advertising campaign

‘DuniyaHaiGol, TV Flat’ and attractive exchange offers. As a result, flat-screen TVs make up

over50 per cent of Samsung’s TV sales compared to an industry average of 17 per cent.

Launching the best in design and technology in India

. It launched its products in India around the same time as the global launch of products.

• Samsung pioneered the introduction of several world first features in its mobile phones like the

first Dual Screen Phone, the first 65K TFT / LCD Colour Phone, the first Phones with Polyphonic

Ringtones, the first phones with rotating lens camera and the first gender concept

phones.

• In IT products ,Samsung introduced the thinnest and lightest Note PCs in the world, the world’s

smallest MP3 players and India’s first 17" TFT-LCD TV-Monitor that comes with the unique

‘wise-link’ Samsung technology where various digital gadgets can be connected directly to the

Display. It also launched the world’s smallest Digital multi-function device that scans ,prints and

copies at the same time.

• Samsung was the first to introduce the following in India at the same time as the global launch:

DLP televisions. Fuzzy logic based washing machines, Silver Nano Refrigerators, flat screen TVs

and microwave ovens.

• Samsung has won over 150 awards in India for its technology and design based products.

Customised products for Indian Consumers

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• Samsung phones support five Indian languages -Hindi, Marathi, Bangla , Punjabi and Tamil. The

phones supports phone menu, fonts and SMS in these five languages. Samsung is the first company

in the world to introduce a Bangla menu.

• It has set up a “usability lab” at the Indian Institute of Technology in New Delhi to customise

Samsung products to meet the specific needs of Indian consumers. This industry-institute

partnership is helping Samsung to study and analyse consumer response in aspects of product

design, including aesthetics, ergonomics and interface.

• Through its research done on consumer preferences in India, Samsung has concluded

that Indian consumers want more sound oriented products. Thus, the Samsung televisions

of India have a higher sound capacity than their foreign counterparts.

• For the semi-automatic segment of Samsung washing machines ,Samsung has introduced

for the first time in India feature called Super Dry. It is present in three of Samsung’s semi

automatic models and dries the clothes better than the rest.

• Samsung washing machines have an additional menu that takes care of the local Indian wardrobes

.They also have a ‘memory re-start’ that takes care of the frequent power failures in India.

Manufacturing Plant and Localisation Samsung India set up manufacturing facilities for colour TVs

in 1997; for microwave ovens in 1999; for washing machines in 2001 and for Air-conditioners in

2002at Noida in the state of Uttar Pradesh.

The Samsung India Digital Media facility (CTV and Colour Monitors) is the most productive of all

Samsung digital media factories globally. It received ISO 9002, within eleven months of

commencing production. With the latest manufacturing equipment like Auto Insertion Machines,

Automatic Module Conveyor, High temperature Testing, Reliability test ,precision measurements

of Colour television (CTVs),the Samsung CTV facility is fully geared for high speed ,high volume

and very high quality production .ELCINA, the apex body in India of Electronics manufacturers,

has given a special award to Samsung for “significant contribution to the development and growth

of India’s Electronics Hardware and IT industry.”

Leveraging the India Advantage

Research and Development Potential

Samsung has set up two R&D centres in India, at Bangalore and Noida. Both the R&D centres are

involved in cutting edge research and development.

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• The Noida centre is involved in the business of developing embedded software for Samsung

Electronics Corporation in a variety of areas related to Digital TV and other Multimedia

technologies. The centre has successfully completed more than a hundred projects in collaboration

with Samsung Headquarters Visual Display and Digital Media divisions. Its engineers continuously

strive to improve performance and introduce innovative features to make the end products more

efficient and user friendly. It designs and implements some

of the critical software components for products such as next generation CRT and Projection

TVs ,Plasma and LCD TVs, DLP TVs, Digital TV Set Top Boxes, DVD Players, MP3 players,

PDAs,2D/3D Graphics Engines, Video editing and playback, Multimedia applications etc.

• The Bangalore operation is involved in the business of developing software for Samsung

Electronics Corporation technology solutions in a variety of different areas. It is known for the

expertise that it possesses in certain key technology domains. Its contributions have been in very

key knowledge based areas of new and evolving technologies like3G, UMTS, CDMA2000,

Multimedia, Home Networking, Digital Media, System LSI, Network

Protocols, Wireless terminals to mention some .The centre boasts of a highly talented and

motivated work force who have been constantly enriching their knowledge and skills

Managerial Talent and Locational Advantage

Samsung India has been made the Regional Headquarters for Samsung operations in South West

Asia to manage and provide services to Sri Lanka, Nepal and Bangladesh .Samsung has selected

India as one of the top six strategic markets in the world along with the US, China, Russia,

Germany and Thailand. Samsung is aiming at growing business in the SAARC markets.

Corporate Social Responsibility

Samsung has also made its mark as a company with a conscience and an organisation with social

responsibilities. In 2004, Samsung won the Golden Peacock Special Commendation for Corporate

Social Responsibility. This award was given by the Institute of Directors and the World Council for

Corporate Governance.Samsung runs the Digital Hope programme,

supporting organisations that promote the use of technology to improve the lives of youth,

empower them and help bridge the ‘digital divide’. Organisations supported by this programme

include Development Alternatives and the National Centre for Promotion of Employment of

Disabled People (NCPEDP).

SUGESTIONS:

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Create an aspirational digital lifestyle for the average Indian consumer with the introduction

of innovative digital products, that represent the absolute high end of technology and

design.

Revolutionise retail in the country by launching a massive retail roll-out of its exclusive

outlets

Set up technology retail counters to bring technology closer to the consumers, allowing

them to touch, feel and experience the same

Set up educational institutions in the field of Technology ,Management, Sales, etc.

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BIBLIOGRAPHY

Books used

Human Resource management - K. Aswathappa

Research Methodologies

Business Communication

Murthy, S.N, Business Research Methods, 2nd Edition, New Delhi, Excel Books, 2008

Websites

www. Samsung .com

www. Wikipedia.org

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Documents

ion Study at Samsung