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INVOLVEYOUR
READERSGATEHOUSE NEWS & INTERACTIVE DIVISION
The agenda
Why reader involvement?How to use your newspaper for calloutsHow to use your Web site for calloutsHow to use social media for calloutsHow to present content in printHow to present content onlineHow to repurpose Web contentTips & review
Chris BiondiManager ofnewsroom developmentGateHouse News& Interactive
Chris BiondiManager ofnewsroom developmentGateHouse News& Interactive
Jean HodgesManager ofcontent developmentGateHouse News& Interactive
Jean HodgesManager ofcontent developmentGateHouse News& Interactive
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Why reader involvement
More local content for print and WebCommunity conversationDevelop more sources‘Soft’ callouts lead to hard news tipsComing user-generated content platform (fall)
Why reader involvement
Why reader involvement
Why reader involvement?
Fall River (MA) Herald NewsFall River (MA) Herald News
Why reader involvement?
Norwich (CT) BulletinNorwich (CT) Bulletin
Why reader involvement?
News Cube and more local content
News Cube and more local content
How to use your newspaper for callouts
Consistency is keyUse an anchored promotionPick a prominent spot on A1, A2 or A3Sections fronts also for Sports, Lifestyles contentPromote well in advanceContinue to promote right through the event
How to use your newspaper for callouts
Pekin (IL) Daily TimesPekin (IL) Daily Times
How to use your newspaper for callouts
Leavenworth (KS) TimesLeavenworth (KS) Times
How to use your newspaper for callouts
Coldwater (MI) Daily ReporterColdwater (MI) Daily Reporter
How to use your newspaper for callouts
Coldwater (MI) Daily ReporterColdwater (MI) Daily Reporter
How to use your newspaper for callouts
Adrian (MI) Daily TelegramAdrian (MI) Daily Telegram
How to use your newspaper for callouts
Adrian (MI) Daily TelegramAdrian (MI) Daily Telegram
How to use your newspaper for callouts
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Holland (MI) SentinelHolland (MI) Sentinel
How to use your newspaper for callouts
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Hillsdale (MI) Daily NewsHillsdale (MI) Daily News
How to use your newspaper for callouts
Hillsdale (MI) Daily NewsHillsdale (MI) Daily News
How to use your Web Site for callouts
Consistency is keyHotlinksCarouselPromotion scrollWithin stories and galleries
How to use your Web Site for callouts
Rockford (IL) Register StarRockford (IL) Register Star
How to use your Web Site for callouts
El Dorado (KS) TimesEl Dorado (KS) Times
How to use your Web Site for callouts
McPherson (KS) SentinelMcPherson (KS) Sentinel
How to use your Web Site for callouts
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
How to use your Web Site for callouts
Galesburg (IL) Register-MailGalesburg (IL) Register-Mail
How to use your Web Site for callouts
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
How to use your Web Site for callouts
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
How to use your Web Site for callouts
Brockton (MA) The EnterpriseBrockton (MA) The Enterprise
How to use your Web Site for callouts
Brockton (MA) The EnterpriseBrockton (MA) The Enterprise
How to use your Web Site for callouts
Rockford (IL) Register-StarRockford (IL) Register-Star
How to use your Web Site for callouts
Galesburg (IL) Register-MailGalesburg (IL) Register-Mail
How to use social media for callouts
Why use social media?FacebookTwitter
Galesburg (IL) Register MailGalesburg (IL) Register Mail
How to use social media for callouts
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
How to use social media for callouts
Galesburg (IL) Register MailGalesburg (IL) Register Mail
How to use social media for callouts
Use Facebook for every callout - photos, stories and sourcesUse Twitter for breaking news - more urgent stories - asking for sources and/or stories and photos from a scene
Twitter vs. FacebookTwitter vs. Facebook
How to present user content in print
An anchored position up frontSpecial packagesCenterpiece opportunities
How to present user content in print
Herkimer (NY) TelegramHerkimer (NY) Telegram
How to present user content in print
Leavenworth (KS) TimesLeavenworth (KS) Times
How to present user content in print
Sturgis (MI) JournalSturgis (MI) Journal
How to present user content in print
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El Dorado (KS) TimesEl Dorado (KS) Times
How to present user content in print
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McPherson (KS) SentinelMcPherson (KS) Sentinel
How to present user content in print
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QuickTime™ and aTIFF (Uncompressed) decompressor
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McPherson (KS) SentinelMcPherson (KS) Sentinel
How to present user content in print
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Holland (MI) SentinelHolland (MI) Sentinel
How to present user content in print
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
How to present user content online
GalleriesHotlinksPackages
How to present user content online
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
How to repurpose Web content
Package best comments on stories into a daily or weekly featureReview comments for sources and storiesAsk directly when you think someone might have stories or photosIn Facebook, ask fans about an issue and publish ‘best of’ to your Web site and as a sidebar or breakout in printUse Twitter in same fashion
Tips & review
Prime the pumpContests, with sponsorshipBuild promotions into your templateMake an e-mail group
Wrap-up
Upcoming webinars (go to ghnewsroom.com)
5 production and design tips that will help you save time every dayWhen: Thursday, June 17 at 2 p.m. Central [3 p.m. Eastern]
How an intern can help you in the Dog Days and set you up for the fall
When: Thursday, June 24 at 2 p.m. Central [3 p.m. Eastern]
[email protected]@gatehousemedia.com
INVOLVEYOUR
READERSGATEHOUSE NEWS & INTERACTIVE DIVISION
