Invisible Artists Vision 2013

7/30/2019 Invisible Artists Vision 2013

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think | create | share

Invisible Artistsevery frame co unts

Vision for 2013

S u i t e 3 a , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e t e l e p h o n e : 0 2 8 0 0 7 3 1 1 7 t w i t t e r @ I A r t i s t w w w . i n v i s i b l e a r t i s t s . c o m . a u

Invisible Artists Pty Ltd
http://www.invisibleartists.net/http://www.invisibleartists.net/


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What is Invisible Artists?

At its finest, good editing is an invisible art, undetectable to the viewer, as they become so en-

gaged that they are unaware of the editors work.

Invisible Artists is a creative production agency with a full time team of 11 talented staff thatconnects brands with artists.

We are experienced and efficient writers, illustrators, designers, producers, directors, anima-

tors, editors and developers.

IA concentrates on delivering consistent service and quality in the strategy, execution, delivery

and sharing of video content for both broadcast and online.

Services includes

Strategy & concept for commercial + video content

Design & animation (Re-branding through to full 2/3D capabilities) Digital - design, UX, YouTube channel integration, micro + web-sites, EDM & e-booklets

Short-form film + television series

Corporate videos, events + screen visualisation, concept + design 3D Fly-through pre-visualisation

ia360 - a web-based gamification module for training, education and promotional videos

IA started life as an extension of Dan Days 12 years broadcast editing experience in creative

agencies DDB and BWM and post production in London. Forging a reputation based around

being nice, good and fairly priced.

The company grew to 11 people in the first 12 months, continuing to employ at a rate of one

person per month.

Although there are many production companies in Sydney, IA seems to have cornered the

market in delivering quick-turn around, mid-budget high quality video content for agencies

including the Monkeys, JWT, Amnesia Razorfish, BMF, DDB, Radar, ICON, Imagination.

IA has direct to client relationships with Sydney Opera House, Blackmores, Bridgeclimb,

Kimberly Clark, Roland and Foxtels Multiply.


Invisible Artists - Vision for 2013 2
http://www.nytimes.com/2008/01/06/movies/awardsseason/06harr.html?_r=1&src=tphttp://www.nytimes.com/2008/01/06/movies/awardsseason/06harr.html?_r=1&src=tphttp://www.nytimes.com/2008/01/06/movies/awardsseason/06harr.html?_r=1&src=tp


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IA values every clients budget, timeline and deadline; understanding that failing to deliver on

just one of these can lead to disappointment.

IA aims to build strong relationships with individuals, regardless of their career stature and

following them on the path through different agencies and brands. Over time, growing the IA

client list exponentially.

Genuinely taking care of its clients, IA also loves its suppliers and matches briefs with talented

individuals hungry to do some great work.

View examples of our latest video content HERE


http://www.invisibleartists.com.au/workhttp://www.invisibleartists.com.au/work


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Who are Invisible Artists?

IA is run by people who are experienced and empowered to make the best decisions possibleand stay true to the values of the company.

Each Artist has a great passion, desire and commitment to see their vision through.

IA has an ultimate goal to encourage all employees to succeed in not only their roles but their

careers, building entities of their own under the IA brand throughout the world, should they de-

sire.

An Invisible Artist...

Actively works on what they love

is Interested in their industry

Grows and learns to better themselves

has Humour at the core of their

personality &

is a Team player

Every artist is chosen meticulously fortheir attitude and experience.

Artists are entitled to 4 days per year to

work on a personal pro-active project.

IA continues a monthly BrIAnstorming

session developing one pro-active job.




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Invisible Artists Employee List - Wednesday, 16 January 2013

Artist PositionManagement Team

Dan Day Managing Director / Founder

Sarah Parker Client Services Director

TBC New Business Sales Director / General Manager

Kevin Lim Creative Director

Production Team

TBC Head of Production

Dermot McGuire Digital Lead

Nick Cummins Producer (Direct to client)

Ingrid James Producer (Agency)

Rikki-Lee Bevan Production Co-Ordinator

Post Production Team

Danny Stern Lead Animator / EditorChris Harvey Editor Animator

Mike Perry Shooter / Editor

Rachel Lewis Illustrator / Designer / Animator 2/3D

Adam Dionisio Assistant Shooter / Editor

Off-site Team

Esther Lussier Production Manager - UK

Kate Wheeler Finance Director

Clare Tipton Human Resources Director




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How do we do it?

Invisible Artists holds the values: to be nice, good and fairly priced.Each Artist asks this of themselves, clients, suppliers and any situation to help make decisionsthroughout their day.

Nice - We listen, empathise, talk the truth, never assume and open our ears to opportunities.

Good - We are experienced, pro-active, confident in our abilities and strive to be exceptional.

Price - We listen and connect with our audience to meet the market on price and value.

Clients come back to us for friendly service, quick-turnaround creative concepts, cost effectiveproduction and delivery on or before the deadline.

With response to briefs within an hour, concepts by close of business and short-turn around

timelines remaining our bread and butter, the IA approach to production fills our clients withconfidence and gives them a sigh of relief to know that IA just gets us!

All clients own the rights to their footage. IA owns the projects we create; this is our intellectual

property.

We are creative and always look for a different perspective to solve communication roadblocks,

in a way that excites artists and clients alike.

Invisible Artists aims to create a space where like-minded folk can learn and work together,sharing tips and insights into how their ideas, workflow and concepts come about.

Creativity involves breaking out of established patterns in order to look at things in a different way.

- Edward de Bono




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Efficient

The current global market conditions leave our clients with less money.

After years of overpricing and clients being made to pay for agency inefficiencies, the days of

smoke and mirrors cant be justified as clients are better educated and more savvy. IA sees

increasing opportunities as our peers have shut the doors to clients without deep pockets.

Invisible Artists make the most of affordable equipment and software that have consistently

reduced in price over the last 15 - 20 years.

For example, the equivalent editing software to Final Cut Pro in 1998 cost almost $400k it is

now $2k. The equivalent HD camera to the popular Canon 5D ($3k) was almost $25k just 4

years ago.

IA use cloud based communications, backups and accounting to minimise on-site equipment

overheads and pass the savings to clients. IA chooses to invest wisely in good talent and then

further develop their skills.

Effective

Content is king.

Having clients return for more is the best way to determine success. With an active client list of

40 agencies and clients, IA wishes to work hard to continuously impress this growing list.

Gaining a foot-in-the-door through video, IA will continue to inspire clients to consider work-ing directly with IA and use us as a bolt-on creation solutions agency.

Through all digital channels, IA aims to be the agency a brand wants to connect with, wishing

they had time to drop by and say hello in the peaceful yet reassuringly busy IA studios.

Innovative

Only by genuinely considering our audience, can we truly know our market.

IA will continue to grow and service its niche, carefully adding to its service offering with the

following:

Increased strategy and planning of video and digital for existing and prospective brands.

Extended design and animation offering of pre-visualisation (commercial & construction).

Devise a market leading piece of software tailored to IA suppliers, notifying IA of their avail-ability.

Roll out ia360 - a web-based gamification module for training, education and promotionalvideos.




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Where to from here?

So weve grown a small company at the worst possible economic time, what happens whenthings pick up? This company is proof that hard work and a little luck truly pays off.

Invisible Artists wants to help more brands

create the videos they want in the places that

build the best connection with their audience.

Australia has been one of the best places to springboard IA into the world. So from here:

Invisible Artists Group will be born and will spawn IA-London, opening its doors in June2013. Dan, and a core staff of 3 others, will set up shop in Farringdon. Equidistant between

the city and the west-end, perfectly placed to match the need for quality corporate and

equally important creative content, IA will approach the UK market with a considered toneand understanding of the UK style of business.

Dan (Dual UK+ AUS nationality) will return to Sydney for the last 5 months of 2013, eventu-

ally settling with his family in the UK in December.

Connecting with UK arms of current client list - Kimberly Clark, Nielsen, Ketchum (ICON),

Imagination, JWT and drawing on contacts from Dans post production years in London.

ia360 - to be rolled out to large corporate clients (Suncorp, Blackmores) bringing in 30%revenue on on-going subscription models.

2013 sees IA win Mumbrellas production house of the year.

IA - Singapore / Hong Kong to open at beginning of 2014, supplying Nielsen, JWT and theMonkeys with a dual-direction production pipeline into SE Asia.




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Targets

Invisible Artists - Sydney

An average wage for an IA member to remain at $60,000 per year.

Invisible Artists - Sydney has set targets of annual revenue to increase from $700k to $1.5m bythe end of 2013. Year on year growth will be no less than 100% for the next 2 years, at the startof 2015 at $3m.

Invisible Artists - London

The UK is a perfectly positioned market for IA. Most production facilities are artificially inflated

by the BBC, dictating high head hour rates and keeping the industry in a bubble. This leaves agap in the market where brands with less money in the pot, need good suppliers. Currently

there are less professionals in the industry willing to drop their rate to match the market.

An average wage for an IA member is 25,000 per year.

IA London has set targets of annual revenue to be 280k for the 12 months to mid 2014.

Beyond 2015, Invisible Artists Group will grow to become world-wide with offices in Sydney,London, Singapore (or Hong Kong), New York and Nairobi.

You never press the gas pedal until you know you never have to take it off.

- Sir Jackie Stewart

Many thanks for your time.

Dan Day - Jan 2013



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Invisible Artists Vision 2013