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Investors September 2017
Notice to Reader!Forward Looking Statements!
Thispresenta,oncontainsforward-lookingstatements,whichstatementsinvolvesubstan,alrisksanduncertain,es.Forward-lookingstatementsgenerallyrelatetofutureeventsorPeekSocial’sfuturefinancialoropera,ngperformance.Insomecases,youcaniden,fyforward-lookingstatementsbecausetheycontainwordssuchas“may,”“will,”“should,”“expects,”“plans,”“an,cipates,”“could,”“intends,”“target,”“projects,”“contemplates,”“believes,”“es,mates,”“predicts,”“poten,al”or“con,nue”orthenega,veofthesewordsorothersimilartermsorexpressionsthatconcernourexpecta,ons,strategy,plansorinten,ons.Forward-lookingstatementscontainedinthispresenta,oninclude,butarenotlimitedto,statementsabout:•PeekSocial’sabilitytoaIractandretainusersandincreasethelevelofengagementofitsusers•PeekSocial’sabilitytodeveloporacquirenewproductsandservices,improveitsexis,ngproductsandservicesandincreasethevalueofitsproductsandservices•PeekSocial’sabilitytoaIractadver,serstoitsplaKormandincreasetheamountthatadver,sersspendwithPeekSocial•PeekSocial’sexpecta,onsregardingitsusergrowthrateandtheusageofitswebandmobileproducts•PeekSocial’sabilitytoaIractadver,sersandtherevenuederivedfromtheseadver,sers•PeekSocial’sabilitytocreateandgrowusermone,za,on•PeekSocial’sabilitytorealizesalespoten,als•ThesufficiencyofPeekSocial’scashandcashequivalentsandcashgeneratedfromopera,onstomeetitsworkingcapitalandcapitalexpenditurerequirementsPeekSocialcau,onsyouthattheforegoinglistmaynotcontainalloftheforward-lookingstatementsmadeinthisdocument.PeekSocial’sactualresults,performanceorachievementscoulddiffermateriallyfromthoseexpressedin,orimpliedby,theseforward-lookingstatementsand,accordingly,noassurancescanbegiventhatanyoftheeventsan,cipatedbytheforward-lookingstatementswilltranspireoroccur,orifanyofthemdo,whatbenefitsthatPeekSocialwillderivetherefrom.Viewers/readersarecau,onedthattheforegoinglistoffactorsisnotexhaus,ve.Allsubsequentforward-lookingstatements,whetherwriIenororal,aIributabletoPeekSocialorpersonsac,ngonitsbehalfareexpresslyqualifiedintheiren,retybythesecau,onarystatements.Furthermore,theforward-lookingstatementscontainedinthispresenta,onaremadeasatthedateofthispresenta,onandPeekSocialdoesnotundertakeanyobliga,ontoupdatepubliclyorprivatelyortoreviseanyoftheincludedforward-lookingstatements,whetherasaresultofnewinforma,on,futureeventsorotherwise,exceptasmayberequiredbyapplicablesecuri,eslaws.Riskfactorsinclude,butarenotlimitedto:•Changingmarketcondi,ons•Theestablishmentofcorporatealliances•Theimpactofcompe,,veproductsandpricing•Uncertain,esrelatedtopublicpercep,onofmarke,ngini,a,ves•Uncertain,esrelatedtofutureuserbehaviorsandac,vitylevels•Uncertain,esrelatedtofutureuserregistra,ons•Uncertain,esrelatedtodemandsforPeekSocial’sadver,singunits•Otherrisksdetailedfrom,meto,meintheCompany'songoingquarterlyandannualrepor,ng.
What is Peeks Social Peeks Social is the world’s first purpose-built video streaming monetization platform. Peeks Social allows both users and advertisers to monetize a global audience in ways previously thought to be impossible. Peeks Social’s patented and proprietary technologies allow it to monetize social media users at levels significantly higher than all of its peers.
6
Current Monetization Problems in Social Media
Current Problems: 1. Inability of social networks to allow their
users to monetize themselves at a significant rate
2. Inability of social networks to monetize their users at significant rate
3. Millennial abandonment of older platforms ie. Facebook
4. Antiquated digital advertising tactics (i.e. banner ads, pre-roll ads etc.)
Peeks’ Solutions: 1. Will Enable users to share in advertising
and payment processing revenues, sell goods and services, and crowdfund
2. E-commerce platform that earns up to 50% of revenues generated by user interactions with each other and user interactions with brands
3. Provides a live engaging experience, and facilitates live global exposure
4. Hyper-targeted contextual commerce ad experience
FEATURES
PEEKS SOCIAL’S FOCUS ON ENHANCING USERS' EXPERIENCES
TIPPING Monetize your exclusive content with our enforced tip feature –
Peeks Social’s mobile wallet allows for your audience to tip you in real
time with real cash.
PEEKS TV The Peeks Social original
programming channel is taking aim at becoming the next evolution of TV for the millennial age with exclusive
user-created programming.
MESSAGING Communicate directly with live broadcasters through our chat
feature. Send messages to broadcasters through their archived
streams.
CROWDFUNDING Peeks Social’s crowdfunding
feature allows users to set goals and leverage their audience to assist in reaching goals in real
time.
MOBILE WALLET
Peeks Social has a full-fledged mobile wallet
back-end system.
OFFER BOX The sale of physical and
digital products in real time, auctions, and call-to-action
campaigns.
ADSHARE
Revenue-share with Peeks Social’s partnered brands to become a Global
Brand Ambassador.
LIVE VIDEO GAME STREAMING
Peeks Social Gaming is working towards taking live gaming to the next
level with many innovative features and partnerships.
Revenue ModelThe Peeks Social platform generates revenues by charging users platform fees, and by charging brands and users advertising fees. Platform fees range from 25% to 70% depending on the activity and a user’s status level. Advertising fees will be generated by selling advertising campaign packages.
Revenue Model
We generate revenue through the following...
25% to 70% is generated from all digital tips received from broadcasters
30% to 50% is generated from all digital gifts sent from users to other users
5% to 15%* is generated from payment processing when users or brands sell products/services
5% to 30%* is generated from CPA sales campaigns when users purchase products/services *Basedondeploymentof
fullplaKormfeatures
Key Performance IndicatorsKPIs
1. These twoKPIs represent thenumberof,mes thePeeksappwasaccessedbyusersand theaveragedura,onofuse, respec,vely. Datawasprovided through Google Analy,cs. For addi,onal informa,on on Google Analy,cs’ defini,on of “session” and the methods of calcula,ng“sessions”,pleaserefertohIps://support.google.com/analy,cs.
2. This KPI calculates the total dollar amount deposited in the Peeks service by registered users in a calendarmonth, divided by the number ofregisteredusersasattheendofthatmonth.Whilethe“dollarsdepositedperregistereduser”isanimportantKPIforthePeeksproduct,itisnotadirectindicatoroftheCompany’sfinancialperformance.
3.ThisKPIiscalculatedbymul,plyingthemonthlyfigureinNote2by12.Theindustrystandardforthepresenta,onof“peruser”amountsisonanannualizedbasis. Thisfigure ispresented for comparisonpurposesonly and since it is calculatedonamonthlybasis, itmaynot represent a trueannualizedamount.4.TheCompanyearnslicensingrevenuebasedonthegrossrevenueearnedbythePeeksproduct(see“Overview”).
Key Performance Indicators
Revenue Model
Sponsorship revenue from brands & original programming
REVENUE GENERATION THROUGH...
1. These twoKPIs represent thenumberof,mes thePeeksappwasaccessedbyusersand theaveragedura,onofuse, respec,vely. Datawasprovided through Google Analy,cs. For addi,onal informa,on on Google Analy,cs’ defini,on of “session” and the methods of calcula,ng“sessions”,pleaserefertohIps://support.google.com/analy,cs.
2. This KPI calculates the total dollar amount deposited in the Peeks service by registered users in a calendarmonth, divided by the number ofregisteredusersasattheendofthatmonth.Whilethe“dollarsdepositedperregistereduser”isanimportantKPIforthePeeksproduct,itisnotadirectindicatoroftheCompany’sfinancialperformance.
3.TheCompanyearnslicensingrevenuebasedonthegrossrevenueearnedbythePeeksproduct(see“Overview”).
1 2 31
Peeks Social Technology Acquisition
Througha technology licensingagreementwithPersonas.comCorp.,whichis privatelycontrolledbyPeeksSocialCEOMarkItwaru, Peeks Social Ltd. currently receives 30% of the grossrevenueearnedbythePeeksSocialplaKorm.InJuly2017,theCompany announced that it had established an independentspecialcommiIeeofitsBoardofDirectorstoexploreandseekto nego,ate the poten,al acquisi,on of specific assets ofPersonas pertaining to the Peeks Social service. This wouldresult in Peeks Social Ltd. having up to 100% share of therevenuesoftheplaKorm.
USER ACQUISTION STRATEGY Our user acquisition strategy consists of traditional and guerilla marketing. We have a key team of social influencers who reach over 100,000,000 fans. These influencers are constantly streaming on Peeks Social and promoting the app to their social media followings across their various other social media pages.
SOCIAL INFLUENCERS & CELEBRITIES
BRAND AMBASSADORS
COST-PER-INSTALL CAMPAIGNS
STRATEGIC PARTNERS
VIRAL GROWTH & CONTESTS
TRADITIONAL MARKETING & PR
Some of the Current Influencers on Peeks
Hannah Stocking!
Scott Disick!
Jerry Purpdrank! Dan Nampaikid!
King Keraun!
Amanda Cerny!
Simone Shepherd!
Instagram Reach: 7,400,000
Instagram Reach: 20,000,000
Instagram Reach: 3,200,000
Instagram Reach: 11,300,000
Instagram Reach: 1,500,000
Instagram Reach: 1,700,000
Instagram Reach: 16,000,000
Instagram Reach: 516,000
Jen Selter!
Twitch Periscope
Acquired by Amazon for $970 million, 3 years
post launch August 25, 2014
Live.Me
Momo
Acquired by Twitter for nearly
$100M pre revenue and pre
launch
Currently valued at
$1Billion based on last funding
round of $60Million
?
PEEKSSOCIALFEATURESCOMPARISONS
Periscope YY MOMO LIVE.ME YOU.NOW SNAPCHAT FACEBOOK INSTAGRAM YOUTUBE PEEKS
CashTipping - - - - - - - - - YOfferBox - - - - - - Y Y - YAdShare - - - - - - - - Y YDigitalWallet - - - - - - - - - YVideoGameStreaming - Y Y Y Y - - - Y YCrowdfunding - - - - - - - - - YDigitalGils/S,ckers Y Y Y Y Y - - - - Y
Messaging - Y Y Y Y Y Y Y Y YPeeksTV/UniqueContent
Y Y Y Y Y Y - Y Y Y
Twitch Periscope
Acquired by Amazon for $970 million, 3 years
post launch August 25, 2014
Live.Me
Momo
Acquired by Twitter for nearly
$100M pre revenue and pre
launch
Currently valued at
$1Billion based on last funding
round of $60Million
?
PEEKSSOCIALVALUATIONCOMPARISONS
Periscope YY MOMO LIVE.ME YOU.NOW SNAPCHAT FACEBOOK PEEKS
Start-Up February2014 July2008 August2011 May2016 September2011 July2011 February2004 November2016
MAU 10mmtotalusers(Jan17)
122mmMAU 81mm(Dec16)MAU
n/a 100mmusersessions/mnth
(May16)
300mm(Aug17)
2.2b 1.98mmusersessions
Streams 200mm(Jan17) 10mmChannels 1.3mmPaidStreamers
n/a 170k/day n/a n/a n/a
Revenues 0 US$1,012mm(2016LiveStreaming)
Q22017:294mm n/a n/a Est.US$935mm
2017est.US$38b
CAD$108kQ12017(318K)
AppleSocialRanking
90 - 54 5 23 n/a n/a 34
GoogleSocialRanking
25 - - 1 4 n/a n/a 16
RecentFinancings N/A US$495mm - US$60mm(May17)for
30%
US$26mm(Sept15)
US$3.4b n/a CAD$6.4mm(June2017)
FinancingValua,on - US$4.4b - ~US$200mm ~US$150mm US$25b n/a CAD$50mm
MarketValua,on ACQUIREDBYTWITTER–US$86mm
US$4.3b:P/E13.6:EPS3.80(Sept17)
US$7b:P/E25.8:EPS0.74(Sept17)
n/a n/a US$16b US$487b CAD$27mm
A.R.P.U./DepositsPerUser
0 US$8.30 Est.US$14.50 n/a n/a Q22017:US$0.91
US$14.53 CAD$15.27
SHIFTING DIGITAL LANDSCAPE • Digital marketing spend is projected to grow from
$57.3B USD in 2014 to $103.4B USD in 2019
• Viewers spend 8x longer with live video than on demand: 42.8 min vs. 5.1 min
• Live video is outpacing growth of other types of online video with 113% increase in add growth yearly
• 100,000,000 internet users watch online video everyday
• By 2019 online video will be responsible for 80% of global internet traffic. In the U.S. online video will be responsible for 85% of domestic US traffic
• 4x as many consumers would rather watch a video about a product than read about it
• Live video is more appealing to brand audiences – 80% would rather watch live video from a brand than read a blog and 82% prefer live video content from a brand over social posts
ACCOMPLISHMENTS
1.
2.
3.
4.
5.
6.
7.
8.
Built a feature-rich, e-commerce enabled, live-streaming platform, mobile wallet, and advertising portal
Revenue-generating since launch in November 2016, with sustained growth ever since
Reached 1 billion interactions in early 2017
Topped the social app charts for both iOS and Android in 2017
Downloaded in over 110 countries
Top streamer has earned over $200,000 USD to date
Over $2 M USD in user transactions processed in early 2017
Partnered with social influencers that reach 100 Million millennials
Timeline
PEEKS INVESTORS DECK
AUGUST 2015Development Started and Patents filed
Mark Itwaru conceives of monetizing live streaming platforms
MARCH 2016Strategic Partnership Mark Itwaru acquires significant equity stake in Peeks Social Ltd., gets access to 75 Million legacy Peek Social users, becomes CEO and transitions Company into the Live Streaming Social Commerce Space. Peek Social Inc. begins rebranding and repositioning as Peeks Social Ltd.
NOVEMBER 2016Peeks beta goes live
Peeks Social is launched on iOS and Android devices during its market beta release
MARCH 2017Milestones Achieved
Peeks Social hits 1 Billion user interactions and processes over $1M in user transactions to date, downloaded in over 110 countries
MAY 2017Gears up for growth Peeks Social enlists celebrity influencers and structures plan to launch global marketing campaign in the coming months
JULY 2017Acquisition and Market Strategy Launch
Peeks Social Ltd. seeks acquisition of all technology assets relating to the Peeks Social platform, launches official marketing campaigns that result in a 300% increase in daily user growth
Ticker Symbol: (TSX.V: PEEK) (OTCQB: PKSLF)
Market Cap $27,269,000
Shares Outstanding 61,976,261
Peeks Social Capital Structure"(As at September 19, 2017)
Number of Warrants Exercise Price Expiry Date2,367,000 $0.25 14-Aug-181,333,000 $0.25 03-Sep-183,338,498 $1.10 12-Apr-183,861,502 $1.10 28-Apr-1810,900,000WAEP: $0.81
Outstanding Warrant Data as at Sept 15, 2017
As at May 312017
Common shares outstanding 61,976,271Stock options outstanding to purchase common shares 6,663,662
Warrants outstanding to purchase common shares 10,900,000
Fully diluted common shares outstanding 79,539,933
Diluted Share Count
ACCOLADES
#15 on the Play Store
Grossing List (US Social Category)
#32 on the iOS Store
Grossing List (US Social Category)
Finalist in the coveted 2017 Appy
Awards
#1 Tech Company in
the 2017 TSX Venture 50
KEYMANAGMENTChairman of the Board, CEO; Mark Itwaru
Mark isa serialentrepreneurwho isa leading innovator innewtechnologies.He’screatedsolu,ons formobilecommerce,mobilemarke,ng,socialmedia, social-marke,ng,ecommerceandpaymentprocessing. Mark is theinnovatorof900Pay,real-,mechecking,onlinedebitandmanyotherdisrup,vepaymenttechnologies.Heholdsseveral technology patents in mobile commerce and payment processing. His previous endeavour, NavahoNetworks Inc. pioneered an e-wallet solu,on for payment processing that processed billions of dollars intransac,ons. He’s founded firms that have featured interac,ve Ad Network plaKorms and mobile, e-walletpaymenttechnologies.PriortothisMr.ItwaruwasaninternetengineeronthedesignteamatAT&TCanadaforCIBCINTRIA,RBC/TDBranchNetwork,Sco,abankCaribbeanNetwork,TransportCanadaandfortheCPRailTrainSwitchNetwork. Chief Financial Officer; Alex Macdonald
AlexjoinedPeeksSocialLtd. inJanuary2014astheControllerofwhatwasthenKeekInc. InNovember2014hewas promoted to CFO of Keek Inc., providing leadership as the most senior officer in the Toronto office ofapproximately50staff.Followingthetransi,onoftheCompanytoPeeksSocialLtd.,AlexremainedasCFO,andisacorememberoftheseniormanagementteam.PriortoPeekSocial,hewasaSeniorAuditorataCanadianpublicaccoun,ng firm, providing audi,ng and consul,ng services to publicly traded companies. He is a CharteredAccountant and a Primary Reservist, Infantry Sec,on Commander in the Canadian Armed Forces. Alex haspreviouslyservedontheCompany’sBoardofDirectors.
Vice President, Business Development; John Kanakis John Kanakis hasmore than 16 years of business development experience and a proven track record to assistcompanies in turn-around strategies. His entrepreneurial exposure started when he founded his firsttelecommunica,ons firm, a cyber security firm that deployed hardware-based cyber security equipment to theCanadiangovernment,corpora,onsanddivisionsoftheUSAmilitary,aswellasabiomedicallasercompany.Hisentrepreneurial experiences have helped him in defining core strategies for disrup,ve companies and his keyemphasis is toalwaysbe thinkingoutsideof theboxand toneveruseacookiecuIerapproach. Johncurrentlyoversees internal and external growth strategies and is an ac,ve seed stage investor in mul,ple disrup,vecompanies.
BOARDOFDIRECTORS
Director; James Westlake, MBA
Mr.Westlake hasmore than 35 years of experience in the financial services industry,most recently serving asGroupHead, Interna,onalBankingand Insurance,RoyalBankofCanada.Mr.WestlakewasamemberofRBC’sGroupExecu,ve,beingoneofnineexecu,vesresponsibleforsewngtheoverallstrategicdirec,onofRBC.PriortojoiningRBC,Mr.Westlakespent19yearswiththeMetropolitanLifeInsuranceCompany,risingtobecomeaChiefOpera,ng Officer. He was the Chair of the Canadian Bankers Associa,on and a former Chair of the CanadianChamberofCommerce.HealsositsontheboardsoftheCanadianParalympicCommiIeeandOakvilleHydro.Mr.WestlakeholdsanMBAfromQueen’sUniversity.
Director; William Lavin
Mr. Lavin is the President of Terrific Corpora,on, a solware development firm he founded in 2000. Prior tofoundingTerrificCorpora,on,Mr.LavinwasVicePresidentofMegaChain.comLtd.fromAugust1998toFebruary2000,acompanylistedontheNASDAQOTC.Mr.LavinwasalsothePresidentofIGNfromJuly1995toJuly1998,apubliclytradedcompanyontheVancouverStockExchange.ThroughhisservicewiththesepubliccompaniesMr.LavinhasgainedknowledgeofcorporategovernancemaIers.Inaddi,on,Mr.Lavinhasanexper,seincreditcardacquisi,onandmarke,ng,havingservedasProjectManageratAmericanExpressfrom1979to1988.
Director; Fareed Amin Mr.Aminhasover26yearsofdis,nguishedserviceinthepublicsector.Mr.Aminheldprogressivelyresponsibleposi,ons in theGovernmentofOntario includingDeputyMinister andAssistantDeputyMinisterof Energyandinfrastructure;Agriculture,FoodandRuralAffairs;MunicipalAffairsandHousing;ConsumersServices;EconomicDevelopment and Trade; Ci,zenship and Immigra,on; Intergovernmental Affairs; and Small Business andEntrepreneurship.
BOARDOFDIRECTORS
Director; Ahmed Khan
Mr.KhanisthePresident&ChiefInvestmentOfficerofFairviewCapitalInterna,onalLimited(FCIL).PriortojoiningFCIL,Mr.KhanwasPorKolioManageratTralucentAssetManagement.Mr.KhanwasalsoemployedbytheAbuDhabi Investment Authority from 1996 to 2008 rising to the posi,on of Senior FundManager, where he wasresponsibleforover$5BUSDinassets.Mr.KhanisaCharteredFinancialAnalystandamemberoftheCFASocietyToronto.
Director; Vince McLeod
Mr.McLeodhelped to foundNavahoNetworks Inc., a companywhichdevelopedfive separateonlinepaymentprocessingservicesandseveralproprietarypaymenttechnologies.PriortofoundingNavaho,Mr.McLeodheldanumberofseniorposi,onswithlargeCanadianorganiza,ons,including:VicePresident,Informa,onTechnologyofWestmontCorpora,on;Na,onalManagerofComputer Services atWilliamM.Mercer Ltd., adivisionofMarshMcLellan;Manager,ProcessingServicesforSimpson'sLimited;DirectorofCompu,ngServicesatTheUniversityofManitoba; and Assistant Director Compu,ng Services at Concordia University. In addi,on to these senior levelposi,onsheldbyMr.McLeod,hehasprovidedconsulta,onservicestomajorcorpora,ons includingAirCanadaand Hydro Quebec on hardware and solware selec,on, opera,ons, planning, modelling, and projectmanagement.
Head Office: #2000 - 181 University Ave, Toronto, ON, M5H 3M7
Contact Us
Tel:416-815-7000Fax:647-789-0076InvestorRela,onsInquiry:
