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Investor Relations
Oct, 2015
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1
Disclaimer
This presentation is for the convenience of investors and future prospects of the company and has been prepared as an informative guide that might assist interested parties in gaining an insight into the financial status of the company. In this context, any opinions expressed within this document, regarding the company's potential future performance, should be viewed as being accurate at the time of preparation. However, cognizance should be taken of the fact that uncertainty may dictate that actual performance differs substantially from any views articulated herein.
Danal Business
2
• Simple and Fast
• Widely adoptable
• Universal payment flow
• 80+ Direct Connections to
major Mobile Operators
• Various carrier partnerships
• Global payments network
• Smart e-wallet solution
• Covers 12,000+ stores
• Compatible with various
platforms/POS
(Online) Mobile Payments
(Offline) Barcode Payments Global Business
IPN (International Payment Network)
Danal B
usin
ess
2
Changes in the Domestic Mobile Payment Market
Dom
estic B
usin
ess
Danal’s Transaction Amount Breakdown Market Share by Payment Type
2,243
898
2,682
1,227
3,345
1,625
3,545
1,634
3,909
1,801
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Total Domestic Market Transaction Amount Danal's Domestic Market Transaction Amount
2000FY
2001FY
2002FY
2003FY
2004FY
2005FY
2006FY
2007FY
2008FY
2009FY
2010FY
2011FY
2012FY
2013FY
2014FY
2015FY(E)
(Units : USD Million, 1USD=1100 KRW)
632 647 681 769 590
421
148 252
549
857 1,043
855
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2010FY 2011FY 2012FY 2013FY 2014FY 2015 3Q
Digital contents Tangible goods
(Units : USD Million, 1USD=1100 KRW)
3
* Domestic corporate communications services market and sector-specific market outlook (KRG, 2014)
64%
7%
29% Credit Card
Mobile Payment
Others
4
Danal’s Monthly Transaction Amount Danal's Transaction Amount per transaction (ARPU)
50
70
90
110
130
150
2015 FY 2014 FY 2013 FY
2012 FY 2011 FY 2010 FY
(Units : USD Million, 1USD=1100 KRW)
7.68 7.72 8.22
10.17 10.21 10.78
12.80 14.18
16.89 18.74 20.17 21.48
-
5.00
10.00
15.00
20.00
25.00
2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 3Q
Digital Tangible Goods
(Units : USD, 1USD=1100 KRW)
Dom
estic B
usin
ess
4
Important Merchant
[Digital]
[Tangible]
Domestic Online Mobile Payments
[Basic]
1 Time
Registration
[Simple]
Onlin
e M
oblie
Paym
ent
5
BarTong
Offlin
e B
arco
de P
aym
ent
6
Account Setup Input PIN Select Payment Generate Barcode
“You can setup various payment backends to BarTong so that you
can customize the way you make payments”
Credit card Bank Transfer Mobile
Payment
■ BarTong is an offline mobile payment solution that utilizes barcode technology. With a simple barcode,
you can make payments at any of our preferred merchants and partners.
(BarTong utilizes the merchant’s existing barcode scanner. Even without a scanner, the barcode number
can be manually input into the POS to complete the purchase)
BarTong Partners & Services
Offlin
e B
arco
de P
aym
ent
7
CU / 7-11 / BuyTheWay as well as over 18,000+ stores
Expansion into large department stores
and other tourist hotspots
Offline Payments (Barcode)
BarTong Bank Wallet Kakao
Jeju BarTong WeChat Pay
• Barcode Technology (incl. Carrier Billing, Credit Card, Bank)
• Simple and fast one-time barcode generation
• Topup your Kakao Bank Wallet account first (Prepaid)
• Through Android’s widgets, offline payments made possible
• Barcode payments made available at all tourist destinations
• Mobile discounts available at tourist destinations (Mobile,
Prepaid, Credit Card)
• Using Tencent’s WeChat barcode application, tourists can make
purchases at any of our BarTong partner’s locations including
convenient stores and tourist destinations
Offlin
e B
arco
de P
aym
ent
8
Danal’s US Subsidiary (BilltoMobile)
Glo
bal B
usin
ess
Danal’s US Subsidiary Transaction Amount
Dec 2006
DANAL Inc
established
May 2009
Verizon launches
with BilltoMobile Oct 2010
AT&T launches
with BilltoMobile
Feb. 2011
Sprint launches with
BilltoMobile
Aug 2011
T-Mobile signs with
BilltoMobile
9
Expansion Strategy
(Unit : USD)
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2015 FY
2014 FY
2013 FY
2012 FY
2011 FY
(Unit : USD)
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 3Q
Global
TMO
SPR
AT&T
VRZ
10 10
Diversified Business & Product Portfolio
Glo
bal B
usin
ess
10
1. Mobile Network Authentication 2. Subscriber Data Match 3. Device Account Attributes
4. Phone Location 5. Payments
6. Autofill
7. Offline Payment
2014 March - Partnership with Billeo
2014 August - Partnership with Locaid
2014 November - Partnership with Western Union
2015 May - Partnership with Level up (officially launches Mobile Authentication)
2015 Jun - Partnership with Orange Mobile
2015 Aug - Partnership with Equicax (consumer credit reporting agency in the United States)
11 11
Danal US’ Mobile Authentication and Autofill
Appendix
11
Direct Mobile Billing Coverage
Reseller & End Merchant Regular Merchant
Glo
bal B
usin
ess
12
Appendix
Appendix
Local Online Payment Services
14
Local Offline/Store Payment Services
Overseas Online Payment Services Overseas Offline/Store Payment Services
*Direct Carrier Billing
Make purchases directly through your
mobile operator’s bill.
*Bank Wallet Kakao
Korea’s homegrown eWallet payment systems that allows P2P payment services locally.
*Smart Pay Services
Korea’s homegrown eWallet payment systems are now making payments more convenient.
*Alipay
Alipay is a third-party online payment solution in China. Alipay provides an escrow payment service that reduces transaction risk for online consumers.
*PayPal
PayPal is an online money transfers service that acts as an electronic alternative to traditional paper methods like checks and money orders.
*Tenpay
An integrated payment platform launched by Tencent to meet the needs of its 1.1 billion QQ users, is one of China’s leading online payment platform.
*LoopPay
LoopPay’s Magnetic Secure Transmission™ (MST) technology turns in-store payment terminals where you normally swipe a credit card into contactless readers.
*NFC Payments
NFC Card emulation mode enables NFC-enabled devices such as smartphones to act like smart cards, allowing users to perform transactions such as payments.
*Card Reader Payment Service
Companies like PayPal Here, Square, Intuit now make it possible to create a portable, mobile POS system for your business.
*NFC Payments
You can tap and pay with your
compatible NFC device at thousands of
merchants that accept contactless
payments.
*Barcode Payments
(Danal’s BarTong, Mobilians M-Tic)
By utilizing a merchant’s existing POS
system and barcode scanner, we can
make use of one-time barcodes to
make payments in stores.
New purchase flow requires less steps than conventional payment methods, providing a more convenient method of payment whilst retaining the same security as before
No separate application required / User is not required to input a PIN or Passcode
Subsequent Usage First time usage
SMS Authentication SMS Authentication
[Enter Info → Verify Info]
Minimal User Interaction
Input Info & Agree to T&C Verify Info & Agree to T&C
Com
ple
te
A New Convenient Online Mobile Payment Service
Appendix
15
Com
ple
te
Biometric Authentication (bioMe)
- Confirmation of
purchase shown to user
with SMS and/or Email
confirmation depending
on setup.
- Review the product and
select BioMe as the payment
option.
- Within 30 seconds (default),
complete the next steps to
confirm your purchase.
830101 *******
**** ****
830101 *******
**** ****
830101 *******
**** ****
2. Check Details 3. Scan Finger 4. Complete Payment
- Authentication and authorize
payment by scanning your fingerprint
using the phone’s biometric
fingerprint scanner.
* Reinstallation required after 3 failed
login attempts.
1. Select Payment
[PC]
[Mobile]
Appendix
16
17 17
Danal US Mobile Payment Service
415 - 123 - 4567 94410
2161
1. After selecting the product, enter your Mobile Number, Billing ZIP Code. 2. A random 4-6 digit PIN code will be sent to your mobile device. Enter the PIN code into the payment page. 3. After successfully completing the payment process, we will send a confirmation SMS confirming your purchase.
Appendix
17
18.7%
4.0%
77.3%
Largest shareholder & Others
Foreigners
Others
Ownership Structure – Danal Co., Ltd Ownership Structure – Danal Inc.
* Based on 2014-12-31 information * Based on 2015-06-30 information
Appendix
60.20%
9.30%
11.94%
18.56%
Danal Co., Ltd
Morgenthaler Partners
18
Danal Subsidiaries / Company Ownership
(Units : USD Thousand, 1USD=1100 KRW)
Company Name Ownership Core Business 2015. 2Q
(Sales / Operating Income) Notes
DANAL INC. 60.2% Danal US / Billtomobile 1,175 △2,692
Danal Information Technology Co.,Ltd.
DANAL LTD 100% Danal China Business 131 △276
DANAL CS&F BV 50% Danal Europe 226 △73
MPay 100% Danal (SPC) 380 371
Danal International 80% Clothing distribution, Retail 2,318 215
Appendix
Revenue (*2011FY-2014FY : K-IFRS)
Payment Revenue (*2011FY-2014FY : K-IFRS) Revenue & Profit (*2011FY-2014FY : K-IFRS)
* As of 2011-12-31, the content division has been spun-off * As of 2011-12-31, the content division has been spun-off
50 55 63
82 73
7 10
8
7
7
-
20
40
60
80
100
2010FY 2011FY 2012FY 2013FY 2014FY
Mobile ARS Prepaid/Gift Cards Others
60
68
77
93
84
8 8 8 9 8
0
20
40
60
80
100
2010FY 2011FY 2012FY 2013FY 2014FY
Revenue Profit
60 68
77 93
84
16 15 -
-
-
20
40
60
80
100
2010FY 2011FY 2012FY 2013FY 2014FY
Payment Revenue Contents Revenue
8 8 8 9
8
0.1
-1.4
-
-
(2)
-
2
4
6
8
10
2010FY 2011FY 2012FY 2013FY 2014FY
Payment Profit Content Profit
(Units : USD Million, 1USD=1100 KRW)
(Units : USD Million, 1USD=1100 KRW)
(Units : USD Million, 1USD=1100 KRW)
(Units : USD Million, 1USD=1100 KRW)
Profit (*2011FY-2014FY : K-IFRS)
19
요약 재무제표(K-GAAP 기준) Financial Statement (K-IFRS Separate)
Separate Financial Statement 2013FY 2014FY 2015.2Q
Assets 110.885 120.524 185.145
Cash & Cashable Assets 40.904 27.204 39.366
Short-term Funds 19.181 9.453 28.905
Other Current Assets 50.801 83.867 116.874
Non-current Assets 41.135 44.336 46.275
Tangible Assets 1.239 1.029 1.040
Intangible Assets 5.362 3.956 3.905
Other Non-current Assets 34.534 39.351 41.329
Total Assets 152.020 164.860 231.420
Current Liabilities 68.055 74.729 120.805
Non-Current Liabilities 2.554 2.686 8.291
Total Liabilities 70.608 77.415 129.096
Capital 9.286 9.579 9.820
Paid-in Capital 66.513 70.219 73.271
Other Capital Components (0.623) (0.723) 12.212
Accumulated Earnings 6.235 8.369 7.021
Total Ownership Interest 81.412 87.445 102.324
Separate Income Statement 2013FY 2014FY 2015.2Q
Operating Revenue 93.361 83.971 42.283
Operating Costs 84.217 75.963 38.344
Operating Profit 9.144 8.008 3.939
Gain on sale of investments (4.730) (7.022) (3.705)
Investment Income 0.936 1.432 0.654
Investment Cost 0.467 0.247 0.634
Non-operating Revenue 2.218 7.942 1.962
Non-operating Costs 5.762 4.781 1.189
Income before Taxes 1.339 5.332 1.026
Income Tax Expense 2.408 3.051 1.481
Net Income (1.615) 2.282 (0.455)
Earnings Per Share (1USD) (0.055) 0.115 (0.022)
Appendix
(Units : USD Million, 1USD=1100 KRW)
(Units : USD Million, 1USD=1100 KRW)
20
요약 재무제표(K-GAAP 기준) Financial Statement (K-IFRS Consolidated)
Consolidated Financial Statement 2013FY 2014FY 2015.2Q
Current Assets 209.375 189.609 191.057
Cash & Cashable Assets 46.210 30.227 41.605
Short-term Funds 19.181 9.457 28.911
Other Current Assets 143.985 149.925 120.542
Non-current Assets 50.318 54.583 59.633
Tangible Assets 1.573 1.206 1.157
Intangible Assets 28.173 25.866 25.459
Other Non-current Assets 20.573 27.510 33.016
Total Assets 259.694 244.192 250.690
Current Liabilities 171.274 149.577 136.035
Noncurrent Liabilities 11.765 13.205 18.713
Total Liabilities 183.039 162.783 154.747
Shared owned by Dominant Firm 81.770 88.160 103.709
Capital 9.286 9.579 9.820
Paid-in Capital 66.513 70.219 73.271
Other Capital Components 0.940 0.752 12.467
Accumulated Earnings 5.030 7.611 8.150
Non-Controlling Interests (5.115) (6.751) (7.765)
Total Shareholders' Equity 76.655 81.408 95.943
Consolidated Income Statement 2013FY 2014FY 2015.2Q
Operating Revenue 107.367 89.566 46.312
Operating Costs 103.235 85.849 45.754
Operating Profit 4.133 3.717 0.558
Gain on sale of investments (Subsidiary) 2.821 0.000 0.000
Loss on sale of investments in associates 0.054 0.000 0.000
Loss on valuation of equity method invest
ments 2.991 2.405 0.837
Investment Income 1.085 1.415 0.589
Investment Cost 5.291 3.523 1.255
Non-operating Income 5.725 7.039 2.112
Non-operating Costs 3.841 3.430 1.415
Income before Taxes 1.586 2.814 (0.247)
Income Tax Expense 1.404 2.505 1.194
Net Income 0.183 0.308 (1.441)
Equity holders of the Parent Company
profit and loss 2.705 2.567 (0.340)
Non-controlling interest in income (2.523) (2.258) (1.101)
Earnings Per Share (1USD) 0.140 0.128 (0.016)
Appendix
(Units : USD Million, 1USD=1100 KRW)
(Units : USD Million, 1USD=1100 KRW)
21