INVESTING IN SIX EIGHTEEN MUSIC Dave & Jess Ray, Founders

DA

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JESS RAY

THE FOUNDERS

Dave & Jess Ray are worship leaders and recording artists from Houston, Texas. They have been leading worship and serving the church for over a decade. Both Dave and Jess have backgrounds in the Christian music industry. Jess began her career as a publicist for groups like Passion Conferences, Veggie Tales, and David Crowder Band, before transitioning to a role as Events Coordinator for the Houston-based non-profit, Every Village. Currently she is mother to their three children and a board member of Sister Effect, a non-profit focused on peace education and community development in South Sudan. Dave was a member of the band Better Days Ahead before serving as a worship leader for Tallowood Baptist Church, and the worship pastor of Bear Creek Baptist Church.

THE MUSIC

Six Eighteen Music is centered around two streams of music from Dave & Jess Ray: the Doorpost Songs series of multigenerational worship albums, and their congregational worship music.   The goal of the Doorpost Songs series is to create a multigenerational, scripture-based worship experience for churches and families. These songs are based as closely as possible on single passages of scripture and set in a fun, energetic, modern worship style.   Worship music from Dave & Jess Ray expresses the same values, but is targeted at adults rather than children. These songs are intentionally congregational, rich in scriptural depth, and steeped in adoration of the Savior.   Six Eighteen Music will release a new Doorpost Songs album each year for 10 years, and a new Dave & Jess Ray worship album every other year over the same time period.

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THE MISSION

The mission of Six Eighteen Music is to create multigenerational, scripture-based worship experiences for churches and families.

THREE KEY VALUES

Multigenerational We will tell the next generation the praiseworthy deeds of the LORD, his power, and the wonders he has done. – Psalm 78:4 Scripture-Based But as for you, continue in what you have learned and have become convinced of, because you know those from whom you learned it, and how from infancy you have known the Holy Scriptures, which are able to make you wise for salvation through faith in Christ Jesus. – 2 Timothy 3:14-15

Worship Shout for joy to the Lord, all the earth. Worship the Lord with gladness; come before him with joyful songs. – Psalm 100:1-2

MARKETING THE DOORPOST SONGS

THE CONCEPT: WORSHIP EXPERIENCES

The core concept for Six Eighteen Music is to create worship experiences. Six Eighteen products are specifically geared to help worship leaders create multigenerational worship experiences for their churches, and help parents create worship experiences for their families. The primary product from Six Eighteen Music is an all-in-one Worship Event Kit. This kit contains all of the relevant components needed to create such a worship experience, including audio tracks, multitracks, charts, orchestrations, artwork, drama scripts, instructional videos and presentation files.

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WORSHIP EVENT KITS

Standard Worship Event Kit - $449 •  Targeted to the estimated 123,000

Protestant churches in America with an average attendance of over 100 per Sunday

•  Contains CDs, charts, instrumental tracks and an unlimited license for copies of each part

  Essential Worship Event Kit - $789 •  Targeted to the estimated 18,000

Protestant churches in America with an average attendance of over 500 per Sunday

•  Contains everything in the Standard Event Kit

•  Also includes multitracks, videos, artwork, presentation files, scripts, and set lists

Basic Worship Event Kit - $249 •  Targeted to the estimated 282,000

Protestant churches in America with an average attendance of less than 500 per Sunday

•  Contains CDs, charts, instrumental tracks and a limited license for up to 50 copies of each part

While each Doorpost Songs album will generate a wide variety of products – CDs, digital downloads, multitracks, print music – and the intellectual property of the songs themselves, the core products for the Doorpost Songs series will be a three-tiered structure of Worship Event Kits.

THE MUSIC

REVENUE: SOURCES AND PROJECTIONS

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REVENUE DISTRIBUTION REVENUE SOURCES

Revenue predictions are intentionally conservative. We believe the Doorpost Songs is a unique product which will capture an untapped market. Worship resources from Dave & Jess Ray, in contrast, will enter a highly saturated market. However, should those resources make a significant impact on the church market nationally, the ceiling is significantly higher than what is represented here.

PREDICTING REVENUE

11% 2% 2%

4%

81%

Revenue Distribution

CDs & Audio Tracks Print Publishing Kits

While Worship Event Kits represent the primary source of revenue for Six Eighteen Music, these kits are a combination of the revenue sources listed below, which will also create revenue of their own: CDs and Digital Audio Sales of CDs or digital downloads of both albums and individual tracks Primary Outlets: Website, iTunes, digital audio stores Tracks Sales of instrumental tracks and “multitracks,” which are used by worship leaders to augment their worship teams or to play elements of the recordings they are unable to duplicate live Primary Outlets: Website, LoopCommunity.com, LifewayWorship.com, PraiseCharts.com, Print Music Sales of chord charts, lead sheets, piano-vocal charts, and orchestrations Primary Outlets: LifewayWorship.com, PraiseCharts.com, website Publishing Publishing refers to the royalties collected by the copyright owner of the songs for each use. Publishing royalties are a part of the revenue from each source listed above. Primary Outlets: In addition to all uses above, CCLI, radio performance, song licensing to other artists

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Dave & Jess Kits 50 25 113 57 231 118 264 137 280 151

Doorpost Kits 150 325 538 770 891 958 1,002 1,037 1,067 1,093

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SALES PROJECTIONS: WORSHIP EVENT KITS

REVENUE PROJECTIONS

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Total Revenue $104,719 $165,871 $334,126 $442,767 $587,828 $575,576 $664,421 $626,995 $705,478 $660,962

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MAKING YOUR INVESTMENT

SPIRITUAL IMPACT

Partnering with Six Eighteen Music is, first and foremost, an opportunity to create an incredible impact for the sake of the Gospel. When you invest in Six Eighteen Music you are: •  Raising up the next generation of worshippers. •  Equipping families to immerse their daily lives in God’s Word. •  Resourcing powerful, multigenerational worship in churches across the nation. •  Creating unique, heart-changing worship experiences for children and adults alike.

“Therefore, my dear brothers and sisters, stand firm. Let nothing move you. Always give yourselves fully to the work of the Lord, because you know that your labor in the Lord is not in vain.” – 1 Corinthians 15:58

FINANCIAL PROJECTIONS

Six Eighteen Music is seeking to raise $250,000 of startup capital by selling 25 units of ownership at $10,000 apiece, each representing 1.5% of the company, for a total of 37.5%.   Investors will receive a preferred return of 4% of their invested capital each year until the original investment is paid back. Until the original investment is repaid, the investors will share 37.5% of the net profits. After such time, each unit of ownership will become 1% of the company, meaning that the investors will share 25% of the net profits in perpetuity.   Projected Revenue (10 Year Total): $4,454,249    It is estimated that an initial investment of $20,000 would return a ten-year total in excess of $59,000, a projected annualized return of 11.6%.

FIND OUT MORE Six Eighteen Music Dave & Jess Ray, Founders 713-208-4748 (c) dave@sixeighteenmusic.com www.daveandjessray.com facebook.com/daveandjessray