National Youth Week

Visual Identity Guidelines

June 2014

An Australian, State, Territory and Local Government Initiative

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IntroductionNational Youth Week (NYW) is Australia’s largest celebration of young people. It recognises and celebrates valuable contributions young people bring to the community. All events and activities are run by young people, for young people. NYW is a joint initiative between the Commonwealth, State, Territory and Local governments.

National Youth Week visual identity (brand)The National Youth Week visual identity consists of the NYW logo, colours, fonts and an acknowledgement statement. The mandatory elements below must be included on all published material.

Mandatory elements National Youth Week logo

National Youth Week acknowledgement statement

You should acknowledge the Australian, State, Territory and Local Governments role in NYW, and must include the following acknowledgement statement on materials produced with National Youth Week branding.

“An Australian, State, Territory and Local Government Initiative”

The minimum point size for the acknowledgement statement is 6pt. See examples on page 6 for suggested placement.

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Logo preferenceThe colour versions of the logo (below) are the preferred options. Vertical and horizontal options have been provided to allow flexibility when using different page layouts. There are also mono and reversed versions for use in black and white print applications where colour is not an option.

Logo formatsThe logo is available in various formats:

EPS files for all printed work

PNG and JPEG files for web usage

JPEG files for Word and PowerPoint documents.

States and Territories will be provided with the NYW logo in the versions and formats listed above.

Working with the logoMinimum sizeMinimum size specifications are provided to ensure the logo is reproduced effectively at a small size and must be observed in all applications. The logo’s width must not be less than the measurements indicated (below) in print, advertising and promotional material.

Clear spaceTo maintain the integrity and maximise the impact of the logo, a clear space has been defined. The clear space is the minimum area required around the logo (see diagram, below). No other graphic elements should be positioned inside the clear space. Wherever possible, maintain more clear space around the logo than the minimum specified.

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Incorrect useThe logo must be used in its complete and original form as provided by the Department of Education. It cannot be rearranged or split into individual elements.

Do not: place the logo on an angle

reduce the logo below minimum size

enlarge or alter in proportion any part of the logo

remove any part of the logo

adjust the colours.

TypefaceThe following fonts are part of the NYW visual identity. If available, it is suggested that you use these fonts.

Alternative typefaceThe Microsoft font Calibri can be used as an alternative typeface when Dax Medium and Univers are not available.

ColoursThe colours used in the NYW visual identity are below.

For full colour printing you must use the CMYK breakdowns.

For Microsoft applications or web material use RGB or Hex colours.

CMYK: 23, 0, 100, 0RGB: 208, 221, 40#D0DD28

CMYK: 49, 0, 100, 0

RGB: 146, 20, 62#92C83E

CMYK: 73, 0, 91, 22RGB: 49, 150, 71#319647

CMYK: 15, 100, 90, 10RGB: 190, 30, 45#BE1E2D

CMYK: 0, 35, 95, 0

RGB: 251, 176, 64#FBB040

CMYK : 0, 90, 85, 0RGB: 239, 65, 54#EF4136

CMYK: 100, 100, 0, 0RGB: 46, 49, 146#2E3192

CMYK: 100, 52, 0, 0

RGB: 0, 111, 186#006FBA

CMYK: 100, 0, 0, 0RGB: 0, 174, 239#00AEEF

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Accessibility requirementsDigital accessibility requirements are mandated under government policy and domestic law. The Web Accessibility National Transition Strategy (NTS) requires that all government online information and services conform to Level AA of the Web Content Accessibility Guidelines (WCAG 2.0).

The Disability Discrimination Act 1992 (Cth) makes it unlawful to discriminate in the provision of goods and services, including online information and services, on the basis of a person’s disability. Advice from the Australian Human Rights Commission (AHRC) is that organisations should optimise documents for accessibility, provide them in at least two accessible formats and make sure websites conform to WCAG 2.0.

All visual communication developed by the Department of Education for web, screen or print must be created to maximise accessibility.

Two of the most important elements of accessible documents are the use of structure and the provision of text alternatives for images and graphs. Structured text allows applications like screen readers and some web browsers to understand how text is supposed to be treated, while alternate text provides a text version of things like pictures, graphs and charts, which can then be read out in place of an image.

Instructions for how to create proper accessible headings and create text alternatives for images and graphs in various applications can be found on the Accessible Digital Office Document Project website.

More information on WCAGFor more information on WCAG see www.finance.gov.au/publications/wcag-2- implementation/introduction.html#about.

The following table may be useful for complying with accessibility requirements. It illustrates the NYW colours and their WCAG rating based on the Contrast-A level threshold at www.dasplankton.de/ContrastA/.

Colour accessibility

HEX colour #D0DD28 #92C83E #319647 #FBB040 #EF4136 #BE1E2D #2E3192 #006FBA #00AEEF

text on white background

Not compliant

Not compliant

Large text* only

Not compliant

Large text* only

Compliant Compliant CompliantNot compliant

text on black background

Compliant Compliant Compliant Compliant CompliantLarge text* only

Not compliant

Large text* only

Compliant

* Large text = 14pt bold or 18pt normal

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Examples — co-brandingThe following examples demonstrate the correct hierarchy of state, sponsor and NYW logos and how the NYW logo and acknowledgement statement can be applied to publications.

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National Youth Week annual themeThe theme and design for NYW changes each year. The NPG is responsible for choosing the theme and design.

While the theme and design change each year the NYW logo will remain unchanged, and will need to be included on all published material along with the acknowledgement statement. See examples below.

ChecklistThe following mandatory elements are included on each product:

�National Youth Week logo

�National Youth Week acknowledgement statement

Need Help?Email the National Youth Week email on nationalyouthweek@education.gov.au