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Introduction to the NESCAFÉ Plan
Stefan CanzNestlé Corporate Agriculture
June 2019
A NEW REALITY IN THE WORLD OF COFFEE…
2
EVOLVING CONSUMER AWARENESS
COMPETITIVENESS & INNOVATION
FUTURE OF COFFEE THREATENED
• Expectation for brands to act responsibly
• Scrutiny on agricultural practices
• Sustainability becoming the norm, the license to operate
• Demand for traceability and transparency
• New ways of enjoying coffee
• Rapid growth in “new consumer origins”
• Low prices
• Market volatility
• Climate change
• Plant disease
• Competitive crops
3
P L A N T S C I E N C E A N D A G R I C U L T U R A L R E S E A R C H
RESPECTING FARMERS RESPECTING COMMUNITIES RESPECTING OUR PLANET
C O M P L I A N C E : L E G A L , P O L I C I E S , Q U A L I T Y , R E S P . S O U R C I N G , O H & S …
Protecting the environment – along the value chain
Helping coffee communities to become more resilient and successful
Improving long term viabilityof coffee farming & quality of coffee
NESCAFÉ Plan strategic platforms
I M P A C T A S S E S S M E N T : M E A S U R E M E N T T O O L S / D A T A M A N A G E M E N T
Farmers Associations / Coops
Gender & Youth / Agripreneurship
Labour
Social / community support
• About 1 Million Farming Partners in total value chain
• 417,000 tonnes of Responsibly Sourced coffee in 2018
• 180 mio coffee plantlets distributed by end 2018
• 5 new Robusta and 3 new Arabica varieties released and made available in 4 countries since 2016.
• Actively working with farmers in 15 countries
• About 300 agronomists/field staff working with farmers
• About 100,000 farmers trained/receiving assistance per year
• 30,000+ farm visits per year
Fundamental research (drought tolerance, nematodes, etc.)
Arabica / Robusta breeding (productivity, quality, disease resistance, drought tolerance)
NESCAFÉ: Global reach and scale
Plant sciences
Focus areas: compliance, agronomy, business skills
Methods: Demo plots, FarmerBusiness Schools, Farm
Ambassadors, field visits, etc…
Farmer Training
Propagation / nursery management
Arabica / Robusta plantlets distribution
Plantlet distribution
Diversification / Intercropping / Water dynamics
Agronomic practices / innovative tools
Agricultural / Environmental Research
5
Compliance Impact
• Absence of unacceptable practices• Independent, credible process
➢ Responsibly Sourced coffee
• Continuous improvement• Enabling positive results• Demonstrating positive change
➢ Do what matters where it matters
NESCAFÉ Plan = NESCAFÉ Compliance + NESCAFÉ Impact