Introduction to Tavistock

STRATEGIC COMMUNICATIONS CONSULTANCY

Services

STRATEGIC COMMUNICATIONS CONSULTANCY

PLANNING – ADVICE - EXECUTION

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CORPORATE COMMUNICATIONS

• Corporate positioning

• Media relations

• Thought leadership

• Content creation

• Internal communications

• Public affairs

• Regulatory support

FINANCIAL COMMUNICATIONS

• Financial Calendar

• Financial Media Relations

• Investor Relations

• Analyst & Investor Days

• Capital Raisings

• Mergers & Acquisitions

• IPOs

SPECIAL SITUATIONS

• Reputation management

• Personal profiles

• Insolvency support

• Litigation support

• Crisis management

STRATEGIC COMMUNICATIONS CONSULTANCY

About us

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Public and private clients

Successful IPOs

Professionals drawn from the media, law and capital markets

Tavistock is established

In the UK, #6 Globally for M&A (MergerMarket)

Value of completed transactions

1991

100+

24 $350bn

#1

25

50+ 2015 Nominated for PR firm of the Year

Years we have worked with our longest standing clients

STRATEGIC COMMUNICATIONS CONSULTANCY

What make us different

PEOPLE

We have senior teams

INDEPENDENCE

Long term view – clients come first

CULTURE

Collegiate and collaborative

MID - SIZE

Credible yet personal and bespoke

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STRATEGIC COMMUNICATIONS CONSULTANCY

Financial Communications

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M&A

DEFENCE FROM CATHAY FORTUNE

$849m

SALE TO LIBERTY GLOBAL

$23.3bn

BID DEFENCE FROM JARDINE

£35m

SALE TO SNC LAVALIN

$2bn

BID DEFENCE FROM AMEC

S1bn

SALE OF VERIZON STAKE

$130bn

Equity

Debt

ACQUISITION CABLE &

WIRELESS

£1bn

SECONDARY LISTING ON LSE

£2.6bn

ACQUISITION OF FABERGE

$89m

RAISE OF FUND

€500m

AIM IPO

£87m

AIM IPO

£23m

BILATERAL LOAN AGREEMENT

$362m

LONG TERM LOANS

£209m

NEW BANKING FACILITIES

€343m

TENDER FOR SENIOR SECURED

NOTES

$500m

Overview: • Advising FTSE100 and FTSE250s

• Fully listed and AIM companies

• Overseas companies

• Funds and private companies

Services: • Financial calendar support

• Financial media relations

• Analyst & investor relations

• M&A, fundraising and IPOs

STRATEGIC COMMUNICATIONS CONSULTANCY

Corporate positioning

Overview:

• Supporting global business brands

• Profile raising for SMEs

• Working with companies across the world

• Creative approach to corporate communications

Case study:

Services

• Corporate positioning

• Media relations

• Thought leadership

• Content creation

• Internal communications

• Public affairs

• Regulatory support

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text

Appointed in 2012 to support the creation of a new brand following spin off from BNP Paribas

• Supported the launch of Glennmont Partners to coincide with spin-off from BNP Paribas Investment Partners

• Developed thought leadership position around energy

security through placed articles and interviews with FT, WSJ, Bloomberg and other tier 1 media

• Supported final investments of Fund I in UK and European wind, solar and biomass

• Launched Fund II which reached hard cap of €500m

Corporate positioning surrounding major

expansion plan

Building media profile for research and intellectual

capital of Ecobank

Managing media profile of Digicel and its founder

Denis O’Brien

External stakeholder engagement programme

Launch of Global Commodity Index

Corporate profile raising and property trade press

STRATEGIC COMMUNICATIONS CONSULTANCY

Special Projects

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Overview:

• Practice led by experienced advisers

• Round the clock engagement

• Ability to act globally on special situations

• Advising companies and individuals in time of urgent need

Services:

• Reputation management

• Personal profiles

• Insolvency support

• Litigation support

• Crisis management

Advising regulatory and

government affairs team

Crisis advice surrounding

Marina Port Vell

Crisis support surrounding

whistle-blower

Crisis support for celebrity client

Reputation Management for Strive Masiyiwa

Litigation support in $3bn damages claim

PORTPIN

Reputation Management for

Denis O’Brien

Advising activist shareholder to deliver change

Advising largest creditor of

Portsmouth Football Club

STRATEGIC COMMUNICATIONS CONSULTANCY

Special industry sector teams

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Telecoms, Media & Technology Real Estate

Mining Energy

• Telecoms operators • Enterprise technology • Consumer technology • Newspaper and broadcasting groups • Software and hardware companies

• Agents • Developers • Managers • Investors • Funds

• Explorers • Developers • Producers • Services companies

• Oil and gas companies • Clean energy infrastructure • Clean tech

Financials Consumer Brands

• Banks • Private Equity • Asset Managers • Personal Finance Companies

• Retailers • Hotel groups • Leisure and gaming companies • Car dealerships • ISPs and mobile operators

STRATEGIC COMMUNICATIONS CONSULTANCY

Financial communications experience

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STRATEGIC COMMUNICATIONS CONSULTANCY

Corporate communications experience

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STRATEGIC COMMUNICATIONS CONSULTANCY

Social media and digital media

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Overview: How we can help:

• Twitter has 288m users • 65% of daily internet users read blogs • 152,000,000 blogs on the internet today

• Advice on how to engage • Strategy development • Messaging and positioning • Content creation • Content curation

Advice on how to engage Strategy development Implementing and

monitoring

STRATEGIC COMMUNICATIONS CONSULTANCY

Network and Insights

Reputation Management Dinner

•For Corporate Affairs Directors and General Counsels

•Under Chatham House rule

• How to manage your reputation pre- and post publication

The Mining Indaba – Cape Town

• Attendance of our specialist mining team

• Networking Event for 400 guests held in Cape Town

• Full on the ground support for Mining clients

MIPIM Real Estate Conference

• Attendance of our specialist real estate teams

• Morning intelligence wraps and news summaries

• Full on the ground support for Real Estate clients

Monthly Insight Breakfasts

• Hosted at Tavistock with influential guest speakers

• 2015 speakers will include senior journalists, bankers and senior figures from Westminster

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STRATEGIC COMMUNICATIONS CONSULTANCY

The Tavistock team

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Matt Ridsdale, Joint CEO • Leads corporate communications • Leads special situations

Jeremy Carey, Chairman • Co-founder • Leads real estate practice • Senior adviser on special situations

Simon Hudson, Director • Leads energy practice • Former equity sales, fund manager • Former in-house Director of IR

Lulu Bridges, Director • Co-founder • Leads telecoms practice • M&A specialist

James Whitmore, Associate Director • Real estate specialist • Former Executive Editor, Property Week

Jos Simson, Joint CEO • Leads financial communications • Leads Mining practice

Chris Munden, Director • Leads growing companies practice • Former head of research

Mike Bartlett, Associate Director • Corporate communications specialist • Ex Head of Corporate Media, BT Group

STRATEGIC COMMUNICATIONS CONSULTANCY

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The Tavistock team

From top left to bottom right: Axel Tan, Emma Blinkhorn, Lucia Caprani, Keeley Clarke, James Collins, Tony Cooper, Andrew Dunn, Emily Fenton, Nuala Gallagher, Sandi Major, Ed Portman, James Verstringhe, Faye Walters, Niall Walsh, Simon Fluendy

STRATEGIC COMMUNICATIONS CONSULTANCY

What our clients say

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“Vodafone Group has retained Tavistock for a period of over 20 years with a wide ranging remit to support the Company's in-house function. Throughout this time Tavistock has always delivered on all forms of execution through to the provision of advice and consultation concerning numerous high profile communications issues. Tavistock operate on 24/7 availability, they are highly flexible and much respected by Vodafone's key external stakeholders.” Bobby Leach, Director of Communications at Vimplecom ex Director of Communications, Vodafone Group

“The Tavistock team worked for me, for over a decade, across four different organisations. The team always proved to be committed, consistently reliable and thoughtful and imaginative in their approach. One particular initiative which demonstrates their innovative thinking was their introduction to Ernst & Young, of the ITEM Club (The Treasury forecasting model), which has delivered the highest profile media coverage for E&Y for over 20 years , and continues to do so to this day.” Roger Bruce, former Marketing Director of Ernst & Young, Herbert Smith and Close Brothers

“As a journalist, I have spent many years dealing with the Tavistock team. I have always valued their help as a reporter because they understand the pressures and also the needs of national journalists and because they do, they get the results their clients need. I left journalism after 15 years to join Vodafone UK. When I reviewed our agency relationships Tavistock was an obvious choice. Having now worked with them client side, I’m equally impressed and really value their efforts, helping us achieve the right results.” Richard Wray, Director of External Communications Rolls Royce, ex Vodafone UK and Comms Editor, The Guardian

“The team has assisted the relaunch of Gemfields following the strategic review in 2009. We have a tightly held register and Tavistock have successfully put in place a programme to increase our profile within the retail arena generating effective press coverage.” Ian Harebottle, CEO, Gemfields plc

STRATEGIC COMMUNICATIONS CONSULTANCY

Getting in touch

Contact details for our senior team:

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Jos Simson jsimson@tavistock.co.uk

Matt Ridsdale mridsdale@tavistock.co.uk

Chris Munden cmunden@tavistock.co.uk

Jeremy Carey jcarey@tavistock.co.uk

Lulu Bridges lbridges@tavistock.co.uk

Simon Hudson shudson@tavistock.co.uk

Mike Bartlett mbartlett@tavistock.co.uk

James Whitmore Jwhitmore@tavistock.co.uk