Introduction to Advertisements.notebook

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December 05, 2012

Nov 12­5:35 PM

Introduction to Advertisement Analysis

Introduction to Advertisements.notebook

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December 05, 2012

Nov 12­5:37 PM

What to listen for during the media clip:

1. What is pathos, logos and ethos?

2. Who came up with these ideas?

3. How are pathos, logos and ethos used in modern day advertising?

http://www.readwritethink.org/classroom­resources/lesson­plans/video/persuasive­techniques­advertising­1166.html

Introduction to Advertisements.notebook

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December 05, 2012

Nov 12­5:48 PM

In your notes...11/15/12

Advertisement Analysis

• Pathos = an emotional appeal, often a positive emotion (ie.: Got Milk?)

• Ethos = establishing the credibility or character of a product, often through brand association (ie.: Cheese Nips)

• Logos = appeal to logic or reason; the ad tells you exactly what the product does, how it works, and what it is used for (ie.: Cheerios)

Introduction to Advertisements.notebook

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December 05, 2012

Nov 12­6:02 PM

Aristotle• He stated, “The first

kind (ethos) depends on the personal character of the speaker; the second (pathos) on putting the audience into a certain frame of mind; the third (logos) on the proof, or apparent proof, provided by the words of the speech itself.”

• Greek philosopher

• 384 BC ­ 322BC

Introduction to Advertisements.notebook

5

December 05, 2012

Nov 12­6:13 PM

Persuasive Techniques Sort Activity

Directions:

In a group of 4 students, sort the techniques into three categories:

Persuasive Technique

How It Is Used

Intended Effect

Introduction to Advertisements.notebook

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December 05, 2012

Nov 13­7:24 AM

Introduction to Advertisements.notebook

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December 05, 2012

Nov 12­6:22 PM

Which advertising techniques will you use in your upcoming persuasive project?

Bandwago

n

Celebrity Spokesperson

Emotional Appea

ls

Glittering Generalities

Humor

Individuality

Purr Words

Repetition

Snob Appeal

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