Introduction to IoT lab Berlin

#iotlab @claropartners

IoT Lab, Berlin


Hub:raumWebVisions Claro Partners

Aldo de JongJiri Vermeulen

Brad Smith+ team

Intel

Verena Vellmer+ team

Sulamita Garcia+ team

The IoT lab is brought to you by:


What is the IoT Lab about?

• It’s a dynamic, hands-on workshop to inspire creativity when designing new connected products and services.

• It’s about solving for people’s needs, not about searching for applications for sensor technology.

• It’s about practising Product and Service Design – in the context of the overlap of the physical and digital worlds.


How do the teams work together?

• The teams combine people with different backgrounds:

• Designers

• Makers

• Strategists

• Developers

• Work together, using our insights, tools and frameworks to design and develop an IoT-enabled concept (product, service, business model)

• Collaborate and move forward: You will pitch in less then three hours and have 5 minutes to showcase your final concepts at 4pm on Thursday.


How will you go about creating the concepts the following two days?

EXPLORETeams to explore potential challenges which will be starting points for your IOT concepts

IDEATE + PITCHChoose and pitch an IoT-enabled solution that your team will develop further during the weekend

DEVELOPBuild out the details of the concept: service diagram, who is it for, tech considerations, physical and digital aspects, business model etc.

PROTOTYPEPrototype the product and service in any way you like, to demonstrate how it works and its value to people

FINAL PRESENTATION (4pm Thursday)Present your concept to the rest of the Lab participants in the closing session (5 minutes presentation + 5 minutes questions)

WED

NES

DAY

THU

RSDA

Y

1

2

3

4

5


About Claro


NishantIndia

SebastianGermany

Claro Partners

Claro Partners helps corporations and startups to navigate disruptive shifts in society and business. We take a people-centred approach to deliver business innovation and service design in a rapidly-changing world.

We’re based in Barcelona, Spain, but are a multi-disciplinary, multicultural team with diverse backgrounds.

Jiri

Belgium

GunesTurkey

MeganUK

Mandy

Lebanon

ElisabethNetherlands

AldoNetherlands

RichUSA

AbbyUSA


We take a people-centric point of view when looking for opportunities and solutions in the context of disruptive shifts

Internet of Things

Disruptive Shifts New Opportunity Spaces

Personal Data

Economy

Top-down innovation

Ownership

Company delivered services

Internet connects everyone

Consumers as data widget

Bottom-up innovation

Access

Network delivered services

Internet connects everything

Data enabled & conscious

consumer


We developed a perspective on the IoT by mapping out the business landscape..


..by interviewing experts and thought leaders..


..and by talking to people who are building the IoT


How do we define the Internet of Things?

(adafruit.com)


The IoT is about the interaction between Internet, Things and Data

Internet

Things

Data


New value for people:CapabilitiesServicesExperiencesBusiness models …

The IoT is more than connecting things to the internet, it’s about bridging the physical and digital worlds to create value for people

Internet

Things

Data


Some brave pioneers of the web were making their own sites

IoT Creators are making their own products and services

But connections across the web didn’t exist

What’s the potential of the IoT as it grows?

?

People were connecting to the world wide web, to access a few sites

(slowly)

IoT-enabled devices are emerging, but there are still many “Intranets of things”

WW

WIO

TThe Internet of Things is nascent. Like the internet in 1995, the IoT is just getting started


We created an Internet of Things business landscape

claropartners.com > loginusername: iotlabPassword: landscapeiot


Five ways to be more people centred


1. Start with the people, not the technology

2. Enable people to do new things

3. Identify unmet functional and emotional needs

4. Allow others to collaborate with you

5. Design and enable the whole user experience

Five key principles to promote a people centric approach to personal Internet of Things


Start with the people, not the technologyNeed for people centred vision instead of the technology centred approach of today01

Tech-centric view

People-centric view


Enable people to do new things The value of the IoT comes from the services and the new interactions it creates02

Peers and other devices

Other service providers

Retailers

Brands

Brand provides services

Retailer provides services (camera

rented)

Other appropriate

services

Connects with other users

Prints photos remotely

Sends photos to friends


02

Goldee APP Ambify APP

Phillips HUE


Identify unmet functional and emotional needsWhat can we deliver beyond control?03

Jawbone UP

Findery

Lockitron

Lively


03


Hardware & Infrastructure

Operating System

Devices

Services

COLLABORATIVE

CORP

S.D

EV.

Internet of Things

04


Operating System

Devices

Services

CORP

ORA

TIO

NS

TOP DOWN

PC industry


Operating System

Devices

ServicesCO

RPO

RATI

ON

SD

EV

Mobile industry

Allow others to collaborate with youUnlike in the PC industry, services and devices are becoming more open to others


04


05 Design and enable the whole user experience Most of the solutions today exist in siloes

Today: Intranets of Things Tomorrow: Internet of Things

APPAPP ?New user experiences

?App

AppApp Ap

p

App

AppApp

App

Connected devices Interconnected devices


05


1. Start with the people, not the technology

2. Enable people to do new things

3. Identify unmet functional and emotional needs

4. Allow others to collaborate with you

5. Design and enable the whole user experience

The goal of this Lab is to create people-centered IoT solutions. These principles will be your guide.


What did we do in previous Labs?


IoT lab Chicago: FiddleNet

BUILD ROLE PLAY

MAP PROTOTYPE


e.g. FiddleNet: helps a violin player to improve playing

• Sensors on the student’s violin

pick up the sounds coming from

the violin, as well as the motion

of the bow.

• This data is visualised on a

screen, which gives the student

real-time feedback.


•

Let’s get started!


Want to explore more?

Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.

http://www.slideshare.net/claropartners/a-guide-to-succeeding-in-the-internet-of-things


Claro’s IoT Lab brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things

Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)

EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5


http://www.claropartners.com/iotlab/


If you are further along, than consider applying for the accelerator Startupbootcamp IoT & Data.

Applications close November 23rd.


http://www.startupbootcamp.org/accelerator/internet-of-things-data-barcelona.html






Thank you!

@[email protected]

mailto:[email protected]

mailto:[email protected]

Small Business & Entrepreneurship

Introduction to IoT lab Berlin