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7/29/2019 Introduction to G322: Section B
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Key conceptsWhat are the 7 key concepts?
M
IG
R
AI
N
Media language
Institution
Genre
Representation
Audience
Ideology
Narrative
7/29/2019 Introduction to G322: Section B
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LO
To understand what is expected from section B of theexam
To think about our own consumption as an audience
7/29/2019 Introduction to G322: Section B
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Section BAudiences & Institutions
The Film Industry
1 compulsory question 50% of exam
25% of AS
AO1 & AO2 45mins
7/29/2019 Introduction to G322: Section B
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AO1
Demonstrate knowledge and understanding ofmedia concepts, contexts and critical debates,using terminology appropriately and with accurateand coherent written expression.
AO2
Applyknowledge and understanding to show how
meanings are created when analysing mediaproducts and evaluating their own practical work.
7/29/2019 Introduction to G322: Section B
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What will you be tested on?Through specific case studies candidates should beprepared to demonstrate understanding ofcontemporaryinstitutional processes of:
1.production2.distribution3.marketing4. exchange/exhibition
at a local, national or international level as well as Britishaudiences reception and consumption. There should alsobe some emphasis on the students own experiences ofbeing audiences of film.
7/29/2019 Introduction to G322: Section B
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7/29/2019 Introduction to G322: Section B
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A study of a specific studio or production company
within a contemporary film industry that targets aBritish audience (eg Hollywood, Bollywood, UKfilm), including its patterns of production,distribution, exhibition and consumption by
audiences. This should be accompanied by studyof contemporary film distribution practices(digital cinemas, DVD, HD-DVD, downloads, etc)and their impact upon production, marketing and
consumption.
Make reference to related media where relevant.
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PRODUCTION
buy
DISTRIBUTION
EXHIBITIONmake
market
show
sell
Films are known
as PRODUCTSin the film industrylike a Mars Bar
for the Food IndustryHow does this change
the way Media Studentsanalyse films?
Business
Studies?
Institution Audience
buy
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What is the definition of audience?
The people that a media product isaimed at and consumed by.
Demographics