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INTRODUCTION TO FISHERMAN’S FRIEND Manchester & Fleetwood 20 th , 21 st , 22 nd March, 2013. Welcome to Manchester & The introduction to Fisherman’s Friend. Apology Ian Church, Ceuta, UK. Called to an urgent meeting Will join us later. Welcome - PowerPoint PPT Presentation
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INTRODUCTION TO FISHERMAN’S FRIEND
Manchester & Fleetwood
20th, 21st, 22nd March, 2013
Welcome to Manchester
&
The introduction to Fisherman’s Friend
Apology
Ian Church, Ceuta, UK.
Called to an urgent meeting
Will join us later
Welcome
Hold “introduction” meetings annually.
This is not Product Manager “training”.
Introduction to world of Fisherman’s Friend.
Help put in perspective the way we work.
The Rules
There are no “rules” - we / you make them.
Questions are welcome - we want them.
Comfort / smoke breaks & coffee at 3.00pm
Telephones on silent.
This is your meeting as much as ours.
AGENDA
20th - Afternoon:- Meeting in Hotel Evening:- Dinner
21st - Morning:- At LoF, Fleetwood Afternoon:- Visit Jacinta,
Meeting in Hotel Evening:- Dinner in Manchester
22nd - Morning:- Meeting in Hotel
Request from the Hotel
Dinner tonight - Chinese, city centre? (or in hotel?) meet at 7pm
Thursday dinner - Indian, city centre? (or in hotel?) meet at 7pm
Friday check out - Coffee time 10.30am
Friday lunch - How many for buffet?
Who are we?
Robert Woodhouse L.O.F.
Geraint Jenkins Impex
(30 second summary)
Who are we?
Robert Woodhouse – L.O.F.
(30 second summary)
Who are we?
Geraint Jenkins - Impex
(30 second summary)
Who are we?
Geraint Jenkins - 18th year @ Fisherman’s Friend
(previously 12 years Wrigley)
Who are we?
Geraint Jenkins - Holland FranceItaly Belgium (Spain) (Portugal)
Who are we?
Geraint Jenkins - Holland / FranceItaly / Belgium(Spain / Portugal)
Martin – England / Ireland Development Markets
Paul – Eastern Europe Middle East
Africa(Esp & Por)
Who are we?
Geraint Jenkins - PM introduction meetings
Marketing Meetings
Int. Account Co-ordination.
Who are we?
Geraint Jenkins - Value Stream Mapping
Integrated Business System
Objectives
Objectives for the next few days?
Objectives
Ours - 1. Provide relevant information.2. Help you in your role.3. Understand background.4. Why we operate as we do.5. Who to contact for key issues.6. What can we do to help?7. How to improve what we do?
Objectives
Ours - 1. Provide relevant information.2. Help you in your role.3. Understand background.4. Why we operate as we do.5. Who to contact for key issues.6. What can we do to help?7. How to improve what we do?8. Enjoy the 3 days!
Who are you / your objectives?
Brief introduction - You / Company
Country
Role
Competition
Your objective(s)?(for this meeting)
GJ make notes
This afternoon’s agenda
1) The story of Fisherman’s Friend (so far)2) Ingredients3) Terminology 4) Trademarks5) Recalls & Traceability 6) Packaging Information7) Production
The story
so far….
MANCHESTER.
FLEETWOOD
MANCHESTER
.
.
LONDON
FLEETWOOD
MANCHESTER
.
.
LONDON
FLEETWOOD
MANCHESTER
. Basildon
.
FLEETWOOD
.
.
Fleetwood was once famous for it’s fishing fleet
And famous for it’s fishermen, the “strong men”
(The three day millionaires)
It was one of the busiest fishing ports in the country
The fishermen would fish the cold North Atlantic waters
First formulated in 1865 by James Lofthouse For the local fishermen working in the
North Atlantic fishing grounds
Freezing conditions caused severe coughs, sore throats and nasal problems
THE ORIGINS OF FISHERMAN’S FRIEND
James Lofthouse’s pharmacy in Fleetwood
Originally Fisherman’s Friend was a liquid
The North Atlantic is well known for rough seas
But glass bottles would often break during storms & rough seas
An alternative to the liquid in glass bottles was developed
A new formula with new ingredients
Lozenges in a paper package
ORIGINS OF FISHERMAN’S FRIEND
FISHERMEN CAME TO THE PHARMACY FOR THESE,
ASKING FOR PACKETS OF THEIR LITTLE “FRIENDS”,
SOON THE LOZENGE BECAME KNOWN AS THE
“FISHERMAN’S FRIEND”
Delivered by van to the trawlers in the dock
The business grew and new premises were needed.
New flavours were added
Again new premised were required as the business grew
This is the current site - but it looks different now.
Inside - but now looks very very different.
Doreen and Tony Lofthouse
At one of the early meetings with our partners
Duncan Lofthouse
The directors – Doreen, Tony & Duncan Lofthouse
From this to ......
...... to this.
PRODUCTION PLANT Factory size - 1980 34,700 Sq. feet
1998 408,700 Sq. feet
2000 600,000 Sq. feet
PRODUCTION PLANT
Factory size - 1980 34,700 Sq. feet
1998 408,700 Sq. feet
2000 600,000 Sq. feet
2010 - A 10 year plan agreed.
(multi million £ investment)
Flavour Range Quiz
Flavour Range Quiz
Q) How many flavours in the range?
Dates of IntroductionOriginal Extra Strong (Red) 1865
Aniseed (Gold) 1975
Sugar Free Original (Blue Stripe) 1980
Super Strong Mint (Green) 1984
Sugar Free Mint (Green Stripe) 1991
Sugar Free Lemon (Lemon Stripe) 1997
Sugar Free Apple Cinnamon (Apple Stripe) 1999
Zinc (North America) 1999 – 2001
Sugar Free Salmiak (Black Stripe) 2000
Sugar Free Cherry (Cherry Stripe) 2003
Sugar Free Mandarin (Mandarin Stripe) 2004
Dates of Introduction (cont.)Sugar Free Citrus (Citrus Stripe) 2004
Minis – Mint & Citrus 2004
Gum – Mint & Euca 2005
Minis – Menthol /Euca 2006
Gum – Mandarin 2007
Sugar Free Blackcurrant (Purple Stripe) 2007
Sugar Free Sweet Liquorice (Brown Stripe) 2008
Non Aspartame S/F in Asia 2008
Midis / PROfresh 2009
(Peppermint / Sweet Mint / Lemon Lime / Blueberry)
Sugar Free Spearmint (Spearmint Stripe) 2012
Sugar Free Tropical (Tropical Stripe) 2013
Lozenges Tablets
Regional flavours
Chewing gum Minis Midis
PRODUCTION PLANT Factory size - 1980 34,700 Sq. feet
1998 408,700 Sq. feet
2000 600,000 Sq. feet
2008 Malaysia
(Contract manufacturing)
Where is the contract production facility?
Shah Alam, Selangor, Malaysia
Kuala Lumpur, Malaysia
To make sugar Free products without Aspartame
In a new zip lock pack
(Also now made in Fleetwood for Pharma markets)
... and a new breath freshener
(We now also make PROfresh in Fleetwood.)
Any Questions?
95%+
SALES ARE OUTSIDE OF UK.
AN INTERNATIONAL SUCCESS
Over 80+ COUNTRIES
$300 million World Brand
3,000+ salespeople
* At retail prices
*
CONSUMPTION COMPARISONPACKETS PER PERSON PER YEAR
NORWAYNETHERLANDSSWEDENSWITZERLANDGERMANYSINGAPOREFINLANDHONG KONGDENMARKCANADAAUSTRALIAMALAYSIATHAILANDBELGIUM/LUXFRANCEU.KITALYSPAINCHINA
25g e 25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
25g e
Any Questions?
WHY PEOPLE BUY FISHERMAN’S FRIEND
1. Functional reasons
2. Emotional reasons
EASE SORETHROATS
HAY FEVERRELIEF BREATH
FRESHNER
SUPPRESSCOUGHS
POLLUTION CAUSEDSYMPTONS
UNBLOCK NASALPASSAGES
FUNCTIONAL CONSUMPTION
FISHERMAN´S FRIENDConsumption reasons
FUNCTIONAL
-COUGH-THROAT-NOSE-BREATH
PHYSICAL
EMOTIONAL
STRONG CANDYFOR ADULTS-THE ORIGINAL-CONFIDENCE-LIFESTYLE-CULT
PSYCHOLOGICAL
STRONG ADULT CONFECTIONERYWITH ADDED BENEFITS
Emotional reasons
A STONG ADULT BRAND
“The strongest there is”
Any Questions?
IMPEX MANAGEMENT COMPANY
IMPEX MANAGEMENT
SALES & MARKETING MANAGERS FOR
FISHERMAN’S FRIEND
OBJECTIVE: PROVIDE THE BEST SERVICE TO:-
1) LOFTHOUSE OF FLEETWOOD
&
2) OUR DISTRIBUTORS
IMPEX MANAGEMENT
IMPEX MANAGEMENT
OUR ROLE: 1. IDENTIFY THE BEST DISTRIBUTORS
2. WORK WITH OUR PARTNERS TO DEVELOP FISHERMAN’S FRIEND
3. ACT AS A LINK BETWEEN LOF AND THE MARKETS
4. VISIT THE COUNTRIES REGULARLY
IMPEX MANAGEMENT (continued)
OUR ROLE: 5. AGREE A ROBUST BUSINESS PLAN
(Product / Price / Promotion / Place)
(Brand Positioning & Forecast volume)
6. ENSURE GUIDELINES FOLLOWED
(Advertising - Brand & On-Line Manuals)
(Artwork / Promotion Activities)
(Product Tracking / Complaints)
Germany
Hong Kong
Basildon, UK
U.S.A
IMPEX OFFICES
IMPEX = A TEAM OF 15 PEOPLETOTAL FOCUS ON FISHERMAN’S FRIEND
Ivan G GibsonChairman
Anna L GibsonDirector
Karen L MitchellFinancial Director/
Co. SecretaryKieran M Ryan
Managing DirectorChris M H GibsonExecutive Director
SwedenNorway
Marketing Coordination- Creative- Advertising Development- Portfolio mix- Agency relations- Media
Germany – marketingQual/QuanMarket ResearchN P D
Michael F GeiselerRegional Bus Mgr
Germany
Austria
Switzerland
Trade Marketing coordination
Geraint JenkinsRegional Bus Mgr
NetherlandsFranceItalyBelgium
International account coordination
Jon WhiteRegional Bus Mgr
Canada
U.S.A
Caribbean
Phil HopkinsRegional Bus Director
P.R. ChinaHong KongIndonesiaMalaysiaSingaporeThailand
Australia
Martin StimsonUK Sales Cont/
Area Business Mgr
Paul BarrettArea Business Mgr
DenmarkTravel RetailFinlandCzech Repub/SlovakiaHungarySerbiaSlovenia/Croatia/Mac/BosCyprus TurkeyIsraelLebanon & Middle EastSouth Africa / – Other AfricaGreeceRomaniaSpain / Portugal
UKIrelandLithuaniaGhanaPolandFaroesIcelandCosta RicaMoroccoMaltaGibraltar
Newsletter
India
Philippines TaiwanVietnam
JapanSouth Korea
New Zealand
REGIONAL BUSINESS TEAM
Gill BirdOffice Manager/
ISO Mgt Rep(RBA to MFG/GAJ/PH
Jan GuiverReg Bus Admin (P/T)(RBA to CMG/JRW/
MJRS/PB)
ADM001
ISSUE NO 31
DECEMBER 2012
Training
Kerry Harding Office Administrator
Gary KeungArea Business Mgr
China
Hong Kong
Taiwan
Vietnam
Philippines
Any Questions?
This afternoon’s agenda
1) The story of Fisherman’s Friend 2) Ingredients3) Terminology 4) Trademarks5) Recalls & Traceability 6) Packaging Information7) Production (Lozenges, Zip Lock, NPD)