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Do Day Dream
Opp Day Q1 2020
Information as of period ended 31 Mar 2020
Latest update on 29th May 2020
2
Revenue from sales Q1 2020
Revenue from sales (YoY)
Unit: THB Million
171144
31
46
0
50
100
150
200
250
Q1 2019 Q1 2020
Domestic Overseas
202190-6%
15%
85%
24%
76%
Products Group Distribution Channels
Skin Care46%
Cleansing15%
Sunscreen and Cosmetics
5%
Equipment16%
Consumers Goods12%
Gift Set5%
Skin Care76%
Cleansing9%
Sunscreen and Cosmetics
4% Gift Set12%
Modern Trade50%
Traditional Trade and Distribution Partner
18%
Export24%
E-Commerce6%
Others1.4%
Modern Trade43%
Traditional Trade and Distribution Partner
41%
Export15%
Others0.9%
Q1 2019
Q1 2020
Q1 2019
Q1 2020
48%
-16%
3
Revenue from sales Q1 2020
Revenue from sales by Quarter (QoQ)
Unit: THB Million
171129 134 118
144
31
53 38 54 46
0
50
100
150
200
250
300
350
400
450
500
Q1'2019 Q2'2019 Q3'2019 Q4'2019 Q1'2020
Domestic Overseas
15%
85%
29%
71%
22%
78%
31%69%
24%
76%
182202
173 172190-10% -5%
-0.6%10%
-15%
22%171
144
3146
0
50
100
150
200
250
300
350
400
450
500
Q1'2019 Q1'2020
Domestic Overseas
Unit: THB Million
Revenue from sales (YoY)
15%
85%
24%
76%
202190
-6%
-16%
48%
4
Revenue from sales Q1 2020
Revenue from sales (YoY)
Unit: THB Million
171144
31
46
0
50
100
150
200
250
Q1 2019 Q1 2020
Domestic Overseas
202190-6%
15%
85%
24%
76%
Do
me
sti
c
M O D E R N T R A D E T R A D I T I O N A L T R A D E
I N B O U N D T O U R I S T S
Q1 2019 Q1 2020
8%
-39% -74%
M O D E R N T R A D E T R A D I T I O N A L T R A D E
I N B O U N D T O U R I S T S
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020
Ex
po
rt E X P O R T
Q1 2019 Q1 2020
E X P O R T
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q4 2020
48%
72%
15%
71%
14%
-16%
15%
-48%
3146
48%
25%
-15%
5
Flagship Product 2019
2018 2019
No.1 SNAIL WHITE
MOISTURE
FACIAL CREAM
No.2 SNAILWHITE GOLD
No.3 SNAILWHITE WHIPP SOAP
Flagship Product 2019
PRETTIIFACE WINK BRIGHT
WHITENING SERUM
Flagship Product 2019
SOS HYALURON x3
CONCENTRATE SERUM
Flagship Product 2019
OXE'CURE
BODY ACNE SPRAY
No.1 SNAILWHITE
GOLD
No.2 SNAIL WHITE MOISTURE
FACIAL CREAM
No.3 SNAILWHITE WHIPP SOAP
6
Flagship Product 2019
7
Cost of goods sold Q1 2020
COGS
Unit: THB Million
190
608
862
1131
837
471
148106
43.3%
63.6%
69.7%67.6% 67.0%
64.6%
73.3%
55.7%
2014 2015 2016 2017 2018 2019 Q1 2019 Q2 2020
Gross Profit % Gross Margin
Gross Profit
Unit: THB Million
248
349 375
543
412
258
5484
56.7%
36.4%
30.3%32.5% 33.0%
35.4%
26.7%
44.3%
2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020
Raw material and Packaging Freight Labor Depreciation Others % of Sales
-28%55%
8
Selling & administrative expenses Q1 2020
147
331 319
581
510
432
9780
33.6% 34.6%
26.5%
34.7%
40.9%
59.2%
48.0%
42.3%
-50.0%
-30.0%
-10.0%
10.0%
30.0%
50.0%
70.0%
2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020
Advertising and Promotional Employee Costs Freight Others % of Sales
Selling Expense
Unit: THB Million
730
87
135159 167
4056
1.7%3.2%
7.2% 8.1%12.2%
20.9%18.5%
26.4%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020
Employee Cost Miscellaneous Depreciation and amortization
Tax and other fee Others % Gross Margin
Administrative Expense
Unit: THB Million
-17%
40%
9
Profitability Q1 2020
28
194
335 351
184
-53
19-11
6.3%
20.3%
27.0%
20.8%
14.2%
-6.7%
8.9%
-5.2%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020
Net Profit % of Sales
Net Profit
Unit: THB Million
Product Launched in 2019
10
Leading local beauty and healthy
company inThai market, owner of
NAMULIFE SNAILWHITE,
Oxe’Cure, PRETTii FACE,SoS,
Lesasha and Sparkle
11
Intermediary in trading
with foreign customers
DO DAY DREAM TRADING
100%
Investment arm for
overseas businesses
DO DAY DREAM HOLDING
100%
Domestic Distributor
NAMU LIFE PLUS
100%
Philippines Distributors
DO DAY DREAM PHILLIPPINES
CORPORATION
51%
Company structure and shareholding structure
Information as of 30 Apr 2020
Professional service
ALEXI TRANING AND
CONSULTING
76%
Skincare Importer/Exporter
JMS GLOBAL SOLUTION
40%
International Headquarter
DO INFINITE DREAM
100%
Dermatological Skincare
DREAM DERMATOLOGY
95%
Skincare for millennials
SKIN MAKE SMILES
70%
Health & Beauty Equipment Distributor
KURON
76%
12
OXE’CURE - Brand Strategy 2020
1.Official
Rebrand
And NPD
2.Strong
Communication
3.Expand
Distribution
“OXE’CURE IN CONTROL”
Focus on
online channel
13
OXE’CURE - Brand Strategy 2020
• Launching period of NPD 2020 were postponed from Q2 (Apr-May) to Q3 (Jul Aug)• Online Promotion : Fighting COVID19 with Oxe’cure
14
15
PRETTIIFACE - Brand Strategy 2020
16
KURON Company - Brand Strategy 2020
17
LESASHA Plan to launch 20 New Product in 2020
18
19
20
New Brand launch in Apr 2020
คุณสมบัติพิเศษ• ตัวเครื่องสามารถปล่อยประจุไอออนจ านวน
20,000,000 หน่วยต่อวินาที เพื่อฟอกออากาศรศัมี 30 ซม. รอบๆตวัเครือ่ง
• ช่วยปกป้องฝุ่ นละอองได้ละเอียดถึง PM2.5รวมถึงควนัและกลิ่นไมพ่งึประสงค์
• Non-metal ion generator ปล่อยประจอุออนโดยมรค่าโอโซนต ่า จึงปลอดภัยส าหรับการหายใจ
• ป้องกนัเชือ้แบคทีเรยีไดม้ากกวา่ 97% • รูปทรงทนัสมยั กะทดัรดั น า้หนักเบาพกพาไปได้
ทกุที่ สามารถใสส่ายเพ่ือคลอ้งคอได้
21
Philippines
22
Philippines
43%
15%
v
23
Philippines
24
Philippines
25
TABLE OF CONTENTSI Economic impact from COVID-19
26
IMF says 'Great Lockdown' global recession will be worst economic meltdown since Great
Depression in 1929
Source: IMF, Statista, BOT
GDP growth in 2020
(Estimated)
-5.3%
1980
Recession
Early in USA
and Japan
2002
Dot-com
bubble
2007
Subprime
mortgage
crisis
1997
Asian financial crisis
Tom Yum Kung
27
For their FIRST post-epidemic trip, 77% of the respondents would prefer domestic traveling
and 56% are willing to spend more
Source: Oliver Wyman, Surveyed in March 2020
Surveyed in March
28
Philippines
Followers +26%
29
Thailand
Followers +25%
30
Growth Drivers 2020
New Product/Brand LaunchTotal New 9 Products, 16 SKUs
Traditional Trade ChannelExpand Distribution Coverage from 1% to 3%
Increase point of sales in top tourist provinces
KURONHealth & Beauty Equipment Distributor
And BA Professional Service
JMS Global SolutionNew Brand, New Channel
Leverage distribution network
31
Do Day Dream is still young. We have a big dream.
We never stop growing to be the market leader.
Road to 2023Mission: Top 3 market leader in Thai facial skin care in 2023(current: No. 10 as of 2019)
To be top 3: Gain at least 12% market share(current market share 2.8% as of 2019)
How to grow the market share: Domestic channels / new country / new product
• Modern Trade: Increase variety of products
• Traditional Trade: Increase penetration (from 1% to target 30%)
• Inbound Tourist: Effective communication tools
(airport WI-FI, KOL) and Increase present in tourist provinces
• Export: New overseas subsidiaries and distributors
32
TABLE OF CONTENTS
Appendix
33
Online
Cross-border e-commerce
CHINA
Not required CFDA
Mainstream
online platform
Required CFDA
• Market size is much bigger than
Cross-border e-commerce.
• Allow wholesale transaction
• Lower transportation cost due
to the bundle shipments
• Cross-border is temporary
which is subject to change
according to Chinses policy.
• Not eligible for wholesale
transaction
Offline
Required CFDA
• Currently in talk with one of the
distributors
ALREADY
ENTERED
Main benefits of CFDA
• More easily accessible
in Mainstream online
platform and offline
channels which the
market is much bigger
than Cross-border e-
commerce alone
• No risk from the policy
change of Cross-border
e-commerce
NAMU LIFE
SNAILWHITE
SYN-AKE MIST
Q3 2018
NAMU LIFE
SNAILWHITE
WHIPP SOAP
Q1 2018
NAMU LIFE
SNAILWHITE
CLEANSING
Q1 2018
NAMU LIFE
SNAILWHITE
FACIAL CREAM
Q1 2018
Appendix: China outlook
Products with CFDA
34
Thailand Market Outlook
29.7
46.1
66.65.3
6.7
7.8
13.7
18.7
23.8
5.1
8.5
11.1
2.2
4.2
7
2012 2017 2022F
Thailand Skincare Market Size
Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen
Unit: THB Billion
7%
Facial Care 7.64%
Sunscreen 10.59%
Body Care 3.03%
Facial Cleansers 4.95%
Body Cleansing 5.46%
2017 -2022F CAGR Consumer Trend
• Consumers are now seeking sachet as both
trial and regular products which allow them to
try a new variants easily
• Consumers are shifting away from chemical-
containing products as they perceive natural
ingredients to be beneficial for skin care
• Aging Society in Thailand supports the
growth for anti-aging segment
Source: Euromonitor
Anti-agingUV/Whitening
Basic Care
Oil Control
116
52
84
35
Philippines
Philippines Market Outlook
5.98
10.9
7.2
9.5
126.6
8.6
10.1
1.2
1.6
1.9
0.2
0.4
0.6
2012 2017 2022F
Philippines Skincare Market Size
Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen
Unit: THB Billion
5%
Facial Care 6.38%
Sunscreen 8.72%
Body Care 4.82%
Facial Cleansers 3.21%
Body Cleansing 2.78%
2017 -2022F CAGRConsumer Trend
• Consumer’s desire to improve
their looks was reflected in their
ongoing acceptance of global
trends, together with increasing
purchasing power.
• Consumer are not only adding
more such products to their daily
skin care routines but are also
trying out different formats
• High income consumers look for
more effective and gentler
products
Source: Euromonitor
35
28
21
36
Inbound Tourist Outlook
Source: Ministry of Tourism and Sports
Number of Inbound Tourist
7.006.11
8.006.44
3.17
2.76
3.12
2.53
0.00
2.00
4.00
6.00
8.00
10.00
12.00
Q1'2018 Q2'2018 Q1'2019 Q2'2019
Other Countries China
10.17
8.87
Unit: Million
Revenue from Inbound Tourist
395,916
293,602
401,269
275,904
175,724
147,738
172,530
138,614
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Q1'2018 Q2'2018 Q1'2019 Q2'2019
Other Countries China
571,640
Unit: THB Million
573,798
Unit: Million
Jan Dec
0.86 0.79 0.79 0.75 0.76 0.760.87 0.89
0.76 0.81 0.79 0.82
0.971.2
1 0.990.87 0.9 0.94 0.87
0.64 0.65 0.680.841.07 1.06 0.99 0.9
0.79 0.84 0.91.03
0.5
1
1.5
0.5
1
1.5
NUMBER OF CHINESE TOURIST
2017 2018 2019
11.12
488,129
8.97
448,433-19%
-22%-17%
-20%
37
Brands Portfolio 2020
201927 Products, 56 SKUs
20202 New Product
4 New SKUs(29 Products, 60 SKUs)
20192 Products, 2 SKU
20192 New Product
2 New SKUs(4 Products, 4 SKUs)
20194 Products, 4 SKU
20192 New Product
6 New SKUs(6 Products, 10 SKUs)
20199 Products, 19 SKUs
20193 New Product
6 New SKUs(12 Products, 25 SKUs)
Beauty Skin Care Derma Skin Care
Products
38
6.25.4
4.43.4
Smooth-E
3.6 3.8 3.9 3.7
Hada Labo
3.7 3.8 4.3
2.8
SnailWhite
15.215.214.614.9
Olay
1413.3
11.19.8
Garnier
9.18.5 8.5 8.1
Pond's
6.4 6.87.8
8.6
Eucerin
4.1 3.7 3.8 3.6
Nivea Men
-4%
-11%-1%
-18%-4%
0 0
1.93
Rojukiss
10%
1%
9.5 9.7 9.8 10.2
Dermo Expertise
2%
-9%
Market Share in Total Thailand
NO.10
Market Share
2019
0.2
0.2
39Source: The Nielsen Company * : Weighted Distribution
We are a top-of-mind brand in Thailand
Market Share of
Facial Moisturizer
2017: 3.8%
2018 :4.2%
2019 : 2.8%
No. 10in Thailand
Main
Business
Market Share
2017 : 5.0%
2018 : 4.1%
2019 : 2.0%
Supermarket/Hypermarket
No. 10in Supermarket/
Hypermarket
No. 7in Convenience
Stores
Market Share
2017: 3.0%
2018: 6.6%
2019 : 5.6%
Convenience Stores Open Trade
Market Share
2017 : N/A
2018 : 0.3%
2019 : 0.4%
No. 14in Open Trade
and Pharmacy
Pharmacy
Market Share
2017 : N/A
2018 : 1.8%
2019 : 4.3%
No. 7in Open Trade
and Pharmacy
40Note : Information as of 1 Nov 2019
New Product Q4 2019
Extensive Product Portfolio Covering Five Categories of Skincare
27 Products56 SKUs
9 Products19 SKUs
4 Products4 SKUs
2 Products2 SKUs
SOS HYALURON & COLLAGEN
FREEZE-DRIED MASK
THB 219
OXE’CURE POWDER MUD
THB 49
OXE’CURE ACNE
CLEAR POWDER LOTION
THB 229
CONTACT US
DO DAY DREAM PLC.
Investor Relations Department
Tel: +662-917-1219
Fax: +662-917-3054
Email: [email protected]
Website: www.dodaydream.com
Contact person
Ms. Chanoknan Thiemrat (Investor Relations)
Email: [email protected]