INTRODUCTION TO

CRUTCH WORDS

EXAMPLES:

UhUmAnywayErLike BasicallySoWellYeahYou know?

WHAT IS DECA

An international organization that prepares emerging leaders and

entrepreneurs in marketing, finance, hospitality and management.

OV E R 2 0 0 0 0 0 M E M B E R S

AC R O S S 5 0 0 0 S C H O O L S

I N 3 C O N T I N E N T S

MINI TEST

MARKET ING1) What type of law is violated when a supplier requires intermediaries to enter into tying agreements? A. Zoning C. Antitrust B. Probate D. Infringement2) Business employees who participate in group discussions should present their ideas and opinions in a(n) A. argumentative way. C. assertive manner. B. written format. D. nonverbal style3) What might result if a business fails to maintain positive customer/client relations? A. Decrease in sales C. Loss of advertisers B. Reduction in assets D. Lowering of goals4) Which of the following provides government protection of business property: A. Revenues C. Economic incentives B. Consumer-protection laws D. Patents5) What tends to occur when a country is experiencing political instability? A. Its currency loses value. C. Domestic trade improves. B. Unemployment rates decrease. D. Commodity trade increases

F INANCE6) Which of the following quality management approaches is often used in the finance industry to sustain regulatory compliance: A. Crisis management C. Reassurance B. Just-in-Time D. Six Sigma7) Which of the following is a legitimate response for an employee to provide to a customer regarding an inquiry about product pricing: A. If you can wait a moment, I'll check for the price in the computer. B. I'm not sure what the pricing is. C. You'll need to contact the appropriate person to get the price. D. I'm pretty sure that the item costs $39.65.8) Employees who always keep their commitments to customers are building positive relationships with those customers by being A. dependable. C. creative. B. assertive. D. sociable.9) Items that are used to produce goods and services are A. economic resources. C. capital goods. B. natural resources. D. human resources.10) Which of the following is most likely to reduce risk: A. Dividends C. Insurance B. Bonds D. Stocks  

HOSP ITAL ITY AND TOURISM11) Basic torts relating to businesses often involve disputes concerning A. emotional stress. C. defamation. B. assaults. D. contracts12) Products that go straight from producers to consumers are using __________ channels of distribution. A. unsatisfactory C. unusual B. indirect D. direct13) An important guideline for effective listening is to A. focus on details rather than key points. B. practice active listening. C. concentrate on the speaker's posture. D. think about what you are going to say next.14) When writing a business report, Thomas might check his writing and style manual to determine the B. synonyms for common words. B. best way to set up tables using computer software. C. formal definitions of important terms. D. appropriate way to cite his resources.15) Participating in community outreach activities might be considered a form of A. institutional promotion. C. target marketing. B. customer service. D. product promotion.

B U S I N E S S M A N A G E M E N T A N D A D M I N I S T R A T I O N

16) To enunciate when speaking to customers means to A. talk fast. C. run words together. B. talk slowly. D. pronounce words clearly. 17) In which of the following situations would a businessperson write a persuasive inquiry using an indirect format: A. A letter requesting the date and time of a professional development workshop B. A direct-mail letter asking for financial support to help a charitable organization C. A memo asking for a detailed sales report for the previous six-month period D. An e-mail message requesting membership eligibility requirements in an organization 18) Into what two categories can wants be divided? A. Economic and noneconomic C. Unlimited and limited B. Unlimited and economic D. Unlimited and noneconomic 19) Three primary factors that affect the organizational structure of a business include interpersonal relationships, tasks, and A. initiative. C. authority. B. injunction. D. attrition.20) A business manager realizes that the demand for his/her products now exceeds producers' capabilities, and producers have raised their prices to offset the high demand. Under these conditions, what phase of the business cycle should the manager begin to prepare for? A. Trough C. Contraction B. Peak D. Expansion

ANSWERS

1.C2.C3.A4.D5.A

6.D7.A8.A9.A10.C

11.D12.D13.B14.D15.A

16.D17.B18.A19.C20.C

MARKETING FINANCE HOSPITALITY MANAGEMENT

MORE INFORMATION: http://2013.deca.ca/competitive-events/

http://www.decadirect.org/June-2014/2014-2015-DECA-Guide/

http://issuu.com/decainc/docs/deca_guide_2015/35?e=0/8464836

Come prepared with your top 3 category choices for the next meeting!

ROLE PL AYS

A role play is when ideas and plans concerning a business situation are conveyed to a judge. Both the student and the judge assume business roles.

Case Study: a situation that is relevant to the occupational area of your category. The role play is based on the case study.

Your tools: - Pens (blue or black)- Blank sheets of paper- A calculator- Case study

COMPONENTS OF A CASE STUDY

• Procedures (amount of time and general guidelines)

• Performance Indicators (PI)• Who you are• Who the judge is• The company• The scenario (problem)

PERFORMANCE INDICATORS

• Specific statements that need to be addressed during your role play

• Base your entire presentation around performance indicators (70-80% of role play score)

• PRINCIPLES: 4 PI’s• INDIVIDUALS: 5 PI’s• TEAMS: 7 PI’s

APPROACHING PI’s: DECA

Define what the performance indicator means

Explain why it’s important or relevant

Connect to solution

Above the expectations. Ask yourself: “how do I stand out?”

ABOVE THE EXPECTATIONS

• WOW factor• Real world knowledge• Jargon: technical terminology• SMILE • Voice inflection• Pizzazz

APPROACHING A CASE STUDY

1) Read the event situation and make brief notes at the top of the page.

2) Write down each PI, half page between each.

3) Use DECA acronym to make notes about each PI.

4) Prepare a logical order.5) Prepare an introduction and a conclusion.6) Compose yourself! Take a deep breath.

MANAGING YOUR TIME

General Rule:Number of marks = Amount of time

PI’s account for 70-80% of your total role play score

THE FOUR I’s

INTRODUCE

INVERT

IMPRESS

IN CONCLUSION

INTRODUCE

• Professional Introduction: GNAPGreetingName (first AND last)Association (company)Position

• Ask for their name• Enthusiasm• Firm, brief handshake• Ask to take a seat use rule of 3 inches• Eye contact• Provide a ROAD MAP

INVERT

• Start with broadest (most general) PI

• End with narrowest (most specific) PI

• USE DECA ACRONYM FOR EACH PI!!!

IMPRESSBET on Success

aka REALISM for Entrepreneurs

BUDGET

EFFECTIVENESS MEASUREMENT

TIMELINE

IN CONCLUSION

Tell ‘em what you told ‘em (SUMMARIZE)

Ask the judge if they have any questions for you

Confirm the next steps

PRO TIP

KEEP YOUR CONFIDENCE

DON’T BE INTIMIDATED DON’T LET THE JUDGE’S REACTION FAZE YOU

THE DON’Ts

MULTIPLE CHOICE TESTS

• 100 Questions• 70 minutes• Regionals: online test at school

(supervised)• 5 different cluster exams• Questions based on PI’s