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/. Introduction to Cabela’s. 1961 founded by Richard Cabela (Sidney, NE) 1987 First retail store Mail-order catalogs: 50 states and 120 countries Nearly 40 retail locations in U.S. and Canada World leader provider: hunting, fishing, outdoor recreation merchandise $2.7 billion in annual - PowerPoint PPT Presentation
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1961 founded by Richard Cabela (Sidney, NE) 1987 First retail store Mail-order catalogs: 50 states and 120
countries Nearly 40 retail locations in U.S. and Canada World leader provider: hunting, fishing,
outdoor recreation merchandise
$2.7 billion in annual revenue
Introduction to Cabela’s
#40 on Internet Retailers Top 500 list in 2012 October 2012, Fusion Award for Mobile
Convergence Mobile App: Apple iOS & Droid
QR Code Scanner in-store and in the catalog http://www.digby.com/localpoint-video
Introduction cont.
Strengths
Customer Service Multiple Channels: Retail stores, catalogs,
website
Weaknesses Not enough stores Dependence on raw materials
Vendors in China & Mexico Increased import duties, tariffs, currency
fluctuations
SWOT Analysis
Opportunities
Potential for online retailing Increased internet sales 4.5% in 2011 Social Networking
Addition of more retail stores Only 3 of 39 stores in Canada Outpost stores Increase global presence
SWOT cont.
Threats
Economic slowdown High unemployment rates: 8.9% in 2011 Rising oil prices Economic uncertainty
Fierce Competition REI The North Face Big 5
SWOT Cont.
Online
User-friendly website cabelas.com Shopping cart Eliminates destination shopping Delivery options
Offline Indoor landscape Personal shopping experience Mail-catalog
Sales Strategy
REI Cooperative
1938 founded in Seattle, WA 11 million members, 125 stores, 31 states $1.8 billion in annual revenue in 2011 Jim Whittaker, former CEO
1st American to summit Mt. Everest 9,500 employees Fortune Magazine’s Top 100 to work for since
1988
Competitors
The North Face
1968 founded by Doug Tomkins and Kenneth Klopp
1980 outerwear, skiwear, sleeping bags, tents 2004 website introduced to deter counterfeiting 40 retail locations, 18 in the U.K. VF Corp (Parent Corp.) generated $9 billion in
2011 $1.6 billion from The North Face alone
Competitors cont.
Big 5
1955 founded by Robert Miller and Maurie & Harry Liff 5 WWII army surplus stores
400 locations in 12 states 8,800 employees $902 million in revenue in 2011
Focus on mid-price point items
Competitors cont.
Fierce competition $646 billion in annual spending Supports $6 million jobs $80 billion in federal, state, and local tax
revenue Annual consumer spending
Snow sports: $53 billion Internet access: $54 billion
MNEs vs SMEs Large inventory vs specialty items
Industry Analysis
Demographic Advertising
Outside the midwest Health Awareness
Promote outdoor recreation Website, retail stores, schools, hospitals Corporate Social Responsibility
Global Adventures Advertising campaigns and outdoor recreation
Short-term Recommendations
Differentiate Cabela’s brand represents 35% of merchandise
revenue Unique designs
Customer outreach Collaboration with local businesses Offer licensing agreements to carry specific
items Technology, Innovation, & Exploration
E-commerce and mobile app New and improved gear
Long-term Recommendations
Unique direct marketing plan Increasing expansion New outpost stores Increasing CSR Sustainable Video games, Kiosks, Cabela’s TV, Mobile App
Conclusion