INTRODUCTION

OF RESEARCH

CHAPTER OUTCOMES

Combination of Research

Meaning of Research

Nature of Research

Business Research

Objectives of Research

Types of Research

Purpose of Research

Research Process

COMBINATION OF RESEARCH A expedition of knowledge and understanding

An interesting and perhaps, useful experience.

A course for qualification

A career

A style of life

An essential process for commercial success

A way to improve human quality of life

An personality boost for you

A justification for funds for your department in youruniversity or company.

RESEARCH

Research is an art of scientific investigation.

It is regarded as a systematic efforts to gain new

knowledge.

The dictionary meaning of research is “a careful

investigation or enquiry especially through search

for new facts in any branch of knowledge”.

Research is an ORGANIZED, SYSTEMATIC way of FINDING

ANSWERS to QUESTIONS.

SYSTEMATIC

There is a definite set of procedures and steps which you willfollow. There are certain things in the research process which arealways done in order to get the most accurate results.

ORGANIZED

There is a structure or method in going about doing research. It isa planned procedure, not a spontaneous one. It is focused and limited toa specific scope.

FINDING ANSWERS

It is the end of all research. Whether it is the answer to ahypothesis or even a simple question, research is successful when wefind answers. Sometimes the answer is no, but it is still an answer.

NATURE OF RESEARCH

It strives to be objective and logical.

It is based on observable experience or empirical

evidence.

It is characterized by patient and unhurried activity.

It demands accurate observations, reservations and

descriptions.

BUSINESS RESEARCHIn business, research is conducted to resolve problematicissues in, or interrelated among, the areas of Accounting,Finance, Management, and Marketing.

ACCOUNTING

Budget control system, practices, inventory costing methods, accelerated

depreciation, taxation methods…etc.

FINANCE

The operation of financial institutions, optimum financial ratios, mergers and

acquisitions, ..etc.

MANAGEMENT

Employee Attitudes and Behaviors, Human Resources Management,

Production/Operations Management. Information Systems…etc.

MARKETING

Advertising, Sale Promotion, Distribution, Packing, Pricing, After-Sale

Service…etc.

OBJECTIVES OF RESEARCH

To investigate a subject.

To collect data regarding the problem.

To conduct logical and objective study.

To conduct a systematic enquiry of the subject.

For carefully recording, reporting and presenting

the facts.

Fundamental

Research

Empirical

Research

Analytical

ResearchQualitative

Research

Conceptual

Research

Applied

Research

Descriptive

Research

Quantitative

Research

Historical

Research

PURPOSES OF RESEARCH

To solve a currently existing problem in work

setting. (Applied Research)

To add or contribute to the general body of

knowledge. (Basic Research)

When research done with the intention ofapplying the results of its findings tosolving specific problems currently existed,its called Applied Research.

For example, applied researchers may investigate ways to:

improve agricultural crop production

treat or cure a specific disease

improve the productivity of workers in certain sector.

When research is being done chiefly to improve ourunderstanding of certain problems that commonlyoccur in organizational setting, and how to solvethem? The research is called basic or fundamentalor pure research.

For example, basic science investigations lookingfor answers to questions such as:

How did the universe begin?

What are protons, neutrons, and electrons composed of?

What is the specific genetic code of the fruit fly?

Basic research Applied Research

Main motivation is to expand man’s

knowledge or understanding about a

phenomenon, not to create or invent

something or to solve a practical

problem

There are usually no commercial

applications in mind

Examples:

How was the earth created?

Why some roses are red and some

are pink?

Main motivation is to solve a

practical problem, develop a new

product or process, or improve an

existing product or process, and not

just to acquire knowledge for

knowledge’s sake.

There are usually a commercial

applications in mind

Examples:

How can we develop more energy

efficient dyeing processes?

How can we avoid catalytic damage

of cotton fabric during bleaching?

DIFFERENCE BETWEEN

BASIC AND APPLIED RESEARCH

RESEARCH PROCESS