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• Introduction & History• IKEA’s Layout• Company Analysis
– SWOT• Industry Analysis• IKEA’s Competitors• Cultural Perspectives on IKEA
– France, China, US• Environmental Awareness• Recommendations
• Swedish private company, 1943• Parent company
– INGKA Holding B.V.
• Company culture– Togetherness, Cost-consciousness, – Respect, Simplicity
• Products– more than 10,000 in its range
• Social responsibilities: – FSC, WWF, UNICEF
Ingvar Kamprad
• 1943 IKEA was founded by Ingvar Kamprad• 1951 The first catalog was published• 1958 The first IKEA store opens in Sweden• 1963 IKEA arrived in Europe• 1985 IKEA arrived in USA• 1990 The first environmental policy• 1997 IKEA website & Children’s IKEA• 1998 IKEA arrived in China• 2001 IKEA rail
IIKKEEAA’s Layout
• Entrance upon the store
• Unique Design
• Display set up
• Upper level “showroom”
• Lower level “Marketplace and Warehouse” MOVIE TIME!!
• Scandinavian furniture
• Compact, stylish furniture
• The IKEA vision
• Unique business concept
Strengths• Strong brand
recognition• Various operations• Established• Vertical integration• Product differentiation
Weaknesses
• Recalls on IKEA products
• Dependency on Europe
Opportunities
• Online retail shopping
• Expansion
• Electrical market
• Swedish food market
Threats
• Competition
• Increases in steel prices
Industry Analysis: “Home Furnishing”
• Small urban dwellings
• Future trends:
- Internet vs. Stores
• Global issues:
- Furniture Stores take too much space
- Products’ Names
IIKKEEAA’s Competitors’s Competitors
• U.S. Competitor: Euromarket Design, Crate and Barrel
• France Competitor: Conforama
• China Competitor: Qingdao BOFA Furniture Company Limited
France
China
The United States
IKEA in France
Begin With IKEA Commercial
• IKEA: a fashion brand
• A unique experience
• Convenient services
IKEA in China
•4 stores
Consumers
•Price
•Services
•Materials
Competitors
•B&Q
•HomeDepot
•Illinois
IIKKEEA A in United States
• 34 current IKEA locations
• Adding additional 3 locations soon
• Original IKEA in Philadelphia in 1985
• On Fortune 100 Best Companies to Work For
VIDEO TIME!!
Environmental Awareness
• Charging for plastic bags
• IKEA Soft Toy Campaign
• IKEA and WWF
Analysis of IKEA
• Introduce digital scanners
• Global expansion– Central and South America– North Africa– South Asia
• Internet shopping
QUIZ Time!
Analysis of IKEA