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INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

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Page 1: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively
Page 2: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

INTRODUCTIONCapstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively on the management of housing communities owned by non-profits and/or highly affiliated with a university. 100% of the communities in our portfolio are located on-campus, with active university participation.

Our management services range from turn-key to custom arrangements in which we share roles and responsibilities with our university client (shared governance). We also offer a consulting service called Fresh Eyes, which helps universities position their campus housing program to enhance student success, recruitment, and retention.

We believe our owners, clients, and residents should expect and receive remarkable services. Our commitment to this level of service has resulted in great outcomes for our campus partners: improved operations / greater affordability to the students, housing programs that enhance recruitment and retention, and increased student satisfaction.

To discuss how we can assist with your student housing, please contact:

Alton C. IrwinChief Marketing Officer

[email protected]

We also invite you to visit our website and blog:

http://cocm.com http://studenthousingmatters.com

Page 3: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively
Page 4: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

STAY FOCUSEDFrom the beginning, COCM’s mission has been to provide management and consulting services for student housing owned by non-profits and/or highly affiliated with a college or university. By staying focused on this mission, we have grown from an initial 2,000 beds located on campus to our current 26,376 beds on 30 campuses. COCM is exclusively a management company with no ownership in the properties we manage – freeing us from any conflict of interest when working on a project with multiple stakeholders. COCM manages more on-campus housing -- under this structure -- than any student housing company.

COCM by the numbers...

28,961Beds

33Campuses

15States

100%Number of communities we manage for non-profits

and/or university affiliated entities

0%Ownership in communities we manage.

If we did have ownership, we would be competing against universities. We are focused exclusively on providing great management services.

Page 5: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

BE A TALENT AGENCYThe secret of our success is simple: we are a talent agency for housing professionals. A company that consistently recruits and retains talented housing professionals with higher education backgrounds. Why does this matter? Because when 100% of your business is managing on-campus housing communities, you work every day with highly educated stakeholders in a campus environment. It’s critical you hire site and support personnel with the appropriate experience and credentials to excel in this environment.

9.4 AV E R A G E N U M B E R O FYEARS WITH COCM

55% 45%

COCMOVERALL

7.4

69%

92%

21.1

3

3.7

88%

OPERATIONSSUPPORT

HOME OFFICE/FIELD

SITEDIRECTORS

Hispanic

AfricanAmerican

White

OtherAsian

Two ormore

AV E R A G E N U M B E R O FYEARS WITH COCM

HOLDMASTER’S DEGREE

RA’S FORAT LEAST 2 YEARS

AVERAGEYEARS WORKING INHIGHER EDUCATION

N U M B E R O FHIGHER EDUCATIONINSTITUTIONS WORKEDFOR PRIOR TO COCM

AV E R A G E N U M B E R O FYEARS WITH COCM

HOLDMASTER’S DEGREE

AV E R A G E

88% WERERA’s IN COLLEGE

13.5 AVERAGE YEARS WORKINGIN HIGHER EDUCATION

3.79 AVERAGE NUMBER OF HIGHEREDUCATION INSTITUTIONSWORKED FOR PRIOR TOCOCM.

Page 6: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

Talented site and home office personnel must have strong leadership and support to excel in what they do each day. Our involvement in every on-campus partnership begins with the board of directors down to the site employees. The result is a multi-level support system empowering us to provide remarkable services to our residents, university stakeholders, and owners. The collective experience of COCM’s leadership covers every facet of on-campus student housing: from operations to development, construction, accounting, and finance. It also encompasses a beneficial array of career experiences in student housing and student services. Our president, Doug Brown, has over 20 years of experience working for several colleges and universities prior to entering a private sector career in on-campus student housing development and operations.

BE A TALENT AGENCY

COCM Board of Directors

Doug BrownPresident35 Years On-Campus Student Housing20+ Years University positions

Sandy HillEVP Operations34 Years On-Campus Student Housing36 Years working with Higher Education

Will DavenportChief Operational Officer14 Years On-Campus Student Housing11 Years Financial Services Industry

Alton IrwinChief Marketing Officer21 Years On-Campus Student Housing11 Real Estate Appraisal Industry

Page 7: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

We decided early on that achieving the best outcomes was more important than COCM having complete control. In short, we concluded, “It’s not all about us.” It’s about determining what COCM and our university/owner partners can each contribute for the management of a housing community, and then combining those roles and responsibilities for success. In 2002, we took this approach with the management opportunity at The University of Maryland College Park. The result was UMCP retaining responsibility for residence life functions and COCM taking responsibility for operations. This shared structure was the first of its kind. The arrangement, which we named shared governance, has evolved to include the analysis of all roles and responsibilities for an on-campus community, and become an industry standard.

Our success with shared governance has enabled us to become extremely efficient with the process of analyzing all roles and tasks, allocating responsibility for each, and then structuring and implementing a plan for the management partnership. The result is a custom arrangement that best positions the community for success. We bring this experience and efficiency to our work with every campus partner in structuring a shared governance partnership. We focus on putting residence life and student services in the forefront.

SHARE CONTROL

30Campuses

Shared Governance Arrangement

27,581Beds

Shared Governance Arrangement

95%of COCM’s Portfolio

Shared Governance Arrangement

Page 8: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

Being a good on-campus management partner is more than providing remarkable services for your university partners and owners. It’s also about giving back to the people and industry you serve. We do this through initiatives that help higher education professionals gain insight into the power of strong campus housing programs. It’s why we are pleased to sponsor the NASPA Undergraduate Fellows and the American Council on Education Fellows programs, investing our financial resources and time in their educational programs.

In 2012, we launched a blog called Student Housing Matters, to provide our associates, colleagues, and leaders in higher education a forum for discussing and learning about current affairs in campus housing and the overall mission of higher education. An important feature of Student Housing Matters is a podcast called, “Join the Conversation,” which to date has provided us the honor of interviewing many fascinating and inspiring university presidents, student affairs and housing professionals, leaders of higher education organizations, as well as noted authors and thought leaders.

PROVIDE THOUGHT LEADERSHIP

Most Popular Recent Podcasts

Dr. Freeman A. Hrabowski IIIDr. James Muyskens Dr. Carol A. Cartwright Dr. Stephen J. Kopp

Page 9: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

COCM is a privately-owned management company. This characteristic is important because it gives us the freedom to act in a fiduciary manner on behalf of our university / owner partners. To make decisions based upon doing what is right for all involved, without the distraction of shareholders and market moves.

DO THE RIGHT THING

AS A PRIVATELY-HELD 3RD PARTY MANAGEMENT COMPANY, COCM DOES NOT..

1. Answer to shareholders or a development company owner. 2. Hold ownership interests in any on-campus community we manage.3. Manage competing off-campus communities.

Page 10: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

COMMUNICATE WELLYou cannot successfully manage an on-campus housing community without an understanding of the importance of being skilled communicators. We must connect to the entire campus, both supporting and being supported by every area of academic and student support services. That’s why COCM places a high priority on frequent consultation and collaboration with the many university departments, as well as our owners. Over the years, this priority has resulted in a variety of standard reports, regularly scheduled meetings, and initiatives, all designed to enhance communication and collaboration with the campus we serve. One example of a new initiative is our Annual Report, designed to provide important highlights of each on-campus partnership.

How COCM Communicates With Our Partners

Annual Report Initiative

Page 11: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

TRANSITIONSSixteen of our current 33 management partnerships are the result of transitions from another housing management provider. This extensive experience with transitions has taught us some very valuable lessons about working efficiently and professionally with the existing provider, listening well and addressing pressing issues, all while minimizing the impact on the current residents. Every transition is unique. However, we believe our experience enables us to coordinate a smooth transition, minimizing a university’s time and focus.

Florida Atlantic University (Facilities Only)Formerly managed by FAU Housing

California State University San Marcos Formerly managed by Allen & O’Hara/EdR

University of Maryland College ParkFormerly managed by Ambling Management Co.

Coppin State UniversityFormerly managed by CSU Housing

University of Wisconsin-PlattevilleFormerly managed by BMOC Management

Norfolk State UniversityFormerly managed by Ambling Management Co.

Bowie State UniversityFormerly managed by Place Properties

Frostburg State UniversityFormerly managed by Davis Management Co.

University of Maryland, Baltimore CountyFormerly managed by A&R Management

Massachusetts College of Art & Design (Artists’ Residence)Formerly managed by GMH Management

Case Western Reserve UniversityFormerly managed by ASI Management

Western University of Health SciencesFormerly managed by Campus Living Villages

University of Maryland BaltimoreFormerly managed by UMB Housing

Massachusetts College of Art & Design (Smith Hall)Formerly managed by MassArt Housing

Illinois Central CollegeFormerly managed by Campus Living Villages Claremont Graduate University Student Housing

Formerly managed by Claremont Graduate University

Page 12: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

MARKETINGMarketing on-campus housing is not the same as marketing an off-campus community. When an on-campus community is carefully planned and marketed, it goes beyond just filling beds, it enhances a university’s ability to recruit and retain students. There are also more stakeholders involved – university officials whose involvement is critical to success. That’s why every COCM marketing plan is designed in close alliance with our university partner to address their goals, campus culture, and the targeted student market.

Page 13: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

KEEP STUDENTS HAPPYCOCM manages each on-campus community under the assumption “What gets measured, gets managed.” That’s why we conduct an annual web-based survey of our residents for each on-campus community. Our goal is to make any needed changes to provide more remarkable services to our residents in the areas of business / office operations, facilities maintenance, customer service, and programming. The lessons we have learned from these surveys have served to greatly improve the programs and services at all our communities.

Capstone PropertiesABC University

Fall 2015

Summary Scores: ABC UniversityOverall Satisfaction, Repurchase and Recommend to Others

Page 14: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

PLAN / MONITOR SUCCESSCOCM works with its university and owner partners to plan for and monitor success in a variety of ways. We have found the most effective way to begin our partnership is by offering a program we call Fresh Eyes consulting, which helps ensure the housing communities to be managed are best positioned to work well with the entire campus housing program, as well as positioned to enhance the university’s ability to recruit and retain students. It is a quick and efficient process, which takes three consecutive days on the campus. More information is provided later in this brochure.

Page 15: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

PLAN / MONITOR SUCCESSWe believe the success of any student housing community is measured by its ability to stand alone operationally and financially and we are focused on ensuring the communities we manage achieve this. COCM provides a variety of services and tools to ensure the long-term viability and success of an on-campus housing community:

• Detailed budgeting process: Both preparing annual budgets with our owner and university partner and providing user-friendly monthly reporting to track actual operating results.

• Asset management: Maintaining our communities at a minimum APPA Standard Level 2 – Comprehensive Stewardship, through both preventive and on-going planning and services.

• Capital planning and implementation: To ensure an on-campus housing community remains in good physical condition for many years into the future.

• Insurance: Work with insurance consultants and their carriers to ensure each community we manage is in compliance with various insurance coverage requirements.

$1,460,000 $1,480,000 $1,500,000 $1,520,000 $1,540,000 $1,560,000 $1,580,000 $1,600,000 $1,620,000

YTD Income Comparison

"Prior Year" YTD Actuals Current Year YTD Actuals

Current Year YTD Budget

$620,000 $640,000 $660,000 $680,000 $700,000 $720,000 $740,000 $760,000 $780,000

YTD Expense Comparison

"Prior Year" YTD Actuals Current Year YTD Actuals

Current Year YTD Budget

Page 16: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

UNIVERSITY PROPERTY TYPE BEDS CONTACT

Arizona State University, Phoenix, Arizona (Taylor Place)

Bowling Green State University - Bowling Green, OH

(Falcon’s Landing)

Case Western Reserve University, Cleveland OH (Triangle Apartments)

Coppin State University - Baltimore, Maryland

Bowie State University - Bowie,

Bowling Green State Universi-ty, Bowling Green, Ohio (Falcon

Heights, Centennial Hall)

City University of New York, New York - City College, New York

(The Towers)

Cornish College of the ArtsSeattle, Washington(Cornish Commons)

High-rise Residence Hall

Low-riseApartments

High-riseApartments

Mid-riseResidence Halls

Low-riseApartments

Mid-riseResidence Halls

Mid-riseApartments

High-riseResidence Hall

1,288

98

310

630

460

1,318

584

432

Ms. Jennifer Hightower480-727-6948

[email protected]

Ms. Sherri Stoll419-372-8262

[email protected]

Mr. Kevin Slesh216-368-0941

[email protected]

Mr. Reggie Love410-951-3561

[email protected]

410-625-0051 x 24 [email protected]

Ms. Sherri Stoll419-372-8262

[email protected]

Mr. Thomas Zhou646-664-3102

[email protected]

Bruce McKee205-914-1642

[email protected]

CAPSTONE ON-CAMPUS MANAGEMENTRELEVANT EXPERIENCE

Bowling Green State University

Cornish College of the Arts

California State UniversitySan Marcos - San Marcos, CA

(The Quad)

Mid-riseApartments 889

Michael McDonald858-487-2400

[email protected]

California State UniversitySan Marcos - San Marcos, CA (University Village Apartments)

Mid-riseApartments 638

Kim Clark760-750-3722

[email protected]

Claremont Graduate UniversityClaremont Graduate University Apartments

Claremont, CaliforniaLow-rise

Apartments 241Mr. Robert Kim714-855-2984

Page 17: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

UNIVERSITY PROPERTY TYPE BEDS CONTACT

Florida Atlantic University, Boca Raton, Florida (Innovation Village)

Florida Atlantic University, Boca Raton, Florida

(Parliament Hall)

Green River Community College, Auburn, Washington

(Campus Corner)

Lake Michigan College, Benton Harbor, MI (Beckwith Hall)

Florida Atlantic University, Boca Raton, Florida (All Existing

Residence Halls)

Frostburg State University, Frostburg, Maryland

(Edgewood Commons)

Johns Hopkins University (Nine East 33rd)

Mid-riseApartments

Mid-riseResidence Hall

Garden StyleApartments

Low-riseApartments

Garden StyleApartments and

Mid-rise Residence Halls

Low-riseApartments

High-riseApartment

1,216

614

343

188

2,434

406

569

Dr. Corey King561-297-3988

[email protected]

Dr. Corey King561-297-3988

[email protected]

253-833-9111 x 3305

Doug Schaffer269-927-8120

[email protected]

Dr. Corey King561-297-3988

[email protected]

Mr. Richard Repac301-687-4335

[email protected]

Mr. Alex Olson757-413-2811

CAPSTONE ON-CAMPUS MANAGEMENTRELEVANT EXPERIENCE

Florida Atlantic University

Cornish College of the Arts

Montclair State University

Illinois Central College(Housing@ICC)

Garden StyleApartments 328

Bruce Budde309-694-5477

[email protected]

East-West University - Chicago, IL (The Flats @ Student Life Center)

High-riseApartment 240

Mr. Tasleem Raja312-427-9580

[email protected]

East Stroudsburg University, Stroudsburg, Pennsylvania

(University Ridge)Mid-rise

Apartments 541Mr. Bill Hibschman

570-992-7053 [email protected]

Florida Atlantic University, Boca Raton, Florida

(Jupiter Campus)Low-rise

Apartments 287Dr. Corey King561-297-3988

[email protected]

Page 18: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

Western University of Health Sciences Queens College

UNIVERSITY PROPERTY TYPE BEDS CONTACT

Massachusetts College of Art,Boston, MA (New Residence Hall)

Norfolk State University, Norfolk, VA (Spartan Suites)

The College of New Jersey - Ewing, NJ (Campus Town)

Towson University, Towson, Maryland (Millennium Hall)

Montclair State University, Montclair, New Jersey

(The Heights)

Queens College, Queens, New York (The Summitt)

Towson University, Towson, Maryland (Towson Place)

High RiseResidence Hall

Low-riseApartments

Low-riseApartments

Mid-riseApartments

Mid-riseResidence Hall

Mid-riseApartments

Garden StyleApartments

493

600

612

420

1,978

506

524

Mr. Edward Adelman617-933-8337

[email protected]

Mr. Hudnall (Hud) [email protected]

Mr. Ken Kohler732-222-2000

[email protected]

Ms. Deb Moriarty410-704-2055

[email protected]

Ms. Kathy Ragan973-655-3450

[email protected]

Mr. Adam Rockman718-997-7550

[email protected]

Ms. Debra Lockwood225-766-3977

[email protected]

CAPSTONE ON-CAMPUS MANAGEMENTRELEVANT EXPERIENCE

Massachusetts College of Art,Boston, MA (Smith Hall)

Low-riseResidence Hall 120

Mr. Edward Adelman617-933-8337

[email protected]

Massachusetts College of Art, Boston, MA (Artists’ Residence)

Mid-riseApartments 310

Mr. Edward Adelman617-933-8337

[email protected]

Marshall University, Huntington, West Virginia (First Year

Residence Halls)Low-rise

Residence Hall 812Ms. Brandi Jacobs-Jones

304-696-2450 [email protected]

San Francisco State University,San Francisco, CA

(Anticipated 2019 opening)Mid-Rise

Residence Hall 500

Page 19: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

UNIVERSITY PROPERTY TYPE BEDS CONTACT

University of Maryland, Baltimore - Baltimore, Maryland

(Pascault Row)

University of Maryland - College Park, College Park, Maryland(South Campus Commons)

University of Massachusetts at Boston, Boston, MA

(Anticpated 2018 opening)

University of Maryland, Baltimore - Baltimore, Maryland

(Fayette Square)

University of Maryland - Baltimore County, Baltimore, Maryland(Walker Avenue Apartments)

University of Maryland - College Park, College Park, Maryland

(Courtyard)

University of South Florida,Tampa, FL

(Anticipated 2017 opening, Phase 1)

Townhouses

Mid-riseApartments

High-riseResidence Hall

Mid-riseApartments

Mid-riseApartments

Garden StyleApartments

Mid-riseResidence Hall

89

2,195

1,076

337

582

704

885

Dr. Flavius Lilly410-706-7767

Mr. Dennis Passarella George301-314-7484

[email protected]

Dr. Flavius Lilly410-706-7767

Ms. Terry Cook410-455-2939

[email protected]

Mr. Dennis Passarella George301-314-7484

[email protected]

CAPSTONE ON-CAMPUS MANAGEMENTRELEVANT EXPERIENCE

Arizona State University

University of Maryland - College Park

28,961 Beds • 33 Campuses • 15 States

University of Florida, Gainesville, Florida (The Continuum)

Mid-riseApartments 571

Mr. Norbert (Norb) Dunkel352-292-2171 x 10138

Towson University, Towson, Maryland West Village - Phase 1

Low-riseResidence Hall 668

University of Wisconsin - Platteville, Platteville, WI (Rountree Commons)

Western University of Health Sciences, Pomona, CA

(The Daumier)

Mid-riseResidence Hall

Low-riseApartment

620

305

Mr. Bill Kloster608-342-1231

[email protected]

Ms. Debra Lockwood225-766-3988

[email protected]

Ms. Deb Moriarty410-704-2055

[email protected]

Page 20: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively
Page 21: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

WHY FRESH EYES?If you build it they will come…Ray Kinsella, Field of Dreams

This was the wide-spread philosophy early in the trend of universities using private developers to deliver new on-campus student housing. Build a new, modern facility and students will stand in line to sign up for it. It was a risky approach. While there were many successes, there were housing communities which struggled soon after opening.

COCM was selected to take over the management of a number of these struggling on-campus housing communities. The experience provided us with valuable insights about the mistakes to avoid and the right steps for success. We believed these insights would be beneficial to any institution planning a new housing facility or re-positioning an existing housing program. Thus began the Fresh Eyes consulting program.

THE FRESH EYES PHILOSOPHY AND APPROACH More traditional approaches to housing planning focus on unit type preferences, rent tolerances, and the relative demand for off-campus housing options. In contrast, Fresh Eyes focuses on organic growth. How full-time student enrollment – both historical and projections for future growth – informs the planning process for an on-campus housing program. And conversely, how a housing program - when carefully planned and positioned to recruit and retain a student - can serve as a tool in enrollment growth. Also foundational to the Fresh Eyes approach are the following:

On-Campus Student Housing Matters: Our research, and that of others, indicates a strong correlation between living on-campus and student success. A carefully planned campus housing program positively affects recruitment, retention, and overall student satisfaction.

First Things First: One of the key principles in Stephen Covey’s well known book, 7 Habits of Highly Successful People, is the concept of, “first things first.” In on-campus housing, the most successful programs focus first on meeting the housing needs of first and second year (full-time) students. Like investing in a retirement account, these students are critical to growing a strong overall housing program.

What Students Value: Each year, COCM conducts satisfaction surveys from the majority of our student residents. The responses generally fall into three categories, all of which are critical to a strong on-campus housing program:

Convenience: Students place a premium on convenience. “Can I walk to class?” “Is my furniture in place?” “Can I make one payment for rent and utilities?” “Is it easy to sign up for housing?”

Community: The number one reason given by students for leaving on-campus housing is, “I didn’t know anyone.” On-campus housing must build strong community among the residents.

Value: When on-campus housing is both convenient and builds strong community, residents generally perceive they are receiving value for their money. This perception is critical in establishing rental rates.

Housing is a Living Organism: A student perceives all the various university-provided student services as seamless. On-campus housing is truly a living organism, either strengthened or weakened by other student services: from dining to financial aid, parking, and safety.

COCM’s Proprietary Housing Calculator: Based upon our assumption that on-campus housing growth is organic, we built a proprietary tool we call a “Housing Calculator.” It combines historical and projected enrollment and other data to provide recommendations for sizing any new housing and/or for considering optimal bed capacities for renovated residential facilities.

Page 22: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

HOW DOES FRESH EYES WORK? The Fresh Eyes process is about first understanding the campus culture, philosophy, and approach to the on-campus housing program. We then review programs, policies, and the actual physical housing product. Fresh Eyes is not about critiquing people or positions. The process is focused on analysis and recommendations to help position a housing program to grow the institution. But in the process, many campus stakeholders gain a new perspective (and enthusiasm) regarding their role in making campus housing successful.

The entire process is designed to be affordable and efficient, completed over the course of three to four consecutive days on a campus. On the final day, findings and recommendations are presented in a two to three hour PowerPoint format. The analysis process involves interviews with key university officials, along with student focus groups. The typical university officials involved are:

• President • Provost and Academic Deans • Vice President for Business and Financial Affairs• Director of Admissions • Director of Financial Aid • Director of Enrollment Management • Dean / Director of Student Affairs • Director of Housing and Residence Life / Staff • Director of Dining Services • Director of Public Safety• Director of Facilities Planning and Management

We conduct student focus groups with the following:

• Currently living on-campus• Currently living off-campus• RA’s and Hall Director staff• Student leaders

We also tour all existing housing and dining facilities, but only after the student focus groups. We want to first see them through the eyes of your students.

WHAT ARE THE TYPICAL OUTCOMES? The analysis and recommendations made on the final day focus on providing or promoting:

• Current bed capacity (design). • Historical enrollment data. • Projections for future growth in first-time / full-time students, as well as overall full-time student growth. • Capture rates for housing all classes of students. • Recommendations for unit/building concepts for the various student target markets.

Practical, workable solutions for positioning a housing program – both existing and any proposed new housing. Many of the solutions can be implemented immediately.

Greater understanding and appreciation among campus stakeholders concerning the value of on-campus housing in recruitment, retention, and overall student satisfaction.

Recommendations for repositioning other student services (dining, financial aid, etc.) to maximally support the on-campus housing program.

Recommendations for the sizing / phasing of any proposed new housing and/or renovations, including taking older housing communities off-line, using our proprietary Housing Calculator. The inputs to this tool are:

Page 23: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

SUMMARY We offer Fresh Eyes consulting to help your institution make sound decisions when planning existing and/or proposed new on-campus housing. Decisions that will help you grow, recruit new students and retain existing ones.

We also provide the same services to architects, master planners, and developers to provide insight and recommendations for the programing of new and renovated student housing – both during the proposal stage and in the project work after selection.

For more information, please contact:

Alton C. Irwin, MAI Chief Marketing Officer205.414.6417 | [email protected]

Page 24: INTRODUCTION - COCM · INTRODUCTION Capstone On-Campus Management (COCM), with headquarters in Birmingham, Alabama, is a group of student housing professionals focused exclusively

FRESH EYES REFERENCES

University of Hartford Arosha Jayawickrema Vice President of Finance & Administration 860.768.4276 / www.hartford.edu

University of Alabama at Birmingham (UAB) Harlan M. Sands, J.D., M.B.A. Former Assoc. Provost for Administration & Finance; Currently SVP for Finance & Administration and CFO, University of Louisville 502.852.6166 / [email protected]

John Carroll University Rev. Robert L. Niehoff, S.J. President 216.397.4281 / [email protected]

New Jersey City University Dr. Sue Henderson President 201.200.3111 / [email protected]

Lock Haven University Dr. Michael Fiorentino President 570.484.2000 / [email protected]

Auburn University Robert Ritenbaugh Associate VP Auxiliary Services 334.844.4190 / [email protected]

Johns Hopkins University David McDonough Director, Facilities and Real Estate 410.491.3746 / [email protected] Anthony Nero President Armada Hoffler Properties (Project Developer) 757.366.4000 / [email protected]

Montclair State University Kathleen E. Ragan Assoc. VP Student Development & Campus Life 973.655.3450 / [email protected]

Florida Atlantic University Dorothy Russell VP Finance / Chief Fiscal Officer 561.297.3266 / [email protected] Dr. Corey King VP Finance / Chief Fiscal Officer 561.297.3988 / [email protected]

Indiana State University Diann McKee VP for Business Affairs, Finance, and University Treasurer 812.237.2372 / [email protected]

University of New Mexico Walter Miller Associate VP for Student Life 505.277.2331 / [email protected]

University of North Alabama David P. Shields, Jr. Vice President for Student Affairs 256.765.4223 / [email protected]

California State University – San Bernardino Robert Gardner VP, Administration and Finance 909.916.5344 / [email protected]

St. John Fisher College Dr. Ronald Ambrosetti Currently President Our Lady of Holy Cross College 504.398.2109 / [email protected]