Introduction

• Royal Agricultural Society of WA (RASWA)

• What RASWA is doing in the “Food” space

• Integration of Food with the Perth Royal Show

• Expansion of the Food program into Horticulture

History of RASWA

• RASWA was founded in 1831

• First PRS was the “Fair & Cattle Show” in 1834

• Became the Perth Royal Show in 1890

• Major land owner of the Claremont Showground

• WA’s major community event

• RASWA is a Not For Profit organisation

• Costs RASWA $11M each year to stage the PRS

History of RASWA Food Competitions

• There is a long history of judging food and beverages by the Royal

Agricultural Society of WA (RASWA)

• Wine has been judged for over 175 years

• Dairy was introduced as a competition 62 years ago

• Beer was introduced in 2007 and includes both commercial and amateur

brewers

• Up until 2017 known as the “Premium Produce” competitions

• These competitions until 2017 were only industry relevant and there was

no consumer awareness or connection to them.

Perth Royal Food Awards

• The Premium Produce Competitions were relaunched as the Perth Royal Food Awards in

2017

• The purpose of this re-branding was to extend the message to consumers and educate

them about the quality and integrity of these Awards and produce

• Furthermore, to guide consumer purchasing behaviour and support local produce

• Award winners are supported with “Winners medal” artwork to use on packaging

• Winners also receive opportunities to showcase their produce at Perth Royal Show and

RASWA events and receive a promotional pack of hints and tips

Perth Royal Food Awards

• 718 bottles of red wine, 1065 white, 76 sparkling, 40 fortified judged

• 5 judges tasted 602 beer entries, using 3010 glasses in the process

• 5 judges judged 37 different sausages in one morning

• 4 judges judged 210 jars of condiments

• 335 dairy entries

• 6 judges nibbled on 85 blocks of luscious chocolate

• 17 judges, tasted 132 loaves of bread, 29 cakes and 17 pies and

sausage rolls

New competitions 2017/2018

• Up until 2017 there were 5 major competitions

• In 2017 Sausages and Pantry Goods were introduced as new categories of the

Food Awards. Chocolate was also separated from the Dairy Awards and

became a standalone competition

• In 2018, the expansion has continued as Cider, Smallgoods, Alternative Milk

Products and Beef, Lamb & Pork have been introduced

Taste WA• Taste WA was introduced by RASWA as a premium food and beverage offering at

the 2016 IGA Perth Royal Show

• Taste WA aligns with the Perth Royal Food Awards rebrand and focus

• This provided an opportunity for Perth Royal Food Award winners to be highlighted

as part of the menu offering at Taste WA

• Through main stage talks and demonstrations PRFA winners could showcase their

products.

Channel Nine - Media

• 2016 & 2017 Taste WA 30 minute program on Channel Nine highlighted

Perth Royal Food Award Winners and key sponsors

• Channel Nine were a part of the Taste WA Pavilion at the 2017 IGA Perth

Royal Show promoting their own Food program

• 2018 focus has been more on PRFA and even more about producers

Channel Nine - Media

• 2018 Perth Royal Food Awards Opening held at Channel Nine Studios and

included 4 live bulletins during the morning program as part of Today News

with Louise Momba and Scherri-Lee Biggs

• In August/September RASWA has partnered Ch 9 and Delish and over 8

weeks showcase 8 PRFA winners and start the consumer positioning

Channel Nine - Delish

• Story 1 - Royal Beer Awards & Carnival 5 August

• Story 2 – Dairy – Cambray Cheese 12 August

•

• Story 3 – Pastry – Miami Bakehouse 19 August

• Story 4 – Wine – Flametree wines 26 August

• Story 5 – Dairy – Mimmos 2 September

• Story 6 – Oil - Tarralea Grove Olive Oil 9 September

• Story 7 – Meat - TBC (WA Beef Producer) 16 September

• Story 8 – Chocolate - Gabrielle Chocolate 23 September

2018 so far…

Perth Royal Beer Awards Carnival

• For the first time in history, the Perth Royal Beer Awards opened their doors to the

public

• The Perth Royal Beer Awards Carnival was staged on July 14 and 15

• Award winners from the various categories were released during the Carnival and all

attendees had the opportunity to taste award winning commercial beers

• There was a record number of 731 beers entered this year making it the best year

yet!

• Similar food Carnivals for other PRFA food competitions

2019 and beyond

• PRFA will become bigger and better in 2019

• There will be even more new competitions

• We will launch a dedicated Perth Royal Food Award website

• We will continue to build on our media partnership with Channel Nine

• RASWA will look for retail partnerships and promotion of the Perth Royal

Food Award brand

• More food festivals similar to the Beer Festival will be developed

• And…….

• Open up discussion about incorporating Horticulture in the PRFA

• Realise expansive nature of horticulture

• Focus – Primary level, Value added level, Producer level

• In 2 years PRFA has gone from 5 categories to 12 in 2018 with many sub

categories… and growing

• RASWA staff will be available at the Networking event tonight to chat about

the prospects

• Thank you

Perth Royal Horticultural Awards

2018 Beer Awards & Festival