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Introduction • American dad! Is an American animated television series created by Seth MacFarlane who is also the creator of Family Guy and The Cleveland Show • It is owned by Underbog Productions and Fuzzy Door Productions • American dad! Follows the events of CIA agent Stan Smith and his family • Unlike Family Guy, American Dad! Does not contain cutaway gags, but relies more on situational humour • American Dad! Has a recurring gag in its opening sequence that is changed every episode, pretty similar to how The Simpsons use a couch gag in each of their opening sequences • This recurring gag was originally a different newspaper headline which usually referred to current affairs, this gag lasted for the first 4 seasons

Introduction

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Introduction American dad! Is an American animated television series created by Seth MacFarlane who is also the creator of Family Guy and The Cleveland Show It is owned by Underbog Productions and Fuzzy Door Productions American dad! Follows the events of CIA agent Stan Smith and his family - PowerPoint PPT Presentation

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Page 1: Introduction

Introduction

• American dad! Is an American animated television series created by Seth MacFarlane who is also the creator of Family Guy and The Cleveland Show

• It is owned by Underbog Productions and Fuzzy Door Productions• American dad! Follows the events of CIA agent Stan Smith and his family• Unlike Family Guy, American Dad! Does not contain cutaway gags, but relies more on

situational humour• American Dad! Has a recurring gag in its opening sequence that is changed every

episode, pretty similar to how The Simpsons use a couch gag in each of their opening sequences• This recurring gag was originally a different newspaper headline which usually referred to current affairs, this gag lasted for the first 4 seasons• After that they changed the gag to Roger popping up next to Stan in his SUV singing “Good Morning, USA!” with a different costume each episode

Page 2: Introduction

Primary research resultsJOE HOLMANS RESULTS

• I surveyed a total of 20 people• 55% of my survey were male, 45% were female• The typical age of people in my survey is 17• 75% of my survey like the show• The most favoured character is Roger• The least favoured character is Avery Bullock

MATT WILSON RESULTS

• I surveyed a total of 14 people• 50% of my survey were male, 50% were

female• The typical age of people in my survey is 18

and below• 57% of my survey like the show• The most favoured character is Roger• The most unlovable character was Avery

Bullock

Page 3: Introduction

Secondary research results

We carried out research to find the original air dates for American Dad! in the UK and the viewing figures, this is what we found;

• American Dad! Was first aired on BBC 3 in February 2007

• American Dad! Did not make the top ten for BBC 3 on BARB and didn’t get more than 368k views

• The highest viewing figure for American Dad! On FX I found was 138K

• The lowest viewing figure for American Dad! On FX I found was 98k

VIEWING FIGURESThe 5 episodes of the show we found viewing figures for were

• on the 22nd May 2011 138,000 people watched the show

• on the 5th June 2011 98,000 people watched the show

• on the 19th June 2011 119,000 people watched the show

• on the 26th June 2011 103,000 people watched the show

• on the 31st July 109,000 people watched the show

Page 4: Introduction
Page 5: Introduction

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