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Introducing Xicato’s
Vibrant Series
F R E E H T C E O O R L 2
The Art and Science of Light
• The world of color that we see and
experience is not limited by our eyes, but by
the light that illuminates whatever objects we
are viewing.
• New lighting innovations heighten the
emotional impact of light by exposing more
detail and creating more vivid experiences.
• Lighting elevates the impact of color.
F R E E H T C E O O R L 3
The Art and Science of Light
Keys to visual appeal
and experience affected
by Light:
• Physical Experience
• Richness of Color
• Sensory Impact of
Textures
F R E E H T C E O O R L 4
A Preference for Color
Lighting can make objects look
colorful and fit our perception of what looks “right”.
Lighting can also make colors
appear more vivid and provide an
unexpected but pleasant surprise.
F R E E H T C E O O R L 5
Lighting is a Design Tool
Lighting is a valuable design tool that can be used:
• to create visually appealing and dramatic spaces
• to provide competitive advantage
• to deliver energy efficiency and savings
• to differentiate, highlight and create desire
The right lighting is an asset
that can be deployed strategically
and creatively to affect behavior
and perception.
F R E E H T C E O O R L 6
The Case for Innovating Light
Recognizing that light affects our perception and that people have real
preferences, Xicato’s color scientists and engineers create light that
reflects various perspectives.
• Xicato’s Standard Series of light is designed to provide accurate color
rendering.
• Xicato’s Artist Series of light is designed to provide the most natural
color rendering.
• Xicato’s Vibrant Series of light is designed to make colors and textures
look striking and brilliant.
F R E E H T C E O O R L 7
Xicato Light Portfolio
Standard
Series
High Quality Light
Accurate Color
Superior Color
Consistency
All Applications
Artist
Series
High Quality Light
Natural Color
Superior Color
Consistency
Museums
Vibrant
Series
Enhanced Light
Striking Color
Superior Color
Consistency
Retail
F R E E H T C E O O R L 8
Understanding Light and People
Creating light requires understanding peoples’ perception and
preferences for how spaces and objects appear to them. We do our
homework before our color scientists and engineers go to work.
•Study peoples’ reaction to light
•Talk with hoteliers, retailers and restaurateurs
•Engage the entire design community
•Conduct primary research to confirm
F R E E H T C E O O R L 9
Research and Science
The vibrant light is based on original research conducted in the lighting laboratory
at the Instituut Lichtontwerpen in Amsterdam by Colette Knight, Ph.D., an
independent lighting researcher.
Participants judged all lighting
scenarios as having good quality light.
However, preferences emerged:– Colors of items were more striking; in
particular, blue & red colors appeared bolder
– White objects appeared brighter, cleaner and
stood out more from a distance
– Ambience of the display was cooler and individual
objects stood out more distinctively in a group
Our Color Scientists designed a new spectral power distribution that produced the
preferred vivid effect while maintaining a warm, natural environment.
F R E E H T C E O O R L 10
The Vibrant Series
• The Vibrant Series gives the market a powerful
tool for differentiating spaces and creating user
experiences that can’t be had online.
• Light from the Vibrant Series is spectrally
engineered by Xicato’s color scientists to make
colors appear richer and more vivid and to
bring out textures and depth of materials like
never before.
• The Vibrant Series, like all light from Xicato,
delivers unmatched color and consistency over
time and is offered with the industry’s only 5
Year Color Consistency and Lumen
Maintenance warranty.
F R E E H T C E O O R L 11
Experience Depth and Layers of White
F R E E H T C E O O R L 12
Sharper Detail and Color with Vibrant Series
F R E E H T C E O O R L 13
Colors and Textures
Come Alive
Light from Xicato’s
Vibrant Series brings
forth texture, detail
and color that would
otherwise be lost to
the viewer.
“One scarf you walk by, the
other gets your attention”research participant
F R E E H T C E O O R L 14
Colors and Textures Are Brilliant
Light from Xicato’s Vibrant Series brings forth texture, detail and color
that would otherwise be lost to the viewer.
“…it gives you a
positive impulse –
you purchase more
quickly if something
looks good”research participant
F R E E H T C E O O R L 15
Research Participant Feedback
• “Sure it influences you – it gives you a positive impulse – you purchase
more quickly if something looks good”
• “One scarf you walk by, the other gets your attention”
• “Dull fruits and vegetables do not get my attention - colourful is very
appealing – it should jump out at you”
• “Need the right light to read well, focus on colours and see all products
separately”
• “I would choose for fresh and bright, but it has to be warm as well”
F R E E H T C E O O R L 16
Xicato Today
• Pioneered the LED module form factor
• Over 1 million modules sold to date
• Virtually no field failures
• Considered the standard of LED light sources in terms of
– Longevity
– Color Consistency
• Over 100 lighting fixture customers
• Thousands of recognized brand
installations worldwide
F R E E H T C E O O R L 17
Why Xicato
A proven Leader in creating LED modules that provide superior aesthetics,
economics and durability.
Our lit effect allows businesses:
• To create great experiences for people whether they are shopping, dining,
working or admiring new spaces.
• To foster dynamic store experiences & effective merchandizing, enabling
retailers to sell more.
• To design enjoyable hospitality spaces encouraging people to stay longer &
purchase more.
• To stay connected with customers, understand behaviors, & provide a better
experience.
F R E E H T C E O O R L 18
Retail
F R E E H T C E O O R L 19
Offices
F R E E H T C E O O R L 20
Museums
F R E E H T C E O O R L 21
Hospitality
F R E E H T C E O O R L 22
Thank You
